The Cybersleuth’s Guide

to the Internet
Super S earch En g i n e Str ategie s ,
Invest i g ati ve Resear ch ,
S ocial Ne two r ki n g , an d Eth i c s
• Stand-Alone Live,
How is the Internet changing the
In-Person Seminars
way legal professionals need to research with Webcasting
and run their practice to competently • Webinars
represent their clients? Can failing to
• Video Replays
“google” as part of the due diligence process
• Anual Meetings
keep you from winning a case?
• Solo/Small Firm
Conferences
What are the best research strategies and
Web sites that will assist an attorney
or paralegal in meeting their investigative
research obligations?

Learn how attorneys are using various Web sites, including social networking
sites (Twitter, Facebook, MySpace, and LinkedIn), for investigative research,
discovery, trial preparation, background checks, and locating missing persons.
Don't be left behind in exploiting this gold mine of information, but learn about
the potential ethical traps and practical risks of using (and failing to use)
the information.

Come join internationally recognized Internet trainers and authors

Carole Levitt and Mark Rosch as they show you how to be your own
cyber-researcher and cyber-detective. Learn to unearth information
FREE (or at low cost!) on the Net and receive a copy of their
newly revised book, “The Cybersleuth’s Guide to the Internet,”
7820 Enchanted Hills Blvd.
11th edition – a $64.95 VALUE
Suite A-215
Rio Rancho, NM 87144
Call or visit our website for more information    888/393-6181
Sup e r Se ar ch E ngi ne S trategi es,
In ve st ig at ive Research,
S o cial N et w o r king, and E thi cs
9:00am - 12:00 pm Morning Session 1:00pm - 4:00 pm Afternoon Session
(Includes 15 Minute Break) (Includes 15 Minute Break)

Super Search Engine Strategies: Learn to Search Like a Private Investigator:

Mastering Google and Beyond
9:00am - 10:30 am
• Is there a “duty to Google?”
• Develop super search strategies
• What’s new at Google?
• Key into Google’s “advanced search” menu to
create sophisticated searches
• Googling for background/investigative information
10:30 am – 10:45 Break
10:45 - Noon
• Find current news and much older information
• Keep on top of your research using free alerts
• Locate information from the “invisible” Web
• More Google secrets and shortcuts revealed
• Beyond Google: other search engines
• Uncover ways to find deleted Web pages
12:00pm - 1:00pm Lunch
Using Free Public Records and
"Publicly Available" Information on the Web
1:00pm – 1:45 pm
Mine the web for missing people:
• Develop internet investigative search strategies
• Find death records, birthdays, and SSNs
• Online phone directories
• Extract background information from:
• Dockets
• Bankruptcies
• Blogs
• Full-text articles and press releases
from expensive databases – for free
1:45 pm – 2:45
Learn Why Social Network Sites Are Becoming
the Latest and Greatest Investigative Tool
• Find out how to dig up “dirt” about the opposition
• Uncover information to attack a witness’ and
potential juror's credibility
• Seek out the smoking gun
• Obtain useful background information about
potential clients, potential hires, and the opposition

2:45 – 3:00 Break

3:00 p.m. - 4:00 p.m. (1 hour of ethics credit)

How To Avoid Social Networking Ethical Traps
(and the Need for Usage Policies)

• Using information from social networks for investigative

purposes: what’s ethical and what’s not?
• Who’s your friend? Can “friending” ever be construed
as deceptive, or as a misrepresentation, or as an
ex parte communication?
• Be sure your own profile conforms to ethics rules and
advertising regulations.
• Can social networking ever be construed as the
unauthorized practice of law?
• Could your social networking inadvertently form an
attorney-client relationship?
• Advice to clients regarding their social networking pages:
your duty or not?
• Can information on your (or your staffs') profiles jeopardize
client confidentiality?
• Learn to configure security/privacy settings in your profile to
7820 Enchanted Hills Blvd. avoid ethical traps and potential bias
Suite A-215 • Does your law firm need a social networking policy?
• View sample social networking usage policies.
Rio Rancho, NM 87144
888/393-6181
   Call or visit our website for more information