Assignment on

Business Communication

RIIM- Arihant Group of Institutes

Behind Crystal Honda Showroom, Bavdhan, Pune, Maharashtra 411021

Submitted By: Submitted to:

Soumya Bandyopadhyay Prof. Shilpa Gaur

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 TABLE OF CONTENTS

SL NO. CONTENTS

1. What is business communication?

What are the principles of effective communication

2.

3. What are the barriers of communication

4. Why GD is necessary in every company

5. Write a business letter on any topic

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DEFINITION OF COMMUNICATION

'Communication is a process of transferring information from one entity to another'.

However, communication is not just a process. It's an art of first listening or reading the
information, comprehending it, processing it and then transferring it. There is a huge amount
of effort that goes into communication. Gesticulations, voice modulation, body language and
the spoken language are some of the important aspects of communication. If the other person
is unable to comprehend any of these factors of communication, then the process of
communication fails.

Communication involves the sharing of ideas and information. While many people think of
communication primarily in oral or written form, communication is in fact so much more. A
knowing look or a gentle touch can also communicate a message loud and clear, as can a hard
push or an angry slap. So, what is communication -an interaction between two people in
which something is exchanged.

COMPONENTS OF COMMUNICATION PROCESS

Communication is a process of exchanging verbal and non-verbal messages. It is a

continuous process. Pre-requisite of communication is a message. This message must be
conveyed through some medium to the recipient. It is essential that this message must be
understood by the recipient in same terms as intended by the sender. He must respond within
a time frame. Thus, communication is a two way process and is incomplete without a
feedback from the recipient to the sender on how well the message is understood by him.

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 Communication Process

The main components of communication process are as follows:

1. Context: Communication is affected by the context in which it takes place. This

context may be physical, social, chronological or cultural. Every communication
proceeds with context. The sender chooses the message to communicate within a
context.
2. Sender / Encoder: Sender / Encoder is a person who sends the message. A sender
makes use of symbols (words or graphic or visual aids) to convey the message and
produce the required response. For instance - a training manager conducting training
for new batch of employees. Sender may be an individual or a group or an
organization. The views, background, approach, skills, competencies, and knowledge
of the sender have a great impact on the message. The verbal and non-verbal symbols
chosen are essential in ascertaining interpretation of the message by the recipient in
the same terms as intended by the sender.
3. Message: Message is a key idea that the sender wants to communicate. It is a sign
that elicits the response of recipient. Communication process begins with deciding
about the message to be conveyed. It must be ensured that the main objective of the
message is clear.
4. Medium: Medium is a means used to exchange / transmit the message. The sender
must choose an appropriate medium for transmitting the message else the message
might not be conveyed to the desired recipients. The choice of appropriate medium of
communication is essential for making the message effective and correctly interpreted
by the recipient. This choice of communication medium varies depending upon the
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 features of communication. For instance - Written medium is chosen when a message
has to be conveyed to a small group of people, while an oral medium is chosen when
spontaneous feedback is required from the recipient as misunderstandings are cleared
then and there.
5. Recipient / Decoder: Recipient / Decoder are a person for whom the message is
intended / aimed / targeted. The degree to which the decoder understands the message
is dependent upon various factors such as knowledge of recipient, their
responsiveness to the message, and the reliance of encoder on decoder.
6. Feedback: Feedback is the main component of communication process as it permits
the sender to analyze the efficacy of the message. It helps the sender in confirming the
correct interpretation of message by the decoder. Feedback may be verbal (through
words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in
form of memos, reports, etc.

IMPORTANCE OF COMMUNICATION

Communication is an integral instinct of living things. The importance of communication is

best understood when there is a lack of it.

There is more to communication than just talk and gesture. Listening, understanding and
interpreting are as much integral to communication as words – verbal, written or gestured.
Yes, even gestures in communication play a crucial role in conveying and interpreting the
message! Similarly, how we communicate or express ourselves goes a great way towards
determining how our expressions are interpreted. To quote Karl Popper, "It is impossible to
speak in such a way that you cannot be misunderstood". Faulty or incomplete communication
can completely mar the purpose of communicating and may result in damaging
consequences. This is where understanding the importance of communication and
communicating the right way comes into picture. Not everyone is equally endowed with the
ability to effectively express himself and this is where the importance of communication
skills can be truly fathomed. The importance of communication is equal in every walk of like,
be it in personal, professional or social life.

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IMPORTANCE OF COMMUNICATION IN BUSINESS

The success of any business lies as much in networking and building sound professional
relationships as it does in individual tact and business acumen. Communication is a crucial
decisive factor in business relations. It is very important to say the right things at the right
time and at the right place when dealing with partners, customers and stakeholders. Any
miscommunication or ambiguity can pour pails of cold water on your hard work and ruin
your chances of survival in today's competitive business environment. Maintaining
professional etiquette in oral and written business communication is of utmost importance
and must not be taken lightly. We should be grateful that we are living in an era of
enlightenment where we have access to training on just about anything under the sun!
Nowadays, many courses are available that provide training on developing business
communication skills and correspondence and conduct classes on ways to improve
communication skills. Effective communication skills in business go a long way in sealing
your success.

BUSINESS COMMUNICATION

The essence and success of every relationship lies in effective communication and in the
business world, it is the magic mantra for profit. Business communication in any venture
essentially targets promotion of a product or service.

Business communication can either take place within an organization or outside of it.
Within the organization, the communication takes place among the management and
employees. Internal business communication involves effective communication of strategies
and plans and emphasis on the corporate culture and shared values. Guiding principles to the
new and existing staff are also taken care of via internal communication. Within the
organization, the communication ensures the establishment of avenues for employee
motivation and ideas.

On the outside, the communication takes place between the organization and another one
that is affiliated or related to the operations in some way or the other. External business
communication involves the establishment of company branding and marketing ideas and
strategies. Effective advertising and after sales customer and media relations with external
links and individual parties are also dependent on communication. Probably, the most
important area where business communication helps a lot is negotiating business
transactions.

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 Business communication comprises of both external communication and internal
communication.
EXTERNAL BUSINESS COMMUNICATION

Any exchange of information, or even advertising of any sort that an organization establishes
with the people outside the organization can be termed as external business communication.
External communication involves exchange of information or transmission of messages to
clients, investors, or any other organization, which is directly or indirectly related to the
performance of your business.

INTERNAL BUSINESS COMMUNICATION

Communication within the organizational structure of a corporate company is called internal

business communication. Internal business communication is also one factor that cannot be
compromised upon if you want to ensure a successful business.

MODES OF EXTERNAL COMMUNICATION:

Advertising: Advertising is perhaps a very crucial mode of communication as far as the

clients of the company are concerned. Advertisements in any form - prints, video or audio
can be used effectively to communicate your message to the clients/ customers. Advertising
your products/services can help you to reassure your existing clients as well as give you a
chance to attract new customers. Advertising can be done using the following media.

Print media: Newspapers, Magazines, Fliers, Brochures, Newsletters, and Catalogues.

Electronic media: Internet, Telephone, Television, Radio or the emerging Podcasts can be
used effectively for external business communication.

Non-conventional: If your Business is looking for un-conventional communication ideas,

then investing in Trade shows Promotional events.

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FACTORS DETERMINING THE EFFICIENCY OF COMMUNICATION

1. Clarity of Message: The way in which the sender presents a message plays an
instrumental role in the success or failure of the communication process. A message
should be formulated taking into account the receiver’s frame of mind and simple
message formulation that conveys the correct meaning.

2. Communication Channel: Choose the right communication channel according to

the situation and the receiver. For example think whether in a particular situation
having a face-to-face conversation would be a better option instead of speaking on the
phone, or writing an e-mail.
3. Rapport between Sender and Receiver: If the sender and the receiver share a
common background and have faced similar experiences, it increases the mutual
understanding level and hence enhances the outcome of the communication process.
The development of rapport will depend on the educational background, social
background, family upbringing and the kind of experiences the person has come
across.

TYPES OF COMMUNICATION BASED ON COMMUNICATION CHANNELS

Based on the channels used for communicating, the process of communication can be broadly
classified as verbal communication and non-verbal communication. Verbal communication
includes written and oral communication whereas the non-verbal communication includes
body language, facial expressions and visuals diagrams or pictures used for communication.

VERBAL COMUNICATION:

Verbal communication is further divided into written and oral communication. The oral
communication refers to the spoken words in the communication process. Oral
communication can either be face-to-face communication or a conversation over the phone or
on the voice chat over the Internet. Spoken conversations or dialogs are influenced by voice
modulation, pitch, volume and even the speed and clarity of speaking. The other type of
verbal communication is written communication. Written communication can be either via
snail mail, or email. The effectiveness of written communication depends on the style of
writing, vocabulary used, grammar, clarity and precision of language.

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NON VERBAL COMMUNICATION

Non-verbal communication includes the overall body language of the person who is
speaking, which will include the body posture, the hand gestures, and overall body
movements. The facial expressions also play a major role while communication since the
expressions on a person’s face say a lot about his/her mood. On the other hand gestures like a
handshake, a smile or a hug can independently convey emotions. Non-verbal communication
can also be in the form of pictorial representations, signboards, or even photographs, sketches
and paintings.

TYPES OF COMMUNICATION BASED ON STYLE AND PURPOSE

Based on the style of communication, there can be two broad categories of communication,
which are formal and informal communication that have their own set of characteristic
features.

Formal Communication

Formal communication includes all the instances where communication has to occur in a set
formal format. Typically this can include all sorts of business communication or corporate
communication. The style of communication in this form is very formal and official. Official
conferences, meetings and written memos and corporate letters are used for communication.
Formal communication can also occur between two strangers when they meet for the first
time. Hence formal communication is straightforward, official and always precise and has a
stringent and rigid tone to it.

Informal Communication

Informal communication includes instances of free unrestrained communication between

people who share a casual rapport with each other. Informal communication requires two
people to have a similar wavelength and hence occurs between friends and family. Informal
communication does not have any rigid rules and guidelines. Informal conversations need not
necessarily have boundaries of time, place or even subjects for that matter since we all know
that friendly chats with our loved ones can simply go on and on.

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Interpersonal Communication

Interpersonal communication is the process that helps us express our feelings, ideas, and
thoughts and share them with the people around us. Efficient interpersonal communication is
a very good quality that helps people in every aspect of life be it personal or professional.
Interpersonal communication is the process where a person expresses his thoughts, converts
the thoughts into a well-designed message and sends the message across a communication
channel (oral, visual, written, etc) and the receiver receives the message and responds to the
message and sends his reply back via the communication channel. Interpersonal
communication can be a formal dialogue between two people at a workplace, or even an
informal tête-à-tête between two friends. Communication can occur with or without words
and through a number of communication media. Here are the various channels of
communication that can be used in interpersonal communication.

 Oral Communication (Speaking face-to-face or on the phone)

 Written Communication (Writing emails, letters, instant messaging and SMS)
 Visual Communication (Body Language or sign language)

Question: COMMUNICATION BARRIERS

Various communication barriers have often come in the way of our productivity and
relationships. To overcome them, knowing what these barriers are, is imperative, and has
been enlisted here.

At some point in time, we have all been victims of miscommunication in the workplace or
other aspects of life, and ended up saying, hearing, perceiving or understanding things that
mean otherwise. The way they alter the result then, is probably something you are familiar
with. It may be something as small as missing a movie because you didn't hear the time right,
or something as big as missing out on a deadline because your boss and your client gave you
two different dates. At the end of the day, it is you who has to bear the brunt either, small or
big. Various types of communication barriers are the reasons why we tend to confuse
important information, and make blunders that are sometimes unforgivable. To avoid these,
you must first know about what accounts for these barriers to communication, and then, how
these can be overcome by simple means.

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TYPES OF COMMUNICATION BARRIERS

We are all aware of the importance of communication, and no matter how good your
communication skills are, there are a lot of barriers that can mar these skills. As such,
learning about these barriers and overcoming them is essential in the realm of the workplace
as well as the personal front, so as to enhance productivity as well as the quality of our
relationships.

ASSUMPTIONS
One of the biggest reasons for miscommunication is that most of it is taken for granted. We
tend to 'expect' people to 'understand' what we are saying. However, your perception may
differ from that of the opposite person in several ways, which is why things need to be
spelled out clearly. Also, assumptions are one of the barriers in non-verbal communication.
Using a tone of voice and expecting the listener to understand is slightly optimistic with some
people. Not everyone understands body language, and therefore, using clear modes of
communication (verbal or written) is imperative. Those with effective communication
skills do not assume, they clearly communicate. Yet, a lot of factors account for these
assumptions and these have been explained below.

TOO MUCH INFORMATION

In settings such as nursing and health care, one of the biggest barriers is that of an
information overload. There are several patients to take care of, and though all
communication occurs by means of writing more than verbal communication, there are times
when because of so many things happening at the same time it is difficult to process this
information and get confused. Moreover, communication does not exist only between a
doctor and a nurse. Communication with external agencies such as insurance agencies, with
the patient, with relatives of the patient, the general doctor, the specialist, the nurse, etc. are
all essential. Such communication barriers in health care cannot be allowed to exist, as it can
have a highly dangerous outcome. To overcome these communication barriers in nursing and
health care, it is vital that clarity be attained on the type of information a person is meant to
receive. You may take a look at these communication techniques in nursing for some
additional help in this regard. This is only an example and information overload as a barrier
may exist in any setting.

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POOR LISTENING

Communication is not only about providing information, but also absorbing it correctly. Poor
span of attention, heavily worded information, etc. can all contribute to misunderstandings
and barriers to effective communication. When someone has poor listening skills, no matter
how clearly a particular piece of information has been communicated, it is possible that the
listener will misunderstand it. In an entirely different context, poor listening can also pose as
one of the many communication barriers in a relationship. In fact, just because one partner
does not have the time or the urge to listen to the other partner, these relationship
communication problems lead to an unfortunate break up. As such, developing the art of
listening is crucial. Learning ways of improving attention, and paraphrasing complex
information to ensure you have understood it, are ways in which you can overcome
communication barriers such as poor listening.

EXCESSIVE FILTERING

When one piece of information is provided to one person, to be given to another person,
chances are it may be filtered to a point where the eventual information understood may be
completely different from what was actually provided. For example, in the realm
of workplace communication, information from the receptionist to an assistant, to the
manager, to the CEO, etc. can all be severely altered by the time it reaches the ultimate
receiver. In such a case, reconfirming the information with the original source ensures that it
has been thoroughly understood.

DIFFERENCES IN BACKGROUND

Two people who are required to communicate may not necessarily belong to similar
backgrounds. They may belong to different cultural backgrounds (from two different
countries), to different social backgrounds (from two different classes of society), or there
may be differences in language, education, age, gender, political beliefs, the environment
while growing up, etc. These differences contribute to varied perceptions about events or
behaviors and may lead to a misunderstanding. Language particularly is a great barrier in
communication, and overcoming this barrier can be done only by clearly wording your
information, written or spoken, and using simple language that everyone around will be able
to comprehend. Keep your information short and simple. Don't use fancy language in a
setting where it won't be understood and appreciated. Understanding all these differences for
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instance, in intercultural communication, and learning not to assume that everything is
understood is the key to overcoming communication barriers such as these. You have to be
empathetic to be able to relate to people from different backgrounds, and accept them with all
their beliefs and perceptions, in order to carry out effective communication.

EMOTIONAL BARRIERS

Emotions are one of the biggest communication barriers between men and women, and all
other kind of relationships. The reason why men and women have specifically been
mentioned here is because we all know that both tend to express emotions differently. It is
this lack or perhaps, necessity of expression of these emotions that tends to become one of
the biggest barriers in effective communication. Moreover, some of us have the tendency to
carry emotions to work. How we receive and communicate information is largely altered due
to our emotional state. The only way this can be overcome is by being aware of your
emotional state, and controlling it so that it does not overpower your logical thinking and
decision making. Finally, be it business communication, or communication in the personal
realm, overcoming the aforementioned communication barriers is of extreme importance to
achieve results. Reconfirm information to ensure that you have heard it right. Ask questions if
you think the information is not enough. Remember, you may also be at the receiving end of
communication, and not always the one who is communicating information to others. Once
these methods are understood and incorporated in your daily scheme, they are bound to help
you make all your relationships (personal and professional), and their associated outcomes,
highly productive.

OVERCOMING COMMUNICATION BARRIERS

There is lots of communication barriers faced these days by all. The message intended by the
sender is not understood by the receiver in the same terms and sense and thus communication
breakdown occurs. It is essential to deal and cope up with these communication barriers so as
to ensure smooth and effective communication.

1. Use of Simple Language: Use of simple and clear words should be emphasized.
Use of ambiguous words and jargons should be avoided.
2. Reduction and elimination of noise levels: Noise is the main communication
barrier which must be overcome on priority basis. It is essential to identify the source
of noise and then eliminate that source.
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3. Eliminating differences in perception: The organization should ensure that it
is recruiting right individuals on the job. It’s the responsibility of the interviewer to
ensure that the interviewee has command over the written and spoken language. There
should be proper Induction program so that the policies of the company are clear to all
the employees. There should be proper trainings conducted for required employees
(for eg: Voice and Accent training).
4. Active Listening: Listen attentively and carefully. There is a difference between
“listening” and “hearing”. Active listening means hearing with proper understanding
of the message that is heard. By asking questions the speaker can ensure whether
his/her message is understood or not by the receiver in the same terms as intended by
the speaker.
5. Emotional State: During communication one should make effective use of body
language. He/she should not show their emotions while communication as the
receiver might misinterpret the message being delivered. For example, if the conveyer
of the message is in a bad mood then the receiver might think that the information
being delivered is not good.
6. Simple Organizational Structure: The organizational structure should not be
complex. The number of hierarchical levels should be optimum. There should be a
ideal span of control within the organization. Simpler the organizational structure,
more effective will be the communication.
7. Avoid Information Overload: The managers should know how to prioritize their
work. They should not overload themselves with the work. They should spend quality
time with their subordinates and should listen to their problems and feedbacks
actively.
8. Give Constructive Feedback: Avoid giving negative feedback. The contents of
the feedback might be negative, but it should be delivered constructively.
Constructive feedback will lead to effective communication between the superior and
subordinate.
9. Proper Media Selection: The managers should properly select the medium of
communication. Simple messages should be conveyed orally, like: face to face
interaction or meetings. Use of written means of communication should be
encouraged for delivering complex messages. For significant messages reminders can
be given by using written means of communication such as : Memos, Notices etc.

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 10. Flexibility in meeting the targets: For effective communication in an
organization the managers should ensure that the individuals are meeting their targets
timely without skipping the formal channels of communication. There should not be
much pressure on employees to meet their targets.

Question: Principle of Effective communication

Effective communication occurs when there is shared meaning. The message that is sent is
the same message that is received. There must be a mutual understanding between the sender
and the receiver for the transmission of ideas or information to be successful. Effective
communication may be defined as:

 Using language that is appropriate to others' levels of understanding.

 Making sure others receive the information or knowledge intended.
 Developing relationships with others.
 Talking with others in a way that facilitates openness, honesty and cooperation.
 Providing feedback.

Effective communication is a part and parcel of any successful organization. Any

communication should be free from barriers so as to be effective. The characteristics of
effective communication are:

 Clarity of Purpose: The message to be delivered must be clear in the mind of

sender. The person to whom it is targeted and the aim of the message should be clear.
 Completeness: The message delivered should be complete. It should be supported
by facts and observations. It should be well planned and organized. No assumptions
should be made by the receiver.
 Conciseness: The message should be concise. It should not include any
unnecessary details. It should be short and complete.
 Feedback: Whether the message sent by the sender is understood in same terms by
the receiver or not can be judged by the feedback received. The feedback should be
timely and in personal. It should be specific rather than general.
 Empathy: Empathy with the listeners is essential for effective verbal
communication. The speaker should step into the shoes of the listener and be sensitive
to their needs and emotions. This way he can understand things from their perspective
and make communication more effective.
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 Modify the message according to the audience: The information
requirement by different people in the organization differs according to their needs.
What is relevant to the middle level management might not be relevant to the top
level of management. Use of jargons should be minimized because it might lead to
misunderstanding and misinterpretations. The message should be modified according
to the needs and requirements of the targeted audience.
 Multiple Channels of communication: For effective communication multiple
channels should be used as it increases the chances of clarity of message. The
message is reinforced by using different channels and there are less chances of
deformation of message.
 Make effective use of Grapevine (informal channel of
communication): The employees and managers should not always discourage
grapevine. They should make effective use of grapevine. The managers can use
grapevine to deliver formal messages and for identification of issues which are
significant for the employees. The managers can get to know the problems faced by
the employees and can work upon it.

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Question: why Group Discussion is necessary in every company and its
benefits?
Group Discussion is an important tool in the selection process. It is mostly used for
selecting candidates for management posts. Here, the candidates are divided into small
groups. Each group contains six to eight candidates. Each group is given a topic for
discussion. They are also given a time limit for discussing this topic. The topic may be a
general or current topic.
For e.g. "Leaders are born, not made". Each participant has to give his or her views about this
topic. The selectors observe the full discussion. After the time limit is over, the best candidate
from the group is selected. The same process is followed for other groups.
Group discussion is mostly unstructured. That is, every single step is not planned in
advance. Each candidate is not given a time limit for speaking. Similarly, the order of
speaking, that is, who will speak first and who will speak last is not fixed in advance. The
candidates have to decide how to conduct the group discussion. The selectors see how the
group takes shape, and who contributes most to it. They also judge the knowledge of each
candidate, time management, leadership quality, behaviour, etc.

Purposes/Objectives of Group Discussion:

Group discussion actually details the area of approach to a problem or topic. A fruitful group
discussion should include the following objectives:
1. Suggestions: Advice and ideas, together with suggestions, they form the core heart of a
group discussion. It is through these tools that a meaningful and practically implementable
solution can be reached. Intermingling of these suggestions give rise to a new ones, creating a
space for best possible output.
2. Wide Approach: Group discussion helps to provide wide approach to any matter under
consideration, as it includes members from a large number of different sections of a particular
business organisation. The beauty of entire process is in the area of span it can give to a
problem’s redressed.
3. Decision Making: Group discussion should be able to justify itself as a tool for
rational evaluation of a problem and thereon reach to suitable decisions, based on erstwhile
suggestions made by the members. It also makes it easier for the leader to able to take even
the toughest of decision with an ease, because by group discussion he can know what is
supported by other members of the organisation.

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4. Exchange of Ideas: Group discussion should also be able to tap the working of every
mind, engaged in the process, by the exchange of ideas put forth.

5. Productive Activity: Group discussion is always supposed to be a productive activity

in a business concern. It always a method which helps to procure the best possible decision
for a concern.

Advantages of Group discussions: A group discussion has the following advantages:

1. More Rational Decision: The Group can produce more rational decisions because of deep
understanding and application of many minds in comparison to a single mind.
2. More Means: The group can pull together better resources. The joint resources of the
group would be superior to the resources of an individual.
3. Division of Labour: The group decision may lead to division of labour. People
specializing in different fields will contribute their expertise separately to achieve a better
goal. In group discussions, the process of sharing of views helps to eliminate errors of
judgement.
4. Commitment: Group discussions results in commitment as it give a feeling of
involvement and acceptance of the decision.
5. Increase in Knowledge: Group discussion increases the knowledge and understanding of
the participants. They exchange ideas, views, and opinions and discuss the same at length.
There is practically no chance of ambiguity.
6. Solution for Complex Problems: Modern organisations face sufficiently complex
problems. Their solution calls for group discussion wherein persons with different abilities
express their valued opinions.
7. Encouragement of Democratic and Innovative Thinking: All members enjoy full
freedom and opportunity to express their opinion in group discussion. As a result of it,
development of democratic and innovative thinking gets encouraged.

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Limitations of Group Discussions: A group discussion also suffers from certain
limitations:

1. Delay: Group discussion take time to be arranged and to take decisions.

2. Conflicts: The members whose views are not accepted may feel offended. Personal
conflicts and rivalry may obstruct proper and timely decision.

Why are Group Discussions used as a part of the selection process?

Group Discussions measure certain attributes of the candidates that are otherwise difficult
to identify and time consuming to assess. A number of people who can communicate their
ideas well and discuss effectively with others in a one-to-one situation become tongue-tied in
a group situation. They will just not be able to present their ideas or discuss their ideas with
the other members of the group. A Group Discussion will identify people who have such
group communication skills and people who do not possess such group communication skills.
In today's context, the organizations are interested in team players rather than individual
contributors. During the Group Discussion, the panel essentially evaluates the candidate's
potential to be a leader and also his/her ability to work in teams. Most organizations today are
very clear about the skills and knowledge that they look for in a candidate while screening.
This was not the case a couple of years ago. Group Discussion has been a part of the
Selection process for admission into most of the top Business Schools Earlier, some of the
Pharmaceutical Companies like Ranbaxy, Glaxo, Cipla, Lupin, etc used to conduct Group
Discussions as a part of their Screening Process for Selection of candidates as Medical
Representatives. Most of the other companies also used to conduct GD while selecting
candidates for marketing related Posts. Today, almost every company, (including TCS,
SATYAM, WIPRO, INFOSYS, INFOTECH, ORACLE, CTS, CANBAY, POLARIS, etc)
both IT and non-IT has GD as part of their Selection Process.

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The skills that are usually assessed in a Group Discussion are:
 Communication Skills
 Interpersonal Skills
 Leadership Skills
 Motivational Skills
 Team Building Skills
 Tolerance to Ambiguity
 Divergent Thinking
 Listening skills
 Presentation Skills
 Analytical / Logical skills
So, it's important to assess candidate’s current strengths in all these areas and accordingly
put efforts to strengthen their weaknesses.

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Question: write a business letter on any topic

Soumya Bandyopadhyay

Bavdhan (Near crystal Honda),

Pune,
Maharashtra, 400121
Cont.: 9800816146,
Email: Soumya12c@gmail.com

Date: xx-xx-xxxx

Smith Agency

Bavdhan (Near crystal Honda),

Pune,
Maharashtra - 400121
Cont.: xxx-xxx-xxx
Email: smithagency@gmail.com

Dear Mr XYZ,

I would like to inform you that I am resigning from my position as Account Executive for the
Smith Agency, effective August. I thank you for the opportunities for professional and
personal development that you have provided me during the last five years. I have enjoyed
working for the agency and appreciate the support provided me during my tenure with the
company. If I can be of any help during this transition, please let me know.

Sincerely,

Signature _________

Soumya Bandyopadhyay

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