Project Title:

 Pre-requisites for value stream operation, and assumptions

 Need additional information on sets of questions and process

 IP related issues such as ownership

 IP held by KB/ open source – re-write would develop a product outside of base.
 Data and “supply” issues
 Linked to pre-requisite questions. However comparison database presents certain
development and operational issues, plus data protection?
 Seoperate sever for and install for these elements
 Components of value stream and possible links to staging the process, i.e. can we separate:
 Setup requirements as a set of revenue (via consulting) and costs, or is this a loss
lead i.e. can we set up a wider generic data feed/process that could be useful in
other ways that are chargeable,
 Identification of automatable components, e.g. base headline stats that could be
operated on a licensable/subscription style model
 High level license vs break down by areas, country.
 Identification of human required analysis
 Training as revenue?

 Identification of stakeholders:
 Potential customer groupings & targets including financial power, value
requirements, accessibility, etc. – See below
 Supply chain (as needed)
 Regulators – none, or varies depending on marketplace.
 Competitors (direct and indirect)
- Mainly indirect and using outdated approach
 Funding sources
 Other (e.g. unions, etc.)

 Development of staged market entry planning:

 Related industries
- Staged set of activities across different customer groupsWider industries
 Identification of likely research & impact - company R&D that could also supply
impact to LSE and wider research funding for the academics involved.


 Development of core business components

o Value propositions nuanced for customer groupings
 Resource system required for creating value, e.g. human capital, technical
development, etc.
- Requires specialist programming? costings
- Amazon EC2 resource system
 Network contacts

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 Full stack move from r to scalable
 Costings and revenues
o Structures and setup.

Table 1: Customer groups

Target Characteristics Examples

Large data rich, information poor medical services with
Medical NHS
considerable written information needing to be analysed
services
for e.g. policy; lower funds, but potential to target
BUPA
individual trusts/LHA
Large data rich, information poor departments with Digital Government
Government
considerable written information needing to be analysed Initiatives,
Departments
for e.g. policy. Higher funds for specific areas. BIZ
Business
Analysis of online textual data to identify market trends,
intelligence/ Black Swan, PWC,
e.g. Facebook data for market insight and customer
Marketing Gartner
experience capture. Large funds for scalable solutions
firms
Lower funds, but specific IMPACT. Analysis of recorded
Incident/ Police, WCF accident
data in e.g. crash or incident. Risk or pay-out links to
Crash Analysis analysis (insurance)
firms
Technical Analysis of customer transcripts online and call centre
Epson, Microsoft,
Assistance/ voice recognition to identify common faults and
Amazon.
Support scenarios.
Insurance firms with large call centres and assessor
teams with a need to understand of general and Adrian Flux, Admiral,
Insurance
specialised risks. Regulatory requirements, but driving Swinton, Lloyds
factor is good customer risk management
Insurance, Energy firms,
Call centres Analysis of transcripts for common risk/problems
Telecoms services

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