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DEFINITION:
Communication is a process by which people send messages or exchange ideas or thoughts with one another in
a verbal or non-verbal manner. It originates from the Latin term, communis (n.) or communicare (v.); meaning,
to share, to unite, to join, or to have things in common.
“Communication is the transfer of information from a sender to a receiver, with the information being
understood by the receiver”. — Koontz and Weihrich
“Communication is the art of developing and attaining understanding between people. It is the process of
exchanging information and feelings between two or more people and it is essential to effective management.”
— Terry and Franklin
“Communication is the sum of all things one person does when he wants to create understanding in the mind of
another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and
understanding.” — Allen Louis
“Communication is the process by which people attempt to share meaning via the transmission of symbolic
messages.” — Stoner and Wankel
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C. MODELS:
1. Linear Model
Using boxes and arrows, this model earned the name, Box and Arrow Model. The
illustration of the model shows that communication is viewed as a one-way process in
which the speaker speaks and the listener listens. This model is also known as the
Transmission Model.
c.
Shannon and Weaver’s (1949) Communication Model
The Interactive or Sawtooth Model focuses on the origin or source of the message and
the reactions or feedback of the receiver to the message. This model recognizes the fact
that in the parties’ recurrent acts of exchanging messages; interferences (internal or
external) lurk in.
3. Transactional Model
At first, helical spring is small at the bottom and grows bigger as the communication progresses.
The same effect can be seen with communication of humans, where you know nothing about a
person at first and the knowledge grows steadily as you know the person better. It considers all
the activities of the person, from the past and present.