AN ANALYSIS OF ONLINE INSURANCE PREMIUM PAYMENT SYSTEM AND ITS

EFFECT ON AGENTS’ PERFORMANCE IN AJB BUMIPUTRA 1912 OF DENPASAR

UBUNG BRANCH OFFICE
1
Made Denny Oktariyana,
1
Gede Adi Yuniarta, 2Anantawikrama Tungga Atmadja

Jurusan Akuntansi Program S1

Universitas Pendidikan Ganesha
Singaraja, Indonesia

e-mail: {dennyoktariyana@gmail.com, gdadi_ak@yahoo.co.id,

anantawikramatunggaatmadja@gmail.com}
@undiksha.ac.id

Abstract

This study was aimed at finding out (1) the background of the implementation of online
insurance premium payment system in AJB Bumiputra 1912 of Denpasar Ubung Branch
Office, (2) the process of insurance premium payment system in AJB Bumiputra 1912 of
Denpasar Ubung Branch Office, (3) the implication of the online premium payment system
on agency performance in AJB Bumiputra 1912 of Denpasar Ubung Branch Office. This
study was done by using qualitative descriptive method and the data were collected through
interview, documentation and observation. Then the data were analyzed by interactive
analysis model through three stages, i.e., (1) data reduction, (2) data display and (3)
conclusion drawing.
The results showed that (1) the background of the implementation of online insurance
premium payment was the problem faced in using the old system, to reach opportunities and
the directive by the government; (2) the online insurance premium payment system is good
enough and makes it easy to implement and control. It also makes the job more efficient and
the service of the business better, (3) the online insurance premium payment system has an
impact on the efficiency of the agents’ performance in collecting premium payment, but the
agents have to be more intelligent in socializing online premium payment to insurance policy
holders.

Keywords: payment system, premium, job efficiency