Professional Documents
Culture Documents
KUESIONER
Kepada Yth,
Bapak/Ibu/Sdr/Sdri responden
Hormat Saya,
Dili Asmarhani
I. Identitas Responden
Berikan tanda √ atau X pada kolom yang sesuai dengan jawaban anda
Berikan tanda √ atau X pada kolom yang sesuai dengan jawaban anda
Sangat
Sangat Ragu- Tidak Tidak
Citra Giant Hypermarket Setuju
Setuju ragu Setuju Setuju
Reliability
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.714 9
Item Statistics
Scale Statistics
Reliability
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.766 8
Item Statistics
Item-Total Statistics
Scale Statistics
Reliability
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.729 7
Item Statistics
Item-Total Statistics
Scale Statistics
Regression
Descriptive Statistics
Correlations
Keputusan
Pembelian Brand Image
Pearson Correlation Keputusan Pembelian 1.000 .705
Brand Image .705 1.000
Sig. (1-tailed) Keputusan Pembelian . .000
Brand Image .000 .
N Keputusan Pembelian 100 100
Brand Image 100 100
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Brand a
. Enter
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
Sum of
Model Squares df Mean Square F Sig.
1 Regression 11.019 1 11.019 97.085 .000a
Residual 11.122 98 .113
Total 22.141 99
a. Predictors: (Constant), Brand Image
b. Dependent Variable: Keputusan Pembelian
Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .572 .320 1.786 .077
Brand Image .857 .087 .705 9.853 .000
a. Dependent Variable: Keputusan Pembelian
Regression
Descriptive Statistics
Correlations
Keputusan Kualitas
Pembelian Pelayanan
Pearson Correlation Keputusan Pembelian 1.000 .576
Kualitas Pelayanan .576 1.000
Sig. (1-tailed) Keputusan Pembelian . .000
Kualitas Pelayanan .000 .
N Keputusan Pembelian 100 100
Kualitas Pelayanan 100 100
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Kualitas a
. Enter
Pelayanan
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
ANOVAb
Sum of
Model Squares df Mean Square F Sig.
1 Regression 7.337 1 7.337 48.570 .000a
Residual 14.804 98 .151
Total 22.141 99
a. Predictors: (Constant), Kualitas Pelayanan
b. Dependent Variable: Keputusan Pembelian
Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 1.536 .314 4.888 .000
Kualitas Pelayanan .606 .087 .576 6.969 .000
a. Dependent Variable: Keputusan Pembelian
Regression
Descriptive Statistics
Correlations
Keputusan Kualitas
Pembelian Brand Image Pelayanan
Pearson Correlation Keputusan Pembelian 1.000 .705 .576
Brand Image .705 1.000 .478
Kualitas Pelayanan .576 .478 1.000
Sig. (1-tailed) Keputusan Pembelian . .000 .000
Brand Image .000 . .000
Kualitas Pelayanan .000 .000 .
N Keputusan Pembelian 100 100 100
Brand Image 100 100 100
Kualitas Pelayanan 100 100 100
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
Sum of
Model Squares df Mean Square F Sig.
1 Regression 12.652 2 6.326 64.669 .000a
Residual 9.489 97 .098
Total 22.141 99
a. Predictors: (Constant), Kualitas Pelayanan, Brand Image
b. Dependent Variable: Keputusan Pembelian
Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .061 .323 .190 .849
Brand Image .678 .092 .558 7.371 .000
Kualitas Pelayanan .325 .080 .309 4.087 .000
a. Dependent Variable: Keputusan Pembelian
LAMPIRAN 5 OUTPUT UJI ASUMSI KLASIK REGRESI
1. Uji Multikolinearitas
Regression
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand
a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Coefficientsa
Collinearity Statistics
Model Tolerance VIF
1 Brand Image .772 1.296
Kualitas Pelayanan .772 1.296
a. Dependent Variable: Keputusan Pembelian
Coefficient Correlationsa
Kualitas
Model Pelayanan Brand Image
1 Correlations Kualitas Pelayanan 1.000 -.478
Brand Image -.478 1.000
Covariances Kualitas Pelayanan .006 -.003
Brand Image -.003 .008
a. Dependent Variable: Keputusan Pembelian
Collinearity Diagnosticsa
Variance Proportions
Condition Kualitas
Model Dimension Eigenvalue Index (Constant) Brand Image Pelayanan
1 1 2.987 1.000 .00 .00 .00
2 .008 19.346 .32 .09 .96
3 .005 23.347 .68 .91 .04
a. Dependent Variable: Keputusan Pembelian
2. Uji Heteroskedastisitas
Charts
Scatterplot
Re
gr
es 1
si
on
St 0
ud
en
tiz -1
ed
Re
si -2
du
al
-3
-4 -2 0 2 4
Regression
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
4. Uji Normalitas
Histogram
20
15
Fr
eq
ue
nc 10
Mean = -6.67E-15
Std. Dev. = 0.99
0
N = 100
-3 -2 -1 0 1 2
0.8
Ex
pe
ct 0.6
ed
Cu
m
Pr 0.4
ob
0.2
0.0
0.0 0.2 0.4 0.6 0.8 1.0
Factor Analysis
Kesopanan &
dengan segera
perhatian Pemberian
Persediaan
transaksi Keamanan
membantu Kesediaan
Tanggapan
Pelayanan
Pelayanan
Lokasi
Kualitas produk
Desain interior
Harga
Pilihan produk
Penataan
Fasiltas fisik
Petugas kasir
Kebersihan
keluhan
produk
dapat dipercaya
Anti-image
Covariance Pelayanan .688 -.036 .013 .012 .021 -.072 -.020 -.114 .031 -.175 .042 .045 -.125 -.066 .037 -.061 .051
Kualitas produk -.036 .558 -.068 -.145 .074 -.091 .015 -.174 .042 .020 -.020 .019 -.060 -.015 -.004 .050 -.050
Pilihan produk .013 -.068 .534 -.208 .007 -.041 -.070 -.074 -.022 -.063 .016 .017 -.157 .075 .003 .010 .021
Persediaan produk .012 -.145 -.208 .616 -.067 .017 .045 .005 -.082 .008 -.033 -.037 .049 -.054 .013 -.053 .029
Desain interior .021 .074 .007 -.067 .609 -.197 .004 -.186 .040 -.121 .023 .093 .018 .065 -.092 .021 -.105
Kebersihan -.072 -.091 -.041 .017 -.197 .729 .013 -.022 -.089 .051 .149 -.041 .079 -.020 -.005 .059 -.053
Lokasi -.021 .015 -.070 .045 .004 .013 .503 -.035 -.239 .182 .034 .102 -.057 .067 -.187 -.048 -.016
Penataan -.114 -.174 -.074 .005 -.186 -.022 -.035 .477 -.004 -.030 -.087 -.082 .062 -.088 .091 -.127 .120
Harga .031 .042 -.022 -.082 .040 -.089 -.239 -.004 .590 -.142 -.125 -.006 .031 -.094 .024 .040 .059
Fasiltas fisik -.175 .020 -.063 .008 -.121 .051 .182 -.030 -.142 .599 .014 -.063 -.002 .081 -.103 -.003 -.086
Pelayanan dengan
segera .042 -.020 .016 -.033 .023 .149 .034 -.087 -.125 .014 .448 -.045 -.028 -.029 .045 -.034 -.176
Kesalahan Petugas
kasir .045 .019 .017 -.037 .093 -.041 .102 -.082 -.006 -.063 -.045 .723 -.140 .075 -.132 -.083 .022
Kesediaan membantu -.125 -.060 -.157 .049 .018 .079 -.057 .062 .031 -.002 -.028 -.140 .399 -.013 -.042 .030 -.123
Tanggapan keluhan -.066 -.015 .075 -.054 .065 -.020 .067 -.088 -.094 .081 -.029 .075 -.013 .374 -.196 .017 -.136
Sikap sopan & dapat
dipercaya .037 -.004 .003 .013 -.092 -.005 -.187 .091 .024 -.103 .045 -.132 -.042 -.196 .378 -.117 .053
Keamanan transaksi -.061 -.050 .010 -.053 .021 .059 -.048 -.127 .040 -.003 -.034 -.083 .030 .017 -.117 .755 -.023
Pemberian perhatian .051 -.050 .021 .029 -.105 -.053 -.016 .120 .059 -.086 -.176 .022 -.123 -.136 .053 -.023 .315
Anti-image
a
Correlation Pelayanan .774 -.058 .022 .018 .033 -.102 -.034 -.199 .048 -.273 .076 .064 -.238 -.130 .072 -.085 .110
a
Kualitas produk -.058 .826 -.124 -.247 .128 -.142 .029 -.338 .073 .034 -.041 .030 -.127 -.033 -.009 .077 -.118
a
Pilihan produk .022 -.124 .775 -0.363 .012 -.066 -.135 -.147 -.038 -.111 .034 .028 -.341 .168 .006 .015 .051
a
Persediaan produk .018 -.247 -.363 .798 -.109 .025 .081 0.01 -.135 .013 -.062 -.055 .099 -.112 .026 -.077 .066
a
Desain interoir .033 .128 .012 -0.109 .656 -.295 .007 -.345 .066 -.201 .044 .140 .036 .137 -.191 .032 -.241
a
Kebersihan -.102 -.142 -.066 0.025 -.295 .587 .022 -.038 -.136 .078 .260 -.057 .147 -.038 -.009 .079 -.110
a
Lokasi -.034 .029 -.135 0.081 .007 .022 .566 -.071 -.439 .331 .071 .169 -.127 .153 -.429 -.077 -.041
a
Penataan -.199 -.338 -.147 0.01 -.345 -.038 -.071 .644 -.007 -.057 -.188 -.140 .143 -.208 .215 -.212 .310
a
Harga .048 .073 -.038 -.135 .066 -.136 -.439 -.007 .686 -.239 -.243 -.009 .064 -.200 .051 .060 .137
a
Fasiltas fisik -.273 .034 -.111 .013 -.201 .078 .331 -.057 -.239 .696 .027 -.096 -.005 .172 -.217 -.005 -.197
Pelayanan dengan
a
segera .076 -.041 .034 -.062 .044 .260 .071 -.188 -.243 .027 .754 -.080 -.066 -.072 .110 -.059 -.469
Kesalahan Petugas
a
kasir .064 .030 .028 -.055 .140 -.057 .169 -.140 -.009 -.096 -.080 .704 -.261 .144 -.252 -.113 .045
a
Kesediaan membantu -.238 -.127 -.341 .099 .036 .147 -.127 .143 .064 -.005 -.066 -.261 .788 -.035 -.109 .055 -.346
a
Tanggapan keluhan -0.13 -.033 .168 -.112 .137 -.038 .153 -.208 -.200 .172 -.072 .144 -.035 .717 -.521 .031 -.396
Sikap sopan & dapat
a
dipercaya .072 -.009 .006 .026 -.191 -.009 -.429 .215 .051 -.217 .110 -.252 -.109 -.521 .662 -.219 .154
a
Keamanan transaksi -.085 .077 .015 -.077 .032 .079 -.077 -.212 .060 -.005 -.059 -.113 .055 .031 -.219 .818 -.046
a
Pemberian perhatian 0.11 -.118 .051 .066 -.241 -.110 -.041 .310 .137 -.197 -.469 .045 -.346 -.396 .154 -.046 .669
Communalities Total Variance Explained
Component
1 2 3 4 5
Pelayanan .479 .305 -.086 .129 .263
Kualitas produk .600 .310 -.219 -.262 -.226
Pilihan produk .572 .321 .012 -.431 -.045
Persediaan produk .537 .346 -.035 -.393 -.191
Desain interoir .435 .394 .004 .542 -.106
Kebersihan .199 .519 .229 .444 -.234
Lokasi .385 -.206 .746 -.142 -.080
Penataan .491 .591 -.014 -.083 .052
Harga Fasiltas .500 -.090 .463 -.104 -.252
fisik .522 .148 -.294 .311 .266
Pelayanan dengan
.573 -.390 -.373 -.096 -.242
segera
Kesalahan Petugas
.420 -.094 -.142 -.139 .579
kasir
Kesediaan membantu .685 -.346 -.196 -.102 .069
Tanggapan keluhan .676 -.356 .069 .211 -.185
Sikap sopan & dapat
dipercaya .610 -.306 .446 .206 .220
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