A PROJECT REPORT ON

CONSUMER BEHAVIOUR TOWARDS HONDA COMPANY

SUBMITTED TO

Dept. Business Administration

Submitted By

Mohammad Rafik & Team

Under the guidance of

Mr. Abhishek Suvarna

Department Of Business Administration

ST. PHILOMENA COLLEGE

DARBE, PUTTUR D.K-574202

 ST PHILOMENA COLLEGE

PHILONAGAR, DARBE, PUTTUR -574202

ESTD-1958

CERTIFICATE

THIS IS TO CERTIFY THAT MR. MOHAMMED RAFIK AND TEAM V SEMESTER BBA
HAS COMPLETED THE PROJECT WORK UNDER MY GUIDENCE DURING THE YEAR
2018-19.

PLACE: PUTTUR

DATE: LECTURER IN CHARGE

ACCEPTED AND RECOMMANDED TO THE PRINCPAL FOR APPROVAL

PLACE: PUTTUR

DATE: HEAD OF DEPARTMENT

APPROVED

PLACE: PUTTUR

DATE: PRINCIPAL
 TO WHOMSOVER IT MAY CONCERN

THIS IS TO CERTIFY THAT MR. MOHAMMED RAFIK & TEAM V SEMISTER BBA HAS
COMPLETED THEIR PROJECT ON CONSUMER BEHAVIOUR TOWARDS “HONDA
COMPANY” TWO WHEELRS THIRUMALA HONDA IN BYPASS JUNCTION, NEHARU NAGAR
D.K, PUTTUR, KARNATAKA – 574202

WE WISH THEM ALL THE SUCSUSS IN THEIR LIFE AND CAREER.

DATE: MANAGER

( THIRUMALA HONDA)

TEAM MEMBERS

1. HUSAIN SALEEK AHAMMAD

2. MOHAMMAD HAFEEZ
3. HARDHIK
4. SADIK
5. SAHITHYA
 DECLARATION

We are the students of ST. Philomena college, Puttur, declare that the project work
entitled consumer behavior towards “Honda company of two wheelers” has been
prepared by us during the academic year 2018-19 under the guidance of MR. Abhishek
suvarna, lecturer of department of business administration, ST. Philomena college
puttur.

We also declare that this project is the result of our own effort and has not been
submitted to any other institution or any other reason.

Place:Puttur Mohammed Rafik

Date: Te am leader
 ACKNOWLEDGEMENT

We would like to express our profound gratitude to the organization for having given us
this wonderful opportunity to study and learn from a unique work culture .

This report at consumer behavior on “HONDA TWO WHEELERS AT THIRUMALA HONDA

BYPASS ROAD, NEHARU NAGAR , PUTTUR”. We take this opportunity to thank them all.

It’s our blessed privilege to thank Prof. LEO NORONHA, Principal of ST. Philomena
college, Puttur for giving us this opportunity to take up this study. We take this
opportunity to thank all the employees of THIRUMALA HONDA for their co-operation
and assistance.

We express our heartfelt thanks to Mr. Radhakrishna Gowda , Head of the department
of business administration.

We well aware that our words are not sufficient for acknowledging the true support and
encouragement that has been best owed upon us.

Mohammed Rafik& team

 Introduction

The Indian automotive industry consists of five segments: commercial

vehicles; multi-utility vehicles & passenger cars; two-wheelers; three-
wheelers; and tractors. With 5,822,963 units sold in the domestic market
and 453,591 units exported during the first nine months of FY2005
(9MFY2005), the industry (excluding tractors) marked a growth of 17%
over the corresponding previous. The two-wheeler sales have witnessed
a spectacular growth trend since the mid nineties.

Honda two wheelers came to the Indian shores in 2004 with the launch
of the sleek Honda Unicorn. The Honda Unicorn introduced the first
puncture resistant tubes to the Indian two-wheeler market. Honda
followed up its success with motorbikes by groundbreaking scooters like
the Honda Activa, which has owners all over the country beaming with
pride and pleasure.
 TWO WHEELER SERVICE
A Two Service is a series of maintenance procedures carried out a set
time interval or after the vehicle has travelled a certain distance. The
service intervals are specified by the vehicle manufacturer in a service
schedule and some modern bikes displays the due date for the next
service electronically on the instrument panel.
A completed services are usually recorded in service book which is
rubber stamped by the service center upon completion of each services.
A complete service history usually adds to the resale value of the
vehicle.

Maintenance carried out:

1. Change the engine oil
2. Replace the oil filter
3. Replace the air filter
4. Water wash
 CHAPTER 2

.
 HONDA COMPANY

Honda Motorcycle and Scooter India, Private Limited (HMSI) is

the wholly owned Indian subsidiary of Honda Motor Company,
Limited, Japan Founded in 1999, it was the fourth Honda automotive
venture in India, after Kinetic Honda Motor Ltd (1984-1998), Hero
Honda (1984-2011) and Honda Siel Cars India (1995-2012). HMSI was
established in 1999 at Manesar , District Gurgaon, Haryana.

Objectives :
1. Quality and customer care
2. Good service to the customer
3. Customer satisfaction during and after the sale
CHAPTER 3
 HONDA CB UNICORN 150

COST
Standard 73,029.00

FUEL EFFICIENCY & PERFORMANCE

Fuel Efficiency Range 780 Km

Fuel Tank Capacity 13 liters

Mileage 60 kmpl

Top Speed 101 Kmph

FEATURES

 Speedometer and the fuel gauge

 Black alloy wheels
 240mm disc up front and 130mm drum brake
 HONDA ACTIVA 5G

Cost
Standard Rs. 54643

Mileage: 60 Kmpl

Brakes Front: Drum

Starting: Kick and Self Start

Wheels Type: Alloy

Tyre Type: Tubeless

Features :

 Mounted LED head lamp flanked by the turn indicators

 4-in-1 lock switch with seat
 Mobile charging point
 HONDA DIO

COST
Standard- 52915

Honda Dio Specifications

Mileage: 55 Kmpl
Engine Displ.: 109.19 cc

Brakes Front: Drum

Power: 8.11 PS @ 7000 rpm

Features:
 Tubeless tyre
 Alloy wheels
 Kick and self start
 HONDA DREAM NEO

Price ₹ 52,149

Mileage 84 kmpl

Colors  Black with Blue Stripes

 Black with Red Stripes
 Geny Grey Metallic
 Imperial Red Metallic


Features:
 Angular head lamp
 Visor
 Long seat
 Tubeless tyre
 HONDA ACTIVA-I

Cost:
Honda Activa i Specifications
Mileage: 66 Kmpl
Brakes Front: Drum
Power: 8.03 PS @ 7000 rpm
Digital Fuel Indicator: No

Features:

 Tubeless tyre
 Kick and self start
 Alloy wheel
CHAPTER 4
 1. Preference on the basis of marital status

Marital status Number of respondent % basis

Single 35 35

Married 65 65

140

120

100

80 % basis
No.of respondent
60

40

20

0
single married

Interpretation
The number of respondents on the basis of marital status that 35% of the
respondents are single (unmarried) and married persons 65% .So mainly
unmarried people prefer HONDA TWO WHEELERS.
2. Average number of two wheelers serviced in year
A)30

B)45

c)30

service
50
45
40
35
30
25
service
20
15
10
5
0
Jan-Apr May-Aug Sep-Dec

Interpretation
According to above graph shows that 30 two wheelers are serviced within
the month of Jan-Apr , 45 two wheelers within May-Aug and 30 two
wheelers within the month of Sep-Dec.
3.Do the Honda automobiles provide good service to customers
Particular No of respondent % basis
YES 23 100
NO 00 00

140

120

100
%basis
80
no of respondent
60

40

20

0
YES NO

Interpretation:
Here according to the above chart 00 customer say NO , 100 %
say YES. With this chart considering everyone agrees provide a good
service.
 4. Preference on the basis of monthly income
Monthly income No of respondent % basis
Below 30000 22 22
30000 and above 78 78

no of respondent

below 30000
30000 above

Interpretation:
On the basis of monthly income, the most number of respondent are in
the 30000 and above are purchasing two wheelers and below 30000 are
less purchasing of two wheelers.
5. Does your customer write feedbacks ?

Particulars No of customers
Yes 65
No 35

feedback

YES
NO

Interpretation:
Here According to above chart 35% of customers are not
writing feedback and 65% customers are writing feedbacks.