Professional Documents
Culture Documents
STRATEGIC MANAGEMENT
Syllabus (2018)
Instructor
Ertambang Nahartyo, Ph.D., CA, CMA
Assistant Professor of Accounting
Faculty of Economics and Business
Universitas Gadjah Mada
Course Material
Thompson, A. A. Jr., M.A. Peteraf, J.E. Gamble, and A.J. Strickland III (2018). Crafting and
Executing Strategy The Quest for Competitive Advantage Concept and Cases. 21st Ed.
Singapore: McGraw Hill (Asia).
Learning Method
To educate is to invite students to think and to prepare their own framework from that they
can learn more when they encounter a new experience. An interesting educational process,
to me, is that from which both students and the teacher get a richer context. Consequently,
this method requires a thorough preparation before class.
Definitely, I will not lecture you from time to time. As we emphasize on the development of
oral and written skills in this course, my role is to facilitate discussions. I will use cases to
introduce, illustrate, and discuss the key issues of strategic management. In every class,
each of you will be an active discussant.
Your group is to submit a case report for every case assigned. Your report should not be any
longer than five pages of text plus exhibits. Please do not just restate the facts of the case;
you are to present the problem(s), your reasonings, case evidence, and your conclusion and
recommendations. Each case is to be presented before class.
You are to write a business story from strategic perspective for an actual company. During
the semester, you should follow your company of choice and try to make sense of its
strategic steps. Based on the study, your group should set up a descriptive analysis that
includes strategy, strategic plans, and implementation plans. Please do not forget to be
aware of the company’s strategic vision and its strategic and financial objectives. The
assignment will be due on the day of the 13th session of the class and will be presented in
the last two sessions.
Plagiarism is a serious offence and will lead to disciplinary actions. Please refer to the MM
Program standard regarding this matter.
There will be a quiz every once in a while. The quiz covers the text rather thoroughly and
requires careful reading and good comprehension of the material. Again, preparation before
class is a must.
Grading
Course Schedule
I would rather entertain and hope that people learned something than educate people and
hope they were entertained. Walt Disney
Humanity greatest advances are not in its discoveries but in how those discoveries are
applied to reduce inequity. Bill Gates