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AFP® GUIDE TO

FP&A Organizational Structure:


Trends and Best Practices
FP&A Guide Series
Sponsored by

Issue 5
AFP® GUIDE TO
FP&A Organizational Structure:
Trends and Best Practices
FP&A Guide Series
Sponsored by

Contents
Executive Summary 1

Finding the Right Model 2


Sidebar: FP&A Challenges Today 2
Sidebar: Asking the Right Questions 3

Case Studies 4
Centralization Case Study: Jack in the Box 4
Centralization Case Study: Retailer 4
Centralization Case Study: Masonite International Corporation 5
Hybrid Case Study: Volcano Corporation 7
Hybrid Case Study: Emeritus Senior Living 8
Hybrid Case Study: Consumer Products Company 8
Hybrid Case Study: Intel Corporation 10

The Emerging FP&A Organizational Structure 11


SSC Case Study: Littlefuse 12

Best Practices 13

Conclusion 14
Dear Financial Professionals,

Companies face unprecedented levels of risk and need quick access to unbiased
analysis and decision support to navigate effectively. Unfortunately, the FP&A teams
chartered to provide that analysis and support are often slow to react due to
outdated processes and organizational structures. In response, many CFOs have
begun to reconsider how best to structure their FP&A organizations.

With this in mind, we are pleased to partner with the Association for Financial
Professionals (AFP) to produce this guide to FP&A organizational structures.

This guide explores three common FP&A organizational structure approaches, the
pros and cons of each, and a list of organizational best practices for maximizing
efficiency and decision support capabilities.

Key best practices for creating or rethinking your FP&A organizational structure:

• Streamline processes between FP&A, treasury, risk, and accounting teams. Build
greater collaboration among teams, and tie groups together to increase efficiency.

• Determine what type of FP&A organization fits your operational complexity,


growth trajectory, and market characteristics. Decide which model
(i.e., centralized, decentralized, hybrid) would be most successful based on
these factors.

• Empower teams with the right technology to enable a collaboration between


corporate and business unit teams. The best FP&A teams have not only an
effective organizational structure, but the right people and technology that lead
to efficient processes and an effective support model.

This guide will help companies make informed decisions about the best way to
structure their FP&A organizations and make the best use of technologies that
empower their FP&A teams.

We hope you find it useful when the time comes to create or modify your
FP&A structure.

Joseph Howell
Managing Director, Workiva
AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Executive Summary
Growing volatility in the business environment, cost centralized function at headquarters, a decentralized
pressures, and a new focus on enterprise performance function with FP&A professionals distributed through-
has sparked a renewed interest in FP&A organizational out the company, or most commonly both.
structure. Companies are starting to realize the valuable There are cons to each approach. Centralized functions
role of FP&A in managerial decision-making. “This is may not be as close to operations, struggling more to
a pretty hot topic,” said Sholape Kolawole, principal at collect information and deliver decision-making support
The Hackett Group. and analytics. Meanwhile the decentralized model often
How the FP&A function is organized has a lot to do hampers a holistic view of the company—and the critical
with a company’s growth curve, and its industry and role FP&A plays as an independent advisor—because alle-
corporate structure. Fast growing companies often need giance to business unit leaders creates conflicted priorities.
to have more staff in the field than mature, slower grow- A hybrid model may be more costly due to a larger
ing enterprises. Companies with few business lines and a number of full-time equivalents (FTEs). Although
simple organizational structure can be more centralized. companies are increasingly trying to streamline the
Finally, large complex organizations may need both a infrastructure through the use of shared services centers
corporate function and embedded staff. (SSCs) or centers of excellence (COEs), which are some-
The ultimate goal of any organizational structure is to times located offshore.
support an effective and efficient delivery of services to inter- This guide explores the various approaches to an
nal and external customers. That’s true for FP&A as well. FP&A organizational structure. With comments from
In order for FP&A to deliver the added-value it can experts and multiple case studies, it provides an overview
provide to senior management and operations, it needs of different companies’ approaches and emerging trends,
to have the right people in the right place. It needs to be delves into the pros and cons of each approach, and of-
positioned to communicate up to senior management, fers a list of best practices. After reading this guide, you’ll
delivering analysis and telling “stories” to drive enterprise have a better understanding of how to create an FP&A
performance; it also needs to be able to communicate organizational structure that maximizes efficiency and
downward and across functions, to support the opera- delivers analysis and decision-making support to better
tions. Depending on the company, that may mean a aid your organization and its leadership.

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Finding the Right Model


In order to keep up with a rapidly changing business environ-
ment, more and more companies are revisiting their financial FP&A Challenges Today
operating model in an effort to ‘up’ their analytics game. According to Datta, CFOs are
“Aggressive competition, intrusive regulations, capital facing unprecedented levels of
markets volatility and business complexity—these forces risk in their business environ-
can conspire to overwhelm any organization,” said ment—leading many to rethink
Vic Datta, managing director with the Office of the CFO their finance organization in
Solutions, FTI Consulting. (For a checklist of pressure general, and FP&A specifically.
points see the sidebar.) • Globalization has put a strain
In order to differentiate themselves from competitors, on finance organizations’
companies need to be able to respond quickly and effectively ability to provide effective
to external forces, as well as business and market opportunities. and timely information
As a result, CFOs, and by extension their FP&A teams, “must and analysis.
be focused on providing near real-time business insights to key
decision makers so they can make smart and timely decisions as • Global businesses often have
internal and external challenges unfold.” [Datta, “Rethinking disparate processes, business
the FP&A Operating Model,” Nov. 2012]. cultures and systems.
Datta further states that a critical part of the finance orga- • Finance is increasingly tasked
nization transformation is creating an efficient and effective with providing input into the
FP&A operating model. This requires a company to bal- organizational strategy, while
ance global, regional and local business analysis needs while still maintaining excellent
capturing some economies of scale through SSCs or COEs. operational insights.

• Data may be plentiful, but


Companies need to anchor their finance organizational
it often takes too long to
structure to the demands of their own growth trajectory,
“translate” into useful
markets and industries.
information.
Unlike most of the other functions in the CFO organiza-
tion, FP&A’s role has broad variability across the company, • There’s a lack of common
according to Jim Robertson, director of FP&A at Emeritus. global standards, processes
While the role of FP&A and its organizational structure can and data definitions.
vary by industry and company maturity, it should fit with
• The wealth of information
the way leaders make decisions. “The key is for the function
is slowing down the ability
to provide the services to match the particular organization’s
to produce timely analysis.
needs,” Robertson said.
According to Datta, analysts
Emerging vs. Mature Markets spend two out of every three
To select the right structure, companies need to take into hours just chasing data.
account whether they are in mature, slow growth markets, fast • The budgeting and forecasting
growing geographies or market segments, according to Scott processes remain inefficient
Brennan, managing director, Finance & Enterprise Performance and unproductive at many
Strategy Group at Accenture. Each presents a different chal- organizations.
lenge. “Low market maturity often requires a more distributed
finance organization,” he said.
According to Jason Logman, principal at the Hackett

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Group, when market maturity is high, companies can be


centralized and do a lot more out of corporate. “Those
companies have a centralized and larger FP&A group that Asking the Right Questions
drives standardization in the organization,” he said. A cen- The key organizational questions
tralized approach allows companies to become more com- CFOs and FP&A professionals
fortable that they’re reporting based on the same standards should ask include:
and workflow design. “It drives consistency,” he said. 1. Should FP&A be performed
in-country?
Fast Growing vs. Established Companies
The operating model for FP&A often also depends on 2. Should it be centralized or
the company’s growth trajectory. Fast-growing companies moved to the business units?
tend to operate on a portfolio approach that is more like 3. Should the more transactional
a holding company with various independent businesses, aspects of FP&A be moved
according to Datta. “In these cases, FP&A at the corpo- into a COE?
rate level provides general guidance on resourcing, capital
spend, interest rate direction, as well as sometimes cash 4. What skill set is required at
forecasting capabilities,” he said. each level?
The bulk of FP&A activities often take place at the 5. What are the more effective
business unit or operational level, and the general manag- reporting lines for FP&A staff,
ers of each business typically have a strong performance both centralized and
management orientation. “They tend to have their own embedded?
analysts, or embedded FP&A professionals from the cor-
porate office, utilizing the function more as a connection 6. What common processes
to the operations,” said Datta. “These resources typically and technologies could make
understand the rhythm of the business line they serve and the operating model more
provide necessary support to budgeting and forecasting.” effective and efficient?
Some holding company structures, “are literally just
rolling the numbers up; there’s no one to talk to,” said
Brian Kalish, director, finance at AFP.
In contrast, companies in mature markets or mature
industries can handle more FP&A activities at headquar-
ters. “The centralized model certainly creates greater
efficiency. It also aligns the function around a common
goal as they typically report to the CFO. This drives stan-
dardization and adherence to the vision,” Brennan said.
Plus, a group at corporate can develop a greater sense
of community while developing and leveraging high-level
skills. “Centralization enables efficient business solutions,”
said Brennan. It also makes it easier to develop talent, as
processes and standards are the same across the organiza-
tion. “The more standardized the metrics and processes,
the easier it is to have people rotate into the business
finance functions and learn the business as opposed to
learning whole new ways of doing finance,” Brennan said.
“As a result, the company can build better leaders.”

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Centralized models provide several key benefits, among them businesses with any changes that need to be made,”
reduced cost, better standardization and control, and a Bogue said. In addition, the corporate function handles
source of high-level skills. all the ad hoc analytics, payroll analysis, and capital bud-
“The general trend in the FP&A organizational struc- geting and store analysis. “We play a decision-support
ture field is the opportunity to leverage a more central- role,” he said.
ized structure to provide economies of scale and the right The benefit of having a centralized FP&A function is
skill set,” said Logman. “The economies of scale are not that “everything is happening in one place,” said Bogue.
just about doing things cheaper.” According to Logman, “The flip side is that that role is not happening at other
while a centralized approach can provide greater efficien- places. As a result, we’re not as close to the business as I’d
cy, it also allows companies to create the right skill set to like us to be.”
support management and the business units. “FP&A is a
talent-rich area; centralization allows companies to more Centralization Case Study: Retailer
effectively build that talent,” he said. The FP&A function at this $2 billion retail company is
also highly centralized. The director of FP&A heads a
Centralization Case Study: group of 12 professionals organized into four teams of
Jack in the Box three. Each team focuses on a different area within the
Jack in the Box is a San Diego, Calif.-based, $1.5 billion company: 1) retail stores and real estate; 2) marketing
food services company with mostly domestic opera- and digital retail; 3) supply chain, merchandizing and
tions, and a total of 2,880 stores encompassing two private brands; and 4) back office functions like IT and
brands: Jack in the Box and Qdoba. HR. This four-pronged approach allows the company to
The company has a highly-centralized FP&A function better align its FP&A group with the business divisions.
which reports to Sean Bogue, vice president and assistant “We handle performance management, i.e., under-
treasurer, planning and analysis. Bogue oversees both standing where we are, why we are where we are and
treasury and FP&A; the two are distinct. “In the areas where we’re going, along with key questions of resource
that they do overlap, we have better connection points, allocation in the form of budgeting and long-term strate-
e.g., financial statement forecasting in FP&A is better gic planning. We pull all that together for the organiza-
tied to debt covenant forecasting in treasury,” he said. tion as a whole,” the FP&A director said.
“We have six analysts who support the three areas of The head of each team reports directly into the director of
the business: corporate, Jack in the Box and Qdoba,” FP&A, with a dotted line to division leaders. The interaction
said Bogue. All of the high-level FP&A activities are between FP&A and the business is to some extent a factor of
handled by this centralized team, with some analyt- the relationship with different leaders: some use FP&A bet-
ics happening at the business unit level. “But these are ter than others. “Part of my job is to help people understand
more business analysis rather than FP&A activities,” how we can provide value,” said the director.
Bogue said. There’s also a sales and marketing analytics This has become critical since the CEO charted a new
role. “They play some role in the forecasting and plan- course and culture for the company—one with a stronger
ning process, but it’s not 100 percent of their job.” voice for the retail and digital stores versus what was previ-
While the analysis and decision-making support is ously very merchandizing-focused. As the voice of the sales
centralized, the bottoms up forecasting and budgeting channels grows, so does their organization need to partner
processes are rather decentralized. “We work with 20-30 effectively with FP&A to deliver analysis and “numbers”
areas that all submit budget and forecasting informa- to the C-suite. “There’s a heightened level of requests for
tion,” Bogue said. financial information coming from the new CEO, which
Corporate FP&A drives the timeline, and provides has made FP&A’s role more critical and made it easier for
the template, the format and the context as well as all us to get a seat at the table and have the sort of influence
the consolidation and analytics. “We get back to the that is beneficial to the organization as a whole,” he said.

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Historically, FP&A had been focused more within the Centralization Case Study:
context of investment and cost management. “Market- Masonite International Corporation
ing and merchandizing have been the primary drivers of Masonite International Corporation is a public, $1.7
planning revenue, while the retail and digital stores have billion global building products company with a supply
been ‘recipients’ of that information,” according to the chain spread across 65 manufacturing facilities in 11
director of FP&A. Now, he said, “we’re stepping in to different countries. Masonite is one of only two
play a more active role.” FP&A now meets with market- vertically integrated, residential molded-door manufac-
ing and merchandizing and leaders from the sales chan- turers, and the only vertically integrated, commercial-
nels after every month-end close to discuss and align on door manufacturer in North America. Headquartered
an 18-month forecast. in Tampa, Fla., the company currently has 9,500 global
As FP&A plays a more important role in creating employees, with approximately 150 FTEs at the
the revenue forecast, the forecast itself is gaining in company’s global headquarters.
importance. The company has been traditionally budget- Masonite’s corporate FP&A function is located in
focused, with the forecasting mainly informing manage- Tampa, with three professionals carrying a formal
ment as to how closely results match the budget. With FP&A title. “A senior financial analyst reports to the
the new CEO at the realm, the company is putting more global FP&A manager, who in turn reports to the
of its focus on the forecast instead. global FP&A director,” according to Doug Garis,
This centralized approach means that some FP&A manager of global FP&A.
activities happen outside of the FP&A function. “I feel While the FP&A function is centralized, the overall
comfortable that there is not a need to control all financial finance organization is moderately decentralized and
analytics throughout the organization,” said the direc- primarily operates within North American residential
tor. For example, retail operations has a strong team that and commercial business channels. Most of the
performs analytics and provides guidance in terms of cost finance staff outside of North America are spread
structure and labor scheduling. “Rather than make it our throughout the countries and plant locations in which
team, we leverage that team,” he said. “It’s very important Masonite operates.
to understand what other teams are doing to help inform “We have successfully executed 12 strategic acquisi-
our insight and analysis. We need to partner. We don’t tions over the past several years,” Garis said. “Through
have to have a big thick line between what they do and the integration process, we have kept key financial
what we do. For the most part we have full access.” leadership and talent in the field.”
The benefit of this centralized approach is that FP&A Additionally, Masonite has several North American
is able to look at the organization holistically. “All four FTEs that perform “FP&A-type” activity within the
team leaders can sit in a room and look at the perfor- context of the traditional business unit finance model.
mance of the $2 billion organization and have a cross-di- So while there are multiple FTEs across the organiza-
visional view that’s very helpful, while preserving FP&A’s tion with exposure to FP&A, only the three FP&A
ability to look into each division,” he said. In essence, it’s professionals “carry” the FP&A brand.
the best of both worlds. Given the current makeup of Masonite’s finance
FP&A has a line of sight into operations but does not organization, the FP&A team in Tampa focuses on be-
have direct control over the people conducting some of ing an independent internal consultant to the business,
the analysis. “If they reported to us directly they would “and an extension of the CFO,” Garis said. While some
not be viewed as ‘their people,’” said the FP&A direc- finance staff may, from time to time, engage in FP&A
tor—potentially making the information more transpar- responsibilities at the organizational level, Garis said
ent but less detailed. “FP&A is all about relationships,” that the corporate team’s focus is to “develop deep cross-
he said. “It’s good to have smart people, but if you can’t functional partnerships with operational leadership to
build trust and respect you won’t be successful.” help execute against our current business strategies.”

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

FP&A also owns the annual planning and forecasting Neither model—centralized or distributed—is without its
processes, providing key analysis for all forecasts and of- drawbacks, ultimately affecting the FP&A group’s ability to
ten deeper analytics for the annual operating plan. “We deliver important services.
perform three formal forecasts a year, a 3+9, 6+6 and “The one challenge [with centralization] is that the
9+3, and issue an annual operating plan that is presented ownership of decision-making doesn’t reside in the
and approved by our board of directors,” he said. “This business,” said Brennan. “As a result, decisions are made
is by far the most detailed and bottoms up view of our farther from the action, which means it’s harder to ser-
business versus our three inter-year forecasts.” vice internal customers.”
While larger cap organizations may partition FP&A The other drawback is its reduced flexibility in re-
into various sub-functions such as budget, forecast, cost, sponse to business or market changes. “If the business is
sales, capital planning and business development, “We trying to do things in a different way or grow a new mar-
do it all,” Garis said. The company has recently invested ket, you want finance to be a little more flexible. That’s
in centralized FP&A and is still building its presence at the benefit of a more distributed model: it increases
its headquarters. “We’re trying to educate the organiza- accountability to the business unit. The business unit
tion about the services FP&A provides and gain broad has greater autonomy and ownership of their financial
support,” said Garis, who, along with his boss, has been decisions. That can make the process more flexible,”
working to cultivate FP&A at Masonite since they joined Brennan said.
the company roughly two years ago. At the same time, the distributed model challenges
As the U.S. economy and residential housing market corporate standardization. “It takes much longer to roll
return to historic output levels, Garis expects the func- out change if the organization is trying to transform,
tion to continue to evolve. “As our company grows, the implement new reporting packages or create a new
need for sharp, intellectual, FP&A-minded individu- return on investment playbook,” he said.
als will be an imperative to execute against our goal to And, in a more distributed model, FP&A can lose
capture the multi-year housing recovery on the horizon,” the sense of community. “Decentralization may lead to
he said. duplication of skills,” added Brennan.
Garis’ advice for building a strong core FP&A team
is that the function first has to define its role within the These pros and cons are encouraging more organizations
organization, and then “evangelize” that role company to pursue a mixed strategy that combines elements of
wide. “We know what we do, and we know the value we both models.
bring” he said. “And we’re broadcasting our vision to the According to Kalish, with the hybrid model some
organization, which may not be as keenly aware of how activities occur at the holding company level. “Those
fruitful a strong relationship with an FP&A business are the more strategic planning functions,” he said. In
partner can be.” addition, many companies have FP&A staff or activi-
At Masonite, the FP&A team has begun to notice the ties embedded in either regional centers or the business
effects of their pull strategy. “If we can continue to push units. “Where companies are getting the highest return
our leadership team to understand and familiarize with on investment is by having a centralized high-level func-
what ‘good’ FP&A looks and feels like (and ask for it), tion, complemented with embedded activities,” he said.
I expect our department’s size and scope of influence to The benefit of a hybrid structure is that there’s a per-
substantiate the need to invest in more FP&A talent as ception of being a direct business partner. “Having more
we grow,” said Garis. people in the field is also considered having FP&A closer
By demonstrating and reinforcing the value-add FP&A to the business, with more direct exposure to plant, facil-
provides, the team has effectively created a business de- ity and other business considerations,” said Logman.
mand for its services. “We’re already close to the point of Another benefit of this approach is that it encour-
turning down work due to bandwidth,” said Garis. ages FP&A professionals to learn about the business.

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

After meeting with multiple FP&A professionals, Kalish Hybrid Case Study:
found that those who are embedded in the business have Volcano Corporation
learned more about the importance of FP&A. “This is Volcano Corporation (Volcano) designs, develops, manu-
how FP&A can actually help the organization to make factures and commercializes a range of precision guided
better decisions,” he said. therapy tools, including intravascular ultrasound (IVUS),
The structure also permits very effective staff develop- and fractional flow reserve (FFR), products. The publicly-
ment strategies, which include rotation to the field and traded, San Diego-based, $400-million company has over
back to corporate. “You understand the work. You’re not 2,000 employees in the U.S., Europe and Japan, and is
just doing it to generate a report to the CFO,” he said. currently expanding into other emerging markets. About
The dual structure also helps FP&A achieve its half of its revenue comes from outside the U.S.
value-added objectives, according to Larysa Melnychuk, Volcano’s FP&A function has a corporate finance
director of the London FP&A Club. As the function team located at its San Diego headquarters. In addition,
matures, the head office FP&A becomes a more strategic finance staff is embedded in each major geographic loca-
and influential department. “They are more involved in tion. “At each location, there’s a group of accountants
strategic planning and are one of the non-executive func- and one person who acts in an FP&A role,” said John
tions that very often participates at the board meetings,” Blake, director of FP&A. “They don’t directly report to
she said. me but rather to the local finance director, but effectively
They report directly to the group CFO and have have a dotted line to me, with responsibility for deliver-
reporting independence from local CFOs. “This is ing the work product such as budgets and forecasts.”
necessary for objectivity of planning and forecasting pro- Those budgets and forecasts are submitted to corporate
cess,” said Melnychuk. “Group FP&A is both a business FP&A, which then compiles and analyzes the information.
partner to business units and a group business control- Currently, Blake has two senior finance analysts and one
ler,” she said. senior revenue analyst reporting to him. What governs the
organizational structure is the ability to minimize the use of
Hybrid models can create an environment of dueling resources as this fast-growing company evolves.
priorities between local business units and headquarters, The current organization also keeps the finance and ac-
leading some companies to reconsider reporting lines. counting functions for manufacturing operations separate.
According to Logman, the hybrid model tends to “We have a cost-of-sales team and a group plant controller
challenge the standardization of the FP&A model, i.e., role that also reports to the CFO and handles all the cost ac-
metrics and analysis. It can also create more tension counting,” he said. That team does not report into Blake.
between the business units and corporate headquarters, To accommodate growth, finance was recently restruc-
and mean more proliferation of activities and resources. tured, generally to split accounting and finance respon-
“That means more work in a less controlled environ- sibilities. As a result, FP&A now reports directly to the
ment,” Logman said. CFO, and the financial reporting responsibilities are now
One way to handle this tension is by drawing clear re- housed in accounting and report directly to the controller.
porting lines. “Overwhelmingly,” Kalish said, “the com- The reason management decided to make the split came
panies I talk to believe that the embedded staff should as a result of the company’s rapid growth. Management
report directly to the corporate FP&A function. If you decided to separate forward-looking and historical activi-
don’t set up that reporting structure, you lose them [the ties due to their concurrent deadlines and work streams.
embedded staff ] to the business unit. That’s who they “As you move up the chain, FP&A becomes a value-
identify with. If the general manager determines their add to the organization, partnering with business units
compensation, it affects their motivation.” and creating a deeper understanding of business per-

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

formance,” said Blake. “That’s my vision for my FP&A group also prepares and updates a five-year forecast and
group: The more we can be side-by-side with the busi- pulls together the monthly performance review presen-
ness to help them analyze projects and look at how we tation. While the corporate accounting group prepares
allocate and deploy our capital, the more value FP&A the financial management reporting, corporate FP&A
can add,” he said. is responsible for preparing and distributing many of
Blake’s advice to other companies: “FP&A needs to the company’s operating and sales metrics. Finally, this
leverage its skills to add value to the business,” which should group provides analytical and transactional support to
include the analysis of best return on investment and a deep centralized corporate teams, including sales and corpo-
understanding of the business and external environment. In rate development.
addition, the FP&A organizational structure should enable This dual structure has both advantages and disadvan-
FP&A to quickly respond to ad hoc questions from manage- tages, according to Robertson. “It’s wonderful having
ment about the company’s performance. “It’s best if you can such a great field FP&A team that is tightly interwoven
get in front of that,” he said. with the operating groups and attuned to each group’s
business needs and communication styles. Maintaining a
Hybrid Case Study: strong corporate team collocated with corporate leader-
Emeritus Senior Living ship provides a similar alignment and facilitates deep
Emeritus Senior Living is the largest assisted living relationships with executives and serves as their analytical
company in the U.S., with approximately $2 billion arm. It’s helpful to have one centralized group respon-
in revenue and 30,000 employees. The company is sible for distributing many of the key metrics throughout
organized generally into geographic operating units the company,” Robertson said. “The corporate FP&A
supported by corporate functional groups. The FP&A group plays a strong data governance role in defining
team is organized into two complementary groups, field what the metrics are and how they are reported, both
and corporate, with each reporting to the senior vice internally and externally.”
president of FP&A and investor relations. One disadvantage is that a more decentralized field
FP&A team can reduce visibility into business opera-
Field FP&A Team tions at the corporate level. To counter that, field and
The field FP&A team is headed by a director with corporate FP&A have built strong relationships with
direct reports, each of whom partners with an operating each other and with the business. Having both perspec-
group. Field FP&A is responsible for developing the an- tives on one team serves to provide a deeper under-
nual plan at an operations level, monthly forecasting for standing of the business than either group possesses on
the remainder of the fiscal year, and reviewing financial its own. The corporate team also serves as a resource
performance. It’s also heavily involved with the divisional for field FP&A when particularly thorny analytical or
operations in order to understand the key drivers of the reporting needs arise.
business, where the business is headed, and the financial
impact of changes to the key drivers. Field FP&A is ma- Hybrid Case Study:
jority collocated with the operations leadership, with the Consumer Products Company
one exception of the individual who supports the COO. At this privately-held, $700-million consumer products
Revenue management is also managed in this group. company, FP&A is organized on a hybrid basis. There’s
a centralized corporate FP&A group, according to the
Corporate FP&A Team former director of corporate FP&A, “but we also have a
The corporate FP&A team is headed by a director sort of extended arm of FP&A that reaches out into each
and is responsible for the corporate annual plan that individual region and business unit.”
consolidates operations and the G&A functions. In At the corporate level, the FP&A team consists of
addition to maintaining the consolidated forecast, this three members, in large part due to a recent cost-cutting

8 ©2014 Association for Financial Professionals, Inc. All Rights Reserved www.AFPonline.org
AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

reorganization. However, the overall headcount, includ- As a capstone exercise to financial process activities, cor-
ing the staff that handles the distributed function within porate FP&A was responsible for all the necessary “visual
operations, is about 12-15 FTEs. artistry” applied to various internal and external consum-
Under the former director of corporate FP&A, the ers of summary financial information. “After aggregating
team performed multiple roles. “We were an orches- all of the data and understanding the business issues in
trator/facilitator of creating the total picture for the each of the individual pockets of the business, the corpo-
organization. We understood, from a senior manage- rate group would formulate overall analytics and develop
ment perspective, what the important deadlines were the all-important stories, primarily captured in the shape
for corporate-driven, top-level events where financial of charts and graphs,” said the former director.
information is going to be utilized: meetings with the Underlying all of the financial processes, corporate FP&A
board, executive team, global leadership team, banks, was responsible for driving the FP&A system component
etc.,” he said. (SAP Business Planning and Consolidation, or BPC for
Key activities of corporate FP&A in preparing senior short). At a micro level, this included outlining and convey-
management for these forums included defining and ing to end-users all specific technical parameters required for
communicating throughout the organization the successfully entering financial data into the system.
timeline, important milestones, technical and system On a macro level, corporate FP&A’s system oversight
concerns for the strategic plan, the annual budget, and included duties around the security and integrity of data,
quarterly forecasting processes. Within the implemen- employment of general maintenance techniques to keep
tation of these various financial processes, “We were the system running as efficiently as possible, coordinat-
the mediator and sometimes the ‘policemen,’” said the ing interfaces with other company data systems, and
former director. “Our role included making sure the re- scoping out plans for future investment and develop-
gional finance group and their business partners/leaders ment. These duties often involved partnering with both
remained on track, and facilitating discussion between internal and external IT resources.
them and the CFO/CEO.” While the organizational structure worked, the
He cited the example of their process for finalizing former director said there was room for improvement.
the annual budget, which included a fair amount of “I thought at times that the process would have been
negotiations between corporate and regional stakehold- improved if the FP&A resources in the field were report-
ers. FP&A helped moderate that conversation, some- ing to me directly,” he said. “The reporting relationship
times through multiple management sessions. “Our role dictates your priority and how you get things done. We
included reminding the CFO and CEO of their own would have had a little greater control over embedded
deadlines, and going back and forth with business units FP&A resources, perhaps better cooperation at times,
on corporate demands/needs vs. their realistic capabili- which would have helped the corporate group to be
ties,” he said. “You have to manage both sides of that more efficient. I would prefer not to endure last minute
equation to keep everyone on track.” scrambles to pull things together, which sometimes hap-
Corporate FP&A also functioned in an advisory pens when you have a lesser degree of overall control.”
capacity to the regional finance teams. “We assisted from The distributed model, however, is very common in
an analytics perspective,” said the former director. “We many organizations, according to the former director.
put our independent eyes on what they were doing and “The tendency is to, at some point, take FP&A func-
how they were preparing, providing feedback and sug- tionality and distribute it into the business, either under
gestions to them prior to negotiations. We’d tried—not local finance leaders or some other reporting structure,”
always successfully if they were resistant—to help our he said. “That’s a somewhat natural phenomenon be-
colleagues before they got into the room, to get to what cause in a lot of cases, FP&A activity is a natural, logical
we knew would be the most palatable articulations in the extension of other work that people are performing in
eyes of corporate senior management.” the totality of a much broader role.”

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Hybrid Case Study: only handled centrally, they would be outsiders. “They
Intel Corporation would only swoop down when there’s a problem, raising
Intel Corporation (Intel) designs and manufactures defenses even higher.”
integrated digital technology platforms and develops and On the flip side, this structure does increase the
sells software and services primarily focused on security outright cost. “You aren’t operating at optimal scale.
and technology integration. The Santa Clara, Calif.- While it may cost more, the return on investment is
based company boasts net revenue in excess of $52 bil- much higher,” Hill said. “You find that you’re saving
lion, and employs 107,600 people, of which 55 percent money or supporting better investment decisions all
are based in the U.S. over the company.”
At Intel, FP&A is organized as a hybrid function. Intel’s finance group tracks the cost savings and cash
“Almost all the organizations have expense and capital savings resulting from its work, for example, finding
analysts who are part of FP&A function,” said Brice cheaper ways to do things or eliminating unnecessary
Hill, vice president of finance. Business units will have capital spend. “We’ll track that as an influence item to
the other elements, e.g., revenue, cost of sales, and rationalize the structure,” he said.
consolidation from a P&L perspective. The embedded Intel also tracks when important improvement recom-
FP&A professionals report on a solid line to finance and mendations they make get accepted. “We assess how
on a dotted line to business operations. much value we provide between savings and opportuni-
The FP&A team at headquarters performs a fair ties,” Hill said. Pricing is one area where finance has
amount of value-add analysis, including performance been able to add significant value. “We consult routinely
management and development of decision-support re- on pricing. Many times multiple $100 million decisions
ports for the CFO and CEO. The reports include com- are helped and directed by FP&A.”
parative return on investment for the various business While the structure works very effectively, “There
units, milestones performance, and providing manage- are always opportunities to improve,” Hill said. One
ment with the right metrics. such area is the ability to create an environment that’s
According to Hill, one of the less obvious outcomes of focused on milestones, not just budget management.
embedded FP&A staff is creating a finance-oriented cul- “The FP&A team tends to get focused on managing the
ture within the business. “If you embed finance people, budget and giving targets to the business units and ex-
and their mission is to make sure decisions are financially ecuting to those targets.” Any discontinuous process that
oriented including protecting the shareholder interest, deviates from normal budget is difficult to do. Having
that process becomes embedded in the business,” he said. the capacity to manage those instances would provide
The embedded FP&A teams provide indicators and additional value.
metrics to the business leaders that reflect their progress Hill advises companies to enhance their analytics
financially. “Make them part of the team and finance has teams if they are to truly provide value to business and
an automatic equal voice in the decision-making process, finance leaders. Having the right analytics team means
affecting the culture of the business.” being able to support shifting resources to the best
Embedding FP&A in the business allows the teams to return on investment. “I advise my peers to staff up their
better forecast because they understand the operations. analytics capability to be prepared to answer the question
“Your financial reliability, forecasting and control of of where the best opportunities are and measuring the
spending—the things you care about from a stewardship business performance and return on invested capital,” he
perspective—go up significantly when you understand said. In addition, that beefed up capability allows FP&A
the market, the technology, and the tools the engineers to make cost-savings recommendations. “Whether
want to buy,” Hill explained. “You have a much bet- embedded in the BU [business unit] or at the corporate
ter chance of rigorously assembling the forecast and level, making recommendations to improve cost struc-
supporting business decision-making.” If FP&A was ture or to allocate resources more wisely is critical.”

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

The Emerging FP&A Organizational Structure


As companies grow larger and more complex, the FP&A reporting. However, in addition they support the busi-
organizational structure often evolves into a hybrid model, ness units. By moving the COE offshore, companies can
including elements of standardization and a skill set hub, in do more with the same budget.
addition to proximity to operations. But the COE trend goes beyond process efficiency.
Because hybrid operating models for FP&A typically in- “What we’re seeing is that finance is no longer solely
volve a bigger headcount, companies are increasingly trying focused on trying to reduce cost,” Brennan said. “There
to maximize the return on the model by creating true centers was a lot of cutting in the early 2000s, and while com-
of excellence (COE). “Larger companies are moving FP&A panies are trying to do more with less, today’s question
into a SSC, or center of excellence, possibly offshore,” said is how to support the business’ growth objectives while
Miles Ewing, principal with Deloitte’s consulting finance containing cost.” He added that “sometimes for global
practice. According to Ewing, the activities that take place businesses that means reconsidering where a function,
in the center of excellence include a lot of the budget review, such as business analysis, should be located to meet
variance analysis, and report creation. “Things that do not overarching business needs.”
require an MBA,” he said. “Companies that have enough FTI’s Datta provides one multilayered model for lead-
scale benefit from centralizing those activities.” ing edge FP&A organizations, which includes elements
Accenture’s Brennan adds: “The COE does a lot of the of the hybrid model, combined with SSCs and COEs
more routine activities that happen within FP&A, for to increase efficiency and allow corporate level FP&A to
example, data gathering, variance analysis, and routine provide more decision support analytics.

Common Performance Metrics


Activities Outcomes
Thin Group Layer
• Global Policy & Strategy • Business Decision Support for Local
• Delivery of Strategic Corp. Objectives Planning in Global Operations
• Internal and External Compliance a • Shared Services for FP&A (e.g., sharing or
External Legal Requirements transferring some cost accounting to operations)

Centers of Excellence or Competency

Common Process Standards


Common Data Standards

• Special Expert Knowledge Centers, • Centers of Excellence that are Co-located


Either Permanent or on a Project Basis or Involve Virtual Teams that Provide
Services on a Global Basis
• Services Provided on a Global Basis
• Communities of Practice Around Experts and
Topics that are Pressing for the Company
Regional/In-Country Shared Service
• Drive Economies of Scale for Appropriate Activities
• Advanced FP&A Technologies that
• Consolidation and Standardization of Enable Fewer, More Skilled People to
Technologies, Activities, and Processes Provide Rich Analytics
• Elimination of Duplicate Activities
• Organizational Design that Promotes
• Local Legal and Statutory Requirements Growth and Flexibility
• Drive Efficiencies via Repeatable Process

Thin Business Layer (Initiative-Focused Business Partner)


• Outcome-Focused Business Partners • Performance Management that Combines
Historic and Forward-looking Information
• Decision Support for Business Priorities that: Delivers Predictable Indicators of
• Aligned to the Business Growth, Dampens Earnings Surprises, and
Provides Measures for Monitoring the Entire
Operating Framework

Common Chart of Accounts

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

SSC Case Study: Littlefuse The SSC provides “a really nice advantage for us; we
Littlefuse Inc., headquartered in Chicago, is the world’s can cost-effectively support special projects because we
leading supplier of circuit protection products for the have the option to pull people quickly as needed. The
electronics, automotive and electrical industries. With more value they can add, the better they become in their
over 7,500 employees globally, the company operates in job,” Smith said.
the Americas, Europe and Asia-Pacific. In 2013, total At the corporate FP&A level, Francis and Smith pro-
revenue was almost $800 million with approximately 64 vide decision-making support and analysis to the CFO,
percent of sales from international customers, including CEO and COO. Corporate is also charged with rolling
approximately 20 percent from China. up the quarterly forecast and budget. The company
When Mark Smith, director of corporate FP&A, joined leverages a global SAP implementation to run FP&A
the company in 2004, Littlefuse didn’t have an FP&A func- analytics and the annual plan consolidation.
tion. “It was mostly an accounting function with some level The benefit of this organizational structure has been
of financial support,” he said. The company built the func- the team’s ability to focus on high-level FP&A work.
tion from scratch, and it has grown along with the business. “We spend 80 percent of our time working with the
Corporate FP&A now includes two senior professionals: business units,” Smith said. “That’s where we add the
Smith and Brian Francis, manager of finance. Francis reports most value.” The Philippines team, Francis and Smith
to Smith, who in turn reports to the CFO and a team of six travel extensively to meet with operations.
FP&A professionals at a Philippines SSC. “We’re not bogged down with a lot of transactional ac-
With the economy down in 2009, Littlefuse made counting functions,” Smith said. “Having a global struc-
a corporate push into shared service centers (SSCs). ture allows us to be very focused on internal customer
For FP&A, the team of one manager, two supervisors support.” The drawback may be the lack of direct link-
and three analysts supports the global operations, and age with factory controllers. “There are some competing
reports directly to Smith and Francis. “While they’re priorities with some of the people we need help from,”
based in the Philippines, their role is not to support the Smith said. “As we grow, we may manage those resources
local manufacturing operations, but the global business more directly.”
units,” said Smith. “We’ve centralized our cost center Added Francis: “The upside of being so functionally
planning work. Now the timeline schedule and inputs embedded is that we can be hands on with the business
are centrally managed by us, leading to faster results and units. We can be heavily involved in taking the company
less discrepancies in terms of assumptions.” in the right direction, affecting the bottom line and
Having a team in Asia means the U.S. corporate team corporate strategy.” Going beyond traditional forecast-
can get things handled overnight. While the Philippines ing and budgeting “makes our jobs really exciting,” he
team is not physically embedded in the business units, said. The possible drawback is sometimes being “stuck”
they are embedded from a functional standpoint, accord- between business units’ and senior management’s priori-
ing to Smith. “With people traveling so much and the ties and interests. “We’ll get pressure from business unit
use of technology, we found that you don’t have to be in teams on the projections and bonus structure.” FP&A
the same location,” he said. has to balance supporting the business units with some-
The Asia team does a lot more than just transactional times policing deadlines and targets and providing the
support; they have a real say in how the company runs its business with aggressive goals.
business. “Our greatest focus is marketing, sales and R&D,” Smith’s advice to other companies: “The key for
Smith said. While FP&A handles all the forecasting and FP&A is to focus on [internal] customer service.” For
analytics for these functions, there are some activities that the function, that means an organizational structure
happen at the operations level. Each factory controller pro- that best aligns with the goal of supporting the business.
vides a forecast of how their P&A will look, and input into “The more you are viewed as adding value to your cus-
the next year’s budgeting process. In turn, “we work with tomer, the greater the credibility FP&A can garner and
the operations teams to manage expense vs. the plan.” the broader its role can be.”

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Best Practices
Examine the external and ferent skill set. Said AFP’s Kalish: “Accounting is about
internal environment being right. FP&A is about being good.”
To create the right organizational structure, companies
need to first examine their market characteristics, growth Review the approach
trajectory and operational complexity. “You should “People should take the opportunity to not be satis-
look at what type of FP&A organization fits those three fied with how things are set up today, but instead con-
dimensions,” said Accenture’s Brennan. “Based on those sider what the best structure is going forward,” Kalish
factors, companies can decide which finance model char- said. That means creating the resources to support the
acteristics would be most successful.” growth of the business, typically by embedding staff at
the business unit level. In contrast, companies that find
Acquire the right tools. they don’t get the bang for the buck by having corporate
Technology is critical to collaboration between head- and embedded staff may want to revisit their approach
quarters FP&A and finance staff at the business unit and pull more activities into the centralized function
level. “There are tools that enable this collaborative mod- to create economies of scale and reduce cost. “FP&A is
el,” FTI’s Datta said. At the high end, systems like SAP always asking why,” he said. “This can be viewed as an
and Hyperion provide the integrated support companies opportunity to ask: ‘What is the best structure to sup-
need. But increasingly, companies (even large ones) turn port the operations?’”
to FP&A cloud solutions like Adaptive Planning and
Host Analytics, and collaborative tools like Wdesk. Tie business and FP&A closely together
Given the decreasing cost of having a collaborative Another possible best practice is leveraging other
system in place, “There are no excuses not to implement groups and functions within the organization to find
it,” said Datta. “FP&A cannot perform its role without ways to streamline the process. “That’s given rise to
good technology.” Underlying the analysis is data, and greater collaboration between FP&A and treasury, risk
the ability to create, collect and analyze it. “If you don’t and accounting,” Kalish said. “Companies should
have the organizational structure, good analytical capa- explore ways to better tie these groups together to
bility in terms of technology and people, you’re not able increase efficiency.”
to get out the key reports.” Kalish has, in fact, noticed a trend in the market
Added the former FP&A director at the consumer whereby FP&A is “gobbling up” more and more activi-
products company: “Trying to manage FP&A globally ties and functions, in particular treasury. Some of the
through spreadsheets becomes limiting—you often don’t touch points are obvious, for example in streamlining
get the granularity you might like, reaction time is rela- the forecasting process to include a balance sheet and
tively slow, and greater room for human error exists.” income statement.
“We’re definitely seeing growth in the number of
Separate accounting from FP&A people who oversee treasury and FP&A,” he said.
According to the former FP&A director, for a compa- “Partly it reflects the fact that both FP&A and treasury
ny that’s building up its FP&A capabilities, the function are cost centers. And while FP&A is growing, treasury
should be clearly differentiated—at least at the corporate groups are either stagnant or getting leaner.”
level—from the accounting function and have a direct
reporting relationship to the CFO. He also suggests
structuring the reporting lines so that FP&A activities,
wherever they’re performed, are directly accountable to
the corporate function. This trend reflects the fact that
accounting is backward-looking and involves a very dif-

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AFP GUIDE: FP&A Organizational Structure: Trends and Best Practices

Conclusion
To ensure your organization has the right mandate the entire company’s performance, often second in com-
and structure, Robertson encourages his peers to in- mand to the CFO,” Datta said. “The FP&A value-creating
vest the time to plan for the FP&A function. “Under- model requires that companies understand the right service
standing what your customers’ needs are, both now level within the organization. They have to bridge the gap
and in the next 1-2 years, helps define the potential between operations and corporate leadership.”
scope of FP&A’s activities,” he said. He focuses on the To be successful, corporate FP&A teams must not be
company’s market and the pain points in the busi- viewed as an entity with its own agenda. “It’s critical that we
ness. “Organize your plans for processes, systems, and provide an unbiased view to support strategy, and this should
people into a 2-3 year plan that shows how FP&A can be done in a culture with very low political risk,” Garis said.
help management make better decisions. Use this plan If done correctly, a developed FP&A function can provide
to test your assumptions and build organizational that critical reality check an organization often needs to sup-
commitment to partnering with FP&A. Based on this port and affirm management’s decision-making.
plan, you can identify the organizational structure According to Garis, it’s important to have senior manage-
and budget optimized for your company at that mo- ment’s support for the organizational model. “Senior lead-
ment,” he said. “As markets, customers, technology, ers should recognize the need for an independent, agnostic
leadership, and companies evolve, make sure FP&A is view of the business,” he said. “That includes individuals
where it needs to be.” who are willing to embed themselves in business units,
The key to building the right operational struc- sales, cost, and corporate development to provide ‘spin-free’
ture is organizing to best serve internal customers insight regarding corporate performance and strategy to the
and external reporting. “FP&A is a mouthpiece for decision-makers.”

14 ©2014 Association for Financial Professionals, Inc. All Rights Reserved www.AFPonline.org
About the Author
Nilly Essaides is Director of Practitioner Content Development at the Association for
Financial Professionals. Nilly has over 20 years of experience in research, writing and
meeting facilitation in the global treasury arena. She is a thought leader and the author
of multiple in-depth AFP Guides on treasury topics as well as monthly articles in AFP
Exchange, the AFP’s flagship publication. Nilly was managing director at the NeuGroup
and co-led the company’s successful peer group business. Nilly also co-authored a book about
knowledge management and how to transfer best practices with the American
Productivity and Quality Center (APQC).

About the Association for Financial Professionals


Headquartered outside Washington, D.C., the Association for Financial Professionals (AFP)
is the professional society that represents finance executives globally. AFP established and
administers the Certified Treasury ProfessionalTM and Certified Corporate FP&A ProfessionalTM
credentials, which set standards of excellence in finance. The quarterly AFP Corporate Cash
IndicatorsTM serve as a bellwether of economic growth. The AFP Annual Conference is the
largest networking event for corporate finance professionals in the world.

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