Professional Documents
Culture Documents
Little Capabilities on
Financial Services
Focus on Banking & Omnichannel Digitalization
September, 2016
Agenda
2
An introduction to Arthur D. Little
3
References
Zurich Amsterdam
Vienna Beijing
Tokyo Beirut
Stockholm Bogota
Singapore Boston
Shanghai Brussels
Seoul Buenos Aires
Sao Paulo Cambridge
San Francisco Dubai
Rome Frankfurt
Riyadh Gothenburg
Prague Hong Kong
Portugal Houston
Paris Istanbul
Oslo Kuala Lumpur
New Jersey London
New Delhi Madrid
Munich Milan
4
The New Era of Innovation and Creativity
Urbanization and
Social & demographic shifts
integrated mobility
Business trends
5
Our Motto
Arthur D. Little has a particular profile for linking strategy, innovation and
transformation
1. Anticipate! 2. Innovate! 3.Transform!
UNDERSTAND
future trends, changes in BUILD SHAPE
ecosystems and cross- innovation capabilities, ecosystems and your
industry dynamics along creative solutions & business company
value chains models continuously
DNA for technology Over 100 years experience in Unique access to startup
assessment innovation as a service companies
Joint expert teams from Large track record in Disruption as a service
different ecosystems technology-to-business
Broad industry network projects
6
Our Values
Innovation
Client first & thought
Delivering value for leadership
the client is priority Value Indepen-
number one We live and breathe
driven innovation dence
We deliver
quantifiable top-line Integrity Our only vested Practical &
interest is in our
Quality and/or bottom-line & ethics clients’ success implemen-
impact
We go the extra mile
table
We live according to
to always exceed Team the highest Personal Recommendations
clients’ expectations standards of
work professional conduct
growth grounded in
reality
We work closely The skills, intelligence
together with and creativity of
each other and the people are our
with our clients key assets
7
Our Offering
Our banking experience focuses on six areas that face most of the major
challenges for banks in the coming years
“Innovating Business”
1 2 3 4 5 6
Design
Growth Omnichannel Customer Operational
innovating Digitalization
strategies development management efficiency
businesses
Increase the Differentiated Operational
Develop innovative Dynamic commercial Digital transformation
performance of the customer management improvement in key of banking
business models activities & loyalty
market models elements
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Our Referencies
Asset/ Wealth
Retail Banking/ Financial Services Cards/ Payments/
Insurance Management/
Corporate Banking and Leasing Stock Exchanges
Private Equity
Financial Services
9
Agenda
10
Digitalization in Financial Services
… Financial Services According to our Digital Transformation study, one quarter of Financial Services Companies
Companies are are already digitally adapted or centric
rapidly transforming Companies are heavily investing in Digitalization and transforming their business and
digitally … operations to become digital
… with an added Over one hundred annual fintech operations² – some of them as part of Bank Integrations
threat of Fintech All bank business lines are threated by Fintech initiatives – starting from payments and ending
solutions … with equity Finance
… plus regulatory
pressure to become New regulation: PSD21 requires banks to provide TPPs2 with access to customer data,
open and balance check and payment initiation services through TPP
transparent
Source: Arthur D. Little Note: (1) EU-28 in 2015, (2) > 1M$
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Digitalization in Financial Services
All bank business lines are threatened by Fintech initiatives, starting from
transactional operations and extending to core financial operations _
Financial sector – Non exhaustive
+
Personal /SME
loans
Online
payments Trading
Invoicing
10%
Short-term
credit
Mobile POS
systems
Source: Datafox, Statista, Adyen, Crunchbase, Forbes, company’s corporate web, Arthur D. Little analysis
% % of penetration in annual transaction value of Fintech providers for the solution or service in the UK (2016)
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Digitalization in Financial Services
2010 2015
Source: Arthur D. Little, Viacom, The Financial Brand Notes: (1) Based on the Convergence of Banking & Telecoms Arthur D. Little ViewPoint
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Digitalization in Financial Services
PSD21 requires banks to provide TPPs2 with access to customer data, balance
check and payment initiation services through TPP
Options for Retail Banking under an Open Ecosystem
Current Future?
Comply with TPPs and
Aggregators of banking and
Customers assure that own services are
insurance providing better
15
Digitalization in Financial Services
Improving customer loyalty and Digitalization of end-to-end processes New management capabilities for
service, through digital interaction to i.e. claims management with Straight digital transformation and new digital
reduce churn Through Processing culture
16
Digitalization in Financial Services
As such, the impact of digitalization must create economic value for the
Bank Project example
125%
8-14%
100%
90% 25-29%
10%
Transferring
Margin erosion due Increased revenue customers &
to increased due to new intermediaries to
transparency and products & services digital, improved
competition - Thus, and improved CEx FO-BO operations1
lower prices and cross-selling
Current Online increased “As is” gross Growth in revenues, Cost reduction Final margin
gross margin transparency in margin customers contribution with
contribution the market contribution digitalization
strategy
Type of impact
Source: Arthur D. Little experience Notes: 1) Others, such as reduced IT cost due to Agile Transformation are not considered
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Digitalization in Financial Services
mage: Positioning of the Bank as Digital solutions to increase the awareness of the bank digital Level of recognition as a digital bank
I a digital leader
offering – products, tools, services, channels, etc. “engagement” level in social networks
Digital Marketing – SEO, SEM, RTB¹ Web visits, rankings or Apps usage
Migration of operations to digital channels with new or % of operations performed in digital channels and
ransfer Front Office operations
T to digital channels
improved functionalities penetration of digital clients
Promote digital self-service (gamification) Operational savings through digital interac.
Automatic operations in Back Office and regulation % of transactions and operations automatized
chieve cost reduction in Back
A Office and development
Introduce digital signature and improve document mgmt. Operational savings in Middle and Back Office
Improve IT developments with reduced Time to Market Reduced cost of IT development & Compliance
Improved services and customers experience in digital NPS of clients in digital ecosystems
oyalty of Digital Client
L Retention and loyalty
channels Customer Effort Score Digital vs Traditional
New value added services to digital clients Customer Churn Digital vs Traditional
Source: Arthur D. Little Notes (1): Real Time Bidding (2) Clients that mostly interact through digital channels (3) Predictive models or smart data for personalized
offering (4) Cross Sale index
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Agenda
19
New Opportunities in Financial Services
Digital Product & Developing capabilities for designing a suitable product offering, i.e. products tailored to real client Flexible product
Services needs development tools - test&
Product technification, i.e. use of technology for measuring risks and optimizes prices , or offering learn capabilities
new digital services
Source: Arthur D. Little
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Adapted organization
Financial institutions lag behind on digital organization, and must adapt and
create the roles to tackle digitalization efficiently
Stronger need for a digital organization Two key alternatives in digital organizations
Who designs? Who implements?
Companies remain unprepared to ride the digital wave
but this adaption is critical because: Top 32%
management 73%
Digital strategy and common steering schemes
Quickly decision making Chief Digital 5%
18%
Officer
Relation between IT area with the core business
36%
+16% Specific BUs 9%
(usually clients,
5,5
Global TI)
14%
5,0 Financial 13%
Nobody
4,5 -15% Best option
21
Adapted organization
Financial institutions lag behind on digital organization, and must adapt and
create the roles to tackle digitalization efficiently
New roles in digital organization The role of IT in a digital organization
1
Ownership of data quality and data availability Agile development of projects and micro-
Chief Data Officer across the organization Agile approach segmentation of deliveries in order to reduce
Responsible taking care of data lakes time to market and quickly adaptation
22
Innovation ventures
Payments
Source: Arthur D. Little, Match-maker ventures, CAP Gemini Retail Bank Report
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Innovation ventures
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Improved channels – Sales and service
Branches in Spain are falling. Branches are expensive and Digital channels –and mobile in particular- is having an increased
operationally inefficient. Networks in Spain have fallen to impact on operations. In the UK, digital accounts for most
early 1980’s levels (Santander has announced it will close transactions as of 2015
425 in 2016). Banco de España expects a further reduction
of 6k branches. Branch Telephone Desktop Mobile
46,167
44,532 43,267 2010 41 % 7% 46 % 7 % 1.238
40,202
38,237
33,786 32,073
31,356
20.000- 2015 20 % 4% 34 % 43 % 2.101
25.000
2020 8% 16 % 73 % 3.201
2008 2009 2010 2011 2012 2013 2014 3Q2015 2020e Digital-only, branchless banks are on the rise, changing clients
expectations:
According to a study among European youngsters,
70% would rather go to the dentist than visit a
branch
Source: The Financial Brand, Cap Gemini, British Banking Association, ClickFox, Ernst & Young, Banco de España, Arthur D. Little
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Improved channels – Sales and service
In order to adapt to the digital wave, branches must focus on what they
do best –personal assistance to complex problems
Banks must transform their channel strategy to adapt to the digital wave
Brick and mortar branches must transform their reason of Omnichannel and new technologies are
being the key for success. According to a study,
most clients as of 2015 are already
According to a 2014 survey, clients in the US still give a strong
multichannel: ATM only
relevance to physical branches, but from the ‘problem solving’ CC only
and information dimensions, not from a transactional or daily 5,00%
operations point of view Digital only 5,00%
10,00%
Online Branch
Overall
importance 15,00%
Branch only
61,00%
ATM Multichannel
New
More information than ever uses Improve commercial efficiency Micro-segment commercial offers
Banks today have access to more Improvement in targeting efforts The ‘Offers as you live’ concept is
information about their clients than encouraging sales and customer satisfaction arising, enabled by connected
ever through: devices and mobility:
According to a survey on opinions on bank’s
− Better management of bank- received offers, most of them are, at best, − Geolocalized offerings (i.e. in-
generated info (i.e. master data irrelevant, at worst, intrusive store financing, toll payments)
management, big data − Mobility smartcards
management, data lakes, better
CRM tools, integrated channels, − Surge pricing (i.e. insurance
predictive modelling) 66 % based on behavior)
53 % 46 %
41 %
− Digitally generated information 28 %
17 %
− Flexible, micro-personalized
(i.e. geolocalization of devices, products (i.e. digital products)
internet of things) General offer Intrusive offer Has product with
primary bank
− User generated content
(i.e.social network radars)
In a recent experience, a Latin American bank had a 40% improvement in number of
products per client derived from the use of predictive models
Wealth Management
P2P lending
Telematics P2P payments
Loyalty systems Smart Cities
B2C
Geolocalized offers
Customer
Access to a
Intimacy
Development of platforms is disruptive Client or Investor diversity of
Platforms target different challenges - Clients
Integration of counterparties in
disaggregated value chains or multi- Newer generations
Newer generations with
offering for vanilla products. Examples: with less trust of FA
less trust of FA and seeking Wealth management Platform
and seeking advise 1
Operational
- UBS Neo - unified full-service
Excellence
advise somewhere else
somewhere else1
customer portals with full trade New entrants with Multichannel management based on interactive
lifecycle multiasset capabilities lower commissioning platform with multi-asset investment providing
fees customized data based advice, multi-source
- Origin Markets – corporate bonds research and comparative monitoring
Capabilities
Capabilities toto develop
private placement more tailored
develop
offerings
more tailored offerings
Proprietary Funds
Equities or Bonds
Summarizing, platforms development including
including algorithm
algorithm
Life insurance
Investments
P2P lending
based portfolios
Alternative
leadership
products
business capabilities, improved
Product
customer interactions – and a
…
challenge (e.g. disintermediation) to
Financial Services Companies
Source: Arthur D. Little Notes. (1) FA is Financial Advisors (2) 59% of Gen D seek advice from internet, social site or friends with only 40% doing it from
FA according to Accenture
30
Digital products and services
Mobile payment has taken off on a global NFC is the most common technology which accounts P2P payments are catching up. As of
scale, representing 7% of global electronic with 100-500 initiatives globally. Market 2015, almost half of customers in the
transactions. The following figures are forecasts anticipate an 81% NFC US have used the option, and as many
2,800
expected to continue growing at a fast pace, penetration worldwide by 2019. as 27% are using it once a month
81%
exceeding 800 billion USD by 2017:.
Penetration (%) 72%
58%
NFC enabled smartphone
shipments(mill) 46% 1.760
823 Daily
Share of in-store payments
34% 1,120 Not aware
Weekly
M-Payment market (bn) 23% 720
5%
14 %
465 10 %
305
605 1,73%
Monthly
0,80% 2014 2015 2016 2017E 2018E 2019E 12 %
In 2014,there were 21 million NFC-enabled POS
426 terminals in operation worlwide. The ongoing POS
terminal trend is accelerating. By 2019 acceptance
0,31% will increase to 75 million. 40 %
285
75
65 19 % Never
55 At least once
188 43
32
21
0,09% 13
0,04%
2013 2014 2015 2016E 2017E 2013 2014 2015 2016E 2017E 2018E 2019E
Source: Arthur D. Little research, Gallup
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Digital products and services
32
Digital products and services
Globalization
Global trends
Communication
sustainable
Security
visitors sustainable
1 IT-infrastructure
Businesses
Democratically
Enabling technology sustainable
Academia Internet of Things Virtual/aug.reality Big Data & Algor.
33
References
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As the world’s first consultancy, Arthur D. Little has been at the
forefront of innovation for more than 130 years. We are
acknowledged as a thought leader in linking strategy, technology
and innovation. Our consultants consistently develop enduring
next generation solutions to master our clients' business
complexity and to deliver sustainable results suited to the
economic reality of each of our clients.