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This paper is not to be removed from the Examination Halls

UNIVERSITY OF LONDON MN2079 ZA

BSc degrees and Diplomas for Graduates in Economics, Management, Finance

and the Social Sciences, the Diplomas in Economics and Social Sciences

Elements of Social and Applied Psychology

Thursday, 26 May 2016 : 14:30 to 17:30

Candidates should answer SIX of the following FOURTEEN questions: FOUR from
Section A (10 marks each) and TWO from the remaining Sections B, C and D with not
more than one from any one of these three sections (30 marks each). Candidates are
strongly advised to divide their time accordingly.

PLEASE TURN OVER

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SECTION A

Answer FOUR questions from this section.

1. When and why is deception a major ethical problem for social psychological research?

2. What is qualitative research and when is it most appropriate?

3. What are the main challenges to reliability and why is it important for social psychological
research to address them?

4. Describe the stages of group development and socialisation and indicate how they relate to
group norms.

5. What is corporate culture and why do organisations consider it to be important?

6. Describe the deindividuation theory of crowd behaviour and show how it relates to LeBon’s
theory.

7. Outline the key concepts and empirical measures associated with the contingency theory of
leadership.

8. What is stress and how might it be created by organisational life?

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SECTION B

Answer no more than one question from this section.

9. Discuss the ways in which social comparisons and culture have an impact on our sense of
self.

10. ‘Attitudes rarely predict behaviour.’ Discuss.

SECTION C

Answer no more than one question from this section.

11. Evaluate the impact of branding on consumer behaviour.

12. Compare and contrast the processes of majority and minority social influence.

SECTION D

Answer no more than one question from this section.

13. What are the main sources of diversity and how do organisations manage the challenges
they create?

14. ‘It may be possible to reduce prejudice towards specific groups, but prejudice in general will
never be erased.’ Evaluate this claim.

END OF PAPER

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