SYNOPSIS

IMPACT OF 200ML OF COKE IN THE MARKET OF

SOFT DRINKS

Introduction, Importance & Significance of Study :-

Soft drinks in various flavors have gained immense popularity

in the recent time. It is no more a luxury item to be consumed only by
the rich and different section of the society. The product has enough
glamour to attract the youth and old alike.
Soft drinks have found its way into business and offices as a
ready to serve fresher. There is on doubt that these serve as quick and
convenient thirst quenchers. The advent of fruit drinks has further
added to the taste and variety. It is good news that several new
entrepreneurs have joined the market.
M/s. Narmada Drinks private Limited, Bilaspur, is a newly
incorporated company set up with the aims and object to carry on the
business of manufacturing and commercial operations in aerated
water and n-aerated water soft drinks, syrup, squashes and other
beverages.
The company has a composite bottling plant at Bilaspur to
bottle and sell carbonated and non-carbonated soft drinks in franchise
with coca cola India Ltd. their brand of soft drinks are Coca Cola,
Thumps up, Fanta, Sprite, Limca; soda, Kinley soda, Kinley etc.
Bilaspur is one of the most ideal locations for this plant.
Bilaspur is classified as industrially backward district, thus it enjoys
maximum incentives and subsidies extended by center, and state
Government. Road and rail to various parts of the country also very
well connect it. It has well-developed infrastructure and is near to the
market territory allotted to the company. Narmada Drinks PVT. LTD.
has started its production from March 1989.
The permanent area of operation of the company as allotted by
M/s. Modern food Industries (India) Ltd. arc the Districts of (I)
Bilaspur (ii) Raipur (iii) Rajnandgaon (iv) Durg (v) Jagdalpur (vi)
Surguja (vii) Shadol (ix) Raigarh. Before the setting of this plant the
demand in this area was met by the Bhopal bottlers of boulble seven.
Bhopal is at very far distance from tins territory.
The unit is facing competition with the Chhattisgarh beverage
Pvt. Ltd. at Raipur, but considering the market potential, it will be no
competition in real sense. There is no other brand of cold drinks in the
territory of Raipur district.
The company is having a sale of six Lac to seven Lac cases in
the territory and expects to sell more cases annually. The company is
having its own marketing and distributing arrangements.
RATIONALE:
There is throat cutting compilation in cold drinks market every
company try to its best for capturing the more market share. For this
purpose every company pay more attention to every field like
marketing bottling operation, retailers & customer. From this study I
will get knowledge about the various strategies for marketing,
production, sales & operation field.

OBJECTIVE

PRIMARY OBJECTIVE :
1) "Impact of 200 ml of Coke in the market of soft Drinks. with
special reference to Narmada Drinks Pvt. Ltd. (Franchise of Coca
Cola)
2) For the partial Fulfillment of MBA course curriculum.
SECONDARY OBJECTIVE :
1) To know the real market situation of Coke specially 200 ml.
2) To know the factors which influence the customer buying decision
regarding soft drinks.
3) To identify which promotional the company to increase the sales
of their soft drinks should adopt tools in soft drinks.
4) To study which factors play a significant role in increasing the
sales of soft drinks?
5) To study which are the most factors plays a significant role in
increasing the sales of soft drinks.
6) To study which is the most preferred brand and flavor at present.
7) To identify the consumer idea or opinion towards the beverages.

HYPOTHESIS
The major hypothesis for this study is that coke is best cold
drink in the category.

RESEARCH MATHODOLOGY
Research methodology is a systematic way of showing the
research problem. It may be understood as a science of research is
done scientifically. In it we various steps that are generally adopted
by researcher in studying is research problem along with the logic
behind the methodology of research is a long and comprehensive.

MY RESEARCH PLAN INVOLVE THE FOLLOWING:

Research design
A research design is the arrangement of condition for collection
and analysis of data in a manner that aims to combine relevance to the
purpose with economy in procedure.
 It is conceptual structure with in which research is conducted it
constitutes the blue print for the collection. Measurements and
analysis of data. These are given below.
DATA SQURCR:
In my research 1 will collect primary data through
questionnaire and schedules.
RESEARCH APPROACH:
I will collect my primary data through survey research. Survey
is to be learn about dealer's / retailer's knowledge, beliefs, preference,
satisfaction and so on and to measure these magnitudes in the
population.
RESEARCH INSTRUMENT:
In my project I will questionnaire as my research instrument. I
had used both open ended and closed - ended question in my
questionnaire.
SAMPLING PLAN:
Design of the sampling plan including following:
I) Sampling Unit:
In my survey I will include following categories as sampling unit:
a) Consumers.
b) Retailers
ii) Sample Size:
Due to various limitations. I will keep my sample size to 100
consumers & 25 retailers only of entire population of city.
CONTACT METHOD:
I had used Personnel Interview as the contact method.
COLLECTION OF DATA:
The task of data collection begins after a research problem has
been defined and research design/plan chalked out. The success of
research depends on the systematic collection of data. The appropriate
method used for collection of data will yield adequate and relevant
information. For the Research, data will be collected through primary
and secondary sources.

EXPECTED CONTRIBUTIONS
The above data will be collected from staff members of
Narmada Drinks Pvt. Ltd. Bilaspur, Retailers & Customers.
CHAPTERSATION

1. Introduction
2. Organization of Material in Narmada Drinks Pvt. Ltd.
3. Manufacturing Process of Soft Drinks
4. Equipment and Maintenance of Narmada Drinks Pvt. Ltd.
5. Scope and Significance of Marketing in Narmada Drinks Pvt.
Ltd.
6. Advertising and Publicity in Narmada Drinks Pvt. Ltd.
7. Data Interpretation
8. Finding & Conclusion
9. Suggestions & Recommendation
10. Limitation of Study