General Marketing Practices

 Legal Information

Before the commencement of a business, it needs to acquire different

government permits and licenses. The first step to becoming a sole proprietor is to

register a business name that is not similar to other businesses with the Department of

Trade and Industry or DTI.

After the registration with DTI, a barangay certificate of registration must be

acquired where the business will be located. A business permit is also acquired by an

individual or corporation who wants to operate or conduct any business in the

municipality of San Luis. The requirements for this permit are barangay business

clearance, cedula, and a filled-out application form.

A business establishment is also required to secure a Zoning Certification

upon application of Business Permit to ensure that the establishment is allowed in the

chosen location as per the Comprehensive Land Use Plan and Zoning Ordinance and

other relevant zoning and land use ordinances. In addition, it is required for any

project in the Philippines that poses a potential environment risk such as agricultural

projects, to secure an Environmental Compliance Certificate (ECC) from the

Department of the Environment and Natural Resources – Environmental Management

Board (DENR-EMB).
 Competitor’s Marketing Strategies
 Quality Standards

A company must possess the guts to stay in the market without sacrificing

the quality of service or the products that it provides to its consumers. Monterey is

committed to Total Quality Management; in fact, its Cavite Meat Plant met the

requirements of the International Organization for Standard (ISO), an

international standard-setting body, and achieved the ISO 9001: 2000 Certificate

for slaughter, production and delivery of meat products, and sale of live hogs.

Monterey Quality Policy

1. Monterey Cavite Meat Plant is committed to significantly contribute to the

over-all business excellence of Monterey Foods Corporation and SMPFC, Inc;
2. To adhere to the principles of SMC’s Corporate Quality Policy;
3. And to adhere to the principles of SMPFC, Inc. Food Safety Policy, by:

Producing and delivering safe quality products and services that

consistently secure the loyalty and patronage and enhance the satisfaction of our

customers.

Creating and maintaining a work environment where employees can excel

to the best of their abilities and where quality and food safety is a way of life; and

providing mutual growth opportunities and positively enhancing relations with

our stockholders.
  Terms and Conditions of Sales

Franchising allowed Monterey to expand its business quickly. In 1990, the

company started with only 4 meats shops. Due to its high-quality products and

services, it has gained continuing patronage of many Filipino consumers. The

number of franchiser increased over the years, increased rapidly making it the

largest meat supplying company in the country. Today, Monterey’s franchised

meat shops can be found all over the country, even inside major retail stores and

supermarkets.

Each meat shop is “stand-alone” outlet which delivers a variety of meat

products and are equipped “modern fabrication equipment and display showcase”

alongside advanced refrigeration. Each outlet is manned a crew of butchers and

merchandisers as well are trained by the company school itself, the Monterey

Meat School, in order to deliver quality, courteous, and efficient service.

 Transportation and Delivery Strategies

Monterey offers a wide variety of products under the meat category. It

supplies quality-grown beef, pork and lamb meats. The company can easily be

reached for it extends its business from meat plants, to meat shops which are

strategically placed to various places in the country.

 From the farm, freshness is locked through an advanced chilling process

and checked by the National Meat Inspection Services. From the farm to the

market, just in time for a meal.

 branding and packaging strategies

 advertisements and promotions
 storage (warehousing strategy)
 Storage

Monterey meats are chilled via a unique, advanced blast-chilling process

right after slaughter. This neutralizes bacterial growth and ensures that freshness

is locked in. Monterey meats are also checked daily by the National Meat

Inspection Commission to guarantee that is foot-and-mouth-disease-free.

Monterey hogs are Grade-A imported breeds subjected to strict growing

and feeding practices - for leaner, higher quality meats.

Improved Tenderness at Monterey, hogs are handled with much care -

from breeding up to slaughtering and storage. Its animals are rested just prior to

processing to prevent muscles from becoming tough due to stress. This procedure

helps improve meat tenderness.

 Physical Distribution Strategy

 Monterey meats are made available to consumers via a nationwide

distribution network of Monterey Meat shops in many neighborhoods and major

supermarkets. For added convenience, Monterey Neighborhood Meat shops offer

free delivery service.

Since Monterey is dedicated total quality, their meat products are

delivered by “refrigerated Monterey trucks” and are available in a variety of

Monterey outlets be it Monterey meat shops, in supermarkets, or in Monterey

satellite outlets. As it follows the “farm to market” concept, the consumers are

“assured of quality meats in every meal.”