Professional Documents
Culture Documents
Manufacturing
K.P. Karunakaran
• Marketing dept
• Design dept (Product)
• Manufacturing (Production)
Time
Productionizing phase
Expenditure
Cumulative
• Do punch ek lunch
• Sahib! Aap keliye kar denge
Yesterday Today
Protected economy Open economy
Local competition Global competition
Sellers’ market Buyers’ market
Price = (Cost + Profit) ∞ Cost Profit = Price – Cost
Conformance to design Customer delight
Longer product life Shorter product life
Less liabilities and social Stringent laws for liability and
commitments social commitments
Complacence Competition
Today’s Industrial Scene
Remedies
• Being the BEST alone is NOT enough; one also needs to be the
FIRST among the BEST to respond. To be the FIRST is more
important than to be the BEST.
ii. When these can no longer continue in the virtual world, switch to
physical world. While doing so, perform them as rapidly as
possible using modern tools.
X in DFX
A - Assembly J - Joy of Use S - Safety
B - Beauty (Aesthetics) K - Komfort (Ergonomics) T - Transport
C - Cost L - Long Life U - Uniqueness
D - Details M - Manufacturability V - Variety (same as mass
E - Environment N - Newness customization?)
F - Function O - Operator (“Poka –Yoke” or W - Weight
G - Gestalt Mistake Proofing) X - Xcellence
H - Hi - Lo Situations P - Performance (same as F?) Y – Yuppies (?)
(extremes of use) Q - Quality Z – Zeitgeist (trend of times)
I - Identification R - Reliability
Three Pillars of RPD&M
Need for Physical Prototypes
“Purchase of a car depends strongly on subjective impressions. Next
to technical properties like horse power or security equipment,
properties like noise, handling or styling are key factors for a
purchase decision. But these properties can only be evaluated by
physical prototypes. For that reason availability of high quality
functional prototypes will remain an important element of product
development and cannot be substituted by digital models and
analysis.”
- Dr. Werner Pollmann, DaimlerChrysler AG in IMS International Conference on Rapid Product Development, Stuttgart, Germany (1994)