Module 11

“Don’t try to be original, just try to be good.”

– Paul Rand

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1

P R O J E C T | P O S T E R S: CO L L AG E P O S T E R D I G I TA L CO M P S

F
F josef albers

ALBE
JOSEF ALBERS JJO
JOSEFALBERS O S
S E
E what our eyes see
what our
eyes see h a
w our t
eyseese

RS
November 3 - December 31
Artist Reception
Saturday
November 3, 6-9PM
RSVP for reception to
800 235 8456 or
exhibits@sfmoma.com

San Francisco Museum of

November 3 - December 31 Modern Art
Artist Reception
Saturday, November 3, 6-9PM November 3 - December 31
151 Third Street
RSVP for reception to 800 235 8456 or Artist Reception (between Mission and Howard Streets)
exhibits@sfmoma.com Saturday, November 3, 6-9PM
San Francisco Museum of Modern Art
San Francisco, CA 94103
RSVP for reception to 800 235 8456 or
151 Third Street
(between Mission and Howard Streets) exhibits@sfmoma.com

San Francisco, CA 94103 San Francisco Museum of Modern Art

151 Third Street

(between Mission and Howard Streets)

San Francisco, CA 94103

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 2

P R O J E C T | P O S T E R S: T Y P O G R A PH Y P O S T E R D I G I TA L CO M P S

WHAT OUR EYES SEE

Josef
Albers
What Our Eyes See
Do I see this as it really is?
November 3 - December 31
Artist Reception
Saturday, November 3, 6-9PM

RSVP for reception to 800 235 8456 or November 3 - December 31

exhibits@sfmoma.com
Artist Reception
Saturday, November 3, 6-9pm
San Francisco Museum of Modern Art
Rsvp For Reception To 800 235 8456 Or
151 Third Street Exhibits@sfmoma.com November 3 - December 31
(between Mission and Howard Streets)
San Francisco Museum Of Modern Art San Francisco Museum of Modern Art
San Francisco, CA 94103 Artist Reception
151 Third Street Saturday, November 3, 6-9PM
(Between Mission And Howard Streets)
151 Third Street
San Francisco, Ca 94103 (between Mission and Howard Streets)
RSVP for reception to 800 235 8456 or
exhibits@sfmoma.com
San Francisco, CA 94103

F
F
ALBE

JJO
O S
S E
E
RS

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 3

P R O J E C T | P O S T E R S: PH OTO G R A PH Y P O S T E R D I G I TA L CO M P S

JOSEF
JOSEF ALBERS
ALBERS
eyes see
ALBERS what our eyes see
what our Josef Albers
What Our Eyes See
November 3 - December 31
San Francisco Museum
Artist Reception Of Modern Art
November 3 - San Francisco Museum Saturday, November 3, 6-9pm
December 31 of Modern Art
November 3 - December 31 151 Third Street
Artist Reception 151 Third Street (Between Mission And Howard Streets)
Artist Reception Saturday, (between Mission Rsvp For Reception To
and Howard Streets) San Francisco, Ca 94103
Saturday, November 3, 6-9PM November 3, 6-9PM 800 235 8456 Or
RSVP for reception to San Francisco, CA 94103 Exhibits@sfmoma.com
RSVP for reception to 800 235 8456 or 800 235 8456 or
exhibits@sfmoma.com exhibits@sfmoma.com

San Francisco Museum of Modern Art

151 Third Street
(between Mission and Howard Streets)
San Francisco, CA 94103

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 4

AC T I V I T Y | A D O B E PH OTO S H O P: CO M B I N I N G I M AG E S

+ =

Directions:
1. Open both the Art130_Activity_m11_01.JPG file
and the Art130_Activity_m11_02.JPG file in Adobe
Photoshop.
2. Using a layer mask, remove the background in the
image of the young man.
3. Copy and paste the image of the young man into
the file containing the image of the lake.
4. Use adjustment layers to adjust the image of the
young man so it matches the lighting and contrast
of the image of the lake.
5. Save your photoshop file as m11_activity.psd.
6. Place your m11_activity.psd file inside the image
frame on the left.
7. Select this frame with the Selection Tool and
then select Object > Fitting > Fit Content
Proportionately from the drop-down menus above.
Place the m11_activity.psd file in the image frame above.

ERIKA CARDON ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 5

P O N D E R | M O D U L E 11

My favorite medium for making images

is hmmm... I’m not sure. Yes, I know, I’m
so decisive.
Which mediums (paint, collage, photography, etc.)
best communicate the theme of your exhibit? Why?
Most of what I created for my posters was digital. I did Yes, I know, I’m so decisive.
some visual experiments with construction paper, but
you could see where they had been folded and it didn’t
look clean to me, so I recreated them digitally.

What symbols have you chosen to communicate your

exhibit theme? Why?
Much of my exhibit is communicated using squares

F
because Josef Albers spent a lot of time working with

E
them.

JO S
What other symbols are you considering exploring?
Most of what I’m exploring is with colors interacting with
each other.

I am doing some playing with lines though. Josef spent

B
time making structural constellations so I did start to play

L
around with that.

Ar ey
Playing around with color and how gradient can make a solid solid look like it changes
What makes an image stand out on a poster?
I think a focal point of something strong that pulls the

viewer in is what makes an image stand out on a poster.

ERIKA CARDON

u
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 6