Final 22212 ZX

Westmead International School
School of Economics, Business and Accountancy
COMPANY AND PROJECT OVERVIEW
JAID Co. has been established as a local manufacturer of organic and
natural household cleaning supplies and toiletries based in the City of Batangas.
As a start-up JAID Co. expects to capture the interests of regular loyal customer
base with its affordable and convenient variety of hygienic products, especially
the toilet bomb. Due to the associate members’ capabilities and the area’s
competitive ambiance the company aims to build a strong market position in the
city.
JAID Co. targets to offer its product at a competitive price for every sector
in the area of residents who are willing and able to purchase the product.
Introduction
Nowadays consumers prefer a product with innovation that can fulfill their
demands. The proponents have thought of putting up a business under the name
JAID Company. They aim to put up a business that produce fragrant fizzy toilet
bomb that could lead to high profitability. This toilet cleaner is much more
different than any other toilet cleaning products available in the market.
Consumers, especially the sensitive ones when it comes to their personal health
want a product that isn’t pungent smelling or packed with hazardous chemicals,
while the others are unaware about the information behind the chemical
components of the cleaning products in their household, the company will take it
Cleanmate Toilet Bombs

as a mission in promoting and encouraging people to use a product that cleans
as better as the chemically made product but with natural and organic ingredients
for a safer and healthier home. They seek to produce products that will challenge
the other long established firms in the same industry.
The concept of JAID Co. will give satisfaction and convenience in every
customer who will buy. This product will certainly be a perfect example of a
quality product that makes cleaning way faster and easier.
In this paper, how the proponents will achieve the business goals, the
strategies to be used to meet them, the potential problems that may confront the
business and ways to solve them, the organizational structure of the business
including the titles and responsibilities, and the amount required in financing the
venture and keeping it going until it breaks even.
The proponents came up with their proposal according to the user’s needs
and preferences. The product will have 4 scents for its initial offering. Because it
is convenient and it is pleasant to smell, the consumers will surely ask for it and
continue on purchasing the toilet bomb. The JAID Co. will produce a luscious
fizzy toilet bomb that will provide proper sanitation when it is needed anytime of
the day.

Manpower employment is also included in this paper with the
remuneration and benefits of the employees. Marketing strategies are also
tackled as well as the advertising and promotion.
Nature of the Business
The JAID Co. will offer the customers an organic toilet cleaning product
with different natural scents. For the initial kind of scent of the product grapefruit,
and lavender will be offered, consumers prefer those scents according to the
survey. Scents like lemongrass and eucalyptus will be offered in the next couple
of months of the operation. Building up good relationship with the consumers is
also part of the company’s mission by introducing our Cleanmate Toilet Bombs.
The proponents decided to sell the proposed product through direct selling and
online selling. The proponents envision to make life convenient through the
purchasing of Cleanmate Toilet Bombs.
The present researcher decided to team-up by the willingness and the
same goals to create a product that will lead the company to marketable and
profitable starting business. The main target of the business is to make up to
100% profit within 4 months. The proponents will establish a business of
household cleaning supplies and toiletries and by the means of the company
budget. The hundred percent of the budget would be coming from the financial
support of the proponents. Moreover, the company will establish its own strategy
and focus not only in ensuring that the product is convenient, efficient and

presentable but also to have its own simple and well prepared packaging.
Customer satisfaction in all aspects will be the main concentration of the
company and to fully introduce the Cleanmate Toilet Bombs here in Batangas
City.
Location
Location of the business is one of the key factors that dictate whether the
business gains profit or loss, the proponents have taken into account of what
would be the location of their business. This is an important aspect especially for
a business that is just starting. In choosing the place, the proponents have
considered the needs, its customers, employee, equipment, raw materials and
suppliers that will enable them to operate smoothly and efficiently at minimum
cost.
The production site will be located in one of the members of the
proponents residence which is at BLK 11 LT 37 4th floor Golden Country Homes
Star Street Alangilan, Batangas City. The area itself is quite convenient because
of its wide production place at the rooftop and it will also be the primary selling
site of the company.
The proponents have no stall and consignee but the company will
promote sell and advertise through online selling and advertising on social
media, direct selling through the whole City of Batangas. The secondary selling
sites will be the

Figure no. 1
Location

Mission
JAID Co. seeks to provide its customers with the variety of best quality
fragrance and hygienic products that is naturally sourced and primarily organic.
In addition to a broad assortment of existing products, the researchers strive to
provide our customers and buyers with value through customer relationships and
social responsibility.
Vision
JAID Co. envisions to be known as a manufacturing company that offers a
unique, creative and innovative product that will satisfy the wants of our target
market in order to be well-known and have a customer relationship. This
company targets to create a product which will lead to success.
Goals and Objectives
• Establishing a quality based product.
• Proposing a product that has the ability to encourage our target market to
buy.
• Optimizing the customer’s satisfaction.
• Ensuring that all the operation process in their business is functioning well
to meet the demand of the customers.
• To provide a product that is organically made and non-toxic.

Company Values
The core values of the company represent the company’s mantra, to serve
the customers well by providing exceptional quality of products and services. The
company commits to adhere to these core values:
• Value – The company will strive worth, excellence, and delivery for
continuous response to the consumer and product.
• Integrity – The character and virtue with their employees, decency, that
business is one to trust.
• Quality – Ensures the uniqueness and distinctive attributes of the product
and employees to satisfy the consumer’s needs and wants.
Product Description
Cleaning the toilet should be done everyday but it is not an easy task to do
and not everyone are able and willing to do it. A lot of toilet cleaning products
nowadays unknown by the consumers have hazardous chemical components
since there wasn’t really a safety standard when it comes to it. So the proponents
decided to make this task easier by providing an organic and natural product that
will not compromise the customers health and safety even being exposed to it
everyday.
JAID Co. will sell the toilet bomb, delightful chunks of good smelling stuff
that melts into colorful cleaning fizz in your toilet. The fresher they are the faster
they fizz. This kind of toilet cleaner is not yet popular here in Batangas City. It is
made of baking soda, oxalic acid, edta for longer shelf life and citric acid which
provides the fizz effect; and essentials oils. All ingredients are safe and natural
cleaners. It can also be used to dissolve tough hard water stains, an excellent
deodorizer and disinfectant. It is oval in shape and small in size, enough for
single use.The product itself will last till 2 years after the manufacturing date.
Simply drop one toilet bomb into your toilet bowl, and let the fizzing action clean
and freshen them. It can also be used for sink and lavatories too.

MARKET STUDY
It describes the advertising and marketing efforts for the coming months it
includes the statement of the marketing situation, a discussion of target markets
and company positioning and a description of the marketing mix.
The proponents intend to advertise the toilet bomb on their social media
accounts by posting their advertisements and information on how to order the
products online. Although the proponents have their online shop they will also
market directly to their customers through the use of direct selling. The
proponents will also conduct their market research and survey around the area of
Batangas City.
Market Research
The purpose of market research is to examine the market associated with
a particular good and service to determine how the customers will receive it. The
survey questionnaire is one way to find out if Cleanmate Toilet Bombs would be
in demand in the market . As well to have a good decision making in terms of the
improvement of the product. The opinion and preferences of the valued
customers will also be a part in starting up a business . The proponents will
gather their survey to their customer by asking the demographic profile, the
product related, and the product introduction of Cleanmate Toilet Bombs.

Research Methodology
It is a science of studying how research is done scientifically. In it the
proponents use the slovin formula to identify the total population to be surveyed.
Also the researchers performed the data collection and selected their primary
data based on random or probability sampling using a survey type of
questionnaire. After the collection of data it has to be processed and analyzed
using tabulation, to form a hypothesis and to calculate the survey results.
Research Design
A systematic approach that a researcher uses to conduct a scientific
study. It is the overall synchronization of identified components and data resulting
in a plausible outcome. The type of research that the researcher uses is the
descriptive research, it is a more in-depth research, that answered the question
what, where, when and how to assess the demographic characteristics using a
survey questionnaire and by informant interview. The proponents had conducted
survey to 400 respondents to get their opinion regarding the Cleanmate Toilet
Bombs.

Subject of the Study
Gender Age
8%
25 - 30
8%
25% 31 - 35
36%
Male 8%
36 - 40
Female 41 - 45
75% 17%
46 - 50
51 above
23%
Monthly Family Income
7% 15,000-
11% 20,000
21,001-
35%
25,000
25,001-
24% 30,000
30,001-
35,000
23%
Having an unpredictable wants and needs of a consumer, drives the
business industry to improve or produce a product that might become a solution
to their problems, wants and needs.
Based on the survey conducted, the company must target adult females,
ages 25-30 and having a monthly family income of 15,000-20,000. The data
shows that they are willing and able to buy the Cleanmate Toilet Bombs of 100

grams per pack (10 pcs) starting at Php 45.00. The primary target are adult
females that usually do the household chores and the one who wants to have a
safe and non-toxic way of cleaning the toilet. The qualities of our product that
attracts the consumers to buy are the price, effectiveness, scent and its function.
The innovation of the product is that it is made of natural and organic
components, it comes in an oval size tablet enough for a single use per day to
make it easy for mothers which are the primary target market of Cleanmate Toilet
Bombs.
As the data gathered from the survey, consumer is likely to buy at public
markets and other respondents also prefer to buy online, while direct selling
which is not included in the choices for which it is necessary for the proponents
to use direct selling. Also they often buy liquid based toilet cleaner and muriatic
acid which are chemically based components.

Data Gathering Instrument
The data and information are gathered through a survey questionnaire
developed by the proponents for its target consumers. The proponents believed
that the questionnaire is the best instrument to use for their study since it can
give them assessed behavior of their target, based on how the questions are
designed.
The data and information are gathered through a survey questionnaire.
A questionnaire is a research instrument consisting of series of items and other
prompts of gathering information from the respondents. The customer profile
includes which are name, address, gender, age and monthly family income that
determine the target market in order to verify their willingness and ability to buy
the product. Specifically, the proponents used the open ended questions where
respondents were specific answers are anticipated. It includes the use of multiple
choice, yes or no question and scaled questions. The proponents type of market
is imperfect competition and includes monopolistic competition were there are
many sellers producing highly differentiated goods. It generates quantitative
information, which can be analyzed statistically, and endeavors to remove any
base potentially originating from either the proponents or the respondents.

Data Gathering Procedure
The researchers made a survey questionnaire as an instrument to gather
information that dealt with the customer profile, buying behavior and related
products and proposed product information. To be able to have an understanding
of the market, the researchers have to know their potential customers.
In preparing the instrument, the requirements in designing for good data
collection instrument were considered. Before the actual survey to the
respondents, the researchers had a questionnaire checked by their research
adviser. In administering the questionnaire, they used the time allotted for vacant
and no classes to make the survey in the target customer’s location. The
proponents distributed the questionnaire with no exact proportion between male
and female, 25 age and above, in Batangas City. The proponents had given
enough time for the respondents to answer the questionnaire.
After data gathering, the proponents had collected and completed the
survey to the 400 respondents. After which they tallied the scores and applied
the statistical treatment used in the study.

Statistical Treatment of Data

Statistical straight line was the statistical treatment of data used by the
proponents to get the projected demand and supply. Although it is statistical
parabolic which has the value of standard deviation, the researchers made use of
the statistical straight line for it is the appropriate treatment of a product which
has simply an inconsistent increase.
The formula used is as follows:

Yc = a+b(x)
Where: b = [n(∑xy)-(∑x∑y)]/[(n (∑x2)-(∑y2)]
a = ∑y/n-b(∑x/n)
Sampling Procedure
To identify the sample size of the respondents of the study. The
proponents used the Slovin formula to determine the market acceptability of their
product, the company distributed 400 questionnaires to 400 random respondents
within the scope of Batangas City.
Formula used n=N
(1+Ne²)
Where
n= sample size
N= Population size
e= margin of error (5%)

By means of the formula above the following computation are shown below.
188,700
n= 400
(1+(392,874)(0.0025))
N= 392,874
e= 5%
N= 399.59 or 400% sample size
Demand Analysis
Demand analysis is a study that uses data collected from sales of a
specific good or service to determine if the product or service will be successful
in the market or not. These studies can also be used to help find ways to
increase the sales performance of the good or service in the future. This part of
the study helps to identify other factors which can be used to determine product
design, profitable cost and advertising strategy for a product.
Historical Demand. Refers to the amount of products that consumers
had purchased in the past years. The historical demand helped the proponents to
be aware and ready for what will happen in the industry the company belongs to.

Table no. 3
Historical Demand
Percentage of
willing to buy
Population of 25 years Cleanmate Toilet
Year old and above Bombs Historical Demand
2013 141,412 94% 132,927.28
2014 164,297 94% 154,439.18
2015 184,779 94% 173,692.26
2016 189,139 94% 177,790.66
2017 143,289 94% 134,691.66
Projected Demand. The projected demand is the quantitative of commodity that
buyers were expected to purchase at a market price in future year.
Table no. 4
Projected Demand
Population
of 25 years old and Percentage of willing to buy Projected
Year above Cleanmate Toilet Bombs Demand
2018 226,572 94% 212,977.68
2019 231,398 94% 217,514.12
2020 236,327 94% 222,147.38
2021 241,361 94% 226,879.34
2022 245,577 94% 230,842.38
Supply Analysis
Supply Analysis is a system of input and output equations used to
determine supply responses to changing circumstances by producers. Supply
analysis can be used to determine the impact of charges in product and factor

prices, in technology and in access on factor demands production, marketed
output, aggregate supply and incomes.
The proponents have their own supplier of ingredients of the Toilet Bombs
which are at the Ultima Entrepreneurship, SM supermarket, Allyson’s and from
Agripack Diversified Products at Binondo, Manila. Although the ingredients of the
product can be bought at any supermarket malls, the proponents preferred the
Ultima Entrepreneurship and Allyson’s because the cost is much lesser than
other suppliers of JAID Co. The proponents will buy in bulks to lessen the
expenses since almost the rest of the ingredients are available from the chosen
supplier.
Direct Competitors
Due to multiple businesses company that offer household cleaning
supplies and toiletries in the market, regardless how big and small still they must
be indentified. To complete the other company’s product, the assessment must
be based on the price, brand, functionality, packaging and design. Cacique
creations and Mrs. Jone’s soapbox which has the same product of Jaid Co. It is
an electric commerce type of shopping transaction that take days of shipping and
costly to buy which can be found in Amazon, while Shopee.PH also have a two
seller of toilet bombs namely APF home shopping, Momcoffeehandmade, Aea’s
closet . These three have a weak review, it is far from Batangas that why it has
highly cost pricing and shipping fee . Lysol which is a brand name of cleaning
and disinfecting products distributed by the Reckitt Benckiser company. The line
includes liquid, solid for hard and soft surfaces, air treatment and handwashing
and the company started 129 years ago and markets worldwide. The direct
competitors have a variety of product. On the other hand the proponents will
create great diligence to be recognize, to build high profit and revenue.
Table no.5
Direct Competitors
Direct Competitors Strength Weakness

Offers a variety of product
Cacique Creation Offers only in Amazon
cleaner
Requires couple of days to
deliver
Expensive
Mrs. Jones' soapbox Offers only in Amazon
cleaner
deliver
Expensive
APF home shopping
Momcoffeehandmade Offers only in Shopee.PH
cleaner
Aea’s closet
deliver
Expensive
Lysol 129 years in the industry Expensive
Kills 99.9 of viruses and
Chemicals
bacteria
Long lasting freshness
have a solid based product
cleaner

Indirect Competitors
An Indirect competitor is another business that offers slightly different but
target the same group of customers aiming to satisfy the needs. The indirect
competitors of JAID Co. are namely Domex, Tuff, Mr. Muscle, Greenex, Zim, ,
Apollo Muriatic Acid and Zonrox which is also a producer of toilet cleaner in the
market that buy from the local store of Batangas City.
Table no. 5
Indirect Competitors
Indirect
Strength Weakness
Competitors
Domex Stablished Over 100 years Chemicals
Kils all disease causing germs Strong odor
Bleach based disinfectant Expensive
Offers Sachet
Mr. Muscle Kills 99.9% of germs Chemicals
Removes limescale and mineral deposit,
Strong odor
soap scum
Establish company since 1886 Expensive
Germ and stein shield
Offers a variety of product devices
Greenex Protected from 99.9% of germs Chemicals
Power of bleach Strong odor
All purpose cleaner Expensive
Dis infecting, whitening and stein removals
Zim Started company since 1970s Chemicals
Disinfect, deodorize and remove tough
Strong odor
stains, grease and grime
Expensive
Apollo
Powerful stein remover Chemicals
Muriatic Acid
removes dirt, rust steins and slime from
Strongly acidic
bathroom, tubes and sink
Pungent smell
Zonrox Company since 1960 Chemicals
Bleach base that removes 99.9% germs Pungent smell
Removes tough stains and odors exquisite
Fights disease , virus and fungi
Low priced

Replacement Competitors
A firm is treated as a replacement competitor if there is evidence that
groups of those can sell a product that are in a different industry. Detergent
powder companies would be likely to undertake the necessary competition.
Replacement competitors motivate the company to have a better marketing and
to introduce their product in a most unique way.
Table no. 7
Replacement Competitors
Replacement Competitors Strength Weakness
Detergent powder Aromatic Use only for clothes
Low priced
Huge advertisements
Market Gap
The market gap is the potential consumers who are not yet purchasing
toilet cleaning products. Gaps in the market represent opportunities for JAID Co.
to expand their customer base by increasing awareness and creating targeted
offers or advertising campaigns to reach the untapped market.
In identifying the market gap for toilet cleaners the proponents will be
conducting a survey about the customer demographic, the related products and

also the product introduction of JAID Co. It will be used to calculate the Historical
and Projected Demand of toilet cleaner in Batangas City.
SWOT Analysis
SWOT analysis is a framework used to evaluate a company's competitive
position by identifying its strengths, weaknesses, opportunities and threats.
Specifically, SWOT analysis is a foundationn assessment model that measures
what an organization can and cannot do, and its potential opportunities and
threats. A SWOT analysis is most commonly used as part of a marketing plan,
but it is also a good tool for general business strategy, and to use as a starting
point for team discussions.
Strength
Characteristics of the business or project that give it an advantage over
others. This section contains the advantages of the company to excel its full
potentials.
Product uniqueness- Uniqueness of the product is also an strategy
that leads to high profit sales.
Organic materials- Having a non-chemical ingredient to the product will
not only help the environment but also the people.

Trend- The era of the customers nowadays changes quickly they want
to try what is new or trending in the market or internet products depending on the
needs and wants of the customer. And being first in the Batangas City will create
large amount of share in the market. This analysis gives the product steady
demand that can give higher profit to the company.
Customer service- The product marketability greatly depends on the
willingness and the ability of the costumer to buy the said product. The
proponents strive to create good interpersonal and social relations with the target
customers.
Advantage- The product itself will take an advantage on other type and
familiar products that are available in the market. Becoming a factor and easier to
produce. Also, the proponent’s product is a basic daily need according to the
purchasing behavior of a customer and how often the target market used a toilet
cleaner.
Availability of materials- Every business should always consider the
availability of the materials in producing products. It is an advantage for the
business if they have an easy access to the materials.
Management Team and Employees- The management continues to
study on how it is going to improve the business. It strengthens the capacity of
every employees thus the company have the same goals and achievements
relationships. Having employees dedicated to their job surely result in the
success of the business.
Weaknesses
A weakness is something that a company lacks. It is a quality that puts the
company at a disadvantage. On this point, the company need to turn their weak
areas into motivation, innovation and strength.
Competitors- There are three types of competitors which can be a part
of the weaknesses of JAID Co. The direct, indirect and replacement competitors.
Which also offers a toilet cleaner and has been established for many years.
Therefore, it can affect the upcoming sales of the company.
New in the industry- The proponents do not have a reputation yet to be
engaged in the market industry and conquer the competition in the market is part
of the weakness of the company hence it can also be its strength to introduce the
Cleanmate Toilet Bombs to the consumer to meet the company’s success by
also having its customer relationship as said to the mission and vision the JAID
Co.
Location- Having a good location is one of the most crucial in starting a
business. The company will rely on direct and online shop dew to lack of funding.
The proponents will use exert effort to advertised the product and marketing
strategy to accomplish the goals and objectives.

Lack of funding- Since the company is new to the industry the
business does not have enough capital and financial expenses to finance a new
business. To succeed the proponents must have a positive cash flow to make
payroll, cover monthly expenses, provide working capital and ultimately grow.
Advertisement- Through big commercials and advertisement that
encourage the potential buyer to buy their product. Competitors are already a big
rival to some starting business and are known by many loyal customers of their
products. While the JAID Co. will advertise in a low-cost product on
advertisement through social media and direct selling to even the fight.
Opportunities
Opportunities is a factor that represents the reason why the business will
likely to prosper. These are the expected works that are favourable towards the
company operation.
A business opportunity is a consumer needs and wants that can
potentially be met by a new business. These are expected works that are
favourable towards the company operation. It involves looking at a situation or
object in new ways.
Internet as new markets- The proponents will sell the products not only
through personal selling and will also use modern technology as to lessen their
financial cost. People nowadays uses internet and tends to buy their needs and
wants through online selling.

Promotions- The proponents will employ different promotional
strategies to sell their proposed toilet cleaner. Different variety will be created
that will satisfy the customers.
Packaging- New generation of consumers appreciate high end
packaging and labeling.
Increasing Population- Population itself increases the needs and
wants of potential buyers, while this era needs fast and convenient items it will
positively may increase the profit and the company which may spell success to
its operation.
Threats
A threat can be either intentional or accidental possibility of
circumstances, action or event that is beyond external factor that will be in the
strategy. They will only look around the world and communicate with peers and
customers to recognize the proponent’s threats, they can include:
Customer Preference- Time to time customer’s perception is changing
through everyday. In this case, they must consider service, innovation and
development.
Competition- The rivalry of the company is ahead and prolonged
created against the proponents. Competitors will be singing their brand names to
attract more customers from buying the lower ones.

Increasing raw materials- This fast-changing world in this industry are
a big problem to the firm when their suppliers increase the price of the raw
materials used. When suppliers of raw material increased, the proponents will be
forced to adjust their selling price.
Marketing Strategies
Marketing strategies involves a process that allow the company to
concentrate its resources on the optimal opportunities with the goals of
increasing sales and achieving a sustainable competitive advantages, monetary
funds, and maintaining marketing mix that will product satisfying exchange.
Developing the business, marketing strategy is needed and effective to make the
business successful. Success determined by four equally important factors that
are collectively known as the marketing mix that are used by the proponents
which is an important aspect for the company to help in starting their business to
have an overall improved marketing.
Product
In business product is anything that can be offered to a market. It can be
tangible or intangible that fulfills a need or want of a consumer. It’s imperative
that a company has a clear grasp of what exactly the consumer’s want to see
and that makes it unique. The firm’s tangible offering to the market includes
product quality, features, branding and packaging.

The product to be offered by JAID Co. is a toilet cleaner namely
Cleanmate Toilet Bombs the proponents came up with the idea of the product to
become a mild cleaner which are natural and organic. Each piece is made for a
single use, it comes from a small size and weight for about 10 grams per piece,
200 kilograms when packed. Cleanmate Toilet Bombs have two scents which is
the lavender and grapefruit, available in two colors which are blue and green.
JAID Co. assures the customer that it is environmentally safe, and it’s
bacteriologically tested through the help and knowledge of a chemist because
the contents of the ingredients are all natural. Cleanmate can soften the stain
within the toilet bowls, lavatories and kitchen sinks. It also disinfects, deodorizes,
whitens and kills molds.
Packaging- It is a wrapping material around upon a consumer item that
serves to contain, identify, describe, protect, display, promote and make the
product marketable and keep it clean. The proponents’ chose to use a white
standing ziplock pouch which are made from kraft paper and PE inlay. This way it
is convenient to use because of its easy open seal, made of paper and it is
recyclable.
Branding- Branding is one of the most important aspects of any
business. An effective brand strategy gives a major edge in increasing
competitive markets. The proponents has chosen JAID Co. Cleanmate Toilet
Bombs. JAID Co. the company name, derived from the names of the proponents

and Cleanmate for the brand name. The company believes that brand helps to
set company, apart from the competition. The proponents will use high quality
printed sticker paper label attached to the packaging.
Price
The amount of money paid by the customers to purchase the product
depends on the cost of the raw materials, and labor used by the proponents to
produce the Cleanmate Toilet Bombs with a product markup of 73.24% in the
first month production. For the last three months of production it will gradually
increase to 101.49%. The price establishes the profit of the company together
with the cost and markup of the Cleanmate Toilet Bombs. The price of the
proposed product will be dependent on the market price of raw materials and it
may change.
The proponents agreed to sell the toilet bombs in 200 grams per pack
with the economic price of Php 45.00 and is good for the whole week because it
is made in small sizes enough to clean the toilet bowl
Pricing Strategy- As the proposed product is new in the market here
in Batangas City, the proponents will set the price in a much lower cost than the
direct competitors that also offers a toilet bombs.

Distribution Strategy- The way the proponents are planning to
distribute the product in the market that they decided to start an online shop and
person to person selling.
Place
Through the use of the right place it is important to know and come to
contact with the customers. This element has impact on, visual, sales, safeness
of the product and customer that will maintain these over a longer period. In turn,
this would mean a greater share of the market and increase revenues and
profits.
For business it is important to have a correct placement that is focused
on reaching the right target audience at the right time. The proponents plan to
sell, advertise, promote and visualize in the central and residential area of
Batangas City. The production site is in BLK LT 37 4th floor Star Street Golden
Country Homes Batangas City, which are convenient, well ventilated and has a
proper spacing for mass production.
Since the business has no stall or consignment, the proponents planned
to sell the proposed product through online and direct selling in Batangas City.
The area itself is overcrowded with possible buyers and can make delivery easy.

Promotion
The first step in creating the proponent’s promotion is to know the
segmentation, target positioning and messaging. This will help to deliver a
consistent message to target customers. Brand, advertising and promotions
translate product information about the product attributes and its position. It is
important because it communicates with the customers, so the company will
know the product mix.
JAID Co. techniques is to set a promotions to increase awareness, create
interest, generate sales and create brand loyalty using direct selling, and
advertising on Facebook, Instagram and Twitter. Through verbal and visual sales
promotion and technology it is easy to see the whole product.
Test Marketing- Before proceeding to the implementation of the product
the researcher conduct a survey to the consumers. In that way the company are
already advertising the product on the potential customers
Online Marketing- The proponents will advertise their product by using
the Facebook, Instagram and Twitter accounts to advertise, promote and sell. It
will create brand awareness through rating and review of the product. As a mode
of channel it may create a referral marketing by millennials who are prone to
social media this way the primary target market will have an idea that natural and
organic product are now available in Batangas City. The mode of selling will be

Tuesday and Thursday in weekdays at Bay City Mall from 11:00am- 3:00pm and
on weekends from 11:00-3:00pm it will be on Sm Batangas.
The process on how to order the proponent;s product is through private
messages, calls and comments..
Direct Marketing- The company will use person to person selling way of
distributing their products to be able to talk and have face to face conversation
with their customer.
Word of Mouth- Being heard is important in the business world. The
proponents want to be talk about positive outcomes in a way the product will be
useful to consumers. In this strategy the proponents will give quality products to
consumers.
Customer Service- Customer service is sometimes the only way a
business can differentiate itself from its competitors. Bad customer serve can
generate complaints it can result in lost sales thus consumer might take their
business to a competitor. Through the proponents web pages that are actively
online and can instantly reply messages and person to person that will help the
company build loyalty.

MANAGEMENT STUDY
This part of the study will focus on the company’s organizational and
management structure including the personnel who will be involved in the
proposed company. The recruitment and compensation, as well as the
government regulations to be complied will all be taken into consideration. The
determination of what will be the appropriate organization and the functions of
each of the personnel who will be employed will also be looked into.
The researchers will determine the people who will perform in the
company activities. It is important to have a clear view of the organization
structure in order to understand how the management performs its function and
disseminate information necessary in the operation of the business.
Form of Business Ownership
JAID Co. type of business ownership will be a general partnership . The
new and young entrepreneurs who own the entrepreneurs business are Irene
Sabino, Don Lester Cabusay, Angelica Mendoza and Jason Baon. Together, the
partners will have equal voices in management and as a general partnership all
of the proponents will have equal investment to fulfill the required initial capital to
start-up a business. Each of the proponents has the right to distribute the
knowledge, ability, skills and other needed resources to help how to grow their
established business or to put the business to which they will have a share in
profit and or loss in accordance with the terms of the partnership agreement.

In the absence of such agreement the partnership is assumed to exists
where the participant of the business agree to share the associated risks and
rewards proportionately. The skills of each partner can lead to the achievement
of greater financial results together than would be impossible when apart. Mutual
support are needed for the business to last longer.
Capitalization
Name of the Partners Contributions

Angelica V. Mendoza Php 5,000.00
Don Lester Alvin M. Cabusay Php 5,000.00
Jason S. Baon Php 5,000.00
Irene P. Sabino Php 5,000.00
Total Php 20,000.00

Organizational Structure
Organizational structure defines how activities such as task allocation,
coordination and supervision are directed toward the achievement of
organizational aims. It refers to how individual team work within an organization
and how these are coordinated. To achieve organizational goals and objectives,
individual work needs to be coordinated and managed. On the other hand,
structure is a valuable tool to achieve coordination, as it specifies reporting
relationship( who reports to whom), delineates formal communication channels,
and describes how separate actions of individuals are linked together.
However, it is important to a business to have an organizational structure.
In the organization, the members of the business need to ensure that they have a
person who will designate every task. In this aspect, the key is to choose the
person who is suited and has ability to perform the managerial functions needed
in the performance of the position. In this respect, the person who will be
assigned should be able to do his/her responsibilities inside or outside of the
company.

Irene P. Sabino
General Manager
Book keeper
Jason S. Baon Angelica V. Mendoza

Marketing Production Manager
Manager
Don Lester Alvin M.

Cabusay
Manager
Figure No. 2
JAID Company’s organizational structure.
MANPOWER RECRUITMENT AND TEAM MANAGEMENT
JAID Co. which will be Cleanmate Toilet Bombs manufacturer will not be
hiring anymore workers since the proponents will make the product and will also
manage the production and marketing decisions as well as their on call
bookkeeper who will manage the financial statements every month.

Job Description
This section focuses mainly on the skills and specifically their job
descriptions. Ms. Irene P. Sabino is the general manager; Mr. Jason S. Baon is
the marketing manager; Ms. Angelica V. Mendoza is the production manager;
and Mr. Don Lester Alvin M. Cabusay is the manager. Since the business is new,
both Mr. Baon and Mr. Cabusay are the workers.
General Manager
1. Responsible for the overall operation of the business and also both the
revenue and cost elements of a company’s income statement.
2. Handles the matters with the employee’s customers and clients.
3. Knows the information and answers to be given to the customers.
4. Maintains planning, organizing, staffing, distributing and controlling.
Marketing Manager
1. Develop marketing strategy designed to maximize the revenues and
profits of the firm.
2. Use variety of techniques to keep the business operating smoothly.
3. To ensure that the execution of marketing programs achieves the
desired objectives in a cost-efficient manner.
4. Design and oversee various environmental scanning and competitive
intelligence processes to help identify trends and inform the
company’s marketing analysis.

5. To make sales by making advertising, web pages, promoting and
designing to increase demand and sales.
Production Manager
1. Designing and controlling the process of production and
redesigning business operations in the production of goods and
services.
2. Implements a strategic and day-to-day production of goods and
services.
3. Monitors production operation to maintain an efficient and quality
based product.
4. Ensures that the working environment is clean and safe.
Manager
1. Handles greatly on multiple manpower labor and equipment.
2. Assigned to the task of packaging and storing of supplies.
3. Ordering transportation of delivery, receiving incoming material.
4. Surveying the finished products and stocks.

Job Specification
This part of the study gives a statement of employee characteristics and
qualifications required for satisfactory performance of defined duties and tasks
comprising a specific job or function. Job specification defines the knowledge,
skills and abilities that are require to perform a job in an organization.
Manager
1. Must have a Bachelor/ College Degree of any business courses.
2. Must have prior work experience in marketing and sales
3. Must understand business, come up with innovative products and
launch them.
4. Must be presentable and a good orator.
5. Must be able to handle social media like Facebook, Twitter and help
build online brand.
Bookkeeper
1. Must be knowledgeable in accounting and business management.
2. Must process good moral character.
3. Must be hardworking person and competent in his field .

Training and Development Program
Developing an effective employee training program is vital to the long term
success of any business. Training programs provide multiple benefit for the
employees and the company. Clear understanding of policies, mission, vision
and goals of company will lead to increased motivation, morale and productivity
of the employees and also higher profits. Training defined as the guidelines for
you to clearly defined and implement, create product effectively.
Training and Development Program for the Management. The
corporation will continue to provide training’s for the employees, and will conduct
programs and seminars activities on that develop the employees opportunities to
develop excellence, proper scheduling and good decision making skills. The
Management team is also required to attend as it would help gain more
knowledge and skills in handling their employees. JAID Co. will allocate Php 8
000 – Php 12 000 for such thing.
Training Development for Company Workers. JAID Co. should
empower its employees since their roles are very crucial in the production
process. The expert will be invited to lead that training. It will help the workers to
improve their knowledge and skills on designs and style of the product. This thing
should be accomplished for the corporation to have a loyal customer and the
best quality products to its customers. The company allocated Php10 000 – 12
000 to make this thing possible.

Training How To Make Cleanmate Toilet Bombs. It is one of the most
important needs of a new employee to know what skills he/she has. It is a big
help for the company to join a training program for employees to improve . How
to make Cleanmate Toilet Bombs. JAID Co. has prepared a training program for
those new hired employees that will be assistant manager, it is a test for them, if
they can make a better product.
BENEFITS AND COMPENSATION
Compensation is the total amount of the monetary and non-monetary
payment provided to an employee in return for work performed as required. It is
important because it helps motivate workers to give their best that they can offer
for the company’s success. JAID Co. will be Cleanmate Toilet Bombs
manufacturer has decided that they will not be having any more workers because
they have decided that the workers will be the two of the proponents who is in
charge for manufacturing of the product or will managed the production. JAID Co.
decided that the partners are allowed to withdraw a 30% of the share in the
monthly net income of each partner and an additional salary will be given for
those two partners that is in charge for the manufacturing of the product. The
total cash salary that the partners will receive in the monthly production is Php
695.51 in the first month of the production. It is decided to withdraw in every 30 th
day of the month.

Table no. 1
Direct Labor
Weekly Monthly
Jason - 300
Don Lester - 300
Total 600
Legal Documentation
Many different elements go into starting a new business. One of the
primary consultation for selecting a business is abode by the legal requirement
set by the country’s rules and regulations.
The company needs to comply first with (SEC) Securities and Exchange
Commission which is a government unit responsible with registering the
proponents and corporation. It includes an securing the legitimacy to fully
operate legally and effectively. Several permits and licenses must also be
secured in order to obtain legal personality namely DTI, SSS, Phil Health, PAG-
IBIG and government licenses and permits.

Table no. 2
Gantt Chart
Feb March April May June

Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Activities
Conceptualization
Planning
Searching for
porspective
material
Capitalization
Purchasing of
supplies and
materials
Sample making
Survey on
customers
Finalization of
Business Plan
Project Schedule
A Gantt Chart conveys the information visually. It is used to outline of all
the task involved in a project and their order, shown against a timescale. This
gives an instant overview of a project, to associated tasks, and when this needs
to be finished.

The proponents made this Gantt chart to list down and manage the month
in preparing their project. The plan makes every task organized and ready. Its
assign the monthly task to make the work move fast with work satisfaction. This
detailed thinking help the proponents to ensure the schedule is workable, that the
right people are assigned to each tasks, and have a work around for potential
before they start. Likewise, it can be it can be used to identify the sequence of
tasks that must individually be completed on time if the whole project is to be
delivered on time. Finally, it can used to keep the proponents informed of the
progress. Simply update the chart to show schedule changes and the
implications, or use it to communicate that key tasks that have been completed.
Conceptualization. It provides road map to progress and verify the
outcome of the research. Searching and finding idea to make he business
successful. In the first three weeks, the proponents have focused on the
conceptual framework.
Planning. It is the process of thinking and organizing the required
activities to achieve the desired goal and objectives.
Searching for perspective material. It is important in a company to
produce a product made of good quality materials and ingredients. Using a good
quality of materials and ingredients ensures the success of a business.
Capitalization. The initial capitalization is Php20,000 where the
contribution will be the ratio of 5:5:5:5.

Purchasing of Supplies and Raw materials. This is the process of
buying supplies, tools and raw materials that are needed for the business.
Sample making. This is the product to know any potential problems and
correct errors that will occur with the production.
Survey on Customers. Using a questionnaire, the proponents will gather
data for them to know the chances of their product in the industry.
Finalization of Business Plan. This is the last checking and revising of
the plans and marketing strategies of the business.

TECHNICAL PLAN
This part of the study will discuss the information about the company’s
plan regarding the technical description of the products, the process flow on how
to produce toilet bombs, the utilities and equipment to be used will be discussed
below.
Technical Description of the Product
The toilet bombs under the product line Cleanmate created by JAID Co. is
made for people who demands a product that is convenient and fast when it
comes to cleaning. The citric acid powder, baking soda, edta and food color
powder are supplied by Ultima Entrepinoy Forum Center, a supplier that provides
excellent quality of spices and food mix that consumers and retailers can trust.
The essential oils used were purchased at Zen Zest at SM and Allyson’s, for the
highest and reliable quality. The oval silicon molder was bought from Japan’s
Home, it is well-known and well-established. The company only offers blue and
green colors because it is what the company thinks that is suited for the product.
It weighs 10 grams per tablet and 100 grams when packed.

Preparation Measuring Use spray

of materials of bottle.
and ingredients.
ingredients
Spritzing of Mixing of
essential oils the dry
Mix again. and food ingredients.
color.
Transfer the
mixture into a
Check. silicon Dry.
molder.
Remove toilet
cleaning
Delivering Storing tablets.
Figure no. 3
Daily Production Operation and Process Flow

Description of the Process Flow
The following steps are to be followed by the workers for them to produce
Cleanmate Toilet Bombs in the most efficient way.
1. Preparation of materials and ingredients. The workers prepare all the
materials and ingredients needed in making the toilet bombs.
2. Measuring of ingredients. To measure the dry ingredients (baking soda,
edta, citric acid), cups were used. As for the liquid ingredients (food color,
essential oils, water), tablespoons and teaspoons were used.
3. Use spray bottle. The liquid ingredients were put in a spray bottle.
4. Mixing of the dry ingredients. Put baking soda, edta, and citric acid in a
bowl then mix well. Set aside.
5. Spritzing. Spritz the liquid ingredients to the dry ingredients mixture at the
same time mix with whisk until desired color is reached.
6. Mix again. Use whisk to mix the dry and liquid ingredients
7. Check. If the mixture is starting to clump it is ready to be molded.
8. Transfer the mixture into a silicon molder. Stuff the mixture into
silicone molder. Take a spoonful of the mixture and portion out into single
sizes.
9. Dry. After 10 minutes remove tablets from the molder.
10. Remove toilet cleaning tablets. Gently remove toilet cleaning tablets
from the silicon molder.

11. Storing. Put the dried product in an airtight container for storage.
12. Delivering. The product is now finished. Ready to be delivered to
customers’ order.
Production Schedule
The JAID Co. workers will work three times a day with the schedule of
Monday, Wednesday and Friday. The proponents decided to work alternately to
maintain the freshness of the toilet bombs every time they manufacture. The
production hour per day will be 6 hours including the 1-hour lunch break, so it will
be from 9:00am - 3:00pm. For the selling schedule to follow the first in first out
procedure. Also, to assure its customers of a quality based product.
Table no.9
Production Schedule
Working Days Days
Working Days / week 3
Working Days / month 12
Total Working days / month 12
Tools and Supplies
The table no. 9 shows the list of tools and equipment to be used to
produce a product which is the Cleanmate Toilet Bombs. The mixing bowl will be
using for the mixture of the ingredients, whisk for mixing of dry and liquid
ingredients, Strainer will be using to filter the dry ingredients which is the baking

soda, edta, oxalic and citric acid. Measuring cup and spoon will be used for the
liquid ingredients such as water, essential oils, and food color. The silicon molder
which will be the bases of shapes and sizes of the toilet bombs, JAID Co. will be
using a different shape and a consistent size of a silicon molder. A parchment
paper will be used in the production as a cover for the table to maintain the
cleanliness of the production site. The zip lock and jar will be used for the storage
of the product it is needed to be sealed to maintain its scent. Lastly is the
weighing scale to measure the Cleanmate Toilet Bombs per piece and to
measure the ingredients per grams.
Table no. 10
Tools and Supplies
Name Price/unit Quantity Amount (Php)

Mixing Bowl 50 3 150
Whisk 35 2 70
Strainer 20 1 20
Measuring Cup 50 1 50
Measuring Spoon 50 1 50
Silicon Molder 88/pc 8 704
Spray Bottle 88/pc 2 176
Jar 150/pc 3 450
Spoon 5/pc 5 25
Weighing scale 500 1 500
Total 2,185

Raw Materials
Raw materials are materials or substances used in the primary production or
manufacturing of goods. The supplies of direct materials will be outsourced from
the company’s supplier. The proponents will buy in bulk so that the price of each
good will be lessen. The company are also assured that the direct supplier will
offer the bestt quality of raw materials that is needed to manufacture the
Cleanmate Toilet Bombs. The suppliers are: Ultima Entrepreneurship, SM
Supermarket, Allyson’s and from Agripack Diversified Products at Binondo,
Manila.
Table no. 11
Direct Materials
Direct Materials Peso Peso/Unit

Baking Soda 1500 per kilograms 3.6
Citric Acid 1250 per kilograms 1
Oxalic Acid 100 per grams 2
Edta 250 per kilograms 0.75
Essential Oils 200 per mil-liter 7.6
Food Color 30 per mil-liter 0.6
Total 15.55

Table no. 12
Indirect Materials per unit
Particulars Acquisition Cost

Label 1.10
Ziplock 3.85
Total 4.95
Other Expenses
Utilities are substantial for the business. It plays a major role in keeping the
business functioning properly. Water, electricity and communication must be
present in the business. Since the business is located at Alangilan, Batangas
City the company have plan to consider the utilities expense as a rental expense
in exclusive of water, electricity and internet usage because the production site
would be at the boarding house of a partner in the company named Jason.
These agreements will be used for the implementation of the product.
Table no. 13
Other Expenses
Month 1st 2nd 3rd 4th
Rental Expense inclusive

of: water, electricity and 500 500 500 500
internet usage
Total 500 500 500 500

Selling Expense
Selling expense includes the delivery expense of the products to its
customers. It is a form of operating expense and included on a business’ income
statement for the period in which they occurred under the accrual method of
accounting.
Table no. 14
Selling Expense
Month 1st 2nd 3rd 4th
Delivery Expense 1000 1000 1000 1000
Office Location
The production site will be in one of the members of the proponents
named Jason which is at BLK 11 LT 37 4th floor Golden Country Homes Star
Street Alangilan, Batangas City. This will be temporarily being used for the
operation.
Figure no. 4
Operation Lay-out

Action Plan
This chapter deals with the actions to be taken in the future of a
successful running business. Developing an action plan can help the company
achieve their goals and increase their productivity within the organization. Every
business should always have a future plan. Raising additional funds/capital for
the business, developing management expertise, training and development and
hiring qualified employees are also tackled. As well as acquiring new technology
for a more efficient production. Advertising and promotional strategies are also
important for the awareness of the existence of the company’s product.
Outsourcing is another strategy for a better financial status of the company and
lastly the formation of strategic policies that will greatly contribute to the future
success of the business.
Raising Additional Capital
Money is one of the most crucial factor when it comes to running a
business. It is needed for paying bills of electricity and water. For expenses in
transportation, digital communication, to buy tools, equipment and raw materials
needed for the production. Money is also one of the indicators if the business is a
success or a failure. For emergency purposes it will also play a big part. JAID
Co,. considers the personal saving of the proponents as the primary source of
the additional capital. The proponents will conduct raising of fund and also by the

way of taking loan from the proponents’ relatives to avoid the risky interest
payments from the banks.
Developing Management Expertise
In order to fulfill the customers delight and satisfaction, strategic Human
Resource is a must. JAID Co. aims to select only the trustworthy employee to
work with motivation and is capable in delivering satisfactory service to
customers.
Expertise is one of the primary resources of every organization. JAID Co,.
will not be accommodating employees in the first primary years of operation but
in the long term the company aims to develop the employee and the future
employees’ management expertise. There will be seminars to be attended that
will expand the knowledge of the employees about the product. Management by
walking around is a technique that will be used to ensure the employees’
competitiveness and efficiency. Also, there will be a continuous research and
development of the product to meet the unlimited wants and needs of the
customers.
Acquiring Technology and Equipment
JAID Co. is still a small scale company that uses basic tools and
equipment in their production. In the upcoming years the company plans to
acquire hi-tech materials such as “electric mixer” “auto molder” and a “package

sealer”. This tools and equipment will make the production easier and faster in
keeping up with the demands of the customer. However, the company will
consider that the cost will not negatively affect the business and production. The
company will also take into account of improving the working area for the safety
and health of every employee.
Training and Development
In an everchanging and fast faced corporate world, training and
development is an essential function. On most companies, training and
development is one of the least things listed on their priority list. JAID Co. allows
to give their employee an opportunity to stretch past his/her current abilities and
to acquire new skills, sharpen existing ones, performs better, increase
productivity and be the best leaders. Since the company is the total of what
employees achieve individually, organizations should do everything in their
power to ensure that their employees perform at their peak. Employee
development requires to approach everyday activity with the intention of learning
from what is giving on around employee. JAID Co. will also ensure that each
employees will develop a good understanding of the knowledge, skills, and
abilities that the organization will need in the future through leadership training,
colloquium and team building for managers and even for the workers to master
the knowledge, skills and behavior highlight in training programs and to apply
them in to their day to day activities because implementation of formal training

and development programs offers several potential advantages in business. JAID
Co. has decided to train all employees on continues improvement techniques at
least once or twice a year.
Hiring Qualified Employees
Hiring of personnel or employees is just like making decision for your
future. In today’s economy hiring the right employee is a challenging process and
is more critical than what company does.
JAID Co.’s success depends on employee’s ability to put together a team
of highly qualified people who are committed to the goals and objectives of the
company. Finding qualified employee is difficult because of competitions to be
successful, JAID Co. needs to be innovative and creative. The company will use
the pattern of a best way to hire an employee they will use different strategiess to
come up with the best. Interviewin and background checkin the employee is the
most important. The company needs to verify the skills and experiences to know
and secure that the company hired an employee who is fit for the work.
Advertising and Promotion Expertise
Promoting products is important because of the lasting impact it has on
customers. The proponents will use different methods of advertising to catch the
attention of customers such as; the internet, it is one of the \ promotional
marketing channel when it comes to marketing, the use of social media like
Facebook, Instagram and Twitter is a force of war. Having a good content on the

proponents’ website and disseminating is the best way of promoting the product
in the internet.
The best offer that the company will give the customers loyalty and
satisfaction are offering discounts for up the upcoming months. The other way to
promote the company’s expertise is to promote expertise of the individual, direct
selling which relies on a direct connection with a prospective customer, direct
marketing to individually target customers.
Outsourcing
JAID Company hires a part outside a company to perform services and
create goods that support manufacturing to increase the satisfaction of a
customer. Thus, it creates an incentive for the proponents to allocate resources
where they are most effective. Company outsource for what the organization
needs to serve customers. Outsourcing is definitely part of many companies
decision making process saving money is the main reason companies are using
outsourcing services. Hence, JAID Company is aware of its goals before they
start outsourcing because of some risks in outsourcing process.
Formation of Strategic Polices
JAID Co. aims to achieve the set of goals and objectives in which the
operation of the business will follow. As part of the company’s strategy, the
manufacturing process will become a division of labor, the two partners of the
company agreed to an additional work which is the workers in process to

decrease the cost of expense and the company decided to have their additional
salary for being a worker in the manufacturing process.

APPENDIX G
Survey Questionnaire
Dear Sir/Madam,
Good day! We are 3rd year BS Business Administration students of
Westmead International School who are currently enrolled in Research 1. Part of
the requirement of this course is to conduct a survey for our business plan
entitled: Cleanmate Toilet Bombs. We would like to request your permission to
answer the question below. Rest assured that all the information gathered will be
used for academic purposes only. We’re hoping for your kind consideration.
Thank you for your cooperation.
The Researchers:
Angelica V. Mendoza Don Lester Alvin M. Cabusay
Irene P. Sabino Jason S. Baon

I. DEMOGRAPHIC INFORMATION
NAME(OPTIONAL): ___________________________________
ADDRESS: __________________________________________
Direction: Please Put a (√) check mark on the appropriate space that
corresponds to your answer.
Gender:
( ) Male ( ) Female
Age:
( ) 25 - 30 ( ) 31 - 35
( ) 36 - 40 ( ) 41 - 50
( ) 51 above
Monthly Family Income:
( ) 15,000 - 20,000
( ) 20,001 - 25,000
( ) 25,001 - 30,000
( ) 30,001 - 35,000
( ) 35,001 and above

II. RELATED PRODUCT INFORMATION

1. Do you use toilet cleaning products?
* If no, please proceed to III.
( ) Yes ( ) No
2. What kind of toilet cleaner do you usually use?
( ) Detergent Powder
( ) Muriatic Acid
( ) Stain Remover
( ) Liquid Toilet Cleanser
( ) Others (please specify): __________
3. How often do you buy a toilet cleaning products?
( ) Weekly ( ) Twice A Month
( ) Monthly
4. Where do you usually buy your toilet cleaning products?
( ) Supermarket ( ) Convenience Store
( ) Public Market ( ) Others (please specify): __________
( ) Online Shop
III. PRODUCT INTRODUCTION
1. Have you seen a product like Cleanmate Toilet Bombs?
( ) Yes ( ) No
* If No, proceed to number 3
2. If Yes, where have you seen it?
( ) Supermarket ( ) Convenience Store
( ) Public Market ( ) Others (please specify): __________
( ) Online Shop
3. If the product will be available at the market per pack of 100 grams starting at
Php 45.00 are you willing and able to buy?
( ) Yes ( ) No
4. What qualities of our product attract you the most? (Please check as many as
you can)
( ) Appearance ( ) Price ( ) Packaging
( ) Functionality ( ) Quality ( ) Effectiveness
( ) Brand ( ) Scent
( ) Others (please specify): _________
5. What scent do you prefer for Cleanmate Toilet Bombs?
( ) Lavender ( ) Lemongrass
( ) Grapefruit ( ) Strawberry
( ) Eucalyptus ( ) Others (please specify): __________
6. What kind of packaging do you want from Cleanmate Toilet Bombs?
( ) Zip Lock ( ) Mason Jar
( ) Tin Box ( ) Printed Carton
7. Where do you want to buy our product?
( ) Super market ( ) Public Market
( ) Online Store ( ) Convenience Store
( ) Others (please specify): __________
8. In your opinion, what would be the best way to advertise our product?
( ) Social Media ( ) Stickers
( ) Fliers/Posters ( ) Others (please specify):__________

APPENDIX H
Survey Result
I. Customer Profile
Gender Age
8%
8%
8% 36%
25%
Male
17%
Female
23%
75% 25 - 30
31 - 35
36 - 40
41 - 45
46 - 50
7%
11%
35%
24%
23% 15,000-20,000
21,001-25,000
25,001-30,000
30,001-35,000
35,001 and above

APPENDIX H
Survey Result
II. Customer Profile
Gender Age
8%
25 - 30
8%
25% 31 - 35
36%
Male 8%
36 - 40
Female 41 - 45
75% 17%
46 - 50
51 above
23%
7%
11% 15,000-20,000
35% 21,001-25,000
25,001-30,000
24% 30,001-35,000
35,001 and above
23%

II Related Product
1.Do you use toilet cleaning products?
As shown in the graph, 96% of the surveyed consumer is using a toilet
cleaning products for it is necessarily needed. Based on today’s generation,
there are many available toilet cleaner that can be used. Although there are 4%
remaining that does not uses any type of toilet cleaner in their personal reasons.
4%
Yes
No
96%

2.What kind of toilet cleaner do you usually use?
However, 55% of the consumers uses Liquid Toilet Cleaner, 21% for
using Muriatic Acid, and an equal of 12% in using a Detergent Powder and Stain
Remover. The consumers is aware of all of this toilet cleaner that is contains
chemical to perform the duty in cleaning the toilets which may affect the
environment and the consumers’ health.
12%
Detergent
Powder
21% Muriatic Acid
55%
Stain Remover
12%
Liquid Toilet
Cleaner

3.How often do you buy a toilet cleaner?
Based from the graph, 47% of the consumers takes monthly to be able to
buy their toilet cleaner, while 30% are able to buy twice a month based on their
usage, lastly 23% of the consumers takes weekly to buy their toilet cleaner.
23%
30% Weekly
Monthly
Twice a
47% Month

4.Where do you usually buy your toilet cleaning product?
Half of the graph shows that consumers are usually purchasing at
Supermarket, 31% at Public Market, 12% in Online Shops, 6% at Convenience
Stores and the last 1% from others which is from Direct Selling Stores such like
Personal Collection.
Super Market
6% 2%
12% Public Market
Online Shop
49%
Convenience
31% Store
Others

III Product Introduction
1. Have you seen a product like Cleanmate Toilet Bombs?
The researcher is aware that it is important to clean up the toilets
because it causes a lot of germs, in that the proponents provide a product that
not just environmentally safe but also a consumer friendly toilet cleaner. As
stated in the graph there are 97% which not yet have seen a toilet cleaner like
what the proponents are offering and 3% that luckily have seen but not totally the
same as Cleanmate Toilet Bombs.
3%
Yes
No
97%

2..If yes, where have you seen it?
8% Super Market
7%
8%
Public Market
Online Store
77% Convenience
Store

3.If the product will be available at the market per pack of (10 pcs.) 100 grams starting at
Php 45.00 are you willing and able to buy it?
Based on the graph, it shows that the market acceptability of the Cleanmate Toilet
Bombss is 94% in the total surveyed respondents and the last 6% which is not willing
and able to purchase a toilet bombs. It shows that the primary target markets of the JAID
CO. preferably the female adults are willing and able to try the Cleanmate Toilet
Bombss.
6%
Yes
No
94%

4.What qualities of our product attract you the most? (Please check as many as you can)
Effectiveness
Functionality
9% 16% Brand
19% Price
11% Quality
8% Packaging
9%
Scent
16% 12% Appearance
Others
The qualities that attract the consumers the most are 19% of the products scents,
16% in effectiveness and quality of the product, 12% in price, 11% in functionality, 9% in
packaging and appearance, and the last 8% in the brand.

5. What scent do you prefer for Cleanmate Toilet Bombs?
Lavender
9% Grape Fruit
22% 37% Eucalyptus
Lemon Grass
Strawberry
9%
23%
The above table represent that 38% of the respondents prefer lavander while
23% want the grape fruit flavor, 22% prefer lemons grass, 9% on strawberry and 8%
want eucalyptus scent.

6. What kind of packaging do you want from Cleanmate Toilet Bombs?
1%
13% Ziplock
9% Tinbox
Mason Jar
14% 63%
Printed Carton
Others
We conclude that half of the result which is 63% want the packaging of ziplock
pouch which is a convenient packaging, on the other hand 14% of the respondents
want tin box, 13% on printed carton, while 9% mason jar and 1% on others.

7. Where do you want to buy our product?
2%
Super Market
5%
24% Public Market
Online Shop
37%
Convenience Store
32% Others
As a result 37% want online shop on the question where do the respondents
want to buy the proponents product , while 32% want in public market, 24% on
supermarket and 5% on convenience store, lastly 2% on others.

8. In your opinion, what would be the best way to advertise our product?
1%
Social Media
19%
Fliers/Posters
Stickers
20% 60%
Others
It has been seen that the highest percent on how to advertise the proponents
product is through social media, while the other respondent took 20% in fliers or
posters, 19% want stickers and only 1% answer other type of advertising.

Final 22212 ZX

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Final 22212 ZX

Uploaded by

Copyright:

Available Formats

Westmead International School

School of Economics, Business and Accountancy

COMPANY AND PROJECT OVERVIEW

JAID Co. has been established as a local manufacturer of organic and

Cleanmate Toilet Bombs

as a mission in promoting and encouraging people to use a product that cleans

the other long established firms in the same industry.

quality product that makes cleaning way faster and easier.

venture and keeping it going until it breaks even.

Cleanmate Toilet Bombs

Manpower employment is also included in this paper with the

remuneration and benefits of the employees. Marketing strategies are also

tackled as well as the advertising and promotion.

Nature of the Business

of months of the operation. Building up good relationship with the consumers is

purchasing of Cleanmate Toilet Bombs.

The present researcher decided to team-up by the willingness and the

profitable starting business. The main target of the business is to make up to

100% profit within 4 months. The proponents will establish a business of

Cleanmate Toilet Bombs

Customer satisfaction in all aspects will be the main concentration of the

The production site will be located in one of the members of the

proponents residence which is at BLK 11 LT 37 4th floor Golden Country Homes

site of the company.

sites will be the

Cleanmate Toilet Bombs

Cleanmate Toilet Bombs

In addition to a broad assortment of existing products, the researchers strive to

JAID Co. envisions to be known as a manufacturing company that offers a

market in order to be well-known and have a customer relationship. This

company targets to create a product which will lead to success.

Goals and Objectives

• Establishing a quality based product.

• Optimizing the customer’s satisfaction.

to meet the demand of the customers.

• To provide a product that is organically made and non-toxic.

Cleanmate Toilet Bombs

company commits to adhere to these core values:

continuous response to the consumer and product.

business is one to trust.

• Quality – Ensures the uniqueness and distinctive attributes of the product

and employees to satisfy the consumer’s needs and wants.

nowadays unknown by the consumers have hazardous chemical components

Cleanmate Toilet Bombs

includes the statement of the marketing situation, a discussion of target markets

and company positioning and a description of the marketing mix.

accounts by posting their advertisements and information on how to order the

The purpose of market research is to examine the market associated with

improvement of the product. The opinion and preferences of the valued

customers will also be a part in starting up a business . The proponents will

product related, and the product introduction of Cleanmate Toilet Bombs.

Cleanmate Toilet Bombs

It is a science of studying how research is done scientifically. In it the

data based on random or probability sampling using a survey type of

questionnaire. After the collection of data it has to be processed and analyzed

using tabulation, to form a hypothesis and to calculate the survey results.

study. It is the overall synchronization of identified components and data resulting

descriptive research, it is a more in-depth research, that answered the question

survey questionnaire and by informant interview. The proponents had conducted

Cleanmate Toilet Bombs

Subject of the Study

Monthly Family Income

Having an unpredictable wants and needs of a consumer, drives the