Values audit

In completing my undergraduate degree, I use these personal values as guide and

1. Adaptability: be flexible in any circumstances because environment keeps changing

constantly. Enables me to make decisive move.
2. Well-being: ensure that I have thorough balance on my life aspects to maintain
harmony.
3. Positive attitude: strive to create conducive atmosphere to surroundings or working
group. Be fair. Open to critics.
4. Ethics: solid moral standard. Respect the opinion of each other. Believe that manner
and attitude drive me closer and closer to my goals.
5. Vision: put perspectives into things. See possibilities to understand the steps needed to
succeed.

Personal values drive my behavior and decision making process. Hence, evaluating my personal
values before making decision for my future career and profession is crucial. Anana and Nique
(2010) found that understanding the personal values enables individual to find the right
profession. It also assists me to develop a more fulfilling career (Cooper & Cottrell 2010).

In accordance with the statements above, study from Vigoda-Gadot and Grimland, S (2008)
encouraged students to consider their personal values prior making any career decision in order
to create a good match between the values with their choice of career as it benefits them to
perform better for the organization they will be working for in the future, which I will definitely
do.

The field of work I intend to pursue is the region of marketing and advertising, international
trade marketing, marketing consultant and or manager. While completing my course, I have
acquired several hard skills which will be useful to perform my working tasks.

 Create integrated marketing communication tools: ability to utilize and combine

numerous advertising tools to double the advertising exposure or impact to the target
audience.

 Conduct reliable market research: provide company with reliable information of the
target market to further assists them in fulfilling customers’ needs and wants.

 Construction and analysis of business plan: this skill enables me to create or analyze a
viable business plan, or assist client with accurate information about how their plan
might work in the future since environment keep changing constantly.
  Generate creative marketing mix (price, place, product, promotion): come out with
modernized 4Ps strategies to ultimately bring profitability for the company.

 Management of ethical online business advertising: understand how to advertise a

product or service ethically to ensure organization create positive value for
stakeholders and the green environment.

Capability Audit

Good communication is mandatory element to succeed in any fields and has major influence in
the outcome of every project (Rajprasit and Hemchua 2015). While doing my business course, I
worked in a company under the supervision of my father for a couple months. Regardless
whether it is oral or written communication, it is impossible for us to work collaboratively in a
team with the absence of communication. Same goes to my basketball team, as a captain, fail
to communicate with my teammates means losing the game. Effective communication allows
me to excel in any field personally or collectively.

PD2 is the pre-requisite subject for PD 3. This unit of study needs us to come with a solid and
viable business plan and present a pitch to presentation panel. To answer the challenge, I need
excellent time management, able to multi-task, have outstanding problem solving and able to
think critically. Therefore, possessing good organizational and administrative skills is critical
and a must-have skills. These skills are essential to ensure my life is well-balanced. According to
research from Geisler and Allwood (2015), ability to generate high quality, competent decision
making usually leads individual to better all-around life.

Speaking of working with a team, it means I need to set aside my ego and work collaboratively
to achieve common goals. I have involved in various activities recently as well as in the past
couple years such as university’s project, basketball team, and I were assigned as sports
director of ISA (international student association) at Victoria University this march. I realized
that no matter how good you are, if you are unable to fit into a group in performing your tasks,
you will never reach the best result. In accordance to my experience, a study from Hobson et al.
(2013) found that a number of employers are complaining about poor teamwork among new
universities graduate. It implies the importance of how teamwork could affect the performance
of a fresh graduate in the future workplace.

I have worked for nearly 1 month as a waiter and I experienced various characters of
customers. Fortunately, I have good communication and interpersonal skills so I could tackle
these problems relatively easy. This skill allows me to convince customers and manage
complains. I show patience and enthusiasm in interacting with them. As the result, I had
numerous of customers gave me compliment on the service I deliver to them. I believe my
service could result in customer loyalty and trigger repeat purchase. In accordance, Venugopal
and Priya (2015) found that well-developed customer service skills will ultimately bring
enhance organizational performance.

Since I am not employed in a full-time working yet, the biggest project I had was in high school.
I was appointed as head committee of equipment in the biggest high school performance road
show back in my home state. My job is to make sure the equipment, tools and stage-related
stuffs were running properly at the show. This show was attended by the sponsors’
representatives and other 500 audiences. I need to work collaboratively with my subordinates
to ensure everything runs smoothly and continuously supervise surroundings as anything
unexpected might happen. This proves that I am capable of managing a project.

The skill that I need to further develop is project management. I personally view this as the
most needed skill to because managing a project is not merely completing tasks. One has to
possess not only one, but several fields such as risk, resource, marketing, and environment
which are crucial to project success.

In order to address this skill gap, first thing I need to ensure I have strong foundation of
communication, organizational and other project-related skills. I believe that the absence of
these particular skills will create pitfall within the project. Therefore, finding a mentor/coach
will significantly affect my progress of refining these skills.

Secondly, I will invest my time attending various formal training, conference or workshop about
project management. Continuous training and learning will prepare me with necessary
techniques and tools to successfully run a project. In the process, I try to join a professional
project organization and actively interact within the group. As a lot of experienced project
managers gathered there, I can seek feedback and ask them some questions on project
management, and turn this opportunity to real-time learning session.

Personal Branding
Graduate ‘elevator pitch’

Greeting, my name is Andi Setiawan and I am a fresh business graduate with proven ability and
mentality. I am interested in a profession where company can fully maximize my potential and
talents, especially in marketing and advertising field. The ability to think out of the box, the
game-changing mindset is what differentiates me with other individuals. In this fast-paced
environment, I believe academic result is not correspondingly related to how one will perform
in the working environment. My career aspirations are not limited only to be employed by big
companies, but also to become a critical part of a company’s success where I consistently
overcome obstacles as my working experience will also be broadened. I am certain that
challenges in the workplace are able to stimulate me to grow and equip me with necessary
tools to achieve my ultimate goals.

Positive attitudes, flexibility, well-being, ethical and visionary are some core values that have
helped me grow and succeed until this stage. In completing my bachelor course, I have
obtained numerous valuable hard skills such as conducting market research, integrating
marketing communication tools, generate marketing mix, analyzing business plan and advertise
ethically. Due to constant change of environment, technology and preference, I believe these
skills are critical in helping company to delivering values to customers as well as raising
company’s image and profitability. Added with my good organizational skills, effective
communication and ability to work with a team, I am confident that I could bring positive
change to your company and drive it to the next level.

Social Media
Image 1: PD2 project group
References:

Cooper, H & Cottrell, RR 2010, ‘Charting Your Career Path Through Clear Professional Values
and Purpose’, Health Promotion Practice, vol. 11, no. 1, pp. 13-15.

Añaña, EDS & Nique, WM 2010,’Personal values in relation to graduate career choices,
International Journal of Public Sector Management, vol. 23 no. 2 pp. 158 – 168.

Vigoda-Gadot, E & Grimland, S 2008, Values and career choice at the beginning of the MBA
educational process’, Career Development International, vol. 13, no. 4, pp. 333-345.

Rajprasit, K & Hemchua, S 2015, ‘The English Language & Communication in the International
Workplace: An Examination of Thai Computer Engineering Professionals’, Southeast Asian
Journal of English Language Studies, vol. 21, no. 3, pp. 109-124.

Hobson,CJ et al. 2013, ‘Facilitating and Documenting Behavioral Improvements in Business

Student Teamwork Skills’, Business Education Innovation Journal, vol. 5, no. 1, pp. 83-95.

Venugopal,P & Priya,A 2015, ‘THE IMPACT OF CUSTOMER SERVICE ON CUSTOMER

RELATIONSHIP MANAGEMENT’, Business Source Complete, vol. 10, no. 1, pp. 139-152.

Geisler, M & Allwood, CM 2015, ‘Competence and Quality in Real-Life Decision Making’, PLoS
ONE, vol. 10, no. 10, pp. 1-22.