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An MBA research proposal is undertaken to demonstrate the students intention to study an organizational
problem using scientific research methodology in order to propose potential solutions to eliminate or reduce
the impact of the problem. It may be possible to undertake research into an envisaged problem arising from
impending environmental forces which may affect the organizational performance. The proposal can be
viewed as a Strategic Plan for your dissertation. A well compiled proposal is a basic requisite for the
successful completion of the dissertation. A structure for such a proposal is provided below;
1. Title - This should be finalized after deciding on the research questions and the scope of the study.
2. Introduction
o Broad introduction to thesis topic.
o Problem Statement - What’s is the general problem?, evidence to support the existence of the
problem, justifying (rationale) that the problem exist with some numbers. Why is it important?
Who is affected by the problem? What is the purpose and significance (academic and practical)
of the research? How do you intend to find the answers? (methodologies), What is the population
under investigation? - Sampling, What are the possible solutions and benefits? What is the scope
of the project? Significance of the research - Potential contribution to management practice and
theory, Justify the need for the research - Who will benefit? Discuss applied and scientific
contributions.
o Research Questions and aims
o Reseach Objectives
o Definitions - Define central terms.
3. Litereature review
o Review of recent research in the proposed problem area - Peer reviwered Journal articles from
Ebsco, Emerald, Google Scholar, Sci- Hub, academic books and industry reports.
o Relevant theories that underpin the problem area with critical analysis.
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4. Methodology and research design
o Deductive or inductive research
o Primary research - Qualitative or Quantiative
o Secondary research - Internal or external
o Interviewer administered
questionnaires. o Telephone interviews.
o Closed set questions - Dichotomous, multiple choice, likert scales, semantic differentials,
importance scales, intern to buy scales.
o Pilot questionnaire
5.2 Qualitative data collection instruments - Topic Guide with projective techniques
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6. Data analysis techniques
o Qualitative through transcripting - Tabulation, cut and paste method, Spider diagrams or mind
maps, Annotation, computerized analsysis.
o Quantitative data analysis - Coorelation and regression analysis, Anova, standard deviation,
o Citations
o End text refferences
o Bibliography