Subtheme: Information and Communication Technology innovations for Global Advancement

Topic:” ICT AND PROFITABILITY TO FINANCIAL INSTITUTIONS” A CASE STUDY OF EQUITY

BANK RUBAVU BRANCH

Authors: Jean Paul NIZEYIMANA and Gilbert UWITONZE

University of Tourism, Technology and Business Studies (UTB)
jnizeyimana@utb.ac.rw, guwitonze@utb.ac.rw

ABSTRACT

This research was carried out to achieve the following specific objectives: to analyze the impact of ICT on
bank performance, to identify the ICT based products and innovations by banking industry, to analyze the
availability, accessibility and use of ICT in banking industry and to analyze the contribution of ICT on
profitability of Equity Bank. The research design was descriptive. In order to obtain the sample size of the
study, the researcher used convenience sampling technique, and the total sample size was 100 respondents.
In order to collect data, the researcher used documentation and questionnaire. Regarding data analysis
and interpretation, the researcher used tables with frequency and percentage. The research findings
revealed that the impact of ICT on the profitability of Equity Bank as reducing the time spent in bank, Increase
number of customer, improve efficiency of customer deposit and increase speed of services. The ICT based products
and innovations by banking industry as automated teller machines (ATMs), telephone banking, personal
computer banking and internet banking, branch networking. The availability, accessibility and use of ICT in
banking industry as the telephone banking technology, wired telephone services, wireless telephone
services and wired telephone services. After data analysis, the researchers concluded that ICT play
important role on the performance of Equity bank through the reducing the losses and speediness of services
delivery to the customer, there are availability of using ICT on all services of Equity bank. The researchers
recommended that Equity bank should increase the level of using ICT on all services and prepare the
training to the employees in order to perform well and to reduce the losses and attract customers. The
researchers suggested for the further researchers to analyze the challenges faced by using ICT on the
financial institution and to identify the strategies taken by financial institution of using ICT on the
profitability

Keywords: ICT, profitability, financial, institution, Equity Bank