 Branch: Mechanical

 Class: B2
 Year: 2014
 Group No.: 4
 Semester: 2nd

Contributor Personality Development Program (CPDP)

(1990001)
 Subject: Presentation on Ashok Leyland Motors Pvt. Ltd.
 Name of Students :-
1) Patel Suhag B. (130980119075)
2) Patel Tarang (130980119076)
3) Patel Utsav J. (130980119077)
4) Prajapati Ashvin M. (130980119079)
 Ashok Leyland is an Indian automobile manufacturing
company based in Chennai, India. Founded in 1948, and it
is the second largest commercial vehicle manufacturers of
commercial vehicles, such as trucks and buses, as well as
emergency and military vehicles.
 Operating six plants, Ashok Leyland also makes spare parts
and engines for industrial and marine applications. It sells
about 60,000 vehicles and about 7,000 engines annually. It
is the second largest commercial vehicle company in India
in the medium and heavy commercial vehicle (M&HCV)
segment with a market share of 28% (2007–08).
 Name: Ashok Leyland Motors Private Limited
 Trade Name: BSE- 500477; NSE- ASHOKLEY
 Industry: Automotive
 Founded on: 7th September,1948
 Headquarters: Chennai, Tamil Nadu, India
 Products: Automobiles, Engines, Commercial Vehicles
 Revenue: $2.1 billion (Rs. 133.59 billion)
 Net Income: $900 million (Rs. 56.5 billion)
 Employees: 15812
 Subsidiaries: Ennore foundries Limited
Automotive Coaches and Components Limited
Gulf-Ashley Motors Limited
Ashley Holdings Limited
Ashley Investments Limited
Ashley Design and Engineering Services (ADES)
Avia Ashok Leyland
Ashok Leyland Defence Systems (ALDS)
Ashok Leyland Project Services Limited
Lanka Ashok Leyland PLC
 Website: www.ashokleyland.com
 Ashok Leyland was founded in 1948 by
Raghunandan Saran, a freedom fighter from
Punjab. Thus Ashok Motors was incorporated in
1948 as a company to assemble and manufacture
Austin cars from England.
 In 1949, an agreement was reached between
Ashok Motors & Leyland, UK and Ashok Motors
got sole rights to import, assemble and
progressively manufacture Leyland trucks for
seven years.
 In 1990, Ashok Leyland was First Indian auto
company to receive ISO 9002 certification.
 In 2007, the Hinduja Group also bought out 51%
shares of Ashok Leyland. Today the company is
the flagship of the Hinduja Group.
 Raghunandan Saran
Founder of Ashok Leyland

R. Seshasayee Dr. V. Sumantran Vinod K Dasari

Executive Vice Chairman Managing Director
Vice- Chairman
City Transit Bus Short Haul Lorry

Inter-City Ecomet 912

Deluxe Bus

Titan Tusker
Double Decker Twin Axle Lorry
bus
 Comet
-By 1963, the Comet was operated by every
State Transport Undertaking in India, and
over 8,000 were in service.
 Comet
 Hino Engine
-During early 80's Ashok Leyland entered into a
collaboration with Japanese company Hino
Motors from whom technology for the H-series
engines was sourced.
-Most current models of Ashok Leyland come with
H-series engines.
 Bus powered by Hino Engine
 U-Truck
Ashok Leyland, announced sale of vehicles on the
new U-Truck platform from November, 2010.
Further, another 15 models are set to enter the
market in the next 12 months.
 U-Truck
 U-3723H
 Dost
-Ashok Leyland's entry into Light Commercial
Vehicle segment with Dost
-DOST is a 1.25 ton light commercial vehicle (LCV).
-With the launch of Dost Ashok Leyland has now
entered the Light Commercial Vehicle segment in
India.
 Dost
 Stile
 Ashok Leyland Defence Systems (ALDS) is a newly
floated company by the Hinduja Group. Ashok
Leyland is the largest supplier of logistics vehicles
to the Indian Army. It has supplied over 60,000 of
its Stallion vehicles which form the Army's logistics
backbone.
 Lanka Ashok Leyland
-Lanka Ashok Leyland (LAL) in Sri Lanka was formed in 1982 and
started its operations in 1983 as a Joint venture between Lanka
Leyland Ltd and Ashok Leyland Ltd India. LAL imports commercial
vehicles in both knock down kits or fully built and carry out
assembly operations, repair and service, body building on chassis.
 Avia
-In October 2006, Ashok Leyland bought a large stake in the
Czech based-Avia, later renaming as Avia Ashok Leyland Motors,
to gain entry into the competitive European market.
 Optare
-In 2010 Ashok Leyland acquired a 26% stake in the British bus
manufacturer Optare, a company based on the premises of a
former British Leyland subsidiary C.H. Roe. In December 2011
Ashok Leyland increased its stake in Optare to 75.1%.
 Manufacturing Units
 India:
 Ennore, Tamil nadu in North Chennai [estb. 1948] – Trucks, Buses,
Engines, Axles etc.
 Hosur, Tamil nadu in Krishnagiri District - [estb.-1980] -Has Two plants
adjacent for Trucks, Special Vehicles and Power Units.
 Alwar, Rajasthan – [estb.-1982] - Bus Manufacturing Unit
 Bandara, Maharashtra – [estb.-1982] – Gearbox Unit
 Pantnagar, Uttarakhand – [etsb.-2010] – 75,000 annual capacity
greenfield Unit for new generation Platforms and Cabs.
 Sengadu, Kanchipuram District in Tamil Nadu - [etsb.-2008] -Technical
and Production facility for Ashok Leyland Defence Systems. Another
separate technical center for Nissan Ashok Leyland Vehicles.
 Manufacturing Units
 Europe
 Sherburn-in-Elmet, Great Britain – Optare Bus.
 Letnany in Prague, Czech – Avia plant.
 Middle East
 Ras Al Khaimah, UAE – estb. 2011 – Bus manufacturing facility – Joint
Venture between Ashok Leyland and Ras Al Khaimah Investment
Authority (RAKIA) in UAE
 Technical Centre
Ashok Leyland's Technical Centre, at Vellivoyalchavadi (VVC) in the
outskirts of North Chennai near Minjur, is a state-of-the-art product
development facility, that apart from modern test tracks and
component test labs, also houses India's one and only Six Poster testing
equipment.
For more information go to
our Website:

www.ashokleyland.com
 Name Enrolment No. Email

Patel Suhag B. 130980119075 sanketpatel215@gmail.com

Patel Tarang 130980119076 pateltarang22@gmail.com

Patel Utsav J. 130980119077 utsavpatel91195@gmail.com

Prajapati Ashvin M. 130980119079 ashvinmp312@yahoo.in