TABLE OF CONTENTS

INTRODUCTORY PAGE
Content Page
I. Business Name and Address ..........................................................................
II. Names and Address of the Business Owners .................................................
III. Nature of Business .........................................................................................
EXECUTIVE SUMMARY .................................................................................................
ENVIRONMENT AND INDUSTRY ANALYSIS
I. Environment ...................................................................................................
II. Industry ..........................................................................................................
III. SWOT Analysis .............................................................................................
IV. PEST Analysis ...............................................................................................
DESCRIPTION OF THE BUSINESS
I. Products and Services ....................................................................................
II. Mission, Vision Statement, & Core Values ...................................................
PRODUCTION PLAN
I. Suppliers of Raw Materials ............................................................................
II. Future Capital Equipment Needs ...................................................................
OPERATIONAL PLAN
I. Description of the Company’s Operations .....................................................
II. Flow of Orders of Goods and Services ..........................................................
MARKETING PLAN
I. Pricing ............................................................................................................
II. Distribution ....................................................................................................
III. Promotion.......................................................................................................
ORGANIZATIONAL PLAN
I. Production Methods and Control ...................................................................
II. Form of Ownership ........................................................................................
III. Roles and Responsibilities of the Management Team
INTRODUCTION
I. Business Name and Address

Lumiére Company offers different style of phone case, camera bags, and tote bags
that varies with designs. This company will give you enthusiastic feeling when it comes to
our own style of designing our products. Lumiére is located inside the University of
Perpetual Help System – DALTA along Alabang-Zapote Road, Las Piñas City.

II. Names and Addresses of Business Owner

NAME ADDRESS

Jan Carls Crisostomo Blk 13 L7 Ruby St. Veraville Philam, BF

Resort Village, Talon 2, Las Piñas City

Justine Mae Clidoro Blk 8 Lot 4 53-A Gem rd. Pilar Village,
Las Piñas City

Adrian Durante Kimberly Apt. C., Acacia St., Ocampo

Ave., Las Piñas City

Paulino Gaspar 705 Cecille St. Fatima Subd. Zapote, Las

Piñas City

Ed Lorence Mangubat Aster St. T.S Cruz Subdivision, Almanza

Dos Las Pinas, City

Liannah Dea Patagnan 335 B Lemon St. Phase 2, CAA, Las Piñas
City

Elyssa Marie Ramos 21 Gemma Cruz St. BF Resort Village, Las

Piñas City

Annalee Dison Santos Blk 37 Lot 6 Brgy. Putatan Soldiers Hills,

Muntinlupa City

Allen Silva 24 Jasmine St. Don Aguedo Bernabe Subd.

San Antonio Valley 5, Parañaque City
Nature of the Business

Lumiére Company is a business establishment that offers a wide array of creative

and colourful phone cases made ready for both android and apple user’s phones. The
company provides new and trendy styles of phone cases for the customers to show off to
their friends, family, classmates, etc. It aims to spread creativity and innovation through
the new designs that are produced by new artists.
EXECUTIVE SUMMARY
 Lumiére Company is composed of 9 young aspiring Entre-Artisans whose goal is
to promote fashion and art as lifestyle showcasing the God given talents & inspire young
artist to go beyond their comfort zones. We have assembled a team that embrace and
practice different background of discipline, aspirations and expertise in arts. Furthermore,
we united in camaraderie to create a total change of mindset about arts through marketing
and entrepreneurship.

Lumiére is located inside the University of Perpetual Help System – DALTA where
it can easily be reach by students.

It aims to offer its products at a competitive price to meet the demand of the middle-
to higher-income local market area. Lumiere wants to establish a large regular customer
base, and will therefore concentrate its business and marketing on local buyers, which will
be the dominant target market. This will establish a healthy, consistent revenue base to
ensure stability of the business.
 ENVIRONMENTAL
AND INDUSTRIAL ANALYSIS
I. Environment

In the perspective of a business manager, it is a responsibility and a skill to be able

to analyze the environment where the business is established. Generally, there are four
steps to properly analyze a business environment. First, the environment is scanned for
certain factors. Second, these relevant factors are observed and analyzed; then, it is
analyzed for impact. Lastly, these factors are made into scenarios in order to formulate
different concepts and strategies in line with the factors observed.

II. Industry

Artists nowadays are finding new ways on how to apply their art into new and
different canvases. It has now been a trend that artworks are put into products that attract
the attention of the consumers. The Lumiére Company introduces the innovative and
affordable phone case designs that are created by modern and young artists. The product
now only ensures creative designs but also delivers premium quality phone cases that are
sure to protect phones from harsh falls.

III. SWOT Analysis

SWOT
STRENGHTS WEAKNESSES

 Excellent sales staff with strong  Time in producing large number

knowledge in the field of arts. of products.
 Good relationship with customers.  Perception of art products as high-
 Large product variety and range is end products.
available.  Lack of understanding in the
 Customized products. background of arts.
 Has a strong reputation and great
amount of support from the local
community.
 OPPORTUNITIES
 Love for arts can boost exports.
 Maybe look into taking
reconstruction ideas further.
IV. PEST Analysis
PEST
POLITICAL FACTOR
 The political establishment in the
country is quite optimistic about
the handicraft industry and thus
offering many subsidies and
allowances in favor of artisans and
craftsmen.
SOCIAL FACTOR
 Consumers are looking at the
quality of the product rather than
the price of its which is a good
signal as disposable income of
people in the country are increasing
rapidly.
THREATS
 Machine made crafts.
 Having a wide range of outcomes
to build on,
 Keeping focused on one idea and
building on strengths in a
systematic way.
ECONOMIC FACTOR
 The amount they are willing pay
for the masterpieces. Consumer
and business confidence can also
affect the levels of sponsorships
and contributions.
TECHNOLOGICAL FACTOR
 Technology can also change the
way in which we operate. Better
communication to the art world
results in better production and
which such new resources
nowadays such as Facebook,
twitter, and other social media
platforms. It will be easier to
people and advertise at the same
time.
DESCRIPTION OF THE
BUSINESS
I. Products and Services

Made with pure art and creativity, the company provides new phone case designs
that are unique and out of this world. Every product being released will have premium
quality after every manufacture. Our products are a combination of art and being
resourceful. Unlike other brands, Lumiere is affordable and eco-friendly that can help to
save our environment. Our only thought will be to give our customers the best possible
product for their particular situation and budget. We believe that by doing this, our
customers will be more likely to be happy about their experience here, will come to us
again for additional business, and will recommend us to others. Though we do everything
we can to promote our business and to see our business grow, we are committed to growth
that’s honest and true to the actual money we bring in through sales and service. This means
that our monthly expenses and other overhead is as low as possible, allowing us to offer
lower prices for what we sell while remaining profitable.

II. Mission, Vision Statement. and Core Values

Mission

Lumiére Products will be handled with a high standard of professionalism, as a

respect to clients. We seek out new opportunities for continued growth through our
superior customer service, improved manufacturing, materials and procedures.

Vision

Lumiére provides specific guidance to employees about creating customer

experience that motivates customers to return and successfully supporting, partnering, and
collaborating with other committed to the arts.

Core Values

We at The Lumiere Company are totally and fundamentally committed to operating

according to the following basic principles in everything that we do.

 Integrity. We say what we mean and mean what we say. If we make a promise, we
will do everything in our power to keep it. We will never lie or twist the truth to
 serve our own ends. We aim to be trusted and know that this can only be
accomplished by being totally trustworthy.
 Honesty. We will never lie to a customer, supplier or business partner. We will
never knowingly exaggerate or manipulate the truth to deceive or mislead for any
reason.
 Respect. We treat all our customers with the utmost respect and consideration. We
believe that the best way to do this is to provide our customers with the exact
product or service that they want and can afford. We will never pressure or
manipulate our customers.
 Community. We are committed to the community in which we operate and we will
do what we can to support the needs of our community and to promote other local
businesses. As our business grows, we will remain committed to our local
community and will increase our support in direct proportion to our ability to do
so.
 Local Artist. As artists and lovers of art, we see ourselves as being in the business
of creating and promoting the spread of beauty. We began with a vision to provide
support and exposure to our local artists and that vision has only grown with time.
PRODUCTION PLAN
 I. Suppliers of Raw Materials

Phone Cases Tote Bags Pouch Markers

Acrylic Paints Sequence/Glitters Paint Brushes

The ingredients to be used are acrylic paints, markers, paint brushes, and glitters or
sequences to design the actual products such as phone cases, bags, and pouch. All these
products can be found or bought in online shops, one example would be Shopee, and since
The Lumiére Company is composed of 9 young entrepreneurs who already has a
knowledge in the field of arts, they can also use their own materials
 II. Future Capital Equipment Needs

Capital equipment can be thought of as costly equipment that can help generate
income. Here are the basic characteristics needed for our business to maintain the future
level of progress and efficiency:

 The sellers should know how to balance their budget.

 Better technique for acknowledging people to buy the product, like posters or
brochure or could also use social media.
 The equipment should have a good quality so that the sellers would meet the
standards of the customers
 The sellers should know the capacity of the equipments that they need to buy and
also to balance their budget to avoid having conflict.
 The products should be tangible and environment friendly.
OPERATIONAL PLAN
I. Description of the Company’s Operations
Location: Physical and Online
Equipment(s)
Post Production
RAW MATERIALS FOR PROCESS

Plain tote bag Acrylic Paint (s)

Clear Phone Cases Paint Brushes

Plain Pouch Bag Markers

Glue Gun

Glue Stick

Labor: Manually Made

Process:
In able to produce a quality and efficient product, on time and meeting the
standards. The employees will be focusing on their designated jobs. Due to our
products is handmade and created bare hands will be using a systematic process.
This process is formulated enabling the company to produce a high quality
outputs which includes raw materials, manufacturing, handling and conception
of the product.

II. Flow of Orders of Goods and Services

a. Receipts must be provided in order to let the customer know the details of
the transportation as well as for formality purposes.
 b. The quality of the products must be maintained or consistent.

c. Employees must always prioritize the customers’ satisfaction and must be

respectful at all times.

d. The products offered are considered as property of the business and shall
not be sold in any other establishment. Legal actions shall be made when rights of the
business are violated.

Checking and Preparation of the

consulting the needed materials to
Suppliers make the actual
supplies if there are
any damages. product.

Finalizing and Searching for any

inspection of the Making of the possible art references
product for any product. to design the cases, tote
bags, and pouches.
damages.

Displaying of the
products in the Ready for selling.
store.
MARKETING PLAN
 I. Pricing

Capital: Php10,510

Number of Goods: 50 pieces (per day)

Mark Up: 55%

10,510
Without Mark-up: = 70.6 = 𝑷𝒉𝒑𝟕𝟏. 𝟎𝟎
150

10,510
With Mark-up: = 70.6 = 𝑃ℎ𝑝71.00 s
150

(71)(.55) = 39.05 or 39

71+39 = Php110.00/ per piece

I. Distribution

The unique aspects of our business include individual product selection, quality
assurance, and high-quality full service distribution. Our strategy is to focus 100% of our
efforts on the market for supplies in the University of Perpetual Help System - DALTA.
By focusing all of our effort and energy on this particular area, we expect to quickly
develop and maintain a leadership position. The Lumiere Company’s key personnel will
stay in contact with our customers, and will be able to respond to changes in this market
much faster than our competitors. Being a small, owner-operated company, we intend to
use this to our advantage to be absolutely certain that every one of our customers receive
excellent service. We will go out of our way to make sure that our customers know that
they truly matter to us. Staffs who deal with customers will be carefully trained and given
wide latitude for insuring that customers are always satisfied.
 II. Promotion

The Lumiere Company offers creative, colourful, and affordable readymade cases
for iphone and android phone users. This company gives a new, trendy, and unique designs
according to your personality and style, and also this company promotes the creativity and
ideas of young artist.

In summary, the Lumiere Company will endorse the following sales and marketing
to promote and selling our products.

 Advertise our products which is the phone cases through social media

 Purchased on Internet to promote our products

 Direct Marketing

 Word mouth marketing or sales talk

ORGANIZATIONAL PLAN
I. Form of Ownership

Lumiere Company is form of corporation ownership. It is a group of people or

organization authorized to act as a single entity. In our company we do have members
controlling the business and also known as shareholders. Members are divided on where
they are entitled in their job. We do have a single committee known as a board of directors
and the other one is a two-tiered committee structure with a supervisory board. We decided
that phone cases and tote bags are the perfect product for the new generation. As a group
we voted that we will be using our talent in art by designing the product with our own and
uniqueness way form of art.

II. Organizational Chart

The organizational chart shown below shows the hierarchy of management of The
Lumiere Company’s Business.

JAN CARLS CRISOSTOMO

General Manager

JUSTINE MAE CLIDORO LIANNAH DEA PATAGNAN ED

MANGUBAT

Production Manager Financial Supervisor Marketing

Supervisor

PAULINO GASPAR

Operations Supervisor

ANNALEE DISON SANTOS ELYSSA MARIE RAMOS ALLEN SILVA

Staff Staff Staff

 ADRIAN DURANTE

Staff

For our business plan, Jan Carls Crisostomo will be taking the position of General Manager
Under him are the following supervisors of the operation: Justine Mae Clidoro for
production work, Liannah Dea Patagnan for financials, Ed Mangubat for the marketing
duties, and Paulino Gaspar for operation assignments.

1. Jan Carls E.  An Aspiring Creative Director

Crisostomo  Currently a grade 12 SHS taking up Media, Arts
and Design
 Has the “Influence type” of leadership in which he
manage to handle large number of crowd with fun
and productivity.
 A freelance creative.

 An Aspiring Manga Animator

2. Justine Mae Clidoro
 Currently a grade 12 SHS taking up Media, Arts
and Design
 Has a strong leadership skills in which she was able
to lead her collegues to produce exceptional
outputs.
 In line with this, she has a good communication
skills specifically in external affairs.

3. Liannah Dea  An Aspiring Film Director

Patagnan  Currently a grade 12 SHS taking up Media,
Arts and Design
 Has a wide range of vocabulary both English
and Filipino which make her a good
communicator.
4. Ed Lorence  An Aspring Digital Influencer and a Fashion
Mangubat Designer
 Currently a grade 12 SHS taking up Media,
Arts and Design
 Has his unique artistry mainly in Fashion and
Photography.

5. Paulino Gaspar  An Aspiring Graphite Artist and an

Illustrator
 Currently a grade 12 SHS taking up Media,
Artsb and Design
 He’s keen yet full of creative ideas.

6. Adrian Durante  An Aspiring Digital Illustrator

 Currently a grade 12 SHS taking up Media,
Arts and Design
 Has an exeptional skill in the field of Painting
and Digital Illustration.
 In fusion of his unique style and time
management he’s able to produce an excellent
outputs on time.

7. Rae Allen Silva  An Aspiring Make Up Artist and a Celebrity

 Currently a grade 12 SHS taking up Media,
Arts and Design
 Has his skills in Make Up Artistry, he is also
a total performer too.
 He has good communication skills
particularly in English.
  He can work in a diverse environment which
make him an effective leader.

8. Annalee Dison  An Aspiring Author and a Teacher

Santos  Currently a grade 12 SHS taking up Media,
Arts and Design
 She has an excellent skill in writing
particularly in Poetry.
 Has produced a lot of pieces and was invited
to perform at big events.

 An Aspiring Fashion Designer and a Digital

9. Elyssa Marie Influencer
Ramos  Currently a grade 12 SHS takin up Media, Arts
and Design
 Has her Unique Fashion style, her sense of
fashion leads her to become an influencer and
model.
 She has “Dominant type” of leadership
wherein she is able to manage and lead a group
of people to produce exemplary outputs.

III. Roles and Responsibilities of Management Team

General Manager – The general manager is an executive who is overall, responsible for
the whole company especially in managing both the revenue and cost elements of the
company’s profit. A general manager usually monitors all the departments from the
finances down to the overall daily operation of the business.

Production Supervisor – The job of the production supervisor mostly engages with the
expected attitude, functions, and duties of the employees. A production supervisor is the
one who implements the systems, policies and procedures in order for the company to
function properly in the most disciplined manner.

Financial Supervisor – The financial supervisor is responsible for the supervising and
directing of the finance functions including the costs of the company in producing the
products they sell, along with the accounts payable and receivable, and the overall expected
income of the company after operating periods are done for the day.

Marketing Supervisor – The marketing supervisor mostly focuses in the internal and
external operations of the company in terms of merchandising, information, events, demos,
etc. The job of the marketing supervisor is to spread awareness of the company’s product
in order to attract potential buyers into the market.

Operations Supervisor – The operations supervisor’s responsibility is to execute and plan

the budget of the department. The operations manager is responsible for the motivation of
the employees and the environment of the office management.