Professional Documents
Culture Documents
Financial Management
I. Target
Market Needs:
Ethereal will be providing its customers with a high-quality event planning
service that specializes in all sectors as per the need of the customers. Ethereal seeks
to fulfill the following benefits that are important to their customers:
Professionalism – This will be imperative as the service Ethereal
provides is, in effect, a representation of the customer relationship.
Competitive Pricing – The pricing scheme will be competitive to
offer an incentive for the customer to outsource our services.
Customer Services- The customer will get the service that all of
their needs are being met, regardless how small or inconsequent it
may seem.
Target Market:
The company will be going after the “social event market”. Our target
markets are middle to upper-middle class families, couples, individuals, or public
and private organizations.
We choose these groups because they are most able to afford event planners
and have the least amount of time to spare for event planning in general.
The fast pace of the world we live in leaves little time for extra things we
would like to do, like plan events, parties, and social get-together. Occasions fills
the need by being available to take on the burden of planning so that people can
spend time on more important things, like family and friends.
Target Money:
Situation Analysis:
Ethereal is entering their first year of business. Marketing will be critical to
develop sufficient business to achieve profitability. The company offers high
quality event planning on different areas. The basic market need is for a competent
service provider offering high quality event planning at a price that is cost effective
relative to a company/household trying to plan the events themselves.
Keys to Success:
Generate Repeat Business
Achieve Sufficient market visibility
Accomplish benchmarked customer service
Introduction:
Ethereal is the pioneer event coordinator company of Laoag City, Ilocos Norte
having a team of young, enthusiastic, sincere and dynamic professionals with ideas and
vast experience in the field event starting their first year.
Our forte lies in exploring fresh and innovative ideas with planning, organizing,
and managing your events. We create the hype and the buzz by using multi-layered
approach to ensure max benefits and exposure. Ethereal is fundamental to ensure that your
project and event shines above all the rest.
As our name implies ETHEREAL, extremely delicate and light in a way that seems
too perfect for this world. We chase perfection in this worlds’ full of imperfection. We
A. Vision
Ethereal will become the best running events company by providing
outstanding personalized quality services, integrity and loyalty, and
unfaltering dedication while providing an innovative ideas and servicing
platform that gives our client the kind of service needed to meet their
objectives.
B. Core Values
Collaborating
Treating everyone with respect and with dignity
Delivering on our promises
Always exceeding expectations
We welcome the opportunity to help you make your event the best
it can
Optimize towards ideals
We face challenges with optimism
We are flexible, responsive and reliable.
We innovate and constantly improve.
We believe in people and their dreams
C. SWOT Analysis
Strength(s):
Weakness:
1. On the first year of the business, the equipment and cameras are not up to date
as compared to competitor(s).
Opportunity:
1. The business will have the opportunity to cater within Ilocos region & even
nationwide.
2. The social media will have a great impact to promote the business.
Threat:
1. Competitors will automatically part of the business industry but this will not be
a worry to the business as long as there is a proper action plan to follow and
proper implementation on the management.
V. Conclusion
Event coordinator is a glamorous and exciting work which demands a lot of hard
work and dynamism. As the name suggests, it means conceptualizing, planning,
organizing and finally executing an event. The event could be any type such a wedding,
birthday party or corporate events and etc. This company is just starting their first year
of operation, but holds a lot of promise for expansion. It offers enormous scope for
ambitious young people and such.
Event coordinator is the planning and implementation of events, large and small
that meet the marketing goals of an organization. Event coordinator is an area that is
growing rapidly, and is expected to have a better growth rate in the next decade.
Risk Factors:
Rides/Inflatables/Mechanical Devices
Fire/explosives/combustibles
VI. Recommendations
The following recommendations are the formulated based on the findings
and conclusions.
1. There should be a good business plan to help achieved the goal.
2. Business should have SWOT (Strength, Weakness, Opportunity, and
Threat) analysis in order to be ready anytime.
3. Management should have competence in the operation of the business.
4. There should be innovation(s) in their tools & equipment to become more
competitive.
5. The extension of business and to cater or offer variety of services connected
to “Event Coordinator” will help the business to generate more income and
achieved the maximization of shareholder’s wealth.
VII. References
o http://emerycounty.com/Travel/RFP-Event-Coordinator.pdf
o https://www.bplans.com/personal_event_planning_business_plan/company_summary
_fc.php
o http://www.womensownresource.org/rope/Bus_Plan_Sample/Personal%20Event%20
Planning%20Business%20Plan.pdf
o http://library.olivet.edu/subject-guides/communication/comm325/docs/risk-
management-event-planning.pdf
o https://www.slideshare.net/mustafachangi/event-management-26869845
o https://www.academia.edu/4593395/Project_Report_On_Event_management?auto=d
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