Profit Based on Traded Areas Chennai

A B C A Profit /square feet

1005 398 428 14065 0.071454 71.45396
538 -60 B
Chennai
137 4494 398000 88.56253
1005 1073 368 4231 538000 127.1567
5000 137000 27.4
1265 127 285 13725 1073000 78.17851
61 95 34290 2446000 71.33275
Bangalore -44 65 C
-4 3000 428000 142.6667
1265 144 441 3500 -60000 -17.1429
6500 368000 56.61538
301 150

Hyderabad 120 137 Bangalore

-190 A
231 287 9500 133.1579
Total 2270 1448 1096
B
Note: All the figures in thousands 5720 127000 22.2028
4362 61000 13.98441
3650 -44000 -12.0548
13732 144000 10.48645

C
2565 301000 117.3489
2862 120000 41.92872
3024 -190000 -62.8307
3000 97320 32.44
11451 328320 28.67173

Hyderabad
B
4000 301000 75.25
4084 120000 29.38296
3500 -190000 -54.2857
11584 231000 19.9413

C
4500 150000 33.33333
3000 137000 45.66667
7500 287000 38.26667
Profit /square feet Sales Sales/sq. f
9156000 650.977604

4619000 1027.814864
5431000 1283.620893
4151000 830.2
14201000 1034.681239

4415000 1471.666667
1269000 362.5714286
5684000 874.4615385

11487000 1209.157895

4072000 711.8881119
4242000 972.4896836
2180000 597.260274
10494000 764.2004078

4910000 1914.230019
2910000 1016.771488
4825000 1595.568783
2569000 856.3333333
15214000 1328.617588

4690000 1172.5
3445000 843.5357493
179000 51.14285714
8314000 717.7140884

3117000 692.6666667
2520000 840
5637000 751.6
Category Main Group sub-categories SKUs Turnover (O
Revenue (%)
Cereals 01 Staples 9 72 5909 7.47
Pulses 02 Staples 4 75 3432 4.34
Flours 03 Staples 5 70 2475 3.13
Spices 04 Staples 8 250 5007 6.33
Edible Oils 05 Staples 9 56 5632 7.12
Savouries 06 Processed foods 5 187 1959 2.48
Biscuits 07 Processed foods 7 98 1660 2.1
Noodles 08 Processed foods 4 64 838 1.06
Confectionary 09 Processed foods 10 74 3519 4.45
Can non-veg 10 Processed foods 2 15 51 0.06
Can Fruit 11 Processed foods 3 15 25 0.03
Can Veg. 12 Processed foods 3 3 78 0.1
Desserts 13 Processed foods 6 90 582 0.74
Jam 14 Processed foods 4 58 580 0.73
Tinned milk 15 Processed foods 2 20 279 0.35
Sauces 16 Processed foods 7 29 619 0.78
Pickles 17 Processed foods 4 106 538 0.68
Ready to fry 18 Processed foods 3 99 569 0.72
Soups 19 Processed foods 2 26 462 0.58
Breakfast foods 20 Processed foods 4 37 841 1.06
Baby foods 21 Processed foods 4 33 234 0.3
Drinks 22 Beverages 9 94 2071 2.62
Tea/coffee 23 Beverages 4 90 2443 3.09
Health drinks 24 Beverages 5 37 1432 1.81
Liquor 25 Beverages 8 98 4482 5.67
Detergents 26 Non-food 4 70 2425 3.07
House cleaning 27 Non-food 6 114 2319 2.93
Paper goods 28 Non-food 5 40 463 0.59
Household needs 29 Non-food 9 170 1253 1.58
Cigarettes 30 Non-food 3 20 348 0.44
Pet food 31 Non-food 1 35 62 0.08
Skin Care 32 Health & beauty 9 250 3281 4.15
Hair Care 33 Health & beauty 6 160 1551 1.96
Oral care 34 Health & beauty 5 85 1378 1.74
Sanitary goods 35 Health & beauty 4 30 615 0.78
Shaving needs 36 Health & beauty 4 85 1299 1.64
O.T.C. 37 Health & beauty 5 70 369 0.47
Baby needs 38 Health & beauty 3 55 546 0.69
Cosmetics 39 Health & beauty 10 94 197 0.25
Herbals 40 Health & beauty 7 240 331 0.42
Dairy products 41 Perishables 7 60 2008 2.54
Frozen foods 42 Perishables 7 75 1610 2.04
Bakery 43 & 44 Perishables 3 65 4497 5.69
Vegetables 45 & 46 Perishables 2 110 4365 5.52
Batteries 47 H/ware and home app 4 48 306 0.39
Misc 48 H/ware and home app 5 210 1770 2.24
Hardware 49 H/ware and home app 24 1435 2350 2.97
Average Margin (%) Hash Sale Category Description
10.95 69347 Destination
16.61 143070 Destination
18.54 116394 Destination
23.18 259619 Routine
8.63 84976 Destination
29.91 132050 convenience
16.05 153810 Routine
16.71 52123 convenience
16.49 195028 convenience
18.25 1182 convenience
21.94 475 convenience
16.72 2071 convenience
15.75 23242 convenience
15.27 15938 Routine
9.12 5495 convenience
16.34 20678 Routine
17.29 14696 Routine
24.5 39357 Routine
14.37 20272 convenience
12.71 18099 Routine
9.27 2475 Routine
22.44 83500 convenience
9.84 50649 Routine
10.25 19568 Routine
20.05 30899 Routine
10.09 92479 Routine
16.8 104996 Routine
40.32 14995 Occassional
28.75 69973 Routine
9.34 11156 convenience
30 131 Occassional
12.81 143241 Routine
14.16 32011 Routine
16.28 58231 Routine
12.52 14398 Routine
15.45 21386 Routine
22.171 14249 convenience
15.84 10202 Routine
19.5 2695 convenience
2.77 4262 convenience
12 104150 Destination
17 41704 convenience
27.79 157159 convenience
17.28 407030 Destination
23.98 11967 Occassional
20.21 10116 Occassional
25.42 51446 convenience
 Category wise products
Convenience Items
Category Main Group sub-categories SKUs Turnover (Oct '98) in
Bakery 43 & 44 Perishables 3 65 4497
Confectionary 09 Processed foods 10 74 3519
Hardware 49 H/ware and home app 24 1435 2350
Drinks 22 Beverages 9 94 2071
Savouries 06 Processed foods 5 187 1959
Noodles 08 Processed foods 4 64 838
Confectionary 09 Processed foods 10 74 3519
Can non-veg 10 Processed foods 2 15 51
Can Fruit 11 Processed foods 3 15 25
Can Veg. 12 Processed foods 3 3 78
Desserts 13 Processed foods 6 90 582
Tinned milk 15 Processed foods 2 20 279
Soups 19 Processed foods 2 26 462
Drinks 22 Beverages 9 94 2071
Cigarettes 30 Non-food 3 20 348
O.T.C. 37 Health & beauty 5 70 369
Cosmetics 39 Health & beauty 10 94 197
Herbals 40 Health & beauty 7 240 331
Frozen foods 42 Perishables 7 75 1610

Destination Items
Category Main Group sub-categories SKUs Turnover (Oct '98) in
Cereals 01 Staples 9 72 5909
Edible Oils 05 Staples 9 56 5632
Vegetables 45 & 46 Perishables 2 110 4365
Flours 03 Staples 5 70 2475
Dairy products 41 Perishables 7 60 2008
Cereals 01 Staples 9 72 5909
Vegetables 45 & 46 Perishables 2 110 4365
Pulses 02 Staples 4 75 3432
Flours 03 Staples 5 70 2475
Dairy products 41 Perishables 7 60 2008

Routine Products
Category Main Group sub-categories SKUs Turnover (Oct '98) in
Spices 04 Staples 8 250 5007
Liquor 25 Beverages 8 98 4482
Skin Care 32 Health & beauty 9 250 3281
Tea/coffee 23 Beverages 4 90 2443
Detergents 26 Non-food 4 70 2425
House cleaning 27 Non-food 6 114 2319
Biscuits 07 Processed foods 7 98 1660
Hair Care 33 Health & beauty 6 160 1551
Health drinks 24 Beverages 5 37 1432
Oral care 34 Health & beauty 5 85 1378
Shaving needs 36 Health & beauty 4 85 1299
Household needs 29 Non-food 9 170 1253
Breakfast foods 20 Processed foods 4 37 841
Sauces 16 Processed foods 7 29 619
Sanitary goods 35 Health & beauty 4 30 615
Jam 14 Processed foods 4 58 580
Ready to fry 18 Processed foods 3 99 569
Baby needs 38 Health & beauty 3 55 546
Pickles 17 Processed foods 4 106 538
Baby foods 21 Processed foods 4 33 234

Occassional Products
Category Main Group sub-categories SKUs Turnover (Oct '98) in
Misc 48 H/ware and home app 5 210 1770
Paper goods 28 Non-food 5 40 463
Batteries 47 H/ware and home app 4 48 306
Pet food 31 Non-food 1 35 62
se products
nce Items
Revenue (%) Average Margin (%) Hash Sale Category Description
5.69 27.79 157159 Convenience
4.45 16.49 195028 convenience
2.97 25.42 51446 convenience
2.62 22.44 83500 convenience
2.48 29.91 132050 convenience
1.06 16.71 52123 convenience
4.45 16.49 195028 convenience
0.06 18.25 1182 convenience
0.03 21.94 475 convenience
0.1 16.72 2071 convenience
0.74 15.75 23242 convenience
0.35 9.12 5495 convenience
0.58 14.37 20272 convenience
2.62 22.44 83500 convenience
0.44 9.34 11156 convenience
0.47 22.171 14249 convenience
0.25 19.5 2695 convenience
0.42 2.77 4262 convenience
2.04 17 41704 convenience

on Items
Revenue (%) Average Margin (%) Hash Sale Category Description
7.47 10.95 69347 Destination
7.12 8.63 84976 Destination
5.52 17.28 407030 Destination
3.13 18.54 116394 Destination
2.54 12 104150 Destination
7.47 10.95 69347 Destination
5.52 17.28 407030 Destination
4.34 16.61 143070 Destination
3.13 18.54 116394 Destination
2.54 12 104150 Destination

roducts
Revenue (%) Average Margin (%) Hash Sale Category Description
6.33 23.18 259619 Routine
5.67 20.05 30899 Routine
4.15 12.81 143241 Routine
3.09 9.84 50649 Routine
3.07 10.09 92479 Routine
2.93 16.8 104996 Routine
2.1 16.05 153810 Routine
 1.96 14.16 32011 Routine
1.81 10.25 19568 Routine
1.74 16.28 58231 Routine
1.64 15.45 21386 Routine
1.58 28.75 69973 Routine
1.06 12.71 18099 Routine
0.78 16.34 20678 Routine
0.78 12.52 14398 Routine
0.73 15.27 15938 Routine
0.72 24.5 39357 Routine
0.69 15.84 10202 Routine
0.68 17.29 14696 Routine
0.3 9.27 2475 Routine

l Products
Revenue (%) Average Margin (%) Hash Sale Category Description
2.24 20.21 10116 Occassional
0.59 40.32 14995 Occassional
0.39 23.98 11967 Occassional
0.08 30 131 Occassional
 Observations
Convenience Items
Category Main Group sub-categories SKUs
Bakery 43 & 44 Perishables 3 65
Confectionary 09 Processed foods 10 74
Hardware 49 H/ware and home app 24 1435
Drinks 22 Beverages 9 94
Savouries 06 Processed foods 5 187
Frozen foods 42 Perishables 7 75
Noodles 08 Processed foods 4 64
Desserts 13 Processed foods 6 90
Soups 19 Processed foods 2 26
O.T.C. 37 Health & beauty 5 70
Cigarettes 30 Non-food 3 20
Herbals 40 Health & beauty 7 240
Tinned milk 15 Processed foods 2 20
Cosmetics 39 Health & beauty 10 94
Can Veg. 12 Processed foods 3 3
Can non-veg 10 Processed foods 2 15
Can Fruit 11 Processed foods 3 15

Destination Items
Category Main Group sub-categories SKUs
Cereals 01 Staples 9 72
Cereals 01 Staples 9 72
Edible Oils 05 Staples 9 56
Edible Oils 05 Staples 9 56
Edible Oils 05 Staples 9 56
Vegetables 45 & 46 Perishables 2 110
Vegetables 45 & 46 Perishables 2 110
Pulses 02 Staples 4 75
Pulses 02 Staples 4 75
Flours 03 Staples 5 70
Flours 03 Staples 5 70
Flours 03 Staples 5 70
Dairy products 41 Perishables 7 60
Dairy products 41 Perishables 7 60

Routine Products
Category Main Group sub-categories SKUs
Spices 04 Staples 8 250
Liquor 25 Beverages 8 98
Skin Care 32 Health & beauty 9 250
Tea/coffee 23 Beverages 4 90
Detergents 26 Non-food 4 70
House cleaning 27 Non-food 6 114
Biscuits 07 Processed foods 7 98
Hair Care 33 Health & beauty 6 160
Health drinks 24 Beverages 5 37
Oral care 34 Health & beauty 5 85
Shaving needs 36 Health & beauty 4 85
Household needs 29 Non-food 9 170
Breakfast foods 20 Processed foods 4 37
Sauces 16 Processed foods 7 29
Sanitary goods 35 Health & beauty 4 30
Jam 14 Processed foods 4 58
Ready to fry 18 Processed foods 3 99
Baby needs 38 Health & beauty 3 55
Pickles 17 Processed foods 4 106
Baby foods 21 Processed foods 4 33

Occassional Products
Category Main Group sub-categories SKUs
Misc 48 H/ware and home app 5 210
Paper goods 28 Non-food 5 40
Batteries 47 H/ware and home app 4 48
Pet food 31 Non-food 1 35
 Observations
Convenience Items
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
4497 5.69 27.79 157159 Convenience
3519 4.45 16.49 195028 Convenience
2350 2.97 25.42 51446 Convenience
2071 2.62 22.44 83500 Convenience
1959 2.48 29.91 132050 Convenience
1610 2.04 17 41704 Convenience
838 1.06 16.71 52123 Convenience
582 0.74 15.75 23242 Convenience
462 0.58 14.37 20272 Convenience
369 0.47 22.171 14249 Convenience
348 0.44 9.34 11156 Convenience
331 0.42 2.77 4262 Convenience
279 0.35 9.12 5495 Convenience
197 0.25 19.5 2695 Convenience
78 0.1 16.72 2071 Convenience
51 0.06 18.25 1182 Convenience
25 0.03 21.94 475 Convenience

Destination Items
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
5909 7.47 10.95 69347 Destination
5909 7.47 10.95 69347 Destination
5632 7.12 8.63 84976 Destination
5632 7.12 8.63 84976 Destination
5632 7.12 8.63 84976 Destination
4365 5.52 17.28 407030 Destination
4365 5.52 17.28 407030 Destination
3432 4.34 16.61 143070 Destination
3432 4.34 16.61 143070 Destination
2475 3.13 18.54 116394 Destination
2475 3.13 18.54 116394 Destination
2475 3.13 18.54 116394 Destination
2008 2.54 12 104150 Destination
2008 2.54 12 104150 Destination

Routine Products
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
5007 6.33 23.18 259619 Routine
4482 5.67 20.05 30899 Routine
3281 4.15 12.81 143241 Routine
 2443 3.09 9.84 50649 Routine
2425 3.07 10.09 92479 Routine
2319 2.93 16.8 104996 Routine
1660 2.1 16.05 153810 Routine
1551 1.96 14.16 32011 Routine
1432 1.81 10.25 19568 Routine
1378 1.74 16.28 58231 Routine
1299 1.64 15.45 21386 Routine
1253 1.58 28.75 69973 Routine
841 1.06 12.71 18099 Routine
619 0.78 16.34 20678 Routine
615 0.78 12.52 14398 Routine
580 0.73 15.27 15938 Routine
569 0.72 24.5 39357 Routine
546 0.69 15.84 10202 Routine
538 0.68 17.29 14696 Routine
234 0.3 9.27 2475 Routine

Occassional Products
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
1770 2.24 20.21 10116 Occassional
463 0.59 40.32 14995 Occassional
306 0.39 23.98 11967 Occassional
62 0.08 30 131 Occassional
Highest Turnover and % Revenue
If we talk about decreasing SKU's then the bottom Sku's can be eliminated
Thus top onvenience items can be retained while the bootom can be
removed from it.

Lowest Turnover and % Revenue

Highest Turnover and Revenue(%)

Lowest Turnover and Revenue(%)

Highest Turnover and Revenue(%)

Lowest Turnover and Revenue(%)

Highest Turnover and Revenue(%)

Lowest Turnover and Revenue(%)

 Observations
Convenience Items
Category Main Group sub-categories SKUs
Savouries 06 Processed foods 5 187
Bakery 43 & 44 Perishables 3 65
Hardware 49 H/ware and home app 24 1435
Drinks 22 Beverages 9 94
O.T.C. 37 Health & beauty 5 70
Can Fruit 11 Processed foods 3 15
Cosmetics 39 Health & beauty 10 94
Can non-veg 10 Processed foods 2 15
Frozen foods 42 Perishables 7 75
Can Veg. 12 Processed foods 3 3
Noodles 08 Processed foods 4 64
Confectionary 09 Processed foods 10 74
Desserts 13 Processed foods 6 90
Soups 19 Processed foods 2 26
Cigarettes 30 Non-food 3 20
Tinned milk 15 Processed foods 2 20
Herbals 40 Health & beauty 7 240

Destination Items
Category Main Group sub-categories SKUs
Flours 03 Staples 5 70
Vegetables 45 & 46 Perishables 2 110
Pulses 02 Staples 4 75
Dairy products 41 Perishables 7 60
Cereals 01 Staples 9 72
Edible Oils 05 Staples 9 56

Routine Products
Category Main Group sub-categories SKUs
Household needs 29 Non-food 9 170
Ready to fry 18 Processed foods 3 99
Spices 04 Staples 8 250
Liquor 25 Beverages 8 98
Pickles 17 Processed foods 4 106
House cleaning 27 Non-food 6 114
Sauces 16 Processed foods 7 29
Oral care 34 Health & beauty 5 85
Biscuits 07 Processed foods 7 98
Baby needs 38 Health & beauty 3 55
Shaving needs 36 Health & beauty 4 85
Jam 14 Processed foods 4 58
Hair Care 33 Health & beauty 6 160
Skin Care 32 Health & beauty 9 250
Breakfast foods 20 Processed foods 4 37
Sanitary goods 35 Health & beauty 4 30
Health drinks 24 Beverages 5 37
Detergents 26 Non-food 4 70
Tea/coffee 23 Beverages 4 90
Baby foods 21 Processed foods 4 33

Occassional Products
Category Main Group sub-categories SKUs
Paper goods 28 Non-food 5 40
Pet food 31 Non-food 1 35
Batteries 47 H/ware and home app 4 48
Misc 48 H/ware and home app 5 210
 Observations
Convenience Items
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
1959 2.48 29.91 132050 Convenience
4497 5.69 27.79 157159 Convenience
2350 2.97 25.42 51446 Convenience
2071 2.62 22.44 83500 Convenience
369 0.47 22.171 14249 Convenience
25 0.03 21.94 475 Convenience
197 0.25 19.5 2695 Convenience
51 0.06 18.25 1182 Convenience
1610 2.04 17 41704 Convenience
78 0.1 16.72 2071 Convenience
838 1.06 16.71 52123 Convenience
3519 4.45 16.49 195028 Convenience
582 0.74 15.75 23242 Convenience
462 0.58 14.37 20272 Convenience
348 0.44 9.34 11156 Convenience
279 0.35 9.12 5495 Convenience
331 0.42 2.77 4262 Convenience

Destination Items
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
2475 3.13 18.54 116394 Destination
4365 5.52 17.28 407030 Destination
3432 4.34 16.61 143070 Destination
2008 2.54 12 104150 Destination
5909 7.47 10.95 69347 Destination
5632 7.12 8.63 84976 Destination

Routine Products
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
1253 1.58 28.75 69973 Routine
569 0.72 24.5 39357 Routine
5007 6.33 23.18 259619 Routine
4482 5.67 20.05 30899 Routine
538 0.68 17.29 14696 Routine
2319 2.93 16.8 104996 Routine
619 0.78 16.34 20678 Routine
1378 1.74 16.28 58231 Routine
1660 2.1 16.05 153810 Routine
546 0.69 15.84 10202 Routine
1299 1.64 15.45 21386 Routine
 580 0.73 15.27 15938 Routine
1551 1.96 14.16 32011 Routine
3281 4.15 12.81 143241 Routine
841 1.06 12.71 18099 Routine
615 0.78 12.52 14398 Routine
1432 1.81 10.25 19568 Routine
2425 3.07 10.09 92479 Routine
2443 3.09 9.84 50649 Routine
234 0.3 9.27 2475 Routine

Occassional Products
Turnover (Oct '98) in 000 Revenue (%) Average Margin (%) Hash Sale Qty Category Description
463 0.59 40.32 14995 Occassional
62 0.08 30 131 Occassional
306 0.39 23.98 11967 Occassional
1770 2.24 20.21 10116 Occassional
Highest Average Margin %
If we consider margins
then the order of the items is given

Lowest Average Margin %

Highest Average Margin %

Lowest Average Margin %

Highest Average Margin %

Lowest Average Margin %

Highest Average Margin %

Lowest Average Margin %

 Conclusion
If we consider the average Margin and Revenue the following categories should be dropped
Herbal
Tinned Milk
From Convenience Cigarettes

From Routine Baby foods

The above products should be outwright rejected as neither they are contributing to margins now they have high
However, it is solely on the discretion of the company which they want to trade of average revenue or that of mar
to margins now they have high revenue
average revenue or that of margin sales. I prefer a mix of margin sales and turnover.
 Section: Tea (Ht 5 feet, 6 shelves)
S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
1 Taj Mahal Tea Bags 25's HLL 6 63.8 69
2 Green label 100g HLL 6 23.44 25
3 Yellow Label 100g HLL 6 15.89 17
4 Kotada Tea 100g Kotada 3 11.9 14
5 Top Star 100g HLL 6 17.46 18.25
6 Taj Mahal 100g HLL 6 17.75 18.5
7 Red Label 100g HLL 6 14.2 15
8 Green label Tea W.B. 250g HLL 3 94.12 110
9 Yellow Label Tea 250g HLL 6 64.15 68
10 Taj Mahal Tea 250g HLL 6 45.5 76.5
11 Red Label 250 g HLL 6 38.25 43
12 Green Label 250g HLL 6 64.15 68
13 Top Star 250g HLL 3 39.86 76.5
14 Taj Mahal Tea Bags 100's HLL 3 63.8 69
15 Red Label 500g HLL 3 70 73
16 Yellow Label 500g HLL 3 79.44 85
17 Taj Mahal Tea 500g HLL 3 78 82
18 Red Label 500 jar HLL 3 83.58 88
19 Sargam Tea 250g Jar Duncan 3 28.98 30
20 Kotada Tea 250g Kotada 6 24.23 28.5
21 Top Star 500g HLL 3 73.91 76.5
22 Taj Mahal Tea Bags 200's HLL 3 112.73 124
23 Sargam Tea 250 refill Duncan 3 23.93 25
24 Red Label 250 jar HLL 6 41.75 44
25 Lipton Green Label 500g HLL 6 128.3 136
26 Kotada Tea 500g Kotada 3 56.1 66
27 Sargam Tea Jar 500g Duncan 6 76.36 83

Section: Coffe (Ht 5 feet, 6 shelves)

S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
1 Green Label Coffe 50g HLL 12 7.28 7.75
2 Bru 50g HLL 12 24.3 28
3 Nescafe 25g Nestle 6 26.1 28
4 Sunrise Premium 50g Nestle 12 26.9 30
5 Bru Sachet strongm 50g HLL 12 24.3 26
6 Nescafe select 50g Nestle 6 52.92 59
7 Sunrise Extra 50g Nestle 12 23.35 25
8 Tata Kapi 50g Tata Tea 12 24.23 28
9 Nescafe select 100g Nestle 12 104.3 114
10 Nescafe select 100g Jar Nestle 12 105 115
11 Sunrise Premium 100g Nestle 6 54.25 58
12 Bru 100g HLL 6 50.49 54
13 Coorg Pure Filter 100g Tata Tea 6 12.75 15
14 Green Label 100g HLL 6 14.09 15
15 Brooke Bond Café 100g HLL 6 10.33 11
16 Coorg Double Roast 100g Tata Tea 6 10.84 12.75
17 Sunrise Premium 100g Jar Nestle 3 51.4 55
18 Sunrise Premium 200g Nestle 6 101.87 115
19 Bru 200g HLL 6 104.67 112
20 Coorg Pure Filter 200g Tata Tea 6 25.16 29.6
21 Coorg Double Roast 200g Tata Tea 6 21.25 25
22 Tata Kapi 200g Tata Tea 6 89.25 105
23 Food World Pure Fiter Coffe 200g Store Brand 6 30 36
24 Nescafe Select 200g Nestle 6 193.95 212
25 Nescafe Sunrise Extra 200g Nestle 6 84.15 90
26 Green Label Coffe 200g HLL 6 28.57 30
27 Green Label 500g HLL 3 70.48 74
28 Coorg Pure Filter Coffe 500g Tata Tea 3 62.05 73
29 Coorg Double Roast 500g Tata Tea 3 60 65
30 Food World Coffe 500g Store Brand 3 75 90
31 Coorg Double Roast 500g Tata Tea 3 67.38 73
32 Nescafe Select 500g Nestle 3 475.75 520
Percentage Margin
8.150%
6.655%
6.986%
17.647%
4.525%
4.225%
5.634%
16.872%
6.002%
68.132%
12.418%
6.002%
91.922%
8.150%
4.286%
6.999%
5.128%
5.288%
3.520%
17.623%
3.504%
9.997%
4.471%
5.389%
6.002%
17.647%
8.696%

Percentage Margin
6.456%
15.226%
7.280%
11.524%
6.996%
11.489%
7.066%
15.559%
9.300%
9.524%
6.912%
6.952%
17.647%
 6.458%
6.486%
17.620%
7.004%
12.889%
7.003%
17.647%
17.647%
17.647%
20.000%
9.307%
6.952%
5.005%
4.994%
17.647%
8.333%
20.000%
8.341%
9.301%
S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
13 Top Star 250g HLL 3 39.86 76.5
10 Taj Mahal Tea 250g HLL 6 45.5 76.5
8 Green label Tea W.B. 250g HLL 3 94.12 110
22 Taj Mahal Tea Bags 200's HLL 3 112.73 124
26 Kotada Tea 500g Kotada 3 56.1 66
25 Lipton Green Label 500g HLL 6 128.3 136
27 Sargam Tea Jar 500g Duncan 6 76.36 83
16 Yellow Label 500g HLL 3 79.44 85
1 Taj Mahal Tea Bags 25's HLL 6 63.8 69
14 Taj Mahal Tea Bags 100's HLL 3 63.8 69
11 Red Label 250 g HLL 6 38.25 43
18 Red Label 500 jar HLL 3 83.58 88
20 Kotada Tea 250g Kotada 6 24.23 28.5
17 Taj Mahal Tea 500g HLL 3 78 82
9 Yellow Label Tea 250g HLL 6 64.15 68
12 Green Label 250g HLL 6 64.15 68
15 Red Label 500g HLL 3 70 73
21 Top Star 500g HLL 3 73.91 76.5
24 Red Label 250 jar HLL 6 41.75 44
4 Kotada Tea 100g Kotada 3 11.9 14
2 Green label 100g HLL 6 23.44 25
3 Yellow Label 100g HLL 6 15.89 17
23 Sargam Tea 250 refill Duncan 3 23.93 25
19 Sargam Tea 250g Jar Duncan 3 28.98 30
7 Red Label 100g HLL 6 14.2 15
5 Top Star 100g HLL 6 17.46 18.25
6 Taj Mahal 100g HLL 6 17.75 18.5

Section: Coffe (Ht 5 feet, 6 shelves)

S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
32 Nescafe Select 500g Nestle 3 475.75 520
24 Nescafe Select 200g Nestle 6 193.95 212
22 Tata Kapi 200g Tata Tea 6 89.25 105
30 Food World Coffe 500g Store Brand 3 75 90
18 Sunrise Premium 200g Nestle 6 101.87 115
28 Coorg Pure Filter Coffe 500g Tata Tea 3 62.05 73
10 Nescafe select 100g Jar Nestle 12 105 115
9 Nescafe select 100g Nestle 12 104.3 114
19 Bru 200g HLL 6 104.67 112
6 Nescafe select 50g Nestle 6 52.92 59
23 Food World Pure Fiter Coffe 200g Store Brand 6 30 36
25 Nescafe Sunrise Extra 200g Nestle 6 84.15 90
31 Coorg Double Roast 500g Tata Tea 3 67.38 73
29 Coorg Double Roast 500g Tata Tea 3 60 65
 20 Coorg Pure Filter 200g Tata Tea 6 25.16 29.6
8 Tata Kapi 50g Tata Tea 12 24.23 28
21 Coorg Double Roast 200g Tata Tea 6 21.25 25
11 Sunrise Premium 100g Nestle 6 54.25 58
2 Bru 50g HLL 12 24.3 28
17 Sunrise Premium 100g Jar Nestle 3 51.4 55
27 Green Label 500g HLL 3 70.48 74
12 Bru 100g HLL 6 50.49 54
4 Sunrise Premium 50g Nestle 12 26.9 30
13 Coorg Pure Filter 100g Tata Tea 6 12.75 15
16 Coorg Double Roast 100g Tata Tea 6 10.84 12.75
3 Nescafe 25g Nestle 6 26.1 28
5 Bru Sachet strongm 50g HLL 12 24.3 26
7 Sunrise Extra 50g Nestle 12 23.35 25
26 Green Label Coffe 200g HLL 6 28.57 30
14 Green Label 100g HLL 6 14.09 15
15 Brooke Bond Café 100g HLL 6 10.33 11
1 Green Label Coffe 50g HLL 12 7.28 7.75

From the above we can see that we have categorized in absolute margin. If we talk about absolute margin then th
MRP - Cost Percentage Margin
36.64 91.922% Highest Absolute Margin (MRP-Cost)
31 68.132%
15.88 16.872%
11.27 9.997%
9.9 17.647%
7.7 6.002%
6.64 8.696%
5.56 6.999%
5.2 8.150%
5.2 8.150%
4.75 12.418%
4.42 5.288%
4.27 17.623%
4 5.128%
3.85 6.002%
3.85 6.002%
3 4.286%
2.59 3.504%
2.25 5.389%
2.1 17.647%
1.56 6.655%
1.11 6.986%
1.07 4.471%
1.02 3.520%
0.8 5.634%
0.79 4.525%
0.75 4.225% Lowest Absolute Margin (MRP-Cost)

MRP- Cost Percentage Margin

44.25 9.301% Highest Absolute Margin (MRP-Cost)
18.05 9.307%
15.75 17.647%
15 20.000%
13.13 12.889%
10.95 17.647%
10 9.524%
9.7 9.300%
7.33 7.003%
6.08 11.489%
6 20.000%
5.85 6.952%
5.62 8.341%
5 8.333%
 4.44 17.647%
3.77 15.559%
3.75 17.647%
3.75 6.912%
3.7 15.226%
3.6 7.004%
3.52 4.994%
3.51 6.952%
3.1 11.524%
2.25 17.647%
1.91 17.620%
1.9 7.280%
1.7 6.996%
1.65 7.066%
1.43 5.005%
0.91 6.458%
0.67 6.486%
0.47 6.456% Lowest Absolute Margin (MRP-Cost)

ut absolute margin then the SKU's at the bottom should be removed as they offer very less margin percentage
 Section: Tea (Ht 5 feet, 6 shelves)
S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
13 Top Star 250g HLL 3 39.86 76.5
10 Taj Mahal Tea 250g HLL 6 45.5 76.5
26 Kotada Tea 500g Kotada 3 56.1 66
4 Kotada Tea 100g Kotada 3 11.9 14
20 Kotada Tea 250g Kotada 6 24.23 28.5
8 Green label Tea W.B. 250g HLL 3 94.12 110
11 Red Label 250 g HLL 6 38.25 43
22 Taj Mahal Tea Bags 200's HLL 3 112.73 124
27 Sargam Tea Jar 500g Duncan 6 76.36 83
1 Taj Mahal Tea Bags 25's HLL 6 63.8 69
14 Taj Mahal Tea Bags 100's HLL 3 63.8 69
16 Yellow Label 500g HLL 3 79.44 85
3 Yellow Label 100g HLL 6 15.89 17
2 Green label 100g HLL 6 23.44 25
9 Yellow Label Tea 250g HLL 6 64.15 68
12 Green Label 250g HLL 6 64.15 68
25 Lipton Green Label 500g HLL 6 128.3 136
7 Red Label 100g HLL 6 14.2 15
24 Red Label 250 jar HLL 6 41.75 44
18 Red Label 500 jar HLL 3 83.58 88
17 Taj Mahal Tea 500g HLL 3 78 82
5 Top Star 100g HLL 6 17.46 18.25
23 Sargam Tea 250 refill Duncan 3 23.93 25
15 Red Label 500g HLL 3 70 73
6 Taj Mahal 100g HLL 6 17.75 18.5
19 Sargam Tea 250g Jar Duncan 3 28.98 30
21 Top Star 500g HLL 3 73.91 76.5

Section: Coffe (Ht 5 feet, 6 shelves)

S.NO SKU DESCRIPTION COMPANY NAME SUF COST MRP
23 Food World Pure Fiter Coffe 200g Store Brand 6 30 36
30 Food World Coffe 500g Store Brand 3 75 90
28 Coorg Pure Filter Coffe 500g Tata Tea 3 62.05 73
20 Coorg Pure Filter 200g Tata Tea 6 25.16 29.6
13 Coorg Pure Filter 100g Tata Tea 6 12.75 15
21 Coorg Double Roast 200g Tata Tea 6 21.25 25
22 Tata Kapi 200g Tata Tea 6 89.25 105
16 Coorg Double Roast 100g Tata Tea 6 10.84 12.75
8 Tata Kapi 50g Tata Tea 12 24.23 28
2 Bru 50g HLL 12 24.3 28
18 Sunrise Premium 200g Nestle 6 101.87 115
4 Sunrise Premium 50g Nestle 12 26.9 30
6 Nescafe select 50g Nestle 6 52.92 59
10 Nescafe select 100g Jar Nestle 12 105 115
24 Nescafe Select 200g Nestle 6 193.95 212
32 Nescafe Select 500g Nestle 3 475.75 520
9 Nescafe select 100g Nestle 12 104.3 114
31 Coorg Double Roast 500g Tata Tea 3 67.38 73
29 Coorg Double Roast 500g Tata Tea 3 60 65
3 Nescafe 25g Nestle 6 26.1 28
7 Sunrise Extra 50g Nestle 12 23.35 25
17 Sunrise Premium 100g Jar Nestle 3 51.4 55
19 Bru 200g HLL 6 104.67 112
5 Bru Sachet strongm 50g HLL 12 24.3 26
12 Bru 100g HLL 6 50.49 54
25 Nescafe Sunrise Extra 200g Nestle 6 84.15 90
11 Sunrise Premium 100g Nestle 6 54.25 58
15 Brooke Bond Café 100g HLL 6 10.33 11
14 Green Label 100g HLL 6 14.09 15
1 Green Label Coffe 50g HLL 12 7.28 7.75
26 Green Label Coffe 200g HLL 6 28.57 30
27 Green Label 500g HLL 3 70.48 74

From the above we can see that we have categorized in margin percentage. If we talk about margin perc

It depends on company which SKU's they want to remove absolute margin or margin percentage. Accor
MRP - Cost Percentage Margin
36.64 91.922% Highest Margin Percentage
31 68.132%
9.9 17.647%
2.1 17.647%
4.27 17.623%
15.88 16.872%
4.75 12.418%
11.27 9.997%
6.64 8.696%
5.2 8.150%
5.2 8.150%
5.56 6.999%
1.11 6.986%
1.56 6.655%
3.85 6.002%
3.85 6.002%
7.7 6.002%
0.8 5.634%
2.25 5.389%
4.42 5.288%
4 5.128%
0.79 4.525%
1.07 4.471%
3 4.286%
0.75 4.225%
1.02 3.520%
2.59 3.504% Lowest Margin Percentage

MRP- Cost Percentage Margin

6 20.000% Highest Margin Percentage
15 20.000%
10.95 17.647%
4.44 17.647%
2.25 17.647%
3.75 17.647%
15.75 17.647%
1.91 17.620%
3.77 15.559%
3.7 15.226%
13.13 12.889%
3.1 11.524%
6.08 11.489%
 10 9.524%
18.05 9.307%
44.25 9.301%
9.7 9.300%
5.62 8.341%
5 8.333%
1.9 7.280%
1.65 7.066%
3.6 7.004%
7.33 7.003%
1.7 6.996%
3.51 6.952%
5.85 6.952%
3.75 6.912%
0.67 6.486%
0.91 6.458%
0.47 6.456%
1.43 5.005%
3.52 4.994% Lowest Margin Percentage

e. If we talk about margin percentage then the SKU's at the bottom should be removed as they offer very less margin percentage

n or margin percentage. According to me absolute margin should be preferred

ss margin percentage