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CHAPTER-3

TOURISM ORGANISATION
INTRODUCTION

The tourism business is so dynamic and complex that an individual service provider
needs to be associated directly and indirectly with the trade associations. The nature and scope
of the tourism business has undergone changes to such an extent that it is necessary to be part
of the associations at the local, national, regional and international level. The magnitude of
problems, issues and changes of the tourism industry is so much that collective efforts are
needed to ensure sustainable growth of the tourism business. The need for joint effort arises
only when the tourism trade intermediaries get affected with the rules and regulation of the
government. The primary objective of being a part of the tourism associations is to work
responsibly towards the achievement of common goal. It may directly and indirectly benefit
individual organizations.

In addition to the government institutions, private organizations also play a vital role in
their contribution to the tourism industry. Private players run entrepreneurial ventures from
profit maximization, whereas government organization regulates the operation of the tourism
business by formulating policies for the benefit of the tourism stakeholders. However, various
activities in the tourism industry are so interwined in their functioning that it is very difficult to
keep the scope of private organizations away from the scope of the activities of public
organization. The complex nature of tourism activities involves regulatory bodies, suppliers,
market, developers, consultants, researchers, educators, publisher, professional bodies, trade
associations, consumer organizations and so on. They get united to ensure effective functioning
of the tourism business for the achievement of their own and community benefits. These
organizations are formed by trade partners to represent their demand before the government,
principal service providers and international organizations.

FUNCTIONS OF TOURISM ORGANIZATIONS

1) The core industry organizations and other inter governmental organizations, private
funds and technical knowledge in matter of management and practices.

2) Industry provides a forum for business leaders in travel and tourism to resolve
difference and work toward mutual interest and growth of the industry.

3) Economic and social contribution of travel and tourism creates employment and
economic development.
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4) International organization like IATA, WTTC, PATA and European Travel Commission (ETC)
are committed to broadening the scope of tourism.

5) The function of any national tourism organization is to maket a country as destination.

6) Marketing the country as a destination is a capital intensive affair seeks an integrated

and long term approach.

7) Maintenance of websites, dissemination of information and travel counseling are

undertaken by the NDSs (Nation Tourism Organization).

NATIONAL/DOMESTIC ORGANISATON

Indian Tourism Development Corporation (ITDC)

The Indian Tourism Development Corporation (ITDC) is the second most important
organization after India Tourism. It works as a public sector organization. The main purpose of
ITDC is to promote India as a Tourist destination. The organization came into existence because
the private sectors in India were hesitant to invest in tourism infrastructure as the profitability
was doubtful. Although ITDC is a public sector organization, it works on a commercial level.

The organization came into existence in October 1966 by merging the Hotel Corporation
of India Ltd, the India Tourism Corporation Ltd., and the Indian Transport Undertaking Ltd.

The main objectives are:

 Construct, take over and manage existing hotels and to market hotels, beach resorts,
travelers lodges and restaurants.

 Provide transport, entertainment, duty free shopping and convention services.

 Render consultancy cum managerial service in India and abroad.

 Work as full fledged money changers (FFMC), restricted money changers.

 Provide innovative, dependable and value for money solution to the needs of tourism,
development and engineering industry including consultancy and implementation of
project.

ITDC works in close corporation with India tourism and the central ministry of tourism.
‘The Ashok’ is the brand name of ITDC’s products and service. The Ashok International Trade
Division of ITDC offers world class duty free shopping facilities to international travelers at its 38
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outlet, earning crucial foreign exchange for the country and showcasing Indian products to the
world. The achievements of ITDC are promoting the largest hotel chain in India and providing all
tourist service, i.e accommodation, catering, transport, in-house travel agency, duty free
shopping, entertainment publicity, consultancy etc. under a single window. It also offer
consultancy service in the tourist filed both in for private as well as public sector.

Maharashtra Tourism Development Corporation

The Maharashtra Tourism Development Corporation (MTDC) is an example of a State Tourism

Development Corporation (STDC). It has its main office at Mumbai and regional offices at Pune,
Ratnagiri, Nasik, Nagpur, Amravati and Aurangabad. MTDC works in the following ways:

1) It looks after the construction of new resorts, public amenities related to tourism.

2) It supervises the existing properties regarding their occupancy, housekeeping,

suggesting and complaints from the tourist.

3) It updates the product from time to time.

4) It advertises the activities in the media to create awareness about the product.

5) It organizes fairs and festivals at various places of historical importance to promote

tourism and culture.

6) It introduced the Deccan Odyssey. A tourist train, to showcase a variety of attraction in

Maharashtra.

INTERNATIONAL ORGANISATION
UNITED FEDRATION OF TRAVEL AGENT ASSOCIATION

UFTAA was earlier known as Universal Federation of Travel Agents Association (UFTAA) and
was created on 22nd November 1966 in Rome. It was founded by the merger of two large World
Organization, International Federation of Travel agencies (IFTA) and Universal Organization of
Travel Agents Association (UOTAA), in recognition of the need to unite travel agencies and tour
operators into one international federation.

UFTAA represents travel agencies and the tourism industry all over the world. It represent
travel agents and tour operators view on both inbound and outbound travel by keeping
continuous contract with other international organization such as IATA, IH&RA. It works closely
with world bodies, such as the UNESCO, WHO etc, for sustainable and responsible tourism.
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1) It represents the travel agents activities before the various world bodies, government’s
authorities and suppliers.

2) It adopts new measure to ease travel for the consumer and to offer service to its
members.

3) It acts as an information and investigation centre, to offer information for technological

development.

4) It organizes meeting seminars and conference for exchange and transfer of knowledge.

5) It lobbies to oppose legislation which are directly harmful to tourism and free
movement of citizens of any country.

6) It assists through its education committee so that travel agents become better qualified
through the IATA/UFTAA training programmes.

7) Its goal is to develop, promote and assist in the professional training of travel agent.

UNITED NATIONS WORLD TOURISM ORGAINSATION

The world tourism organization (WTO) was founded in the year 1975. It was formerly known as
international union of official travel organization (IUOTO). Since December 2006, the WTO has
been renamed as the United Nations world tourism organization (UNWTO). The headquarters
of UNWTO are located in Madrid, Spain.

It plays a central and decisive role in promoting the development of responsible, sustainable
and universally accessible tourism with an aim to contribute to the economic development,
international understanding peace prosperity and a universal respect for as well as observance
of human rights and fundamental freedom. The organization pays particular attention to the
interest of developing countries in this field. They perform many activities. All these activities
are related to its members and development of tourism.

1) It conducts research studies for the tourism market for various purposes such as
promotions and marketing for area development and physical planning.

2) It organize seminar and conference on issue such as aviation, infrastructure

development, planning and marketing that our shared by many countries.

3) It gathers information on tourism, which includes statistical data facilities, special

events, regulation and legislation.
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4) It prepares drafts for international agreements on tourism.

5) It provides updated information and supply of studies on tourism trends in the various
filed of tourism to its member.

They collect and update the available information on training needs and special activity, which
include participation in technical cooperation project for vocational training, the regions of the
world Africa, the America, East Asia and the Pacific Europe, have regional representative based
at the headquarters in Madrid. They represent UNWTO at national and regional tourism events.

WORLD TRAVEL AND TOURISM COUNCIL

The World Travel & Tourism Council (WTTC) is the global business leaders' forum for travel and
tourism and is composed of Chairmen and Chief Executives of 100 of the world’s foremost
organizations, representing all regions and sectors of the industry. Membership to WTTC
recognizes that the travel and tourism industry is the largest services industry, supporting 255
million jobs and generating 9 per cent of world GDP.[1] Monitoring the growth of the industry
allows WTTC to set specific strategic priorities to identify issues that most impede the operation
or development of the sector.[2] Currently the industry's issues can be divided into three:
'Freedom to Travel', 'Policies for Growth' and 'Tourism for Tomorrow.

WTCC is a membership organization representing the leaders of the global travel and tourism
industry. WTTC is a forum for global business leaders comprising presidents, chairs and CEOs of
100 of the world’s foremost companies. It is the only body representing the private sector in all
parts of the Travel & Tourism industry worldwide. WTTC’s mission is to raise awareness of the
full economic impact of Travel & Tourism, the world’s largest generator of wealth and
employment, which accounts for 200 million jobs and over 10 per cent of global GDP.
Governments are encouraged to unlock the industry’s potential by adopting policy framework
for sustainable tourism development.

UNITED NATION OF Unesco

Objectives and Functions

As discussed and defined by the Forum’s Steering Committee and General Assembly, its
objectives and functions are as follows:

a. To provide a platform for dialogue and participation of members of the Forum to

promote and strengthen the processes of democratization, the rule of law and respect
for human rights in Africa and the Arab region;
b. To help strengthen Arab-African relations and promote cooperation at the legislative,
institutional, business, academic and civil society organizations levels;
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c. To strengthen the conditions necessary for peace in both regions, given that conflict is
incompatible with democracy and human rights and reduces all possibility for their
development;
d. To establish and/or strengthen existing research networks, undertake research and
studies, disseminate the findings, organize dialogues and debates, and formulate policy
recommendations, strategies and plans of action in the fields of democracy and human
rights;
e. To promote and undertake advocacy and ensure the participation of the Forum
members to raise awareness and effective participation and engagement of the citizens,
political actors and other decision-makers in the activities of the Forum and national
processes;
f. To encourage policy-makers to promote the participation of women in political,
legislative, social, economic and cultural processes;