Style Guide

Contents

01 About
02 The Logo
03 Logo Usage
04 The Typeface
05 Colour Palettes
06 Getting Assets
01 About
01 About

Is a cloud-based server-side development platform for games, providing

developers of all shapes and sizes, with an end-to-end tool to rapidly build and operate all of the
features of their games that captivate and encourage players, throughout their lifecycle.

This style guide will help you use our brand assets, like our logo and colours, in a way that is
consistent with our brand and voice.
01 About

History
Was founded in 2013, with offices based in both York and Dublin, by a
leadership team with extensive experience from building backend platforms for the worlds largest media
and entertainment companies such as Disney, BBC, Sky and many others.

Since inception, the company has expanded its reach to the US. The GameSparks platform has gone on to
collect over 10,000 registered users, including many well-known game developers and publishers such as
Square Enix, Ubisoft, Capcom, Bandai Namco, and many others. There are currently hundreds of games
live on the platform with many more in development and GameSparks currently supports over 33 million
monthly players.
 01 About

The Brand
Our voice is both striking and assertive. Our brand continues to be built upon on three main pillars. These are
essential to our identity and need to be taken into consideration in all promotional assets relating to the brand.

Breadth and Flexibility Empowering Developers Reliability and Stability

GameSparks offers an arsenal of tools as
well as broad compatibility with seamless
integrations. These are inherently flexible so
to facilitate, rather than restrict, creative
development.
GameSparks endeavours to save developers
time and talent by removing as many roadblocks
as possible. This empowers them to create the
ultimate gaming experience and build fun,
immersive games that both captivate and
encourage players.
GameSparks is proven to provide peace of
mind by offering dynamic scaling in fast-
paced environments, and 24/7 support
throughout a game’s development and
management lifecycle.
02 The Logo
02 The Logo

Powered by GameSparks Logo

This logo is designed to be used by games running on GameSparks. Include this in a eye catching location, such as
a splash screen.

Main lettering colour - grey Hex: #56565a RGB: 86, 86, 90

03 Logo Usage
 03 Logo Usage
Clear Space
The height and width of the GameSparks icon is a
measurement for the minimum clear
space requirement around the logo. This space is flat
and free of any other design element
and clear of the edge of the page.
Minimum Size
Screen
The minimum size for screen display is 120px x 30px.
Print
The minimum size for print display is 11mm x 43 mm.
The logo should never be sized below the above
dimensions. For dimensions smaller than 160px x 45px
or 56mm x 16mm, please use the alternate small
display logo provided.
 03 Logo Usage

Primary (colour reverse black/grey) Primary Reverse (grey/black)

100% grey - ok Reverse (grey – 25%) too light

Acceptable Uses
Colour usage for the logo and icon is restricted. The logo can only be presented using the specified “GameSparks
colours” as documented, or in grey when colour is unavailable.
 03 Logo Usage (Unacceptable)

Do not switch the specified colours in the logo Do not choose arbitrary colours or use tints for the Do not outline the logo
logo

Do not alter or switch out the text in the logo Do not change the composition of the logo Do not combine unrelated graphics and/or text with the
logo lockup

Do not stretch or distort the logo Do not substitute a different typeface for the logo
04 The Typeface
04 The Typeface

Headings / Titles
Roboto Thin
ABCDEFG1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Roboto Thin
ABCDEFG1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Main Body (min weight 300)

Roboto
ABCDEFG1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Roboto
ABCDEFG1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ
05 The Colour Palette
05 The Colour Palette

Primary Colours

GameSparks GameSparks GameSparks

Grey Orange Blue

PANTONE: Cool Grey 298 C PANTONE: Orange 1375 C PANTONE: Blue 298 C
CMYK: 65, 57, 52, 29 CMYK: 0, 45, 96, 0 CMYK: 64, 10, 1, 0
RGB: 86, 86, 90 RGB: 249, 156, 37 RGB: 249, 156, 37
HEX: #56565a HEX: #f99c25 HEX: #f99c25
05 The Colour Palette

Secondary Colours (grey)

PANTONE: Grey 663 C PANTONE: Grey 427 C PANTONE: Grey 430 C PANTONE: Grey 9 C PANTONE: Grey 446 C
CMYK: 0, 0, 0, 5 CMYK: 7, 1, 0, 16 CMYK: 9, 3, 0, 44 CMYK: 10, 3, 0, 51 CMYK: 10, 3, 0, 72
RGB: 240, 240, 241 RGB: 199, 210, 213 RGB: 130, 139, 143 RGB: 114, 122, 126 RGB: 65, 70, 72
HEX: #f0f0f1 HEX: #c7d2d5 HEX: #828b8f HEX: #727a7e HEX: #414648
05 The Colour Palette

Secondary Colours (miscellaneous)

PANTONE: Green 2298 C PANTONE: Purple 2087 C PANTONE: Blue 901 C PANTONE: Green 369 C PANTONE: Blue 2905C
CMYK: 9, 0, 65, 16 CMYK: 26, 39, 0, 16 CMYK: 81, 30, 0, 17 CMYK: 29, 0, 74, 36 CMYK: 47, 14, 0, 11
RGB: 193, 213, 75 RGB: 160, 131, 215 RGB: 40, 149, 212 RGB: 117, 164, 42 RGB: 120, 196, 228
HEX: #c1d54b HEX: #a083d7 HEX: #2895d4 HEX: #75a42a HEX: #78c4e4
06 Getting Assets
06 Getting Assets

https://www.dropbox.com/sh/3bvbfz65eapk6eq/AAB4FeUyoCvCXOaFqsfn1Eqna?dl=0

You can find all versions of the logos available for download here.