First Friday Book Synopsis List

First Friday Book Synopsis
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www.15minutebusinessbooks.com 1
Books discussed from April 1988 to April 2009
April, 1998
1. The Circle of Innovation by Tom Peters (Alfred A. Knopf, 1997)
2. The Leadership Engine: How Winning Companies Build Leaders at
Every Level by Noel Tichy (Harper Business, 1997)
May, 1998
1. The Profit Zone: How Strategic Business Design will Lead You to
Tomorrow's Profits by Adrian Slywotzky and David J. Morrison (Times
Business, 1997)
2. Half Time and Game Plan by Bob Buford (Zondervan, 1994; 1997)
June, 1998
1. Do Lunch or Be Lunch: The Power of Predictability in Creating Your
Future by Howard H. Stevenson with Jeffrey L. Cruikshank (Harvard Business
School Press, 1998)
2. The Argument Culture by Deborah Tannen (Random House, 1998)
August, 1998
1. Getting it Done: How to Lead when You're Not in Charge by Roger
Fisher and Alan Sharp (Harper Business Books, 1998)
1. Blur: The Speed of Change in the Connected Economy by Stan Davis and
Christopher Meyer (Addison Wesley, 1998)
September, 1998
1. Alliance Advantage: The Art of Creating Value Through Partnering by
Yves Doz and Gary Hamel (Harvard Business School Press, 1998)
2. Corporate Celebration: Play, Purpose and Profit at Work by Terrence
Deal and M.K. Key (Berrett-Koehler, 1998)
October, 1998
1. Winning the Global Game: A Strategy for Linking People and Profits
by Jeffrey A. Rosensweig (New York: Free Press, 1998)
2. aol.com: How Steve Case beat Bill Gates, Nailed the Netheads, and
made Millions in the War for the Web by Kara Swisher (Times Business Books,
1998)
November, 1998
1. Work Would be Great if it Weren't For the People by Ronna
Lichtenberg (Hyperion Books, 1998)
2. Fictions of Business: Insights on Management from Great Literature
by Robert A. Brawer (New York: John Wiley and Sons, 1998).
December, 1998
1. The Creative Priority: Driving Innovative Business in the Real World
by Jerry Hirshberg (Harper Business, 1998)
2. The Witch Doctors by John Micklethwait and Adrian Wooldridge (Times
Business Books, 1997)
January, 1999
1. In Sam We Trust : The Untold Story of Sam Walton and How Wal-Mart
Is Devouring America by Bob Ortega (Times Business, 1998)
2. A Kick in the Assets by Tod Barnhart (Putnam Books, 1998)
February, 1999
1. Self Esteem at Work: How Confident People Make Powerful
Companies edited by Nathaniel Branden and Warren G. Bennis (Josey Bass,
1998)
2. The Future and its Enemies: The Growing Conflict over Creativity,
Enterprise and Progress by Virginia Postrel (Free Press, 1998)
March, 1999
1. The Disney Way: Harnessing the Management Secrets of Disney in
your Company by Bill Capodagli and Lynn Jackson (McGraw Hill Books, 1998)
2. Radical Marketing by Sam Hill and Glenn Rifkin (Harper Business, 1998)
April, 1999
1. On Competition by Michael Porter (Harvard Business School Press,
1998)
2. Leading with NLP: Essential Leadership Skills for Influencing and
Managing People by Joseph O'Connor (Thorsons Books, 1998)
May, 1999
1. Mastering Virtual Teams by Deborah Duarte and Nancy Tennant Synder
(Jossey Bass, 1999)
2. Encouraging the Heart: A Leader's Guide to Rewarding and
Recognizing Others by James Kouzes and Barry Posner (Simon and Schuster,
1999)
June, 1999
1. Rules for Revolutionaries by Guy Kawasaki (Harper Business, 1999)
2. Synopsis Classic: Servant Leadership by Robert Greenleaf (Paulist
Press, 1977)
July, 1999
1. Business @ the Speed of Thought by Bill Gates (Warner Books, 1999)
2. The Dance of Change by Peter Senge (Doubleday/Currency, 1999)
August, 1999
1. The New Machiavelli: The Art of Politics in Business by Alistair
McAlpine (Wiley, 1999)
2. Management Challenges for the 21st Century by Peter Drucker (Harper
Business, 1999)
September, 1999
1. Profit Patterns by Adrian Slywotzky and David J. Morrison (Random
House, 1999)
2. Chances and Choices: How Women Can Succeed in Today's
Knowledge Based Businesses by Janet Wylie (EBW Press, 1996)
October, 1999
1. First, You Break the Rules by Marcus Buckingham and Curt Coffman
(Simon and Schuster, 1999)
2. The Nudist on the Late Shift by Po Bronson (Random House, 1999)
November, 1999
1. Generations at Work: Managing the Clash of Veterans, Boomers,
Xers and Nexters in Your Workplace by Ron Zemke, Claire Raines and Bob
Filipczak (Amacom, 1999)
2. The Long Boom: A Vision for the Coming Age of Prosperity by Peter
Schwartz, Peter Leyden and Joel Hyatt (Perseus, 1999)
December, 1999
1. The Lexus and the Olive Tree by Thomas L. Friedman (Farrar, Straus &
Giroux, 1999)
2. Weaving the Web: The Original Design and Ultimate Destiny of the
World Wide Web by its Inventor by Tim Berners-Lee (Harper Books, 1999)
January, 2000
1. Leadership Lessons From the Civil War: Winning Strategies for
Today's Managers by Tom Wheeler (Currency Doubleday, 2000)
2. The New New Thing by Michael Lewis (W.W. Norton, 1999)
February, 2000
1. Six Sigma: The Breakthrough Management Strategy Revolutionizing
the World's Top Corporations by Mikel Harry and Richard Schroeder (Currency
Doubleday, 2000)
2. Simplicity: The New Competitive Advantage in a World of More,
Better, Faster by Bill Jensen (Perseus, 2000)
March, 2000
1. The Experience Economy: Work is Theatre and Every Business a
Stage by B. Joseph Pine and James Gilmore (Harvard Business School Press,
1999)
2. The Clustered World: How We Live, What We Buy, and What it all
Means about Who We Are by Michael J. Weiss (Little Brown & Company, 2000)
April, 2000
1. The Innovator's Dilemma by Clayton M Christensen (Harvard Business
School Press, 2000)
2. Age Works (What Corporate America must do to Survive the Graying
of the Workforce) by Beverly Goldman (Free Press, 2000)
May, 2000
1. Peak Performance: Aligning the Hearts and Minds of Your Employees
by Jon R. Katzenbach (Harvard Business School Press, 2000)
2. Lightening in a Bottle: Proven Lessons for Leading Change by David
H. Baum (Dearborn Trade, 2000)
3. Who Moved My Cheese by Spencer Johnson (Putnam Pub. Group,
1998)
June, 2000
1. Learning in Action: A Guide to Putting the Learning Organization to
Work by David A. Garvin (Harvard Business School Press, 2000)
2. Future Wealth by Stanley M. Davis and Christopher Meyer (Harvard
Business School Press, 2000)
July, 2000
1. Big Bucks: How to Make Serious Money for Both You and Your
Company by Ken Blanchard, Sheldon Bowles, & Kenneth H. Blanchard (William
Morrow & Co., 2000)
2. Bobos in Paradise: The New Upper Class and How They Got There by
David Brooks (Simon & Schuster, 2000)
September, 2000
1. Bowling Alone: The Collapse and Revival of American Community by
Robert Putnam (Simon & Schuster, 2000)
2. Emotional Value: Creating Strong Bonds With Your Customers by
Janelle Barlow, Dianna Maul, & Michael Edwardson (Berrett-Koehler, 2000)
October, 2000
1. The Tipping Point: How Little Things Can Make a Big Difference by
Malcolm Gladwell (Little Brown & Co., 2000)
2. Rich Dad, Poor Dad: What The Rich Teach Their Kids That The Poor
and Middle Class Do Not! by Robert T. Kiyosaki & Sharon L. Lechter (Warner
Books, 2000)
November, 2000
1. EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn
(Hyperion, 2000)
2. Hidden Value: How Great Companies Achieve Extraordinary Results
with Ordinary People by Jeffrey Pfeffer & Charles., III O'Reilly (Harvard
Business School Press, 2000)
December, 2000
1. Leading the Revolution by Gary Hamel (Harvard Business School Press,
2000)
2. Play Like a Man, Win Like a Woman: What Men Know About Success
That Women Need to Learn by Gail Evans (Broadway Books, 2000)
January, 2001
1. The Inner Work of Leaders: Leadership as a Habit of Mind by Barbara
Mackoff and Gary Wenet (Amacom, 2000)
2. Results-Based Leadership by Dave Ulrich, Jack Zenger, and Norm
Smallwood (Harvard Business School, 1999)
February, 2001
1. Corporate Religion: Building a Strong Company Through Personality
and Corporate Soul by Jesper Kunde (Financial Times Prentice Hall Publishing,
2000)
2. The New Geography: How the Digital Revolution is Reshaping the
American Landscape by Joel Kotkin (Random House, 2000)
March, 2001
1. The Mind of the CEO by Jeffrey E. Garten (Perseus Press: 2001)
2. It's Not Business, It's Personal by Ronna Lichtenberg (Hyperion: 2001)
April, 2001
1. The Customer Revolution (Let Your Customers Transform Your
Business) by Patricia B. Seybold with contributors Ronni T. Marshak and Jeffrey
M. Lewis (Crown Publishing: 2001)
2. The Art of Possibility (The 9 Relationship Principles that Power Your
Career) by Rosamund Stone Zander and Benjamin Zander (Harvard Business
School Press: 2000)
May, 2001
1. The Power of Indirect Influence by Judith C. Tingley (AMACOM: 2000)
2. The Art of Innovation (Lessons in Creativity from IDEO, America's
Leading Design Firm) by Tom Kelley, Jonathan Littman (Foreword), Tom Peters,
Tom Peters (Doubleday: 2001)
June, 2001
1. Whistle While You Work: Heeding Your Life's Calling by Richard J.
Leider, David A. Shapiro (Berrett-Koehler Pub: January 15, 2001)
2. Brand New : How Entrepreneurs Earned Consumers' Trust from
Wedgwood to Dell by Nancy F. Koehn (Harvard Business School: March 2001)
July, 2001
1. The Other 90%: How to Unlock Your Vast Untapped Potential for
Leadership and Life by Robert K. Cooper (Crown Pub: May, 2001)
2. Now, Discover Your Strengths by Marcus Buckingham, Donald O.
Clifton, Ph.D. (Free Press: January, 2001)
August, 2001
1. Nickel and Dimed: On (Not) Getting By in America by Barbara
Ehrenreich (Metropolitan Books: May, 2001)
2. I Only Say This Because I Love You: How the Way We Talk Can Make
or Break Family Relationships Throughout Our Lives by Deborah Tannen
(Random House: May, 2001)
September, 2001
1. Next: The Future Just Happened by Michael Lewis (W.W. Norton &
Company: 2001)
2. Marketing Outrageously: How to Increase Your Revenue by
Staggering Amounts by Jon Spoelstra and Mark Cuban (Bard Press: 2001)
October, 2001
1. The New Market Leaders: Who's Winning and How in the Battle for
Customers by Fred Wiersema (Free Press: June, 2001)
2. The Attention Economy: Understanding the New Currency of
Business by Thomas H. Davenport, John C. Beck (Harvard Business School
Press: June 2001)
November, 2001
1. Jack: Straight from the Gut by Jack Welch (with John A. Bryne) (Warner;
September, 2001)
2. The Emotionally Intelligent Workplace: How to Select For, Measure,
and Improve Emotional Intelligence in Individuals, Groups, and
Organizations by Cary Cherniss (Editor) (Jossey-Bass; June, 2001)
December, 2001
1. The War for Talent by Ed Michaels, Helen Handfield-Jones, Beth Axelrod
(Harvard Business School Press; October, 2001)
2. Good to Great: Why Some Companies Make the Leap...and Others
Don't by James C. Collins, Jim Collin (HarperCollins; October, 2001)
January, 2002
1. Managing Einsteins: Leading High-Tech Workers in the Digital Age by
Dr. John M. Ivancevich & Dr. Thomas N. Duening (McGraw-Hill; 2001)
2. The Agenda: What Every Business Must Do to Dominate the Decade
by Michael Hammer (Crown Pub; 2001)
February, 2002
1. Whoosh: Business in the Fast Lane by Tom McGehee, Tom McGehee,
Jr. (Perseus Books; 2001)
2. Getting Things Done: The Art of Stress Free Productivity by David
Allen (Viking Press; 2001)
March, 2002
1. Mars and Venus in the Workplace: A Practical Guide for Improving
Communication and Getting Results at Work by John Gray (HarperCollins;
2001)
2. Weird Ideas That Work: 11-1/2 Practices for Promoting, Managing,
and Sustaining Innovation by Robert I. Sutton (Free Press; 2001)
April, 2002
1. Whale Done! The Power of Positive Relationships by Kenneth
Blanchard (Editor), Thad Lacinak, Chuck Tompkins, Jim Ballard, Ken Blanchard
(Free Press; February 2002)
2. Primal Leadership: Realizing the Power of Emotional Intelligence by
Daniel Goleman, Annie McKee, Richard E. Boyatzis (Harvard Business School
Press; March, 2002)
May, 2002
1. The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do
Without by Carter Pate, Harlan Platt (John Wiley & Sons, February, 2002)
2. Buck Up, Suck Up... and Come Back When You Foul Up (12 Winning
Secrets from the War Room) by James Carville, Paul Begala (Simon &
Schuster, September, 2001)
June, 2002
1. Leading Up: How to Lead Your Boss So You Both Win by Michael
Useem (Crown Pub, October, 2001)
2. As the Future Catches You: How Genomics and Other Forces Are
Changing Your Life, Your Work, Your Investments, Your World by Juan
Enriquez (Crown Pub: October, 2001)
August, 2002
1. Love Is the Killer App: How to Win Business and Influence Friends by
Tim Sanders (Crown Pub, February, 2002)
2. Leading Quietly by Joseph L. Badaracco Jr. (Harvard Business School
Pr., February, 2002)
September, 2002
1. Execution: The Discipline of Getting Things Done by Larry Bossidy,
Ram Charan, Charles Burck (Contributor) (Crown Pub, June, 2002)
2. To Market Strategy: Advanced Techniques and Tools for Selling More
Products to More Customers More Profitably by Lawrence G. Friedman
(Butterworth-Heinemann, June, 2002)
October, 2002
1. Crucial Conversations: Tools for Talking When Stakes Are High
by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey
(McGraw-Hill Trade; 2002)
2. The Cycle of Leadership: How Great Leaders Teach Their Companies
to Win
by Noel M. Tichy, Nancy Cardwell (Harper Business; 2002)
November, 2002
1. The Heart of Change: Real-Life Stories of How People Change Their
Organizations
by John P. Kotter, Dan S. Cohen (Harvard Business School Pr.; August 1, 2002)
2. Leadership
by Rudolph Giuliani (Miramax; 1st edition; October 1, 2002)
December, 2002
1. The Set-Up-to-Fail Syndrome: How Good Managers Cause Great
People to Fail
by Jean-Francois Manzoni, Jean-Louis Barsoux (Harvard Business School Pr.;
October 2002)
2. Free Agent Nation: How America's New Independent Workers Are
Transforming
the Way We Live
by Daniel H. Pink (Warner Books, May 2001)
January, 2003
1. The Art of Profitability

by Adrian Slywotzky, Adrian J. Slywotsky, Vicki Bocash (Illustrator) (Warner
Books; 2002)
2. What Management Is: How It Works and Why It's Everyone's
Business
by Joan Magretta, Nan Stone (Contributor) (Free Press; 2002)
February, 2003
1. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
by Louis V. Gerstner Jr. (HarperBusiness: 2002)
2. What Should I Do With My Life?
by Po Bronson (Random House; 2002)
March, 2003
1. Tales from the Boom-Boom Room: Women vs. Wall Street
by Susan Antilla, (Bloomberg Pr; 1st edition; November, 2002)
2. The Influentials
by Edward Keller, Jonathan Berry (Free Press; January, 2003)
April, 2003
1. Geeks and Geezers: How Era, Values, and Defining Moments Drive
Growth
by Warren G. Bennis, Robert J. Thomas (Harvard Business School Pr.; August,
2002)
2. Follow this Path: How the World's Greatest Organizations
Shape Leaders by Unleashing Human Potential by the same people
who brought us the two best sellers "First, Break all the Rules" and "Now,
Discover Your Strengths"; Curt Coffman, et. al., (Warner Books; October, 2002)
May, 2003
1. Connecting the Dots: Aligning Projects with Objectives in
Unpredictable Times
by Cathleen Benko, F. Warren McFarlan, (Harvard Business School Press;
March 1, 2003)
2. The Power of Full Engagement:
Managing Energy, Not Time, is the Key to High Performance and Personal
Renewal
by Jim Loehr, Tony Schwartz, (Free Press; February, 2003)
June, 2003
1. The Ethical Challenge: How to Build Honest Business Leaders
by Noel M. Tichy (Editor), Andrew McGill (Editor) (John Wiley & Sons; April,
2003)
2. Good Business: Leadership, Flow and the Making of Meaning
by Mihaly Csikszentmihalyi, (Viking Press; April 2003)
September, 2003
1. She Wins, You Win: A Guidebook for Making Women More Powerful
by Gail Evans, (Gotham Books; April 24, 2003)
2. How Breakthroughs Happen: The Surprising Truth About How
Companies Innovate
by Andrew Hargadon, Kathleen M. Eisenhardt, (Harvard Business School Press;
June 5, 2003)
October, 2003
1. Creativity Inc.: Building an Inventive Organization
by Jeff Mauzy, Richard A. Harriman, (Harvard Business School Press; April 16,
2003)
2. Ruthless Execution: What Business Leaders Do When Their
Companies Hit the Wall
by Amir Hartman, (Financial Times Prentice Hall; 1st edition; July 10, 2003)
November, 2003
1. Moneyball: The Art of Winning an Unfair Game
New York: W. E. Norton and Company
Michael Lewis, 2003.
December, 2003
1. Leadership Lessons of the U.S. Navy SEALS : Battle-Tested
Strategies for Creating Successful Organizations and Inspiring
Extraordinary Results
by Jeff Cannon, and Lieutenant Commander Jon Cannon (McGraw-Hill Trade;

2002)
2. Every Move Must Have a Purpose: Strategies from Chess for
Business and Life
by Bruce Pandolfini (Author), Hyperion (Hyperion Press; 1st edition; November
2003)
January, 2004
1. Who Really Matters: The Core Group Theory of Power, Privilege, and
Success
New York: Currency Doubleday Art Kleiner (2003)
February, 2004
1. Women Don’t Ask: Negotiation and the Gender Divide
Princeton and Oxford: Princeton University Press
Linda Babcock and Sara Laschever (2003)
March, 2004
1. Double-Digit Growth: How Great Companies Achieve It-
No Matter What by Michael Treacy Portfolio; (August, 2003)
2. Beyond the Core: Expand Your Market Without Abandoning Your Roots
by Chris Zook Harvard Business School Press;
(January, 2004)
April, 2004
1. Awakening the Leader Within: A Story of Transformation
by Kevin Cashman (with Jack Forem) John Wiley and Sons (2003)
2. The Creative Habit: Learn It and Use It for Life
by Twyla Tharp Simon & Schuster (2003)
May, 2004
1. Death by Meeting : A Leadership Fable...About Solving the Most
Painful Problem in Business by Patrick M. Lencioni. Jossey-Bass; 1st edition
(February 20, 2004)
2. How to Change the World: Social Entrepreneurs and
the Power of New Ideas by David Bornstein Oxford University Press; (January,
2004)
June, 2004
1. How to Work for an Idiot: Survive & Thrive-- Without Killing Your Boss
by John Hoover Career Press; (November 2003)
1. The Coming Generational Storm : What You Need to Know about
America's Economic Future
by Laurence J. Kotlikoff and Scott Burns MIT Press; (April 1, 2004)
July, 2004
1. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and
How Collective Wisdom Shapes Business, Economies, Societies and
Nations
by James Surowiecki (Author) Doubleday Books; (May 1, 2004)
2. Changing Minds: The Art and Science of Changing Our Own and Other
People's Minds
by Howard Gardner
Harvard Business School Press; (March 1, 2004)
August, 2004
1. On Target: How the World's Hottest Retailer Hit a Bullseye
by Laura Rowley
Wiley; 1 edition (March 14, 2003)
2. The Third Opinion: How Successful Leaders Use Outside Insight to
Create Superior Results
Saj-nicole A. Joni, Ph. D.
Portfolio; (March 8, 2004)
September, 2004
1. Protecting the Brand: A Concise Guide to Promoting, Maintaining, and
Protecting a Company's Most Valuable Asset by Talcott J. Franklin Barricade
Books; (Nov., 2003)
2. Presence: Human Purpose and the Field of the Future
by Peter Senge, C. Otto Scharmer, Joseph Jaworski, Betty Sue Flowers
Society for Organizational Learning; (March 2004)
October, 2004
1. Simply Better: Winning and Keeping Customers by Delivering what
Matters Most Boston, Massachusetts: Harvard Business School Press
2004 Patrick Barwise and Seán Meehan
2. The Secret
by Ken Blanchard, Mark Miller, John C. Maxwell, Kenneth H. Blanchard
Berrett-Koehler Publishers; (May 1, 2004)
November, 2004
1. A Bias for Action: How Effective Managers Harness Their Willpower,
Achieve Results, and Stop Wasting Time by Heike Bruch, Sumantra Ghoshal
Harvard Business School Press; (May 1, 2004)
2. The Leadership Pill: The Missing Ingredient in Motivating People Today
by Ken Blanchard, Marc Muchnick Free Press; (September 9, 2003)
December, 2004
No meeting this month
January, 2005
1. Confronting Reality : Doing What Matters to Get Things Right by Larry
Bossidy, Ram Charan Crown Business (October 19, 2004)
2. The Art Of The Start: The Time-Tested, Battle-Hardened Guide For
Anyone Starting Anything
by Guy Kawasaki Portfolio (September 9, 2004)
February, 2005
1. The 8th Habit: From Effectiveness to Greatness
by Stephen R. Covey Free Press; (November 9, 2004)
2. Blink : The Power of Thinking Without Thinking
by Malcolm Gladwell Little, Brown (January 11, 2005)
March, 2005
1. You're in Charge -- Now What? The 8 Point Plan
by Thomas J. Neff, James M. Citrin Crown Business (January 11, 2005)
2. The Fred Factor: How passion in your work and life can turn the
ordinary into the extraordinary
by Mark Sanborn Currency (April, 2004)
April, 2005
1. Crucial Confrontations by Kerry Patterson, Joseph Grenny, Ron McMillan,
and Al Switzler (McGraw-Hill, 2004)
2. Overpromise and Overdeliver: The Secrets of Unshakable Customer
Loyalty by Rick Barrera (Portfolio Hardcover: December 29, 2004)
May, 2005
1. No Place to Hide: Behind the Scenes of Our Emerging Surveillance
Society by Robert O'Harrow (Free Press: January 12, 2005)
2. Winning by Jack Welch, with Suzy Welch (HarperBusiness: April, 2005)
June, 2005
1. The One Thing You Need to Know: About Great Managing, Great
Leading, and Sustained Individual Success
by Marcus Buckingham (Free Press, 2005)
2. The World Is Flat: A Brief History of the Twenty-first Century by
Thomas L. Friedman (Farrar, Straus and Giroux: April 2005)
July, 2005
1. Deals from Hell: M&A Lessons that Rise Above the Ashes
by Robert F. Bruner (Wiley: April 15, 2005)
2. Joy At Work: A Revolutionary Approach To Fun On The Job
by Dennis W. Bakke (PVG: March 7, 2005)
August, 2005
1. The Enthusiastic Employee : How Companies Profit by Giving Workers
What They Want by David Sirota, Louis A. Mischkind, Michael Irwin Meltzer
Wharton School Publishing (January 20, 2005)
2. Freakonomics: A Rogue Economist Explores the Hidden Side of
Everything by Steven D. Levitt, Stephen J. Dubner
William Morrow (May 1, 2005)
September, 2005
1. Nice Girls Don't Get Rich : 75 Avoidable Mistakes Women Make with
Money by Lois P. Frankel
Warner Business Books (May 10, 2005)
2. Blue Ocean Strategy: How to Create Uncontested Market Space and
Make Competition Irrelevant (Hardcover)
by W. Chan Kim, Renée Mauborgne
Harvard Business School Press (February 3, 2005)
October, 2005
NO FFBS…
November, 2005
1. The Likeability Factor : How to Boost Your L-Factor and Achieve Your
Life's Dreams by Tim Sanders. Crown (April 5, 2005)
2. The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's
Advocate and Driving Creativity Throughout Your Organization (Hardcover)
by Thomas Kelley, Jonathan Littman. 2005.
December, 2005
1. A Whole New Mind: Moving from the Information Age to the Conceptual
Age by Daniel Pink. Riverhead Hardcover (March 24, 2005) (NOTE:
KAREN RAWSON, GUEST PRESENTER)
2. Broken Windows, Broken Business : How the Smallest Remedies Reap
the Biggest Rewards (Hardcover)
by Michael Levine
January, 2006
1. The Ape in the Corner Office: Understanding the Workplace Beast
in All of Us by Richard Conniff
Crown Business (September 6, 2005)
2. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds

or Less by Mark Joyner Wiley (September 5, 2005)
February, 2006 – no FFBS – power outage
March, 2006
1. All Marketers are Liars: The Power of Telling Authentic Stories in a Low-
Trust World by Seth Godin (Portfolio, 2005).
2. Wooden on Leadership (Hardcover)
by John Wooden McGraw-Hill; 1 edition (April 5, 2005)
April, 2006
1. Executive Intelligence : What All Great Leaders Have (Hardcover)
by Justin Menkes
Collins (November 1, 2005)
2. If You Don't Make Waves, You'll Drown
by Dave Anderson - Wiley (2006)
May, 2006
1. Real Leadership: Helping People and Organizations Face Their Toughest
Challenges
by Dean Williams - Berrett-Koehler (2005)
2. Never Eat Alone And Other Secrets to Success, One Relationship at a
Time (The Ultimate Networker Reveals How to Build a Lifelong Community
of Colleagues, Contacts, Friends, and Mentors)
New York: Currency • Doubleday. 2005
Keith Ferrazzi (with Tahl Raz)
June, 2006
1. High-Maintenance Employees:
Why Your Best People will also be Your Most Difficult...and What You Can
do About It
by Katherine Graham Leviss - Sourcebooks (2006)
2. The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable
Lessons, Smart Suggestions, and True Stories for Succeeding as the
Chick-in-Charge (Hardcover)
by Caitlin Friedman, Kimberly Yorio
Morgan Road Books (April 18, 2006)
July, 2006
1. Myths, Lies, and Downright Stupidity : Get Out the Shovel—
Why Everything You Know is Wrong (Hardcover) by John Stossel. Hyperion
(May 9, 2006)
2. Waiting for Your Cat to Bark? Persuading Customers When
They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg,
Lisa T. Davis. Nelson Business (June 13, 2006)
August, 2006
1. Building the Bridge As You Walk On It: A Guide for Leading Change
by Robert E. Quinn - Jossey-Bass (2004)
2. The Long Tail : Why the Future of Business Is Selling Less of More
by Chris Anderson. Hyperion (July 11, 2006).
September, 2006
1. Treasure Hunt: Inside the Mind of the New Consumer
by Michael J. Silverstein, John Butman.Portfolio Hardcover (May 4, 2006)
2. Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable
Business Ideas by Seth Godin. Portfolio Hardcover (August 17, 2006)
October, 2006
1. Juicing the Orange: How to Turn Creativity into a Powerful Business
Advantage by P. Fallon and F. Senn. Harvard Business School Press (2006).
2. The Culture Code: An Ingenious Way to Understand Why People Around
the World Live and Buy as They Do by Clotaire Rapaille
Broadway (June 6, 2006).
November, 2006
1. Watkins, Michael (2006). Shaping the Game: The New Leader's Guide to
Effective Negotiating Boston: Harvard Business School Press
2. Mavericks at Work: Why the Most Original Minds in Business Win
(Hardcover)
by William C. Taylor (Author), Polly G. LaBarre (Author). 336 pages
William Morrow (September 26, 2006).
December, 2006
1. (Randy Mayeux): Good to Great in the Social Sectors
by Jim Collins. HarperCollins Publishers (2005).
(with reflections tying this work to Collins’ earlier book, Good to Great).
2. What Sticks: Why Most Advertising Fails and How to Guarantee Yours
Succeeds (Hardcover)
by Rex Briggs (Author), Greg Stuart (Author). Kaplan Business (September 1,
2006).
January, 2007:
1. GO POINT: KNOWING WHAT TO DO AND WHEN TO DO IT by Michael
Useem (Crown, 2006)
2. Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results
in Any Company (Hardcover)
by Bob Prosen
February, 2007:
1. The Extreme Future: The Top Trends That Will Reshape the World for the
Next 5, 10, and 20 Years (Hardcover)
by James Canton Dutton Adult (September 21, 2006)

2. THE END OF MEDICINE: How Silicon Valley (and Naked Mice)
Will Reboot Your Doctor By Andy Kessler. Collins (2006).
March, 2007:
1. Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by Chip Heath, Dan Heath (2006)
2. The Power of Nice: How to Conquer the Business World With Kindness
(Hardcover)
by Linda Kaplan Thaler, Robin Koval
April, 2007:
1. How She Does It: How Women Entrepreneurs Are Changing the Rules of
Business Success by Margaret Heffernan. Viking Adult (January 18, 2007).
2. Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
by John Kotter (Author), Holger Rathgeber (Author), Peter Mueller (Illustrator),
Spenser Johnson (Author) St. Martin's Press (September 5, 2006)
May, 2007:
1. Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
by Don Tapscott (Author), Anthony D. Williams (Author)
Portfolio Hardcover (December 28, 2006)
2. Know-How: The 8 Skills that Separate People Who Perform from Those
Who Don't by Ram Charan. Crown Business. January 2007
June, 2007:
1. Words that Work by Frank Luntz. Hyperion. (January 2, 2007)
2. The No Asshole Rule: Building a Civilized Workplace and Surviving One
That Isn't by Robert I. Sutton. Warner Business Books (February 22, 2007).
July, 2007:
1. Me to We: Finding Meaning in a Material World
by Craig Kielburger and Marc Kielburger. Fireside (2006).
2. Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding
Performance by Marcus Buckingham. Free Press. (2007).
August, 2007:
1. The Hamster Revolution: How to Manage Your Email Before It Manages
You
by Mike Song, Vicki Halsey, Tim Burress, and Ken Blanchard (Foreword). Berrett-
Koehler Publishers. (2007)
2. How: Why How We Do Anything Means Everything...in Business (and in
Life)
by Dov L. Seidman. Wiley. (2007)
September, 2007:
1. The Black Swan: The Impact of the Highly Improbable (Hardcover)
by Nassim Nicholas Taleb. Random House. (2007).
2. Social Intelligence: The New Science of Human Relationships
by Daniel Goleman. Bantam. (2007)
October, 2007:
1. The SPEED of Trust: The One Thing that Changes Everything
(Hardcover) by Stephen M.R. Covey (Author), Rebecca R. Merrill (Author),
Stephen R. Covey (Foreword). Free Press. October, 2006.
2. Power and Influence: The Rules Have Changed
by Robe Dilenschneider. McGraw-Hill. June, 2007.
November, 2007: (Note: Randy not present -- Lin O’Neill (guest presenter).
1. Rules for Renegades:
How to Make More Money, Rock Your Career, and Revel in Your
Individuality
by Chri Comaford Lynch
McGraw-Hill. July, 2007.
2. The Three Signs of a Miserable Job:
A Fable for Managers (and Their Employees)
by Patrick M Lencioni. Jossey-Bass. August, 2007. (Lin O’Neill (guest
presenter).
December, 2007: (Note: Karl not present. Randy did both synopses)
1. Microtrends: The Small Forces Behind Tomorrow's Big Changes
(Hardcover) by Mark Penn (Author), E. Kinney Zalesne (Author). Twelve.
September, 2007.
2. Results That Last: Hardwiring Behaviors That Will Take Your Company to
the Top (Hardcover) by Quint Studer (Author). Wiley. October, 2007.
January, 2008:
1. The Future of Management
by Gary Hamel and Bill Breen. Boston, Massachusetts: Harvard Business
School Press. 2007.
2. Leadership Brand: Developing Customer-Focused Leaders to Drive
Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood.
Harvard Business School Press.
February, 2008
1. Judgment: How Winning Leaders Make Great Calls by Noel M. Tichy and
Warren G. Bennis
2. Forces for Good: The Six Practices of High-Impact Nonprofits
by Leslie Crutchfield (Author), Heather McLeod Grant (Author)
March, 2008
1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New
Rich by Timothy Ferriss. Crown (April 24, 2007).

2. What the Customer Wants You to Know: How Everybody Needs to Think
Differently About Sales by Ram Charan. Portfolio Hardcover (2007).
April, 2008
1. We are smarter than me: How to unleash the power of crowds in your
business. by Barry Libert and Jon Spector. Wharton School Publishing.
(2007).
2. The Opposable Mind: How Successful Leaders Win Through Integrative
Thinking by Roger L. Martin. Harvard Business School Press. (2007).
May, 2008:
1. Big Think Strategy: How to Leverage Bold Ideas and Leave Small
Thinking Behind
by Bernd H. Schmitt. Harvard Business School Press; 1 edition (December 6,
2007).
2. What Got You Here Won't Get You There: How Successful People
Become Even More Successful
by Marshall Goldsmith and Mark Reiter. Hyperion (2007)
June, 2008:
1. Rapid Transformation: A 90-day Plan for Fast and Effective Change
by Behnam N. Tabrizi. Harvard Business School Press: (November 20, 2007).
2. The Breakthrough Company: How Everyday Companies Become
Extraordinary Performers by Keith R. Mcfarland, Crown Business (January 15,
2008).
July, 2008: (Note: met on second Friday of July, July 11)
1. The Back of the Napkin: Solving Problems and Selling Ideas with
Pictures by Dan Roam. Portfolio Hardcover: (March 13, 2008).
2. The Post-American World
by Fareed Zakaria. W. W. Norton (May 5, 2008).
August, 2008:
1. Transparency: How Leaders Create a Culture of Candor. Warren Bennis,
Daniel Goleman, & James O'Toole. San Francisco: Jossey-Bass. (2008).
2. The Mary Kay Way: Timeless Principles from America's Greatest Woman
Entrepreneur. John Wiley & Sons. July, 2008.
September, 2008:
1. Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive
Liability). Dave Marcum & Steven Smith. New York: Fireside (2007).
2. Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Harvard Business School Press (April 21,
2008).
October, 2008:
1. Predictably Irrational: The Hidden Forces That Shape Our
Decisions
by Dan Ariely. New York: HarperCollins. (2008).
2. Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It
Can Renew America by Thomas L. Friedman. Farrar, Straus and Giroux
(2008).
November, 2008:
1. Six Disciplines® Execution Revolution: Solving the One Business
Problem That Makes Solving All Other Problems Easier
by Gary Harpst. Six Disciplines Publishing. (2008).
2. A Sense of Urgency
by John P. Kotter.
Harvard Business School Press. (2008)
December, 2008:
1. Engaging the Hearts and Minds of All Your Employees: How to Ignite
Passionate Performance for Better Business Results
by Lee J. Colan. McGraw-Hill. (August 15, 2008).
2. Toy Box Leadership: Leadership Lessons from the Toys You Loved as a
Child by Ron Hunter, Michael E. Waddell. Thomas Nelson; (July 15, 2008).
January, 2009:
1. Outliers: Why Some People Succeed and Some Don't
by Malcolm Gladwell. Little, Brown and Company (November 18, 2008).
2. Tribes: We Need You to Lead Us
by Seth Godin. Portfolio Hardcover. (October 16, 2008).
February, 2009
1. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and
Outmarketing Your Competition
by Guy Kawasaki
Portfolio Hardcover (October 30, 2008).
3. A Leader's Legacy. by James Kouzes and Barry Posner. San Francisco:
Jossey-Bass. (2008).
March 2009
1. Talent is Overrated: What really separates world-class performers from

everybody else by Geoff Colvin
2. Strengths based Leadership by Tom Rath and Barry Conchie
April 2009
1. Leadership in the Era of Economic Uncertainty by Ram Charan

2. Panic by Michael Lewis
May 2009
1. The Element: How Finding Your Passion Changes Everything by Ken

Robinson, Lou Aronica
2. Ask For It: How Women Can Use the Power of Negotiation to Get
What They Really Want by Linda Babcock & Sara Laschever.
June 2009
1. 10-10-10: A Life-Transforming Idea by Suzy Welch

2. Young Guns: The Fearless Entrepreneur's Guide to Chasing Your
Dreams and Breaking Out on Your Own by Robert Tuchman
July 2009
1. In Pursuit of Elegance : Why the Best Ideas Have Something

Missing by Matthew E. May, Guy Kawasaki
2. The Genius Machine : The Eleven Steps That Turn Raw Ideas
into Brilliance by Gerald Sindell
Aug 2009
1. The Power of Small by Linda Kaplan Thaler

2. The Future Arrived Yesterday by Michael Malone
Sep 2009
1. How the Mighty Fall & why some companies never give in by Jim Collins
2. Womenomics by Claire Shipman & Katty Kay

First Friday Book Synopsis List

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First Friday Book Synopsis List

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First Friday Book Synopsis

“…like CliffNotes on steroids…”

We have the solution!

• Audio recordings and handout can be purchased at

Books discussed from April 1988 to April 2009

1. The Art of Profitability

by Jeff Cannon, and Lieutenant Commander Jon Cannon (McGraw-Hill Trade;

2. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds

February, 2006 – no FFBS – power outage

by James Canton Dutton Adult (September 21, 2006)

Rich by Timothy Ferriss. Crown (April 24, 2007).

July, 2008: (Note: met on second Friday of July, July 11)

1. Talent is Overrated: What really separates world-class performers from

1. Leadership in the Era of Economic Uncertainty by Ram Charan

1. The Element: How Finding Your Passion Changes Everything by Ken

1. 10-10-10: A Life-Transforming Idea by Suzy Welch

1. In Pursuit of Elegance : Why the Best Ideas Have Something

1. The Power of Small by Linda Kaplan Thaler

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