Module 06

“Constantly experiment … constantly go
forward.”
– Alexey Brodovitch

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1

LO G O | V I SUA L R E S E A R C H PA R T 02
Two elements tied together in
a simple, obvious way.

1. combined the pencils to make

a fence

2. made the cherries be hearts

3. loved the simpleness

and symmetry - not quite
symmetrical due to shading of
1 2 3 4 5 the reflection

4. completed completely by circles

5. the 5 is turned and becomes the

‘o’ and part of the ‘n’

6. simple and symmetrical, but still

interesting

7. the edges of the diagonal pencils

align to create a “border” that the
eyes see

6 7 8 9 10 8. simple combining of leaf and tree

9. zebra created from shapes

10. open paper clip to create a heart

11. scissors also look like glasses

and a mustache

12. negative space in the ‘p’ created

by the pelican

13. combines ideas with music

notes creating a star
11 12 13 14 15 14. ‘w’ with a drop of water falling
off

15. ‘w’ and ‘m’ look like a keyboard

16. where the letters cut off creates

a ‘line’ that zigzags

17. simple circles

18. dog’s face a bone

19. lighthouse is a pen

20. pepper is a horn

16 17 18 19 20

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S T U D I O | LO G O PR OJ E C T: R E V I S E D LO G O S K E TC H E S
Identify interesting
connections

1. I like #13 with the books behind

the window with rain in front

2. I like #14 where the books sort of

align with the mountains - simple
shapes

3. I like #27 with the books in the

rain cloud

4. I like #31 with the books

representing the mountains.
Clean simple shapes

5. I like #33 with the books behind

the window with the snow drift
in front.

6. I like #35 where the cabin is built

with the books. (well at least it is

trying to be...)

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AC T I V I T Y | A D O B E I L LUS T R ATO R : M O R E PR AC T I C E W I T H T H E PE N TO O L

VIKING BRAND
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S T U D I O | LO G O PR OJ E C T: D I G I T I Z E D LO G O S

Logo Option A Logo Option B Logo Option C

Original Sketch Original Sketch Original Sketch

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S T U D I O | LO G O PR OJ E C T: D I G I T I Z E D LO G O S

Logo Option A Logo Option B Logo Option C

Original Sketch Original Sketch Original Sketch

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PONDER | MODULE 06

My favorite snack to munch on while
designing is whatever I find in my
fridge, usually paired with a Dr. Pepper.
Sometimes it is a treat, sometimes
something snacky like chips, other times
hummus and carrots. It really depends.
Snacking helps me to fiddle while I
think.
How did this second round of sketching affect your
logo ideas?
I ended up changing my original idea so this round
of sketching I had many more ideas than I did in the
previous lesson.
Are your digitized logos better than your sketches or
are your sketches better than your digitized logos?
What was the most difficult thing about digitizing
Why?
your logos?
I think the digital versions are better than the sketched
I stink at making what I see in my head come out on the
paper or screen. That made digitizing the logos extra
version. Primarily I feel that this is due the digital
versions being more clean and crisp.
hard for me.
I stink at making what I see in my head
come out on the paper or screen.

How did you choose which logos to digitize?

I chose the logos to digitize based primarily on the ones
that grabbed me. I did not really think through which
ones would be the easiest, or at least somewhat easy.

What new things did you learn about Adobe

Illustrator while digitizing your logos?
This week I learned that the layers in Illustrator are
manipulated and controlled slightly differently than with
the program I’m used to using. It resulted in a lot of ‘ctrl’
Cheesecake and a Dr. Pepper
+ z as I had to undo what I had done often.

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