Professional Documents
Culture Documents
BBA (201)
ASSIGNMENT
WINTER 2014-2015
RISHAB VATS(BBA 2)
1. Philosophical/discursive
This may be cover a variety of approaches, but will be draw
primarily on existing literature, rather than new empirical
data. A discursive study could examine a particular issue,
perhaps from an alternative perspective. Alternatively, it
might put forward a particular argument or examine a
methodology issue.
2. Literature review
This may be attempt to summarise or comment on what is
already know about a particular topic. By collecting different
sources together, synthesising and analyzing critically, it
essentially creates new knowledge or perspectives. There
are a number of different forms a literature review might
take.
3. Case study
This will involve collecting empirical data, generally from only
one or a small number of cases. It usually provides rich
detail about those causes, of a predominantly quantitative
nature. There are a number of different approaches to case
study work and the principles and methods followed shoud
be made clear.
4. Survey
Where an empirical study involves collecting information
from a ledger number of cases, perhaps using
questionnaires, it is usually described as a survey.
Alternatively, a survey might make use of already available
data, collected for another purpose. A survey may be cross-
sectional or longitudinal. Because of the larger number of
cases, a survey will generally involve some quantitative
analysis.
5. Evaluation
This might be an evaluation of a curriculum innovation or
organizational change. An evaluation can be formative or
summative. Often an evaluation will have elements of both. If
an evaluation relates to a situation in which the researcher is
also a participant, it may be described as ‘action research’.
Evaluation will often make use of case study methods and a
summative evaluation will ideally also be used as
experiments.
4. Be objective:
The findings may conflict with the decision maker’s experience
and judgement or they may reflect unfavorably on the wisdom
of previous decisions. In these circumstances, there is a strong
temptation to start the report by making the result more
acceptable to the management. A professional researcher,
however, will the present the research findings in an objective
manner and will defend their validity if they are challenged be
the client.