Jason Jowers

He is the youngest product manager in the company so he would be in the lime light of the
management.

He should be very energetic and enthusiasm

Company

1. It manufactures servers and other high-tech products.

2. The industry is driven by innovation, patents. Research and Development also plays an
important role.
3. The products are governed by the technical specifications, its use ability and the service quality.
4. Leader in traditional market with its premier product.
5.

Market

1. The internet and the changing scenario has led to the increase of basic servers.
2. The market is expected to grow at 36% CAGR for the next 2 years.
3. Ontario’s computers with Zink product line has around 50% market share in the basic category.
The company sells mostly through online model.
4.

Problem

The case is about pricing strategy about a new tron server and PESA software tool