AMANDA PAULL

260 Old Post Road · Northbrook, IL · 60062

(224) 234-1030
amandapaull22@gmail.com
Digital Portfolio: amandapaullportfolio.weebly.com

INDUSTRY EXPERIENCE
Consumer Public Relations Intern, ICF Olson June-October 2018
Chicago, IL
• Supported six consumer teams: Kraft Heinz (Planters Nuts, Kool-Aid, Lunchables and Oprah’s O, That’s Good), Jim Beam, Starburst
• Led the monitoring of media coverage results for two of Kraft Heinz’s biggest product launches of the year; Planters Cheez Balls and
O, That’s Good Frozen Pizza, which both achieved over 1.5 billion earned media impressions, respectively
• Compiled multiple research media and competitor audits for new business opportunities, which helped ICF Olson win the new business
• Drafted pitches, media lists, client-facing notes, fact sheets, influencer recommendations and seeding notes for Starburst and Jim Beam
• Owned the identification and fulfillment process for the influencer programs across Starburst and Jim Beam that resulted in over 25MM
earned social media impressions from influencers such as Something Navy, Lisa Rinna, Ryan Seacrest and Stefon Diggs
• Mastered time management through meeting all deadlines across all accounts during busy campaign launches

Public Relations Intern, Polished Pig Media January-May 2018

Washington, D.C.
• Identified and fostered media relationships with local food journalists at media outlets including Eater DC, Thrillist DC and DC Refined
• Conducted research for food, travel and hospitality clients including Michelin Star chefs Daniel Boulud, Edward Lee and Travis Milton
• Assisted with press outreach, media relations, event coordination and administrative tasks
• Monitored and clipped all media coverage using Meltwater, Google Analytics, MuckRack, Cision, NewsWhip

Consumer Public Relations Intern, Zeno Group June-August 2017

Chicago, IL
• Assisted on four consumer teams: international beauty brands EcoTools and Real Techniques, Elkay Manufacturing and Sears
• Researched and drafted trend reports for teams to ensure my teams are up-to-date with relevant trends in the beauty and manufacturing
industries
• Contributed and collaborated in strategic PR activation and campaign brainstorm meetings
• Drafted media lists, media alerts, backgrounders and run of shows for the launch of the Fall 2018 EcoTools collection 
• Planned logistics for all events involving influencers and compiled event materials for account executives and clients

EDUCATION
University of Maryland, Bachelor of Arts, Major: Communication-Public Relations, Minor: Spanish Language and Culture Graduated: May 2018
College Park, MD GPA: 3.74/4.0
• Awarded Academic Honors and Dean’s List each semester
• Member of the National Society of Collegiate Scholars and Order of the Lapis
• Relevant Coursework: News Writing, News Editing for PR, PR Techniques, Research Methods in Communication, Social Media Writing

ACTIVITIES
Member of the University of Maryland’s Public Relations Student Society of America September 2015-May 2018
• Attended weekly meetings and networked with other public relations majors and professionals at monthly events
• Participated in large public relations events including Maryland’s Grunig Gala
Executive Vice President of Sigma Delta Tau January-May 2016
College Park, MD
 • Collaborated successfully alongside 15 other executive board members to determine best practices for 150 women
 • Coordinated and executed educational programs that fulfill Chapter Expectations mandated by the University to better chapter members
• Led the sixteen women of Sigma Delta Tau’s General Board who are responsible for planning chapter-wide events
o Elected as the Historian on the Public Relations Committee
o Chosen as the Head of the Public Relations committee for my new member class

SKILLS
• Language: Intermediate level of Spanish- reading, writing, speaking
• Writing experience: press releases, fact sheets, media advisories, press kits, brochures, pitches, vets, backgrounders, speeches, influencer
seeding notes
• Software knowledge of: Cision, MuckRack, Trendkite, Meltwater, TVEyes Monitoring, Talkwalker, NewsWhip, Google Analytics