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PRESENTADO POR:
FASE PLANEACIÓN
1. Lectura primera
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That‟s good. Remember, we need to choose the most suitable
distribution strategy for our products.
Susan: It‟s different from the first one. Only it‟s necessary one POS by each
geographic area, no matter if it‟s retailer or wholesaler.
Susan: Well, it‟s the selective strategy. It‟s the intermediate strategy between the
other ones.
Mr. White: I don‟t know. I like the first one, but I don‟t know how profitable it is.
Hhhhmmm, well. What do you think?
a) Three.
b) Two.
c) Five.
d) Four.
2. Intermediaries make:
a) Process of exchange.
e) Transactions routine.
b) New members.
c) Assortments.