The

Harajuku
Girl
DE114304 | 2A
Higher diploma in Fashion Branding and buying
FID4102 Fashion Styling and Photography B
Cheung Ching Yu | Joey | 69357011 | ccyu0922@gmail.com
Chan Wing Yu | Nikita | 67680874| chan_wing_yu_omf@yahoo.com.hk
Chan San Yee | Evi | 54059667| orixevi@gmail.com
Kwan Po Ying | Fion | 51777157| fionkwankwan@gmail.com
Cross reference-pose reference
-To match with the theme of the
Japanese biker gangs

-we will use props like the baseball bat to

emphasize the theme
 Cross reference

-To show the youth and vitality of the

teenage mean while we are aim to present
the rebel of them.
-In the part of the markup and hair we will
show the playful side and stronger the
rebel image of the theme
 Lighting Reference

-High Key with the brighter tone,to

present the detail and original color
of the clothes

-Flash is use for a better skin tone

of face
 The shooting angle

Shoot with the horizontal ,vertical and close-up angle

-To show more detail of the outfit , we will using the angle of the horizontal and vertical to
present the full outfit of the look

-Close-up shot shows the a character's of the model face and show the facial expressions
clearly.
Example of the illustrations

Beside illustrations with Japan signature icon , we will

also putting art word slogan to stronger the theme
Brand background
GROUND-ZERO is a Hong Kong creative contemporary brand established by the designer duo, brothers Eri and Philip
Chu, in 2008, with current focus in fashion.

They not only created through attitudes, moods, and statements but also through their anti-fashion attitude, Ground
Zero distorts “counterculture” in order to reinterpret and subvert the casual look.
Ground zero FW16/17 lookbook
New York Fashion week F/W 2016/17

“We designed the collection for the downtown girl who is rebellious in spirit but embraces her femininity. She is
driven by self-expression and stands out from the crowd by customizing her look with patches, embellishments
and accessories that reflect her mood.”
Editorial

Hannah Quinlivan

Harper's BAZAAR

Ground Zero have sponsored and participated

with different international artist and project of
fashion magazine.
Kris Wu
Kiko Mizuhara
 Sponsorship

Angelababy Charlene Choi

Sandara Park

Katy Perry

Joey Yung
Chan Wai Ting
Coordination Look 1

Jacket: Floral embroidery bomber

jacket (Ground Zero)
Top: Embroidery sweater (Ground
Zero)
Skirt: Plaid lace side vent skirt
(Ground Zero)
Belt: Ribbon wide belt (Taobao)
Shoes: Ankle platform boots (H&M)

Look1 using a volume bomber

jacket match with a feminine lace skirt
to bring out a great contrast. Also the
wide belt on waist form a better body
proportion. Blue tone for overall outfit
create a harmony atmosphere.
Coordination Look 2

Top: ‘惡’ pattern sweater (Ground

Zero)
Bottom: Side vent wide leg pants
(Ground Zero)
Belt: Leather wide belt (vintage store)
Shoes: Ankle platform shoes(Ground
Zero)

Look2 using A line silhouette. A

fit size sweater coordinated with a
loose it pants bring freshness and
contrast. A tie belt highlighted the
overall outlook.
Coordination Look 3

Top: Wave pattern sweater(Ground

Zero)
Pants: Side vent wide leg pants
(Ground Zero)
Shoes: Ankle platform boots (H&M)

Look3 using blue as the main

colour. Wave pattern match with the
blue colour pants. Also a upside down
triangle silhouette bing a better
silhouette.
Coordination Look 4

Jacket: Patch leather coat (Ground

Zero)
Dress: see through net dress
(taobao)
Pants: Side vent wide leg pants
(Ground Zero)
Shoes: Ankle platform boots (H&M)

Look 4 wear see through net dress

like a nude body. It bring a sexy
atmosphere and emphasis the leather
coat. The ribbon belt use as a choker
and highlight the look.
Coordination Look 5

Top: Graphic sweater(Ground Zero)

Oversize shirt (Stylenanda)
Dress: see through ruffle dress
(taobao)
Pants: straight cut jeans(Ground
Zero)
Belt: Leather wide belt (vintage store)
Shoes: Ankle platform boots (H&M)

Look 5 using multi layer. More is

more is a trend in 2017 spring summer.
We use four layer build a stronger and
rich feeling.
Coordination Look 6

Top: Leather jacket (Ground Zero)

Skirt: Plaid lace side vent skirt
(Ground Zero)
Belt: Ribbon wide belt (Taobao)
Shoes: Ankle platform boots (H&M)
Accessory:"惡"pin (Ground Zero)

Look 6 is a H line silhouette

outfits. Ribbon wide belt tie at
side bring casual feeling and
neutralize the strong feeling of
volume leather jacket.
Model Name:VERONIKA A
Height:176cm
Bust:77cm
Waist:56cm
Hair : Blonde
Eyes : Green
Company:Style International
Management Group

Her chic and cool facial

emotion match with our
theme. Also Her height can
carry oversize clothing from
Ground Zero.
Makeup & Hair
 1 st Make up
As our theme is Harajuku Girl , so
we c hose this make -up to match
our theme . The local Tokyo girl ’s
make -up always wear a brown
eyebrows, it looks natural and messy.
And the dark eyeshadow and less
eyeline point out the eyes. Moreover
, the gold shiny mouth is another
point . It looks a simple make-up but
actually it’s heavy dark face shadow
and the model’s face create a hate
the around of the world and cool
1st Make-up
image.
 2 nd Make up

2nd Make-up
On the other hand, Tokyo evil has a more dark image. The second make-up need stronger outcomes.
Therefore, we use the green eyebrows , brown eyeshadow and the long eyeliner, black lips to point
out the characteristics of the Tokyo Evil- dangerous.
 Hair

Two side Buns Hairstyle Braid hairstyle

Build up a cute and vitality image and with Match with the theme of the Japanese biker
the sporty style. gangs, the braid is one of the signature icon
Test shoot
Lighting

We used two reflected

umbrella with high key
lighting in this shooting.

Reason
- Pretty harsh light
- Bright up one’s face for
both power and softness
- Less predictable
- More ethereal

Due to our lookbook is build

our brand image and express
details of our brand’s
clothing. A bright but soft Light setting diagram
tone is the best choice.
 Equipment list

Camera (Canon 760D)

Lens (Canon EL24-105mm f/4L , Canon EL70-200mm f/4L)
Reflected umbrella (2 units)
Flash lamp (2units)
Power bank
Lamp cable
Light meter
Background paper (red, sky blue)
Wireless flash transmitter & receiver
Fan/ hair dryer
 Canon EL70-200mm f/4L lens
Camera setting

ISO : 100
Shutter speed: 1/128
Exposure: 1/125

Canon EL24-105mm f/4L

Shooting plan
Schedule
Location

Ocean Studio
Address:Room K, 11/F, Phase
Four,Kwun Tong Industrial Centre,
Kwun Tong
Process

We shoot in Ocean studio and using

their equipments for this shooting. Six
outfits are used. Chair and baseball bat
are prepared as pops.
Job Duty

Make-up & Hairstyle director

, Contact make-up artist

Shirley Cheng
Budget
Final visual image

2
3
Final lookbook image

5
6

7
8

9
Thank you!