A Study On Fire Safety System - Pre Purchase and Post Purchase Behaviour of Institutional Buyers

A
REPORT
On
A SUMMER INTERNSHIP PROJECT ON

“A STUDY ON FIRE SAFETY SYSTEM - PRE PURCHASE
AND POST PURCHASE BEHAVIOUR OF INSTITUTIONAL
BUYERS”
SUBMITTED BY
ABHISHEK S.MISHRA
STUDENTS OF
MBA II YEAR
UNDER THE GUIDANCE OF
DR. D Y.CHARCHAKAR
SUBMITTED FOR
NISM SUMMER PROJECT COMPETITION 2018
SUBMITTED TO
National Institute of Securities Markets (NISM)
[AUGUST 2018]
Table of Contents
Sr No. Particulars Page No.
I Acknowledgement 1
II Synopsis 2
1 Introduction 3
2 Company Profile 6
3 Market Analysis 8
4 Research Methodology 11
5 Limitations of the Study 14
6 Survey Report 15
7 Data Analysis and Interpretation 17
8 My Experiences during Internship with 21

Indian Fire Protection
9 General observation about IFP during internship 22

program
10 First Hand Experience of Collecting Data 23
11 Findings 24
12 Recommendations and Suggestions 25
13 Conclusion 26
14 Achievements 27
15 Appendix 28
16 Bibliography 36
“A Study on Fire Safety System Pre-Purchase and Post-Purchase Behavior of Institutional Buyers”
I. Acknowledgement
We feel great pleasure in expressing our deepest sense of gratitude and

sincere thanks to our mentor Mr. Sameer Ganjare for his valuable guidance
during the Research work, without which it would have been very difficult task.
This acknowledgement would be incomplete without expressing our

special thanks to my faculty guide Prof. Dr. D Y. Chacharkar sir (Department
of Business Administration &Management) and all other members of department
for their kind co-operation.
Last but not least. I would like to thanks all those who helped us directly
or indirectly for completing of this Project successfully.
Thank You!
Department of Business Administration & Management (SGBAU) Page 1

II. Synopsis
The report is an earnest endeavor made to understand the pre-purchase and

post-purchase behavioral study of institutional buyers regarding fire protection &
Safety. The researchers were required to see pre-purchase and post-purchase
behavior of institutional buyers and how Indian fire protection can adopt changes
in market strategy and bring out the potential in Market for Indian Fire Protection,
so that the company could maintain the market leadership in the existing business
scenario in installation of firefighting system and safety measures used against
fire.
During the course of research, we’ve visited around 101 M.I.D.C units and
25 construction sites 28 hospitals and 24 petrol pumps 21 other institutions, and
analyzed all major issue related to fire protection & safety and analyzed how
industrial units and Builders are aware of maintaining fire safety system and
maintain their system up to date.
Their study also comprises the comparative analysis between Indian Fire
Protection and other competitive agency dealing in providing fire safety features
in M.I.D.C units, Hospitals, Petrol Pumps, commercial and residential units and
other institutions. This research project is Survey-based research and the
respondents were owners or respective department heads or authorized persons
who have in-charge of installing such fire safety system under hospitals, petrol
pumps, industrial units, construction sites, apartments and public places which are
suggested to use such fire safety system. This research project has certain findings
which they have found during the course of the study and recommended various
corrective measures for it.
This study also is very informative to the students who want to understand
and undertake assignments in the industry. This study also facilitates the pre-
purchase and post-purchase behavioral study of institutional buyers in comparison
with fire safety who can understand the importance and explore the new market
strategy.

1. Introduction
1.1 What is Fire & How Fire Works?
A fire is somewhat much more accurate. A fire is basically a chemical reaction

which is called as combustion. When combustion takes place, substances
like wood, paper, oil, or coal (all of which are made of chemicals, even if you don't
think of them in this way immediately) combine with oxygen in the air to produce
water, carbon dioxide, waste gases and a
terrible of heat.
1.1 a) A Fire Triangle
Fire happens when three things are in the same

time at the same place:
 Fuel (which burns - such as wood or

coal).
 Heat.
 Oxygen (from air).
When all these things are present then the fire can burn; when at least one
of them is removed it will stop. As any fire-fighter explains you, opting out a fire
involves breaking the fire triangle - which means removing the fuel, the heat, or
the oxygen. Suppose a pan on top of your cooker is set on a fire, the first thing
you normally do is switch off cooker and stop the heat. If that doesn't work, you
can soak a towel with water and place it very carefully on the pan (or use a fire
blanket). The towel is designed to remove the supply of oxygen to the fire (the
water stops catching fire to the towel and making things worse). Every fire-
fighting technique you can think of involves removing oxygen, heat, or fuel
sometimes two of those things at the same time.

1.1 b) How Fire Works?
At the point when the wood comes to around 300 degrees Fahrenheit (150 degrees
Celsius), the warmth decays a portion of the cellulose material that makes up the
wood.
A portion of the disintegrated material is discharged as unpredictable gases. We

know these gases as smoke. Smoke is mixes of hydrogen, carbon, and oxygen.
Whatever is left of the material structures scorch, which is about unadulterated
carbon, and fiery debris, which is the majority of the unburnable minerals in the
wood (calcium, potassium, et cetera). The scorch is the thing that you purchase
when you purchase charcoal. Charcoal is wood that has been warmed to expel
almost the greater part of the unstable gases and desert the carbon. That is the
reason a charcoal fire consumes with no smoke.
1.1 c) Types of Fires
Not all flames are the same. Consuming might be arranged into at least
one of the accompanying flame classes and your fire security pro will choose the
correct fire quencher size and operator for the risk.
Class A: Class A fires are fires in ordinary flammable such as wood, paper, cloth,
rubber, and many plastics.
Class B: Class B fires are fires in combustive liquids such as gasoline, petroleum
greases, tars, oils, oil-based paints, solvents, alcohols. Class B fires also include
burnable gases such as propane and butane. Class B fires do exclude fires
including cooking oils and oil.
Class C: Class C fires from gas, i.e. fires involving gas type fire.
Class D: Class D fires will be fires in ignitable metals, for example, magnesium,
titanium, zirconium, sodium, lithium, and potassium.
Class K: Class K fires are fires in cooking oils and greases such as animal and
vegetable fats.

1.2 FIRE FIGHTING SYSTEMS
A putting out fires framework is likely the most critical of the building
administrations, as its point is to ensure human life and property, entirely in a
specific order.
It comprises of three fundamental parts:
• A huge store of water in tanks, either underground or over the building,

called fire stockpiling tanks
• A particular pumping framework,
• A vast system of funnels finishing off with either hydrants or sprinklers

(almost all structures require both of these frameworks)
1.3 General Fire Fighting Equipment
Putting out fires frameworks and hardware change contingent upon the age,
size, utilize and kind of building development. A building may contain a few or
the majority of the accompanying highlights:
 Fire Extinguishers: a versatile gadget that releases a fly of water, froth, gas,
or other material to quench a fire all firefighting gear, including fire dousers.
 Fire Hose Reels: Fire hose reels are given to use by tenants as a 'first assault'
putting out fires measure, however, may, in a few occasions, additionally be
utilized by firefighters.
 Fire Hydrant Systems: A fire hydrant is a vertical steel pipe with an outlet,
near which two fire hoses are put away
 Automatic Sprinkler Systems: A sprinkler is a spout connected to a system
of funnels, and introduced just beneath the roof of a room.
There are many different types of firefighting equipment. Some of this

equipment can be used by anyone, while others must be operated by a member
of the fire brigade.

2. Company Profile
Indian Fire protection
Indian fire protection hereby introduces themselves as a leading Fire-

Fighting Company and Government of Maharashtra - Fire Licensee Agency
as INDIAN FIRE PROTECTION. IFP deals with all kinds of Fire-Fighting
Systems Installations. Most quick delivery, best quality of work and products
and prominent efficiency are some of their features on which clients can totally
rely on us. Customer safety and customer satisfaction are their top priorities. IFP
works as the Licensee Agency for Fire Hydrant & Sprinkler system installation
as well as for Fire Alarm and Detection System installation having License
number -MFS-LA/F-0551.
2.1 SCOPE OF WORK:
 IFP works all over Maharashtra. Currently we have two branches of

INDIAN FIRE PROTECTION in Maharashtra –
 INDIAN FIRE PROTECTION, C/O Bhavana Traders, Chaitanya
Colony, Near Sakha Mangalam, Yashoda Nagar Square, Old Bypass
Road, Amravati – 444607
 Registered Office - INDIAN FIRE PROTECTION, Flat No-101,
Ground Floor, Raj Residency, Navjivan Colony, B/H Rangoli Lawns,
Kathora Naka, Amravati – 444602
 Branch Office – 505/E, Sri Ganesh CHS, Road No.8, Gautam Nagar,
M.I.D.C., Andheri (E), Mumbai – 93
 IPF deals in the following Fire-Fighting Systems –
1. Installation of Fire-Hydrant System.
2. Installation of Fire-Sprinkler System.
3. Installation of Fire-Alarm System & Smoke-Detection
4. System Supply & Refilling of Fire-Extinguishers (Along with all
accessories.)

2.2. PROCESS OF WORK:
 The work starts from the inspection & survey of the proposed site. (This
helps reduce the cost of installation of the system & avoid technical problems at
the time of installation.)
 Then according to this inspection & survey, IFP prepare and offer to be
standing the lowest possible quotation for the installation of the proposed Fire-
Fighting System.
 After the quotation provided by them is accepted by the client & the
Purchase Order is provided to us by the client, we do the proposed installation at
the proposed site as per Fire-Safety norms & as per the contract or the work-
order given to us by the client.
 After the completion of the installation of the proposed Fire-Fighting
System, we provide the documents required for obtaining the Fire-N.O.C. like
‘A-Form/B-Form’ & ‘Fire Audit Report’ to the client.
 IFP only do all the necessary formalities required for obtaining the Fire-
N.O.C. from the Municipal Corporation of the concerned city. Ultimately IFP
obtain the Fire-N.O.C. for the proposed site and hand-it-over to the client. In this
sequence IFP work gets completed at this stage. At this stage IFP demand Work
Completion Certificate according to the Purchase Order from the client.
 Up to one year from the completion of our work, Indian Fire Protection
offer free service of repairing or replacement of any kind installation defects
occurred, if any.
 In addition to this IFP also do the work of maintenance of the Fire-
Fighting System installed by them every year if the client offers them to do so.
But that has to be a separate contract or work-order.

3. Market Analysis
The idea of a market analysis is to decide the attractiveness of a market

and to comprehend its evolving opportunities and threats as they relate to the
strengths and weaknesses of the company. Indian fire protection is licensed
agency under Government of Maharashtra having License number –MFS-LA/F-
0551. If comparison with other agency the Indian fire protection is an only
licensed agency in Amravati. There is very large market for Indian fire
protection in Amravati city and out of Amravati city as well.
Being new in the market Indian fire protection have much scope in market
to cover wide range of market in Amravati. As there are lots Of Industrial Units,
Petrol Pumps, Educational Institutions, Hospitals, Commercial and Residential
Infrastructure, Apartment, Cinema Theatres, Cafes, Government offices and
Other Public Places which are required to have Fire extinguisher and fire
fighting system in case to avoid any uncertain risk by fire. The is estimated
number of fire extinguisher used is up to 4000 to 5000 cylinders only in
Amravati city which gets expired within a year, so these cylinders are needed to
be refilled within a year as the life of each cylinder is only up to one year.
Industrial units, hospitals, commercial and residential buildings which are

above 15 meter height they are compulsory required to install fire hydrant
system at their premises as per National Building Code part 4, also these fire
fighting are required to maintain yearly. Having a fire extinguisher is basic
safety requirement of every commercial residential building, Hospital petrol
pump, cinema theatres, wedding halls, industrial units, Apartments, cafes and
other public places which have Fire extinguisher is used as basic fire fighting
tool at their premises to fight against fire. In Amravati following agencies
provide service in fire fighting system.

3.1 List of fire fighting agency in Amravati

There are many agencies dealing in providing fire fighting system and
firefighting equipment. List of these agencies are as follows
Sr No. Service Provider In Amravati city
1 Vidarbha fire
2 Poona Fire Services
3 Hindustan Fire Protection
4 Muzumdar Enterprises
5 Dalvi Fire Service
6 Deshmukh Brother Enterprises
7 Nawbharath Fire Safety Services
8 Ram Fire Service
9 Om Trader
10 Apex fire
11 Safex Amravati Fire Services
12 Mukudand Agencies
13 Nirmal Enterprises
14 Indian Fire Protection
Of all of the above fire fighting Agencies Indian fire protection only
have license of Government of Maharashtra. So buy this we can see that Indian
fire protection has a dominating position in Amravati City compared to others
agency. All documentation related to Fire NOC and Fire Audit is complied by
Indian fire protection which has authority to do such fire audits. When Indian
Fire Protection installs any fire fighting system they provide proper
documentation related to NOC (No Objection Certificate) which is required by
Builders and industrial units. This documentation is also provided by Indian fire
protection which is authorized by Government of Maharashtra.

“A Study on Fire
ire Safety System Pre
Pre-Purchase and Post-Purchase Behavior off Institutional Buyers”
3.3. Performance Analysis of Indian Fire Protection in Amravati
Indian fire protection is only licensed agency operating in

Amravati city other agencies do not have any license dealing in this fire fighting
system. There are wide requirement to install such system
system.. Estimated number of
Fire Extinguisher used in Amravati city is up to 4000 to 5000
000 cylinders which
gets expired within a year, so these cylinders are needed to be refilled
ed within a
year as they gets expired in one year.
Following are estimated market share of agencies providing service of fire

extinguishers.
Market Share
Indian Fire
Protection
7%
Othres
11%
Safex Amravati
Fire Service
19% Ram Fire
service
35%
Muzumdar
Enterprises
28%
As above mentioned diagram represents estimated market share of

agencies operating in Amravati city. From above diagram we may see that
Indian fire protection only have 7% of overall market share compared to other
agencies. Ram Fire Services is a leading agency dealing in fire fighting system
in Amravati having 35% of market share and Muzumdar Enterprises agency
which have 28% of market share. Remaining market share of 30% which has
been distributed between Sefex Amravati Fire 19% and rest 11 % of overall
Market share.

“A Study on Fire
4. Research Methodology
Introduction about project
Understand and study the plans and prepare a questionnaire
Use quantitative and exploratory research for data
Analyze the collected data for detecting the gaps,deficiencies, Pre Purchase
And Post Purchase Behavioral Study Of Institutional Buyers buyers & areas of
improvement
Develop recommendations based on the findings to Indian Fire Protection.
It includes a progression of back to back stages in the undertaking administration

process. It is a well ordered grouping to configuration, create and convey a required item
or administration. It involves accomplishing the progression in the usage procedure and
gives the advantages of turning point based arranging and group building. It is likewise
called as cascade show implies well ordered movement can be performed successively.
The accompanying stages ar
are incorporated, these are given beneath:
 Initiation (understanding
understanding the study plan
plan)
 Planning and design(
design(finalizing questionnaire used & plan of survey)
survey
 Execution (visit to MIDC units, Hospitals, Petrol Pumps & Construction
project sites)
 Control and integra
integration (descriptive knowledge )
 Validation (testing and debugging under the supervision of supervisor)
 Closure (installation and maintenance)

The 45 days internship will complete by following the flow of activities

which had been conducted over there. During this project first induction program
was there. An induction program is the process used within many organizations to
welcome new employees to the company and prepare them for their new role and
achieving objectives. It helps to motivate employee for giving his/ her dedication
in company’s work. As I work for 45 days in Indian Fire Protection Amravati,
they treated me as employee and then discussing all the important factors. As I
was unaware about Fire Fighting Systems, they taught daily 2-3 hrs about market
condition and telling about various type of risk. And after that they allocate
various site to me I started my field work in which I meet daily to new people at
Industrial Units, Petrol Pumps, Educational Institutions, Hospitals, Commercial &
Residential Infrastructure. And by asking various questions with respect to mutual
fund, data would be collected. And after this reporting back to Sameer sir, they
observe this data ,checking out problems happened and then they gives proper
solution to that particular problem and later on I call to customer who do not have
fire fighting system and ask for if they have requirement of fire fighting system,
fire extinguisher or any maintenance requirement.
4.1. Research Type
Exploratory Research
Explanation: Exploratory research is research conducted for a problem that has

not been studied more clearly, intended to establish priorities, develop operational
definitions and improve the final research design. The study was conducted by
Indian Fire Protection in Amravati City among Industrial units, Hospitals, Petrol
pumps, Commercial and Residential buildings and other Institutional buyers for
the first time regarding market review and comparative analysis for satisfying the
objectives given in research and also to make critical evaluation of market
conditions. Thus it is an exploratory type of research.
4.2. Sample Design
A sample design is a definite plan for obtaining a sample for a given population.
It refers to a techniques or procedure adopted in selecting items for the sample.

4.3. Sampling
Further, the design that has been adopted for the study of the
given topic is CONVENIENCE SAMPLING.
Explanation: During the course of the study we visited a no. of to MIDC units,
Hospitals, Petrol Pumps & Construction project sites that were scattered all over
Amravati City (source list mentioned below). Apart from this we had no written
record of the number and names of the M.I.D.C units and construction projects
in the city. It was very difficult to tabulate a record of all the MIDC units,
Hospitals, Petrol Pumps & Construction project sites present in the city and then
carry out our study, in the short span of time that was allotted. As a result we
had to select MIDC units, Hospitals, Petrol Pumps & Construction project sites
according to our convenience. We went to the areas and surveyed M.I.D.C
units, Hospitals, Petrol Pumps and construction projects that could possibly be
approached.
4.4. Sample size
A total sample size is 101 M.I.D.C units and 25 construction sites 28 hospitals
and 24 petrol pumps 21 other institutions.
4.5. Tools and techniques for Data Collection
Tools and techniques for:
 Primary Data: The researchers collected primary data during the course
of research period with the help of the questionnaire that was designed
for the M.I.D.C units, Hospitals, Petrol Pumps and construction projects
to collect the information that was required to carry out the research.
 Secondary Data: Secondary data was collected from books, articles,
Internet.
4.6. Tools and techniques of Analysis
Simple statistical tools and techniques like average, ratios, pie charts, tables and
graphs are used to analyze the data.

5. Limitations of the Study

While conduction this research study researchers had following limitations.
1) The study was conducted in 45 days that is not enough for such a vast
topic.
2) No proper data was available about the fire fighting system users in the
city.
3) There were a major number of MIDC units, petroleum pumps, healing

centers, Construction locales and different establishments who are required to
utilize fire security framework at their premises some were shut work in advance
is shut and furthermore, all units are not mindful in Amravati to complete the
exploration all the more productively.
4) As the nature of research was Analytical so it was difficult to cover each

and every institution.
5) Many MIDC units, petrol pumps, hospitals, Construction sites and other
institutions don’t Give Information about which fire system that they used
because of fear of breach of secrecy in business.
6) Some of them have asked for proper authorization before visiting

premises.
7) There is no transportation vehicle and not any allowance provided by

Indian Fire Protection for this survey.
8) Many times security didn’t allowed to enter in the premises we had to

convenes them regarding survey.
9) The survey was very exhaustive as the climate in summer is not very
helpful to visit each and every institutional unit.
10) In the instance of healing centers, the specialists wear occupied with
helping patients and another staff is likewise occupied at their work so we need
to deal with a legitimate time to visit every single start some we have visited
twice or thrice.

6. SURVEY REPORT
In survey methodology, the survey of existing buyers of fire extinguisher and

firefighting system and other Institutional buyers who are not known with facts
of fire protection and safety are to be done with the help of a questionnaire.
During the course of study, the researchers had visited 106 M.I.D.C units and 25
construction sites 48 hospitals and petrol pumps 21 other institutions and
analyzed all major issue in case of fire protection & safety and analyzed how
industrial units and Builders are aware about maintaining fire safety system and
maintain their system up to date.
Their motive was to study the Potential Market Amravati City. They have
mentioned the problems, which they have found during the course of the study
and recommended various corrective measures for it.
This study also comprises the comparative analysis between Indian Fire
Protection and other competitive agency dealing in providing fire safety features
in M.I.D.C units, Hospitals, Petrol Pumps, commercial and residential units and
other institutions.
5.1. Survey plan
First the 45 days internship of which 10 days for getting aware of the concept of
fire extinguishers and fire fighting systems next 30 days was given out for
survey and last 5 days is to conclude the survey report.
First we had decided of questionnaire and finalized or questionnaire which

is required two filled from all the information from various respondents of
Institutions. The Institutions where categorized in five different categories
 Hospitals
 Petrol Pumps
 Industrial Units
 Building Projects
 Other Institutions which includes cinema theatres educational institutions
another public places.

As the survey started first I had visited the MIDC Industry units, to meet
all the respondents their and personal meet with the fire officer in charge their or
owner of that unit and ask them particular information mentioned in the
questionnaire and get the questionnaire filled .
After that we have visited hospitals to take an appointment for visiting

them because there are patients at hospital so can’t get our questioner filled in
one meet for this survey after getting an appointment we visit the particular
hospitals and get a questionnaire filled by asking for the information which is
mentioned in the questionnaire.
After that I visited petrol pumps getting information from the petrol
pumps is very easy as the owners are directly present at the of main offices of
petrol pump so that was not quite difficult task and we get the questionnaire
filled very easily in petrol pumps.
After that I chose to visit all the building all the work in advance building
locales and right now built destinations and flats and asked about the developer
of that building site and after that I visited them and get appropriate arrangement
to meet them after that I have by and by we visited every manufacturer and ask
the data said in the poll and get the survey legitimately filled and furthermore
made them mindful about flame security and wellbeing standards by
Maharashtra fire aversion and security acts and administers and the prerequisite
of NBC section 4 and furthermore made them mindful about land Regulation
and improvement act 2016 by this I made them mindful about which standards
are required by them to take after at their structures for flame security and
assurance against flame.
The task work is over till that yet promote I likewise had chosen to visit
other foundation, for example, government workplaces instructive organizations
film theaters shopping centers to acquire more data with respect to overview in
this study I have to meet in excess of 200 respondents.

“A Study on Fire
7. Data Analysis and

nd Interpretation
7.1.1. Sample Size among Institutional Buyers (in %)
other
Instutuons, 11
Sample Size
%
MIDC Units
Construction
Sites, 9% Hospitals
MIDC Petrol pumps
Units, 59%
Petrol Construction Sites
pumps, 10%
other Instutuons
Hospitals, 23%
A total sample size is 101 M.I.D.C units and 25 construction sites 28

8 hospitals
and 24 petrol pumps 21 other institutions
institutions.
7.1.2. Percentage of Fire Safety System Used By MIDC Units
MIDC Units
Uses Fire
Safety
No Fire
38%
Seafty
62%
Analysis: Ass we can see 38% of overall units in MIDC do not have fire fighting
system at their premises and 62% have fire safety equipments at their premises.
Interpretation: As above diagram represents percentage of fire safety system

used by MIDC units in Amravati. That’s shows major percentage do not use fire
safety at their premises.

“A Study on Fire
7.1.3. Percentage of Fire Safety System Used among Institutional buyers.

buyers
120%
100%
80%
Axis Title
60%
40%
20%
0%
residential &
Other
hospitals petrolpumps Commercial
Institutions
buildings
Do not Have Fire safety 18% 0 68% 31%
Have Fire Safety 82% 100% 32% 69%
Analysis: Ass we can see in above table comparison amongst institutional buyers
who have fire fighting equipment or do not have fire fighting equipment at their
premises.
Interpretation: As above chart and table we may interpret which institution

prefer fire fighting equipment most i.e. petrol pumps and which do not prefer
fire fighting equipment most i.e., residential and commercial buildings.
7.1.4. Type of Fire Fighting System used by Institutional Buyers (in %).
Fire Safety System

Hydrent/Fire
Alarm/extinguish
er
No Fire
20%
fighting
System
32%
Extinguisher
48%

“A Study on Fire
Analysis and Interpretation: As from pie chart we may see that Fire
F
Extinguisher is preferred most of the buyers because it involves less cost as
compared
pared other fire fighting Equipment
Equipment.
7.1.5. Maintenance of Fire Safety Equipment
Fire Safety
29%
Maintain fire safety

Do not maintain fire safety
71%
Analysis and Interpretation: - From above diagram we may see that total
represent maintenance of fire safety amongst Institutional buyers
buyers. 29 % of
institutional buyers do not prefer any fire fighting equipment at their premises.
7.2 SWOT ANALYSIS of INDIAN FIRE PROTECTION (an opinion of

Intern)
SWOT examination is a vital arranging strategy for assessing the Strengths,

Weaknesses, Opportunities, and Threats associated with a business firm. With the
assistance of SWOT Analysis, we can discover outside and inside variables which
might be positive or ominous for a specific organization. A SWOT examination
should first begin with characterizing a coveted goal. A SWOT investigation might
be fused into the key arranging model. In 45 days temporary position program at
Indian Fire Protection,
ection, I broke down after Strengths, Weakness, Opportunity, and
Threats. Distinguishing proof of SWOTs is basic on the grounds that require steps
could be taken out in the accomplishment of want destinations of the organization.

Strengths
 Fast Decision Making.

 Specialized in Fire Fighting Systems and Equipments.
 Govt. of Maharashtra issues registration to select to fire protection service
providers. This is because of the increase in misconduct and adjustment in
material done by Contractors. Indian Fire Protection is an A Grade service
provider.
 Indian fire protection is an only licensed agency operating in Amravati City
having license of Government of Maharashtra.
 Only Indian fire protection can see fire audit and other documentation which in
Amravati City.
Weakness
 The target market segment do not aware about that the Indian fire protection is
an only licensing agency having license of Government of Maharashtra
operating in Amravati.
 Being new in the market does not have much wide market coverage (reference
to point 3.3).
Opportunity
 Indian fire assurance can approach each new building site to have fire security
framework and hardware, likewise, Indian fire Protection can approach them
who don't have to put out fires wellbeing framework and at their premises.
Indian fire assurance just has authorized so Indian fire Protection has many
extensions to assemble advertised for them in Amravati City and places close
Amravati.
 All institutions which do not have fire safety system can be approached by
Indian fire protection. Especially as given in table 7.1.3 residential buildings,
commercial complex has lot of potential for fire safety system.
 Indian Fire Protection can also approach for maintenance to all institutional
buyers who have fire protection system, as we can see from chart 7.1.5.

Threats:
 There are 14 agencies operating in Maharashtra including Indian fire protection

so there lots of competition in the market.
 Being new in the market institutional buyers who require firefighting equipment
are not aware of Indian Fire Protection.
8. My Experiences during Internship with Indian Fire Protection
As the summer internship project has been started first I have been made
aware that what the fire and how the fire extinguisher and firefighting system
works. I have been made aware of each type of firefighting system type of fire
extinguisher and another firefighting system which are needed to be installed at
premises and how firefighting system actually works i.e. it eliminates the oxygen
component in fire due to which fire gets extinguish we have also had a live demo
of applying fire fighting system at client premises of Indian fire protection, as
there has been the new system get install they are required to provide demo
employees who are working there, we have been get visited to proper site to see
the demo of how Fire extinguisher fire hydrant fire alarm and fire sprinkler work
we also had been made aware of documentation like fire audit.
So after 45 days SIP, first 10 days were we have given a proper training
and made aware of every fact related to fire and firefighting systems types of fire
extinguisher. I had been told to do survey of Amravati City of which we have
been provided area of area buildings, Apartments, Petrol Pumps, Hospitals, and
Industrial Units under MIDC in Amravati. This survey research as the time span
of 45 days of which the 10 days has been already gone the remaining days where
35 of which last 5 days we have to sum up our survey and to have to make a
proper report and to give findings recommendations and to present conclusion of
the report so the proper time of 30 days we have been good for this survey as the
work has been started. I have been told that at least in one day we have to visit at
least four premises which are minimum show the result of 30 days is we have to

at least visit 120 premises in the overall survey but the but I have visited 200
which is more than the actual we had to visit. This was more than they were
expecting.
We day by day report at 6 p.m excessively Indian fire insurance and disclose to
them challenges we are looking in the server they offer answers for confront the
troubles our server has been begun at 10 a.m and it must end at 6 p.m between
these we visited premises to get the inquiry appropriately field and to gather all
the required data we have required to have for this examination.
Most recent five days we finished up the review report and inclinations of the
wire we have the general population pursue and the post buy conduct of the
institutional purchasers about flame security framework.
9. General observation about IFP during internship program:
Indian fire protection hereby introduces themselves as a leading Fire-

Fighting Company and Government of Maharashtra - Fire Licensee Agency as
Indian Fire Protection. IFP deals with all kinds of Fire-Fighting Systems
Installations. Most quick delivery, best quality of work and products and
prominent efficiency are some of their features on which clients can totally rely
on us. Customer safety and customer satisfaction are their top priorities. Indian
fire protection works as the Licensee Agency for Fire Hydrant & Sprinkler system
installation as well as for Fire Alarm and Detection System installation having
License number -MFS-LA/F-0551.
Overall operations of Indian fire protection is run by Sameer Ganjare sir

who is owner of Indian fire protection and other Sagar Waghamare head of
marketing and Pranav Deol sir head of operations department. Operations of
Indian fire protection are very speedy. They always try to achieve higher
efficiency and effectiveness performances at their operations.

10. First Hand Experience of Collecting Data

During this internship I work with Sameer sir he guides me how to carry on
survey procedure after that how to talk respondents and approach them for having
firefighting equipment. Most of the things I learn through observations and when
I was started meeting people personally I came to know why people run away
from this they are not aware with importance of this firefighting equipment that
these equipment can save life in danger in case of any uncertain event of fire. So
where all I meet to people I ask them about their opinions and taught them how
important is having firefighting equipment at their premises. I was collecting data
from various institutional buyers. I bring requirements for Indian Fire Protection.
I follow the 4 ways for collecting data.
1) Approach to Institutional Buyers visiting their premises personally.
2) Asking Questions through Questionnaire.
3) Visit the Places with the Reference of Our Trainee (Sameer sir)
During my fieldwork, I met to 45 people and try to make them aware

about the importance of this firefighting equipment and convince them for
firefighting equipment. Data collection is not that much hard but responses of
people sometimes too much horrible. I ask them for particular information in the
questionnaire by which I get data for analysis. When I went to collect data from
Institutional Buyers, some people would say that any of such firefighting
equipment but I try to make them realize how the importance of this firefighting
equipment that this equipment can save a life in danger in case of an uncertain
event of a fire.

11. Findings
After close study of the present market situation prevailing in the areas assigned
the researchers, following are the observations.
1. Major institutional buyer’s uses fire extinguisher but of which very few
maintain renew it refilling after expiry. (from 7.1.2, 7.1.3 & 7.1.5)
2. Indian fire protection does not have major focus on fire extinguisher
cylinders and refilling.(from 3.3)
3. Indian fire protection has lots of scope in the market being the only
licensing agency but it has to reach to the consumer and make them aware about
its business. (from 3.3)
4. Institutional purchasers don't have a fundamental spotlight on keeping up
the fire protection framework except if it is obligatory.
5. Sample size can only show behavioral aspect of institutional buyers within
an Amravati city. (from 7.1.1)
6. Some Builders and Industry unit owners are not aware much about
maintaining fire safety system. (as evaluated in survey)
7. Hydrant fire fighting system involves heavy amount of investment so this
system is mostly avoided and fire extinguisher cylinders are used. (from 7.1.4)
8. Some institutional buyer’s do not feel necessary to install Fire fighting
system or use any equipment at their premises. (from 7.1.2 & 7.1.3)
9. Institutional buyers are not aware of rules and norms regarding fire
protection and safety.
10. Some institutional buyers do not share their information regarding fire and
safety norms and some really interested in it and wants to know about it.

12. Recommendations and Suggestions
 Needs to build brand image Indian fire protection so that in can be only market
leader, Also Indian Fire Protection should convert itself in a private company
form of organisation.
 There are many institutions where there is no putting out fires framework is
utilized Indian Fire Protection should approach them.
 A growth rate of an organization is expanding quickly as an organization is
expanding its extent of work, Indian fire Protection ought to likewise build its
emphasis on fire extinguisher cylinder distribution and it's refilling.
 Indian Fire Protection is only licensing agency operating in Amravati but not
builders or any other targeted group of consumer are aware of it, therefore they
should indulge in Advertising so that everyone should know about Indian Fire
Protection.
 Indian Fire Protection must start promoting their products with the help of local
media.
 Indian Fire Protection should also sponsor events and seminar which are
organized in MIDC area and other institutional buyers.
 Indian Fire Protection should also organize such events which shall provide
information about fire safety systems and its benefits how these are life saving
equipment.
 Indian Fire Protection should also increase its staff so that will improve
efficiency and work effectiveness.
 Indian Fire Protection should try to rise funds from public deposit and loans.
As every business funda says “to be best u need to be best at everything” Indian
Fire Protection is a service providing firm, needs to carry out its operation more
efficiently and effectively no opportunity should forgone. Indian fire protection
needs to increase its workforce so that it shall be able to cover all scopes and
upcoming opportunities.

13. Conclusions
To summarize, the Summer Internship Program was a great learning

experience for me as I got to learn a lot not just from the academic point of view
but from the corporate point of view as well. This internship taught me a lot of
things like patience, professionalism, approaching others, tackling various
situations etc.
After conducting the survey on 200 Respondents, I found that there is a

bigger market for fire Protection and safety in Amravati city.
It was also concluded that Indian fire protection is the first preference if it
made aware the entire targeted consumer about them being a only licensing
agency in Amravati which can resolve every query about fire protection and
safety.
Also it needs to focus on advertising because market is not mainly aware
about Indian fire protection being a only licensing agency in Amravati. As
Indian Fire Protection have many opportunity in Market for Expansion and
growth.

14. Achievements
1. Generated requirement in 2 commercial and 4 residential buildings height above 15

meters for installation system fire hydrant system and fire extinguisher amounting up
to 50 lakhs INR.
Sr no Names
1 Govinda Associates, residential
2 Dhamand & Construction, residential
3 Dudhe Builders, residential
4 Ca Kapil Mattani, residential
5 Shhadi and associates, commercial
6 Govinda Associates, commercial
2. Generated over all requirement of 25 fire extinguisher cylinder refilling.

“A Study on Fire
15. Appendix: - for M.I.D.C & Buildings.

Research Project On: Fire Protection and Safety
Questionnaire

Questionnaire for hospitals and petrol pumps

RESEARCH PROJECT ON: FIRE PROTECTION AND SAFETY
Name of firm: ____________________________________________________________
Contact: _________________________________________________________________
Address: _________________________________________________________________
Area of operation: Hospital Petrol pump
Name of person:
1. For fire safety/ protection have you installed fire protection system?
Yes No
2. Which type of system do you have installed?
Fire extinguisher Hydrant system

Alarm system __________________
3. Are you interested to installed fire fighting system?
Yes No
4. If yes, which system would you want to installed?
Fire extinguisher Hydrant system

Alarm system __________________
5. If yes, Details of the product.
a) Expiry date:______________________
b) Renewal date:_____________________
6. Who is the service provider?
Detail: _____________________________________
_____________________________________
7. Is your vendor a licensing agency?
Yes No
8. Risk assessments are an absolute must, no matter what type of business you own.
Agree Disagree
9. Do you have No Objection Certificate (NOC)?

Yes No
10. If yes, Detail of NOC.
c) Expiry date:_______________________
d) Renewal date:_____________________
11. Do you have Maintenance Requirement?

“A Study on Fire
12. Are you satisfied from the service provider who provides you service?
Yes No
13. Are you past customer of Indian fire protection?
Yes No
If yes, rate us between 1 to 5 scales
Leaflet for Advertisement

List of Respondents
MIDC Industry Units
Sr.No. Firm
1 Jadhao Layland Ptv Ltd
2 Saluja Furniture Ind.
3 Shrinathji Plastic
4 Hyundai
5 Maruti Suzaki Nexa Servises
6 Ranga Fabrications & Power Press
7 Hanuman Textile Industries
8 Shrikrupa Patry Feeds
9 Jagdish Oil Industries
10 Gurukripa Steel Furniture
11 Shriram Uddyog
12 Shreeji PET & Polymers
13 Packwell Industries
14 Jadhao Gares Ptv Ltd
15 Baldeo Indutries
16 Bajaj Alluminium Industries
17 Arun Chemical Industries
18 Dynacool Refrigration & Engerring
19 S.M Agro Engeenring Proucts
20 Chandiram Electrical Industries
21 M/S C.S Proucts
22 Jateria Industries
23 Vini Enterprises
24 Renuka Industries
25 Brejesh Packeging Pvt.Ltd
26 Bajaj Arc Electrodes
27 National Boi Chem & CROP Care
28 Cool Tech Ent
29 Apurva Oil Industries
30 M/S Sharda Steel Industries
31 R.M Industries
32 Kakarania Industries
33 M/S Kharpe Producte
34 Aayushri Pacackaging
35 Anabia Freezing
36 Harinaya Dal Mill
37 Shri Sai Polyrab
38 SARA Disignear Tiles
39 Vini Industries
40 Ritesh Engerring & Fabricatins
41 Vishal Enterprises
42 HP GAS

43 Ashok Paper Products

44 M/S M.S INDUSTRIES
45 Sargam Masale
46 Prajacta Industries
47 Kamal Godwala
48 Rajshri Industries
49 Mahalaxmi Enterprises
50 M/S Sumit Agro Industries
51 Jadhao Steel Alloy
52 Nac Crop Science
53 SAM Creations
54 Kastur Metal Composite
55 National Electricals
56 Shaan Eng Works
57 Amar Offset Printers
58 TCI XPS
59 Potential Automobiles
60 SAI Aluminum Industries
61 Gharrukal Masale Industries
62 SATGURU PIPES & ESTSTE
63 Shree Gajanan Agrovet
64 New Gurunanak Ent
65 Golden Fiber Llp
66 Amba cement products
67 Ambika products
68 Anand granite
69 Anand marbles
70 Mittal Industries
71 Galicha tiles Industries
72 Ritesh engineering and fabrications
73 Karwa tiles Industry
74 Kiran Products
75 Kishor marble and tiles Industry
76 Rasika Industries
77 Sona chemicles
78 Todi rubber Industries
79 Usha rubber Industries
80 Stabplast Industries
81 Trivani tiles
82 Kisan agro Industries
83 Rajni Electricals
84 Kushal Rerolling Industries
85 KB coolers
86 Narendra Industries
87 Shraddha steel and Industries
88 Shanghai Wire Industries
89 V.K Plastics

90 Vyankesh Industries
91 ZunZunwala steels
92 Jaipurwalla Qulity Products
93 GanGotri Ice Factory.
94 Onil Industries
95 Pushparaj creations
96 ShreeAnand Industries
97 Sreeram gruh uddyog
98 Raj processing plant
99 Ramanrani enterprises
100 Vimal industries
101 Sunpack Industries
B) Builders and Developers
Sr.No Name Of Firm

1 Decent Constructions
2 S. Naveeen Builders
3 Shri Sai Gajanan/Sai Builders & Developers
4 Unicon Engineers & Constructions
5 Govinda Associates
6 Govinda Associates
7 Ambaisai Builders And Constructions
8 Gurukripa Constructions
9 Mauli Builders
10 Joshi Builders
11 Dhamand & Construction
12 Dudhe Builders
12 Shri Amba Business Park
13 Amol Deshmukh constructions.
14 Niwara Associates
15 Balaji Constructions
16 Ca Kapil Mattani
17 Shivanand Heights
18 Amarkush Enclave
19 Ajay Constructions
20 Mahalaxmi Empire
21 Dindayal builders

22 Rathi developers
23 Shhadi and associates
24 Balaji developers
25 Gupta constructions
C). Hospitals Petrol Pumps and other Institutions.
Sr.No. Hospital, Petrol Pump and other Institutions.

1 Jahagirdar Nursingho Home Hospital
2 Deshmukh Netralay Hospital
3 Laxmikant Hospital Hospital
4 M/S Diesel Fills (HP) Petrol Pump
5 Agrawal Auto Service(BP) Petrol Pump
6 M/S D.Kohtkar Travelling Petrol Pump
7 Rathod Brother(HP) Petrol Pump
8 Indian Oil Petrol Pump
9 M/S Diesel Fills (HP) Petrol Pump
10 Damodar Auto Mobile (IO) Petrol Pump
11 M/s Khandelwal Construction Company (HP) Petrol Pump
12 Sai Sharan -Aasha Hospital Petrol Pump
13 Khatri Hospital Hospital
14 Shirbhate Servo Petrolium Indian Oil Dealer Petrol Pump
15 Radhey Helth Care & Multispeacilist Hospital Hospital
16 Police Kalyan Petrol Pump(BP) Petrol Pump
17 Totey Neyralay Hospital Hospital
18 Manas Hospital Hospital
19 Dr.Panjabrao Deshmukh Hospital Hospital
20 Suyas hospital Hospital
21 Vora Brothers Petrol Pump
22 Agrawal Auto Service(BP) Petrol Pump
23 Akansha nursing home and maternity Hospital
24 Abhishek Automobiles Petrol Pump
25 Govardhan Hospital Hospital
26 M/s Jagtap Petrolium Petrol Pump
27 Rathod Brother(HP) Petrol Pump
28 Kalim & Company Petrol Pump
29 Zilha Samanya Hospital Amaravati Petrol Pump
30 Bardiya Children Hospital Hospital
31 Lions Eye Hospital Hospital
32 Dr. Anjali Kavimandal Memeorial Hospital Hospital
33 Sonone Hospital Hospital
34 Top Care Hospital Hospital
35 Parijat Hospital Hospital
36 Essar M/s Nisarg Essential services Petrol Pump
37 Mandar petroleum Petrol Pump
38 Essar manas Group Petrol Pump

39 Essar manas Group Petrol Pump

40 More children Hispital Hospital
41 Shree Ganesh Hospital Hospital
42 Chaudhary Hospital- Maternity Home Hospital
43 Sri Ganesh Maternity & Netra Rugnalaya Hospital
44 Vyavhare Netralaya Hospital
45 Bhoyar Hospital, Amaravati Hospital
46 Apex Hospital Hospital
47 Dmart Shopping Mall
48 Wallmart Shopping Mall
49 P.R.Pote collage Collage
50 Vidybharati Collage Collage
51 K.L collage Collage
52 Amravati University University
53 H.V.P.M Institution
54 Noble primary English school School
55 Delhi public school School
56 Coffe caffe day Caffe
57 Zero degree Ice cream parlor
58 Test of south Restraunt
59 Hotel rangoli perl Hotel
60 Ramgari hotel Hotel
61 Dmart,camp Shopping mall
62 Vj caffe Caffe
63 Bongures caffe Caffe
64 The bubbles Soda corner
65 St. Convent school School
66 Golden kids School
67 Manibai Gujrati School
68 Sant Kawararam MahaVidialaya School
69 New High School Belpura School
70 Panjab rao deshmukh rugnalaya Hospital
71 Deeepa hospitals Hospital
72 Aggrawal fuels Petrol Pump
73 Dominos Restruant
74 Panino Caffe

16. Bibliography
I. Theoretical Concepts:
1. Kotler, Philip, Marketing Management 15th Edition, Pearson Education

Services Pvt. Ltd. (2016)
II. Websites:
 Wikipedia search: (www.wikipedia.com) (2018)

 explainthatstuff.com
(https://www.explainthatstuff.com/fireextinguisher.html) (2018)

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A

A SUMMER INTERNSHIP PROJECT ON

UNDER THE GUIDANCE OF

5 Limitations of the Study 14

7 Data Analysis and Interpretation 17

8 My Experiences during Internship with 21

9 General observation about IFP during internship 22

12 Recommendations and Suggestions 25

We feel great pleasure in expressing our deepest sense of gratitude and

This acknowledgement would be incomplete without expressing our

Department of Business Administration & Management (SGBAU) Page 1

The report is an earnest endeavor made to understand the pre-purchase and

Department of Business Administration & Management (SGBAU) Page 2

1.1 What is Fire & How Fire Works?

A fire is somewhat much more accurate. A fire is basically a chemical reaction

1.1 a) A Fire Triangle

Fire happens when three things are in the same

 Fuel (which burns - such as wood or

Department of Business Administration & Management (SGBAU) Page 3

1.1 b) How Fire Works?

A portion of the disintegrated material is discharged as unpredictable gases. We

1.1 c) Types of Fires

Department of Business Administration & Management (SGBAU) Page 4

1.2 FIRE FIGHTING SYSTEMS

It comprises of three fundamental parts:

• A huge store of water in tanks, either underground or over the building,

• A particular pumping framework,

• A vast system of funnels finishing off with either hydrants or sprinklers

1.3 General Fire Fighting Equipment

There are many different types of firefighting equipment. Some of this

Department of Business Administration & Management (SGBAU) Page 5

Indian Fire protection

Indian fire protection hereby introduces themselves as a leading Fire-

2.1 SCOPE OF WORK:

 IFP works all over Maharashtra. Currently we have two branches of

Department of Business Administration & Management (SGBAU) Page 6

2.2. PROCESS OF WORK:

Department of Business Administration & Management (SGBAU) Page 7

The idea of a market analysis is to decide the attractiveness of a market

Industrial units, hospitals, commercial and residential buildings which are

Department of Business Administration & Management (SGBAU) Page 8

3.1 List of fire fighting agency in Amravati

Sr No. Service Provider In Amravati city

Department of Business Administration & Management (SGBAU) Page 9

3.3. Performance Analysis of Indian Fire Protection in Amravati

Indian fire protection is only licensed agency operating in

Following are estimated market share of agencies providing service of fire

As above mentioned diagram represents estimated market share of

Department of Business Administration & Management (SGBAU) Page 10

Introduction about project

Understand and study the plans and prepare a questionnaire

Use quantitative and exploratory research for data

Develop recommendations based on the findings to Indian Fire Protection.

It includes a progression of back to back stages in the undertaking administration

Department of Business Administration & Management (SGBAU) Page 11

The 45 days internship will complete by following the flow of activities

4.1. Research Type

Explanation: Exploratory research is research conducted for a problem that has

4.2. Sample Design

Department of Business Administration & Management (SGBAU) Page 12

4.4. Sample size

4.5. Tools and techniques for Data Collection

Tools and techniques for: