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DESIGN METHODS THEORY further or used as the starting point for various
tradeoff studies. A disadvantage of this
DISCUSSION approach is that while it produces a feasible
The traditional approach to communicating the design it will typically not produce a global
initial ship design process is the “design spiral” optimum. Another disadvantage is that the
(Evans 1959). This model emphasizes that the number of iterations around the spiral is
many design issues of resistance, weight, generally limited by the available time and
volume, stability, trim, etc, interact; and these budget. There is a tendency to declare the
can be considered in sequence, in increasing design complete at the end of the scheduled time
detail in each pass around the spiral, until a period, whether or not the design has
single design which satisfies all constraints and converged..
balances all considerations is reached. This
approach to design can be classed as a point-
based design since each iteration attempts to
develop a design that meets the requirements.
The result is a base design that can be developed
CE is a widely researched and implemented
concept. As designs have become more
complex, CE has been more frequently used.
While CE approaches have improved the design
of complex systems, it has not changed the
fundamental point design process. Prior to CE
most designs where completed with an “over the
wall” approach. CE has simply “lowered the
wall.” (Bernstein 1998).
Table 1: Comparison of Point Based Design and Set Toyota’s growth and market share make it
Based Design. (Based on Bernstein 1998) apparent that, if SBD practices are contributing
to their success, the method has merit and should
Task Point Based Set Based be investigated for potential application in naval
Design Design ship design. Even though Toyota has shared
Search: How to Iterate an existing Define a feasible many details of its manufacturing practices, it
find solutions. idea by modifying it design space, then has been closed lipped about many of the details
to achieve constrict it by
objectives and removing regions of its design process. Many believe that
improve where solutions are Toyota’s design process is one of the major
performance. proven to be inferior accomplishments that have enabled them to be
Brainstorm new
ideas so successful. Toyota calls its process and
Communication: Communicate the Communicate sets of culture the “Toyota DNA” and explains it as a
Which ideas are best idea. possibilities that are
communicated not Pareto dominated.
cultural difference between their company and
Integration: How Provide teams Look for intersections others (Liker 2004). In the recent book The
to integrate the design budgets and that meet total system Toyota Product Development System:
system constraints. If a requirements.
team can’t meet
Integrating People, Process, and Technology,
budget or written by James Morgan and Jeffrey Liker
constraints, (2006), the authors identify 13 Lean Product
reallocate to other
teams Development System Model principles, which
Selection: How Formal schemes for Design alternatives in are broken down into three mutually supportive
to identify best selecting the best parallel. Eliminate aligned subsystem elements, that make up the
idea. alternative. those proven inferior
Simulate or make to others. Use low “Toyota DNA”.
prototypes to cost tests to prove
confirm that the infeasibility or A. Process
solution works identify Pareto
dominance
Optimization: Analyze and test the Design alternatives in 1. Establish customer defined value to
How to optimize design. Modify the parallel. Eliminate separate value-added from waste
the design design to achieve those proven inferior 2. Front-Load the Product
objectives and to others.
improve Development Process to Explore
performance. Thoroughly Alternative Solutions
Specification: Maximize Use minimum control
How to constrain constraints in specifications to
while there is Maximum design
others with specifications to allow optimization space
respect to your assure functionality and mutual 3. Create a Leveled Product
subsystem and interface fit. adjustment.
design? Development Process Flow
Decision Risk Establish feedback Establish feasibility 4. Utilize Rigorous Standardization to
Control: How to channels. before commitment. Reduce Variation, and Create
minimize risk of Communicate often. Pursue options in
“going down the Respond quickly to parallel. Seek Flexible and Predictable Outcomes
wrong path?” changes. solutions robust to B. Skilled People
physical, market, and 5. Develop a Chief Engineer System to
design variations.
Risk control: Establish feedback Stay within sets once Integrate Development from Start to
How to minimize channels. committed. Manage Finish
damage from Communicate often. uncertainty at process
unreliable Respond quickly to gates.
6. Organize to Balance Functional
communications; changes. Review Expertise and Cross-Functional
how to control designs and manage Integration
communications information at
transition points. 7. Develop Towering Technical
Competence in all Engineers
8. Fully Integrate Suppliers into the
Product Development System
9. Build in Learning and Continuous described in the article: The Second Toyota
Improvement Paradox: How Delaying Decisions Can Make
10. Build a Culture to Support Better Cars Faster (Ward et al 1995b). This
Excellence and Relentless article describes the concept of SBD and
Improvement demonstrates how even though Toyota severely
C. Tools and Technology delays critical design decisions when compared
11. Adapt Technology to Fit Your to other auto manufacturers, their time to market
People and Process is shorter than the competition. The reason for
12. Align your Organization through delaying decisions has to do with cost,
Simple, Visual Communication knowledge, and influence. A few of the reasons
13. Use Powerful Tools for why SBD is successful follow.
Standardization and Organizational
Learning When engineers look at the cost of a project
most try to predict the final cost of a product and
Of the 13 principles that make up the Toyota match that to a budget. One issue a design
Product Development System principle 2, front- program has is that the program does not incur
Load the product development process to major portions of the total cost of the product
explore thoroughly alternative solutions while until very late in the development cycle while
there is maximum design space, is the only the program committed to these costs very early
principle that is uniquely related to SBD. The in the program. SBD strives to reduce the
remaining twelve principles enable Toyota to Committed Costs to more closely follow the
make the SBD methodology a practical reality. Incurred Costs.
Figure 7: Evolution of design knowledge. The first group of experiments used the
(Bernstein 1998) Responsible Agents for Product/Process
Integrated Development (RAPPID) product,
developed by The Center for Electronic
Commerce of the Environmental Research To validate the hybrid agent model team
Institute of Michigan (ERIM). RAPPID approach, a nonlinear optimization program
facilitated negotiation between the human agents (NLP) was created using the same basic
to foster SBD and was designed to help human equations as the hybrid agent model as well as
designers manage product characteristics across the same requirements. The optimal preliminary
different functions and stages in the product life container ship design was completed as part of a
cycle (Parunak et al 1998, 1999a, b). professional degree thesis at the University of
Michigan (Skwarek 1999)). The results of the
The RAPPID experiments showed that a hybrid NLP showed that the hybrid agent model was
system of human design agents and intermediate capable of producing a design that compared
computer agents exhibited promise as a means well with a conventional optimization solution.
of achieving effective conceptual ship design by It should be noted that the agent model was
a cross-functional design team (Parsons et al capable of handling a larger number of variables
1999). It fostered a set-based design approach to and design considerations than typically
conceptual ship design. The following specific programmed into NLP solutions.
conclusions were noted:
The second set of experiments used a fuzzy
• The negotiation across the network logic based communication system (Parsons and
provides an effective way to balance the Singer 2000, Singer and Parsons 2003). The
interests of the design team members. conclusions made from the experimental series
• A converged marketplace can assess the are that the fuzzy logic agent software does
interaction and design value of different facilitate set-based design, thus, increasing the
parameters even in the absence of probability of reaching a more globally optimal
analytical theories. ship design. The set-based design paradigm can
• The process is robust to intermediate replace point based design construction with
design errors. During the experiment, design discovery; it allows more of design to
the logic used by the student agents to proceed concurrently and defers detailed
set block coefficient was incorrect for specifications until tradeoffs are more fully
about half of the design period. When understood.
this was discovered and corrected, the
sets were still wide enough that the One of the underlining advantages of the fuzzy
process was able to move forward and logic agent software is its ability to keep the
reach a converged solution without variable sets open longer, which will, in theory,
major rework. In a point-based design facilitate and enable set-based design. In open
approach the team would need to start form communication there are no controls to
the design over. assure that all team players are actively
• The recorded market histories permit participating in the set-based design philosophy.
design logic capture and institutional The fuzzy agent software eliminated this
learning. problem. Since the fuzzy agent software is
• The RAPPID market approach proved constantly evaluating the joint preference curves
difficult for the naval architects to apply, of a variable over the variable’s current range,
and the RAPPID interface allowed only the software possesses the ability to dynamically
one-on-one negotiation even though adapt to the changing design. The software
many agents had critical interests in environment also demands and balances the
some parameters. active participation of all agents. The un-
• The hybrid agent approach can provide balanced participation of engineers is a problem
a means to address the potentially in CE and point-based design programs.
limiting design communication and
negotiation process in advanced cross- The conclusion from all this research is that
functional team design, even if it is SBD can work within a ship design context. In
virtually linked across the Internet. an academic environment SBD produced better
solutions faster when compared to optimization individual sets to optimize a design and establish
methods, non-collocated engineering teams, and feasibility before commitment. (Bernstein 1998).
point-based design approaches. The optimization process can consider physical
performance of the design, as well as other
HOW TO DO SBD IN GENERAL attributes such as producibility and acquisition
TERMS complexity.
To execute SBD, as with any process, there can One of the major advantages of SBD is that the
be an almost innumerable number of ways to get SBD process makes one truly understand the
to the end point. One very powerful way to set design space. To understand the design space
course is to posit what should happen if SBD requires one to first define the feasible regions
works as intended, i.e., imagine where one of the space. This can be either a feasible
would be in the design space at the end of the variable range, such as length or speed, or
SBD effort. discrete states of design such as electric drive or
traditional gear driven vessel. Once the feasible
First, one would expect to have identified a regions are established the different specialties
manageable set of design parameters that have need to explore tradeoffs by designing/
been determined to be principal factors in evaluating multiple alternatives within their
achieving maximum design value. Next, one domain. As the engineers explore the design
would expect to have determined which of the alternatives they need to communicate the sets
set is more important than the others. One of possibilities back to the other team members
would expect to have identified which design and the Design Integration Manager (DIM).
attributes and measures are most important in
differentiating among the most promising design As each group of specialists begins to develop
combinations. One would also expect to be able solutions to their area of development
comparatively evaluate the most promising responsibility each team needs to integrate each
designs in an analysis framework that capitalizes of their designs into the larger context. To
on the current best knowledge of design “integrate by intersection” the DIM leads the
parameters and system attributes to assess total engineering team in identifying intersections of
value. One would also expect to be able to feasible sets between each group. This requires
examine the impact of changes in attribute prior agreement of the minimum and maximum
preferences on the best design recommendation. bounds of each set. Specialists cannot extend
Finally, one would expect to have a body of beyond those bounds unless no other options
documented trade space analyses that remain. For example, the proposed solutions
substantiates all discarded or screened design may involve a single scalable architecture,
solutions. And, perhaps most important from discrete sets of architectures or solutions
an SBD objectives viewpoint, this information wherein each is applicable for
a different
would be available as a resource for design subset of the range between the bounds.
flexibility in the event of future changes in
operational requirements, technology The ultimate goal of the integration process is a
projections, program budgets and other changes smaller set of unified global concepts created by
in the design environment. integrating the sets of designs completed by
different functional groups. The integration
Like most things, in theory the key steps of Set process is facilitated by conceptual robustness.
Based Design are few but the subtleties of Conceptual robustness is achieved when
execution can be many and complex. The three engineering decisions concerning one aspect of a
principle concepts to implement SBD are (1) design remain valid in the face of design
consider a large number of design alternatives decisions made in other aspects of the design.
by understanding the design space, (2) allow
specialists to consider a design from their own One of the most interesting aspects of SBD is
perspective, and (3) use the intersection between how designs evolve over time. Engineers in a
SBD environment are required to increase the (2) Staying within a set once committed and
fidelity of their options as the design timeline
progresses. This ensures that we reduce the set (3) Maintaining control by managing
of options based on additional information and uncertainty at process gates.
not on arbitrary decisions. Convergence of the
Applying these principles in a Set-Based Design
end product is more likely because decisions are
systematically made with an ever-increasing effort (1) enables the development of
amount of knowledge and detail. The SBD conceptually robust concepts and (2) promises a
process is depicted in the figure 10. capacity to adapt quickly to changing
requirements and design discoveries. Every ship
designer should be familiar with this powerful
method.
REFERENCES
Bennett, James G. and Thomas Lamb (1996),
“Concurrent Engineering: Application and
Implementation for U.S. Shipbuilding,” Journal
of Ship Production, Vol. 12, No. 2 May, pp.
107-125.