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Executive Summary
VeoRide is a new bike sharing company in San Marcos, that will yield many
benefits, but, it’s hard to bring forth those benefits if students don’t plan on using
the bikes. From our research, we have found that many students don’t plan on
said they were “Likely” to use VeoRide. But, we did find that 100% of students
that have used VeoRide are “Likely” to refer a friend. So, students that have used
VeoRide seem to be happy. The object at hand and obstacle in front of us, is how
to get students to embrace VeoRide and reap the benefits they bring.
Our group believes that once students try the bikes, they will be more on
board to continuously use them, because the survey indicates the students that have
already used the bikes seem realize the great changes the bikes will bring to San
Marcos and the Texas State campus. According to the survey, 90.91% of
Plus, it’s not only students of Texas State that could have positive and
tangible results, but also the local residents of San Marcos. Our survey indicates
that 28.57% of students plan on using VeoRide around the city, not just on campus,
as well. So, this will free up traffic and parking for those locals, along with
students.
Another good sign about freeing up traffic is that 28.58% of students plan of
using VeoRide for 30 minutes of more. Which means, that those students will be
on the bikes for longer trips, not just going to and from campus, which in turn, will
Introduction
With VeoRide coming to San Marcos we want to help them to provide affordable,
environmentally friendly transportation, especially in and around campus with dense student
population and strong bike access. Our goal is to make it easier to get around campus, so people
can ride a bike right to their destination without the struggle of finding parking and getting to
Primary Research
Research Goal
Our purpose was to reach out to college students at Texas State University and inform them of
the new bicycle sharing program we have here in San Marcos. My colleagues and I decided to
create a survey to get the insight of our college students on campus and their new encounters
with VeoRide and see how VeoRide coming to San Marcos will improve the livelihood of the
Research Questions
· On average, how long do you think a normal VeoRide trip for you would be?
· Do you plan on using VeoRide on campus, to travel around San Marcos, or both?
· Do you believe VeoRide is a positive or negative attribute to the community? Please briefly
· If you have used VeoRide, how likely are you to recommend to a friend?
Research Objective
Our objective is for us to see if VeoRide will actually improve the livelihood of the
residents of San Marcos and those attend Texas State, also to see if those who use VeoRide will
use word of mouth and let others know of VeoRide making it reach a larger audience.
Methodology
The way we got the information needed for our research was we created a Survey and
generated the survey to have five simple questions with the answer choices “very likely”
“somewhat likely” “unlikely”. From this we generated a link and each of us sent it to one of our
classes with the most reach, and simply asked to take the survey and tell us how they feel about
VeoRide.
The data was collected after 12 hours of the survey being sent to students at Texas State.
After the data was collected the domain we used to create the survey creates a summary of the
questions asked and gets the responses of those who answered and creates a graph showing who
responded what, when, and gives us the percentage of each student who participated.
Data Analysis
Once data was collected, the next procedure was looking for our question with the most
“negative” response and see how we could flip it and tend to the needs of those who are unhappy
After analyzing the data we collected from our survey instrument, we found that
approximately 57 percent of our sample are unlikely to utilize VeoRide, while only about 14
percent answered very likely. The remaining 29 percent said that they are somewhat likely to
We asked our sample what their expected duration of use of the bikes would be.
Surprisingly, most people that planned to utilize VeoRide answered that a normal ride for them
would be between 15-25 minutes. Approximately 14 percent of our sample said an average ride
would be 30-45 minutes, and another 14 percent said more than one hour.
For our third question, we asked our sample where they were most likely to ride the
bikes, whether it be on campus, around San Marcos, or both. A majority of the people who plan
to use VeoRide (about 21 percent) said that they would use them on both campus and around the
city. Approximately 14 percent said they would mostly ride them on campus, while about 7
We gave our sample an open-ended question asking their thoughts on whether VeoRide
is a positive or negative attribute to the San Marcos community. A vast majority of people
answered that VeoRide is a positive service, while only one person answered negative. The
positive responders gave reasons such as VeoRide being a more efficient mode of transportation,
encouraging people to exercise, promoting healthy lifestyle and also lessening traffic around San
Marcos.
We asked our sample how likely they were to recommend VeoRide to a friend. For the
people that this question was applicable to, approximately 21 percent answered very likely, and
21 percent answered somewhat likely. Luckily, none of our candidates responded that they were
unlikely to recommend VeoRide. Although, 57 percent of our sample said the question wasn’t
Interpretations
Based on the results of our findings, the vast majority of those subjects surveyed were
simply unaware of Veoride and the opportunities that a bike sharing company can provide the
San Marcos community; however, the feedback for question number five (open response)
The results for the first four questions shows that at least 15 percent of people here in our
community would actively use VeoRide, whereas another 30 percent are open to the idea of
using this mode of transportation. Nearly half of the community here in San Marcos would be at
Open ended responses also show that people believe this would help reduce traffic, which is a
Question number three also shows that a large amount of the students who use Veoride
on campus would also use the service outside of school, such as traversing to and from work,
friends, the square and other social events. Along with the decrease in traffic, pollution and
human foot traffic, VeoRide would be a great method for students to exercise and keep up with
fitness, cut down time traveling to class as well as the amount of vehicles on campus.
Even though 35 percent of the community would not use VeoRide, the service could be a
major potential benefit and convenience to the remaining 65% of students and others in San
Marcos.
Appendix A
Survey Instrument
Appendix B
Survey Q & A’s
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