Professional Sports Offers Lessons for Healthcare in Creating Raving Fans

Keynote at Oliver Wyman Health Redefined Event to Explore How Data-Driven Consumer Insights
Drive Better Customer Experience While Improving the Bottom Line.

Denver, CO, October 29, 2018 --(PR.com)-- Eric Grossman, CEO of NextHealth, and Jessica Gelman,
CEO of Kraft Analytics Group, which serves colleges and several professional sports franchises,
including the New England Patriots and the Philadelphia Sixers, will be keynoting a discussion on
analytic driven consumer engagement.

The session is featured at the Oliver Wyman Health Innovation Summit. The keynote asks, "Have you
ever seen someone with a tattoo of a healthcare logo?" It draws a parallel between healthcare and
professional sports, which is the ultimate consumer industry.

Winning the game requires skill and practice. Winning in the business of sports requires objective
strategy, flawless execution and tapping data to deliver insights to impact consumer behavior. Building
and monetizing loyalty from the stands to the smartphone (and everywhere in between) requires a holistic
view of the consumer well beyond their interactions with the team. Similarly, in healthcare, lowering total
cost of care requires understanding how consumers behave during the majority of their lives when they're
not receiving care. Can healthcare organizations create true fans like the best sports teams do?

“Sports is a data-centric industry,” said Gelman. “That data provides insights to better serve sports fans.
We understand what draws new customers to games, keeps them engaged on non-game days and retains
longstanding season ticket members. Sports engages fans across so many mediums, including online,
digital, social, mobile, phone and direct mail. Our mission is to help sports and entertainment companies
reach their fans at the right time with the right opportunity based on their interests. Understanding the
customer and nuances of an organization's business breeds more loyalty and better revenue-generation.”

“Professional Sports has proven that analytics can create a sustainable competitive advantage. Healthcare
leaders will want to take notes on Jessica's lessons learned and successes in the industry's journey to
create a culture of measurement,” said Eric Grossman.

For more information on this signature event, visit:

https://www.oliverwyman.com/our-expertise/events/2018/nov/owhic-2018.html

About KAGR (Kraft Analytics Group)

KAGR (Kraft Analytics Group) is a technology and services company focused on data management,
advanced analytics and strategic consulting in the sports and entertainment industry. The KAGR team
brings over 15 years of expertise and now powers clients across the major U.S sports leagues and college
athletics. Whether leveraging our proprietary technology platform or partnering with our consulting
services team, KAGR helps organizations use data to understand their customers, business operations and
drive their bottom line.

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About NextHealth Technologies
Go beyond insights to Know What Works™. NextHealth's analytics platform measures and optimizes
health plans' clinical and consumer program spend to drive faster and better business decisions, reduced
costs and improved outcomes. Our intuitive and automated SaaS solution utilizes scientifically rigorous
methodologies and standardized processes, enabling a culture of measurement. NextHealth's platform
scales to improve any existing program and is deployed with expert services to develop and optimize new
programs such as ER reduction, closure of gaps in care, chronic disease state management and more.
NextHealth's platform currently serves over 30 million members for enterprise healthcare clients. For
more information, visit nexthealthtechnologies.com or follow NextHealth on Twitter @nexthealthtech.

For media inquiries:

Christine Viera
NextHealth Technologies
cviera@nexthealthtechnologies.com

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Contact Information:
NextHealth Technologies
Christine Viera
720-575-6494
Contact via Email
nexthealthtechnologies.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/768504

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