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PRACTICUM PRIMER
First Semester, A.Y. 2018-2019
Table of Contents
APPENDICES
PRACTICUM PRIMER 1ST Semester, A.Y. 2018 – 2019 Page 5 of 23
Appendix A – Endorsement letter
Appendix B – MOA
Appendix C – Practicum PerformanceEvaluation Report
Appendix D – Practicum Waiver form (Student)
Appendix E – Practicum Waiver form (Parent)
Appendix F – Request for overtime
Appendix G – Company Portfolio Title page
The Department of Marketing Management will instill among its faculty and
students the Benedictine values, excellence, and professionalism. Recognizing
his/her expertise, each member of the department is committed to contribute to the
bedan community and to the society.
OBJECTIVES
General:
To produce graduates who are able to apply business concepts and theories
to different business scenarios; formulate appropriate strategies and plans for
organizations, and confidently and clearly present their ideas. The graduates are
prepared to have a career in marketing management, professional sales,
advertising, marketing research, supply chain management, distribution
management, retail merchandising, and integrated marketing communications.
Specific:
San Beda College has been offering the Marketing course since the decade
of ‘50s. In 1971, to re-orient its apostolate of education, the College decided to
phase out the College of Commerce to include the marketing program.
PRACTICUM DESCRIPTION
The Internship program requires the students to complete at least 300 hours
of service to an organization that has marketing functions. During the internship,
students are expected to be exposed to the different business scenarios requiring
marketing interventions. The student will be required to submit a Practicum Paper.
After the internship, the student will be asked to conduct a marketing audit and
GENERAL OBJECTIVES
1. To prepare students for their first job by exposing them to actual business
operations.
2. To develop and improve linkages in various industry.
SPECIFIC OBJECTIVES
PRE-INTERNSHIP REQUIREMENTS
1. The student must check whether or not he/she has already completed the
academic requirements in marketing for the internship program. He/she
must be classified fourth year status and must bring a printed authenticated
summary of credits for validity.
2. The student must submit an authenticated summary of grades [MKC01 up to
MKC08] from the Registrar office to the Internship Coordinator/Professor
in-charge for validation and approval. Any subject with INCOMPLETE
grade status to the above mentioned marketing subjects will not be
allowedfor On-the-job training.
3. The student must register and attend the scheduled pre-internship orientation
day on June 20, 2018 at Room 34-N and 34-O from 09:00am to 12:00nn.
4. Students who will not attend the said orientation cannot officially begin on-
the-job training.
All incoming senior students who have PASSED all subjects from
MKC01 – MKC08 and intend to enroll in PRACTMK are eligible to take
the Internship Program. A student who has a 5, DF, or DV in any of the
major subjects (MKC01 – MKC08) will not be allowed to take the
Internship Program. Likewise, a student who has an INC in any of the above
mentioned subjects will not be allowed to have his/her internship unless
he/she completes the subject prior to enrollment of PRACMK.
Students are required to submit a copy of their grades to the Internship
Coordinator/subject professor in-charge.If a student still went on with
his/her internship even if he/she failed in any subject from MKC01 –
MKC08 and/or failed to attend the practicum orientation, no credits will be
given to the student.
The organization that the student will be working for should involve
him/her in the marketing activities of the firm. While the student may be
given clerical tasks from time to time, most of his/her time with the
company should be dedicated to doing marketing-related tasks, NO FIELD
WORK.
No,Lunch breaks are not counted. For example, if you are working from 8
AM to 5 PM, it means that you only render 8 hours a day because your lunch
break (usually from 12 – 1PM) is not included.
Waiver Forms
Accomplish the four waiver forms (student and parent/guardian) and
then submit them to the Internship Coordinator with affix signatures. The
student must keep a duplicate copy.
Orientation
A student should request an orientation/briefing from his/her
supervisor. It is highly recommended that the training schedule must have
already been mapped out for the interns. A copy of an internship program
should also be submitted to the Internship Coordinator.
Reporting
Interns must follow the schedule of activities as closely as possible
under the guidance of the supervisor and must strictly observe the policies
of the organization, especially on attendance, punctuality and tardiness.
The student should be willing to be treated like a regular employee, subject
to policies and regulations to be enforced by the company.Interns are
required to submit an activity report to the coordinator on a weekly basis
[every Monday] via the Internet (I-war).
i-wars are weekly journal reports that contain the activities and
accomplishments that a student has done during the week, as well as his/her
learnings and insights. It should answer the following questions, among
others:
What tasks did you do?
What experiences did you have?
PRACTICUM PRIMER 1ST Semester, A.Y. 2018 – 2019 Page 13 of 23
What knowledge did you gain?
What were your observations and feelings towards your experiences?
How were the activities able to help you become a more competent
marketer?
What are the issues and problems encountered during and after the
conduct of training?
What possible recommendations that can be addressed to solve such
issues and problems?
For example:
To: amarketing_sbu@yahoo.com
Cc: Company immediate superior; sbjma.adrielomaga@gmail.com
Subject: I-war 2 (July March 18 – 22, 2014)
EVALUATION DATA
Name of Student: ______________________________ Section: ___________
Name of Company: _____________________________
Branch/Department/Unit: _______________________
Company address: ______________________________
_____________________________________________
Company trunk-line no. __________________________
Name of Supervisor: ____________________________
Job position: ___________________________________
Kindly put a check mark (√) to the corresponding scales on the blank spaces after each key job
factors.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________
__________________________________ ___________________
(Signature above printed name) (Date)
EVALUATOR
In consideration of the benefits that can be derived from the office training, I expressly waive
any and all claims against the organization and the school on account of any unforeseen accident
or injury that might incur in connection with the aforementioned activity.
____________________________________________ __________________
Student’s signature over Printed name Date
____________________________________________ ___________________
Company Supervisor’s Signature over Printed name Date
Student’s name
Company:
When:
Where:
Time:
Reason/activity: