Usman Internship Report

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Acknowledgement
First of all, I would like to say Alhamdulillah, for giving me the strength
and health to do this internship report work until it done. Not forgotten to my
family for providing everything, such as money, to buy anything that are related
to this report work and their advise, which is the most needed for this report.
They also supported me and encouraged me to complete this task so that I will
not procrastinate in doing it.
Then I would like to thank my teacher, Ms Zainab Rehman for

providing guideline and special thanks to Mr. Sharjeel (Brand Manger), Mr.
Yasir (Brand Activation Executive), Mr. Asad (National Sales Coordinatoer)
and Mr. Salman Azam (Sales Coordinator) that helped me out in completion of
this internship report which has helped me to explore knowledge.
The process for working on this report was very interesting. I gathered
useful and important information about organization. I am also thankful to those
who provide me their precious time and help me in conducting this internship
report.
Haleeb Foods Limited

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DEDICATED
TO
My Sweet Parents, Nice Teachers, sisters and brothers
Who instilled in me the importance of Education and hard work,

Who sacrifice their sweet wishes to fulfill my wants. And whose prayers
helped me in every field.
My Friends
Who encouraged me in the course of life.

.

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DECLARATION
I hereby declare that this internship report and it is neither as a whole or

as part have developed report entirely on the basis of my personal effort, made
under the guidance of my internship supervisor.
No portion of this work presented in this dissertation has been submitted

in support of any application for any other course of any other degree program
or qualification of this or any other university or institute of learning.
It is further stated that whole document is as the partial fulfillment for the
MBA Program. I understand and transfer the copyright for this material to the
Institute of management sciences, BZU (City campus) Multan.
Table of Contents
Executive Summary...................................................................................................................6
Introduction................................................................................................................................8

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Introduction to HFL...............................................................................................................9
History..................................................................................................................................10
Business Volume..................................................................................................................12
Unique Features of Company...............................................................................................13
Haleeb’s Products Unique Features.................................................................................13
Nature of the Organization...................................................................................................14
Haleeb Foods Product Portfolio.......................................................................................14
Haleeb Foods Functional Organization Structure................................................................24
Organization Chart...........................................................................................................25
Introduction of departments.....................................................................................................26
Marketing Department:........................................................................................................27
Sales Department.................................................................................................................28
Application of Class Room Learning.......................................................................................29
Application of Marketing objectives............................................................................30
Marketing mix.................................................................................................................31
Marketing Operations.....................................................................................................32
Market segmentation strategies..............................................................................32
Target marketing strategies......................................................................................33
Product planning and development.......................................................................34
Packaging.........................................................................................................................34
Brand positioning...........................................................................................................34
Pricing strategies...........................................................................................................35
Promotional strategies................................................................................................35
Distribution strategies.................................................................................................36
Action programs.............................................................................................................36
Competitor Analysis........................................................................................................36
Budgeting strategy...............................................................................................................37
Application of Media plan...................................................................................................38
What I Learnt in the Organization...........................................................................................40
Financial Analysis....................................................................................................................60
Profit & Loss Account.........................................................................................................61
Balance Sheet.......................................................................................................................63
Vertical Analysis..................................................................................................................66
Horizontal Analysis..............................................................................................................70
Ratio Analysis......................................................................................................................74
SWOT/PEST Analysis.............................................................................................................78

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PEST Analysis..................................................................................................................79
SWOT Analysis...................................................................................................................82
Suggestions for HFL................................................................................................................86
Conclusion................................................................................................................................88
Appendix..................................................................................................................................90
Letter of Nomination............................................................................................................91
Letter of Internship Completion...........................................................................................92
All Other Valueable Documents..........................................................................................93
All Other Valueable Documents

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Executive Summary
Executive Summary
This report covers the activities and responsibilities that I performed during my
internship at Haleeb Foods Limited. HFL is the National Company with a burning passion to
take on the international market. In the clutter of multinational companies HFL has a

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distinguished place. The report starts with the introduction of the company, then the mission
and the vision of the organization, introduction of departments and its structure, Financial
Analyses HFL products portfolio, SWOT Analysis. The last part includes my duties,
responsibilities, assignments and projects that they give me through that I found limitations
and give them recommendations.
I worked there as an internee for 6 weeks in the Marketing and Sales Department. In
the marketing department of HFL I learned a lot of things related to marketing as well as
sales and sales. My boss gave me many assignments which were related to marketing and
sales and also many other things that will help me a lot when I will start my professional
career.
My contributions in that department were valuable, because of my contributions many

of their pending work has been solved, and I also success in taking the load of work of my
boss.

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Introduction
Introduction to HFL
This report provides a cavernous insight of the departments and products of the
company. HFL is now one of the fastest growing packaged food companies in Pakistan with
an annual Turnover/ Loss of Rs.9.3 Billion (F2010). It is a private limited company. It started
commercial production in July 1987. Due to consistently superior performance, it had
achieved undisputed leadership in the liquid packaged milk category with a market share of

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over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy
products.
Haleeb Foods has segmented its product portfolio in 3 leading brands including
Haleeb, Yogurt and Good Day. Haleeb is the flagship brand of the company. Haleeb UHT
Milk is available in 3 Sku’s of Tetrapak packaging. Due to its strong positioning of the
thickest milk for best tea, it has the highest top of mind awareness and penetration in the
dairy industry of Pakistan. In order to increase consumer and trade penetration of the brand, it
is also available in Tetra Fino Packaging under the brand extension of Haleeb Dairy Queen.
Haleeb has also progressively diversified from UHT Milk to other product categories as well.
These product line extensions include Haleeb Butter, Haleeb Yogurt ( Daizy), Haleeb
Teamax Haleeb Cream, Haleeb Asli Desi ghee (Butter Oil), Haleeb Skimz (skimmed milk),
Haleeb N'Rish Full Cream Milk Powder & Haleeb Good day Pure Juices. Haleeb Good day is
the only range of 100% pure juices in the country with a variety of 6 pure juice flavors.
HFL has one of the largest nation-wide distribution networks delivering high quality
products, even in the remote areas of Pakistan. With a network of +1100 distributors the
company ensures that the product range is available in all the urban and semi urban areas of
Pakistan. Furthermore, concerted efforts are being made to develop the rural market as well.
In order to provide best quality products to its consumers, HFL has a well-developed supply
chain infrastructure. It has heavily invested in a vast network of company operated milk
collection centers across the country. HFL has a strict and stringent quality policy regarding
intake of raw milk. It is the only company that conducts 21 rigorous quality tests to ensure
that only fresh milk of the highest quality is accepted at the plant premises. Further, Haleeb
Foods is the only food company in Pakistan that has the following international certifications
of quality and prestige:
• HACCP (in process controls for safer products)

• ISO 9001 – 2000 (better quality for greater customer satisfaction)
• ISO 14001 (environment-friendly operations)
HFL believes in using cutting edge processing and packaging technologies to meet
consumer expectations of hygienic and high quality food products. It has more than 30 Tetra

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machines for its UHT milk brands and 5 UHT units with a capacity of producing more than 1
Million Liters of Milk every day. Keeping in view the volume potential and increasing
growth trend of the market, the company has recently inaugurated a second independent UHT
plant at Rahim Yar Khan.
Company’s Mission
Its mission is to provide nutritious and hygienically processed food product to customers.
Enhance reputation for quality in all our operations. Promoting mutual trust with customers,
suppliers, employees and shareholders and providing a healthy and safe environment to our
community.
Mission Statement
“Build Branded Food Business to improve quality of life by offering tasty, affordable
and highly nutritional products to our consumers while maximizing stakeholder value.”
Company’s Vision
Most innovative and fastest growing food company offering products enjoyed in
“Every home every day”
History
Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs. 46 Million
under the name of Chaudhry Dairies Limited which was renamed as CDL Foods Limited and
now it is known to be as Haleeb Foods Limited. At that time it had the capacity of producing
80,000 liters of milk per day having total area of 32 acres. Initially 150 people were
employed at the plant. The production process started with UHT liquid milk. The liquid milk
was the first product launched in the market, it started its operation in 1987 at that time 20
other dairy plants were also coming in, and all those including MILKPAK were using
obsolete technology that was used in EUROPE. Haleeb Plant was the only plant based on the
latest technology and the basic idea behind that were particularly dairy foods products.
Haleeb is one brand that is toady known everywhere.
From November 1989 till December 1991 Haleeb had a joint venture with fries land
Frico Domo of Netherlands. As an ISO 9002 certified company, Haleeb has been the
dominant market leader of UHT milk in Pakistan by capturing 52 % share. In 2002 the
company contributed 54% to the country's packed milk market.
Products Launch History

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1986 Haleeb Milk
1997 Haleeb Asli Desi Ghee
1998 Haleeb Cream, Candia Skimz Milk Powder
1999 Candia Milk, Candia Skimz Liquid Milk

Tropico Juice Drink, Haleeb Dairy Queen
2000
Haleeb N'Rish Instant Full Cream Milk Powder
2001
Haleeb N'Rish Fortified Instant Full Cream Milk Powder
2002
Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb Plain Yogurt,
2003 Haleeb Lassi Drink
Haleeb Good Day Pure Juice, Haleeb Fun Day Juice Drink, Candia
2004 Candy' Up Flavored Milk
Haleeb Cream With Honey, Haleeb Tea Max with Cardamom, Haleeb
2005 Labban, Haleeb Good Day(Mix Fruit, Red Grapes, Mango Pineapple)
Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar

2006
Haleeb Cheddar Cheese, Haleeb Bottle, Haleeb Good Day Re-Launch
2007
Haleeb Xtra Lite Milk, Haleeb Jelly, Haleeb Custard, Kheer Mix. Firni
2008 Mix, Haleeb Ice Cream Powder, Haleeb Crystal Water, Haleeb Tea
Max Poder, Haleeb Xtra Energy Milk
2009 Daizy Yogurt, Friesian Milk
2010 Re-Launch Good Day, Tea Max Cardamom. Daizy Raita
Present Status
HFL has been the leader of dairy products and had the 52% market share of UHT
products. At that time Haleeb had very strong competitors like Nestle and Engro. Currently
Haleeb Foods is in the decline stage of business cycle n trying to rebuild its identity. Haleeb
Foods has the annual turnover of 15% share of the market.
This phase has been started with start of 2006. Due to high growth and continuously
increasing market share the confidence of the management on their customers increased

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gradually. HFL now moved from dairy to food industry and introduced food items like juices,
powdered custard and ice cream, kheer, firni and jelly.
With the start of 2007 there was a massive downsizing and firing. The reason behind
this decline was the bad quality of UHT milk. That bad quality was caused by
mismanagement of Quality Assurance Department.
HFL re-launched Haleeb UHT Milk with new packaging and improved quality and it
worked as expected. Next target was Tea Max tea whitener with new packaging beat Tarang.
In 2008 Haleeb take huge finance but can’t proper utilization and came to decline.
Haleeb launch lot of products in 2008 but in vain.
In 2009 Haleeb launch Daizy Yogurt to over come the Umbrella Branding. This is the
effective way and towards the 2010 the company face less loss than last year.
Business Volume
Unique Features of Company

• Haleeb is giving to their customer “Thickest Milk” as compare to his competitors.
• Haleeb prices are low than his competitors.
• Huge Consumer promotion.
• 21 Rigorous Test
Haleeb Foods is the only food company in Pakistan that has the following international
certifications of quality and prestige
• HACCP (in process controls for safer products)

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• ISO 9001 – 2000 (better quality for greater customer satisfaction)

• ISO 14001 (environment-friendly operations)
Haleeb’s Products Unique Features
Haleeb Milk
✔ Thickest Milk
✔ Trustworthy
✔ Modern
✔ Full of health
✔ Full of life
✔ Nurturing
✔ Caring
✔ progressive
DQ Milk
✔ Caring
✔ Reliable
✔ Friendly
✔ Low Price
Daizy Yogurt
✔ Lively
✔ Contemporary
✔ Caring
✔ Real and fresh
Good Day Juice
✔ Young
✔ Confident
✔ Active
✔ Bankable
✔ Optimist
Nature of the Organization

Haleeb produced Dairy Products, like milk, Yogurt so
its nature of the Haleeb is Dairy. Haleeb produced following
products.
Haleeb Foods Product Portfolio
1. UHT
1.1. Haleeb Milk in Tetra Pack

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Keeping in line with modern and changing times, Haleeb Foods is proud to bring you the
same legacy that has become a household name thanks to its superior taste, unique quality &
timeless belief: New Haleeb – Nutritious Thick Milk, has shown tremendous potential in
the very first month of its launch.
Haleeb Foods has rejuvenated the image of Haleeb Milk, in keeping with the same
promise of quality that has remained with consumers for over two decades and has won many
hearts due to its unparalleled quality, be it in cup of tea or the desserts enjoy, with the ability
to protect maximum nutrients of fresh milk, Haleeb is also the best milk for growing
children!
Consumers everywhere know that only Haleeb Milk makes the best tea ever because of its
thickness. Haleeb is pasteurized, homogenized, and standardized pure UHT milk of the
highest standard with 3.5% fats and 8.9% solid non-fats. It is Haleeb Foods premier brand,
and the choice of quality-conscious consumers who only go for the best. Packed in easy to
open, 6-layered Tetra Pak Brick Aseptic packaging, it comes with a 3 months shelf life.
SKU's
• 1500 ml: 8 Packs / carton
• 1000 ml: 12 packs/carton
• 500 ml: 12 packs/shrink-wrapped tray
1.1. Dairy Queen

Dairy Queen is Haleeb another standardized and
homogenized pure UHT Milk with 3.5% fat and 8.9% solid
non fats. At an affordable price it has won the hearts of
consumers everywhere. It is available in 6-layered Tetra Pak
Fino Packaging, introduced for the first time in Pakistan and
has 3 months shelf life.
SKU's
• 250 ml: 24 pouches per carton

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1.1. Candia Milk

Candia is Europe's Number One selling milk. Haleeb Foods
Limited and Candia of France have joined hands to bring the
highest quality milk. Candia is pasteurized, homogenized,
standardized, double sterilized milk. This not only ensures the
highest quality, but also the best taste ever. For the first time in
Pakistan, Haleeb Foods Limited has introduced milk packed in
food grade plastic bottles. These bottles are manufactured from
imported materials at Haleeb Foods latest plant and guarantee
longer shelf life, highest quality and storage with ease of use.
SKU's:
• 250 ml Bottle: 12 bottles/carton
• 1000 ml Bottle: 12 bottles/carton
1.1. Candia, Candy Up

With the backup of Candia, Candy Up has been launched
especially for flavored milk drinkers, in chocolate & strawberry
flavors to the sheer delight of children. The fact that it comes in a
bottle makes up for convenient usage as well.
SKU's:
• 500 ml: 12 bottles per carton
* Note: This product is inactive now
1.1. Skimz
Candia Skimz is the only completely fat-free milk with the
richness of pure milk. Minus fats, it is an ideal choice for
weight-watchers and heart patients. It is also high in calcium
content, which prevents osteoporosis. Packed in a 6-layered
Tetra Pack Brick Aseptic packaging, it comes with a 3 months
shelf life.
SKU's
250 ml: 27 packs/shrink-wrapped tray
1.2. Haleeb Reshmi

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Haleeb Reshmi pack is long life-packaged milk and offers

consumers premium quality milk at an attractive price. Due to its
multi-layered packaging material, Reshmi pack not only retains the
natural thickness of milk for a longer time, but also protects the
milk from light, heat and bacteria.
SKU's
• 125 ml: 1.25 liters
• 250ml: 5 liters
• 1000ml: 6 liters
1.1. Haleeb Bottle

The good thing about the Haleeb Bottle is that it is made out of
material that is 100 percent recyclable. Feel free to have your own
pick according to your need. , Haleeb Milk is all about making your
life simpler and easier. The Milk Bottle's convenient screw cap
makes it easy to use in our day-to-day life. The aluminum that
covers the mouth of the bottle ensures that the milk that reaches
you remain fresh. Approved by CCTPA the Haleeb Milk Bottle has
multi protected layers that keep it safe from bacteria and sunlight.
SKU's
• 1000 ml / 8 pieces per cartoon
• 250 ml / 24 pieces per cartoon
1.1. Bulk Products Available

• Instant Full Cream milk powder (IFCMP)
• Full Cream Milk Powder
• Skimmed Milk Powder
• Instant Skimmed Milk Powder (ISMP)
• Cream
• Ghee
• Butter
1.1. N’rish

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N'rish, instant full cream milk powder, gives you the complete nourishment of fresh milk
without the water. N'rish contains more fat, loads of calcium for stronger bones, teeth and
vitamins A, B and D, which are essential for the physical and mental growth of your child.
With Haleeb's high quality manufacturing facility, the hygiene concerns related to fresh milk
cease to exit. We make sure that the milk you get is 100% hygienic. With all this and more,
N'rish is available for a little less than even fresh milk.
2. Juices
2.1. Haleeb Good Day
Haleeb Good Day offers consumers a range of 100% pure juices
with the essence of four fruits in each glass, without any added
sugar, flavors or preservatives. For consumption absolutely
anywhere and anytime, Good Days’ six premium juices (apple,
pineapple, red grape, mango, orange, and mixed fruit) give you the
absolute delight in taste, and revitalizes you at the same time. It is
packed in a 6-layered Tetra Pack Brick Aseptic packaging.
SKU's
• 250 ml Pack: 27 Packs/Cartons
1000 ml Pack: 12 Packs/Carton
1.1. Tropico Juice Drink

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With the quality assurance of Haleeb Foods, Tropico is the

premium juice drink, superior in taste and pulp contents, for that
invigorating fruity refreshment. Tropico is available in three
flavors: apple, mango, and mix fruit, packed in a 6-layered Tetra
Pack Brick Aseptic packaging.
SKU's
• 1000ml Pack: 12 Packs/Carton
• 250 ml pack: 36 packs/carton
• 250ml Pack: 27 Packs/Cartons

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1.1. Tropico Nectar

Juices play an important role in the functioning of our
body, have many benefits associated with them, and help you
achieve the desired healthy way of life. Tropico nectar is
another product from the house of Haleeb Foods Limited,
which is 100% pure nectar, available in four sumptuous flavors
including Red Blood Orange & Kinoo, Mango, Apple and
Kinoo. Haleeb Tropico is also the only brand that is offering
Red Blood Orange & Kinoo Juice - that is so deliciously
different that you will want to have it in your house, all year
long!
SKU's
• 250ml: 27 Packs/Carton
• 1 Ltr: 12 Packs/Carton
1.1. Haleeb Funday
Haleeb Funday is a delicious juice drink especially for kids,
enriched with calcium, and vitamins A, C & D. An exciting
treat, packed with health and a great taste, Funday juices will
surely be an instant success with kids with their unique and am
using names, Aamonka (mango) and Arrochee (peach and
lychee). They are packed in a 6-layered Tetra Pack Brick
Aseptic packaging.
SKU's:
• 200ml Pack: 36 Packs /Carton Shrink wrap units
• 200ml Pack: 27 Packs/Carton

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1. Dairy Products
1.1. Haleeb Tea max

Tea Max is a specialized tea whitener that ensures nothing
less than the best tea drinking experience, with its superior
quality, taste, aroma and best value for money, you will be
yearning for more!
Tea Max has been re-launched in May 09 and it has clearly left
its predecessor in the dust! Tea Max has redefined the industry
growth standard through making inroads in hearts of 20 million
consumers in first 75 days of its re-launch.
With its new and unique ‘tea colored’ packaging which has been immensely appreciated by
the target market it is a sure shot winner!
In tune with the Haleeb Foods tradition of providing consumers high quality and value added
products, Haleeb Tea Max is the ideal choice for all tea and coffee lovers. Tea Max is special
milk that provides a rich taste in your beverage. It is also available in the unique and delicious
cardamom flavor, packed in a 6-layered Tetra Pack Brick Aseptic packaging.
SKU's
• 200 ml (plain) pack: 27 packs/carton
• 200 ml (cardamom) pack: 27 packs/carton
1.1. Haleeb Tea Max Cardamom

Tea Max Cardamom is a specialized tea whitener that ensures
nothing less than the best tea drinking experience, with its superior
quality, taste, aroma and best value for money, you will be
yearning for more!
SKU's
• 200 ml (plain) pack: 27 packs/carton
• 200 ml (cardamom) pack: 27 packs/carton
1.1. Haleeb Cream

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Haleeb Nutritious Thick Cream offers a premium quality product which is processed
hygienically from pure fresh milk. Haleeb Cream is luxuriously rich in its thickness and
nutritional value. It promises plentiful assortments of tempting toppings, delicious desserts
and creamiest coffee with its unique taste, also great for eating with bread and snacks etc. It is
packed in 6-layered Tetra Pack Brick Aseptic packaging.
The premium cream processed hygienically from pure fresh milk, Haleeb Cream is
luxuriously rich in its thickness and nutritional value. It promises the richest assortment of
tempting toppings, delicious desserts and creamiest coffee with its unique taste, also great for
eating with bread etc.
SKU's
• 65 ml mini pack: 24 packs/dispenser, 6 dispensers/carton
1.1. Haleeb Yogurt
Daizy Real Yogurt is the best packaged yogurt your
money can buy. It is made from the freshest milk so that
you can get the real taste of our traditional yogurt! Tastes
so great with our local cuisine you’ll want nothing else.
Having it plain as well will be an experience that’ll make
your taste buds tingling in delight!
SKU's
• 450gm cup: 12cups/carton
1.1. Haleeb Daizy Raita

All we will say is, just try it and you will love it!
Discover the great taste, premium quality of Daizy Raita,

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available in Zeera and Mint. Unlike the rest Daizy Raita is

added with nothing else than truly pure and real ingredients
of Zeera and Mint, making your food eating experience
delightful. It makes your meals tastier and is healthier for you
and your family. The product is sealed and packed in air-tight
packaging, which keeps the product fresh and tasty.
SKU's
1.1. Haleeb Cream with Honey
Haleeb Cream with Honey is an exclusive treat: delicious
thick cream fortified with the goodness of pure honey, making a
tempting spread on bread. Enjoy it anytime and exude energy and
freshness whole day long. It is packed in a 6-layered Tetra Pak
Brick Aseptic packaging.
SKU's
• 65 ml mini pack: 24 packs/dispenser
• 200 ml: 24 packs/tray
1.1. Haleeb Butter

Daizy Real Butter is the tastiest source of Vitamins A &
D for everyone to enjoy, while having your wholesome
breakfast or cooking and baking your family’s favorite
dishes! It is rich in flavor and high in health!
Butter never tasted this good!
It is rich in its taste and revitalizes your energy for a long tiresome day.
SKU's
• 20g pack: 300 packs/carton
• 1000g pack: 1 pack/carton
1.1. Haleeb Asli Desi Ghee

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Haleeb Asli Desi Ghee is obtained from pure milk

through the traditional procedure of heating butter slowly.
Haleeb Asli Desi Ghee is free from all artificial
ingredients; it has pure and natural taste and is
nutritionally preserved.
SKU's
• 0.5 kg pouch: 10 packs/carton
• 1 kg pouch: 5 packs/carton
• 1 kg tin: 6 tins/carton
• 5 kg tin: 2 tins/carton
• 16 kg tin: 1 tin/carton
1.1. Haleeb Labban

Lassi is an age-old traditional beverage in the South Asian
continent. Haleeb Labban aims to give its consumers the same
satisfying traditional taste of thick Lassi, along with hygiene,
convenience and accessibility. Haleeb Labban is the only ready to
drink packaged Lassi available in Pakistan. It is available in salty and
sweetened variants, packed in a 6-layered Tetra Pack Brick Aseptic
packaging.
SKU's
Haleeb Foods Functional Organization Structure
Haleeb is a Private limited company managed by a board of directors who control

company operations as Managing Director (MD).
Haleeb run by a team of professionals. There are 17 departments successfully running
Haleeb operations.

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The Functional Organization Structure has the following details:
• Chairman / Board of Directors

• Managing Director
• Human Resources (HRD)
• Accounts & Finance (A&F)
• Marketing (MKT)
• Sales (SAL)
• Supply Chain (SC)
• Operations (OPR)
• Quality Assurance (QAD)
• Research & Development (R&D)
• Finance Department
• Information System
• Technical Department

Object 2
Organization Chart

Introduction of departments
Marketing Department

I worked 3 weeks in marketing department of Haleeb Foods Limited as an internee.
This is very good experience I have to learn many things that will improve my skills and
knowledge. The hierarchy of this department is as follow.
Marketing department has 8 employees working very passionately and with devotion. These
people are responsible to make their products sustainable and attract customers to them.
The general marketing manager is responsible for the outdoor marketing activities. His job is
related to advertisement. He plans and get approval from the directors how, where and which
medium to be selected for the marketing and launching of new products.
The Brand Manager is responsible for the products shoots; hiring the suitable models,
getting hoardings for rent, deal with print and electronic media. Haleeb bears a handsome
amount of money on media campaigns. Though it is not its strong point but media related
things are very sensitive in nature. The Brand Manager gets approval for his working form
the top management of Haleeb.
After the research the top management of marketing department formulates policies
and set objective. To meet these objectives strategies are then defined.
The policies are almost daily revised and new policies and strategies are formulated.
They set their objectives on daily basis keeping in view the market situation and requirement.
Sales Department
I worked 3 weeks in the Sales Department. The activities of this department are taking
orders and dispatch the products to the distributors as well as retailers.
The hierarchy of this department is as follow.
Slaes department keep and eye on all trasanctions, check sales varicance, check all
expenses of dirstributors and after matching send to the account departments.

Sales department play vital role in determineing prices. Sales departement handel the
sales oreders nation wide and dispath deliveries. This depratment also chek the PDR
(Performance Development Report) of all regions country wide.
There are ten region that perform the sales activities in all over the Pakistan. RSO
(Regional Sales Officer) control the each region.
1. Peshawar
2. Rawalpindi
3. Gujranwala
4. Failsalabad
5. Lahore A
6. Lahore B
7. Multan
8. Sukkhar
9. Karachi
10. Food Services
Application of Class Room Learning

Application of Marketing Objectives
HFL is ensuring the consistency in making the good quality product, then the
implementation of the defined parameters of the quality products. The distribution network is
very wide and has a very professional and trained staff for that. Good services have been
provided to the retailers and the distributors on regular and swift basis. The return of the
products and complaints handled intelligently.
Short Term
• To aggressively enter the market, penetrate the market by making the product
available.
• To improve the quality of the products and related services
Mid term
• To establish brand equity through customer satisfaction
• Maintain the good relation with the customer (CRM).
Long Term

• To make chilled business a profitable proposition for HFL through continuous
improvement in cold chain distribution and expanding consumer base.
• To expand the market by opening up new cities and after reaching a certain
level establishing distribution network.
Marketing mix
The marketing mix of Haleeb Foods is up to the mark. It is designed to achieve the
overall marketing objective of Haleeb Foods.
Product
The management of Haleeb wants to sell products which are good in quality,
according to the customer’s requirement and have all the standards of consumers.
Haleeb product is good in quality. They procure better quality raw milk and others
ingredients from the local manufacturers. They also purchase machinery and parts from UAE,
Sweden and Germany. Plant hygienically standard should be maintained by the staff. The
products are purchased in different volumes with different packing, size & colors.
Price
Haleeb wants to offer product prices which are affordable to all its customers. Haleeb
follow the price strategy set after Compare with competitors, little bit plus minus will be
acceptable during setting of price. Same rule also follow by the competitors during setting of
price strategy.
Place
Haleeb wants to have their presence in all the major markets of Pakistan. They have a
plan to cover more market during next years. Haleeb also offer fair price shops in Lahore.

Promotion
The promotional strategy of Haleeb foods is to be known every where in Pakistan.
They want to mould their promotional strategy in a way that it will increase the brand
awareness as well as helpful for the brand positioning of Haleeb.
Haleeb spends a reasonable amount on the promotional activities. It may be said that they
spend the highest budget on promotions. Most of their ads appear in magazines and on radio
channels. But it is not sufficient to retain the position of market leader. So by analyzing
Haleeb promotional activities it can be said that promotions can be improved and it should be
more powerful that ever before.
Marketing Operations
Marketing Operation is a vision of end to end marketing optimization, from planning

and budgeting, through marketing content management, to analysis recently new induction
has been add in sales and marketing department more sales and operation staff is hires for
exploring new destination and top market for Haleeb. The marketing operations’ manager is
responsible for:
• Sales targets
• Administration of sales staff
• Product display
• Stock keeping and stock audits
The marketing staff of Haleeb Foods has the responsibility to search new markets
where products can be a market leader and the organizational investment can be the best
return to the management. His responsibilities are:
• Explore new markets
• Gather feedback about the competitors business
• Suggest the ideas after searching the markets.
Market segmentation strategies

Customer Profile Haleeb Foods
The customers that Haleeb is targeting living in cities, urban and semi urban areas
HFL has an efficient and resourceful Export department which has successfully tapped
opportunities in foreign markets including Korea, Hong Kong, USA, UK, China,
Afghanistan, Bangladesh and the Middle East.
Customer Demographics
The house holds females and school children’s targeted market as they play a vital
role in sales figures. Recently Haleeb management contact with different school and invite
the children’s at Bhai pheru plant. At plant Haleeb management arrange a documentary film
for children and visited the whole plant sites and answer the question of schools boys, also
offer a gift for children’s, ultimately this promotional schemes increase our customers.
Psychographic Segmentation
The psychographics gives an insight of the activities, interests and opinions of our
target audience. The target audience is quite trendy and seeking quality taste. They want to
keep pace with on going changing.
Behavioral Segmentation
The major benefits that customers seek are good quality and taste. The target market
is females who are prone to frequent shopping. A survey on consumer behavior of the
targeted audience towards milk shopping showed that females tend to buy milk very
frequently.
Important changes taking place in Segment
If we review the past practices regarding the buying behavior of milks, limited
choices were available in the market and even females were unaware of the fact that they will
respond positively towards variety of milks that match with their requirements. But with the
passage of time this need was realized and firms started providing variety of choices which
was appreciated.
Target marketing strategies
The target marketing strategies of Haleeb Foods are designed to fulfill the customer
needs in the real sense of the term and satisfy the customer in a way that it is retained for a
long time or even forever. They also consider marketing strategies very important because the
overall corporate strategies base on it.

Selective specialization
Haleeb is following selective specialization strategy to its target market. It does not
deal in other foods items like baby milk, cereals and sweets so it’s not a full market
Coverage. Haleeb researches the market in detail and tailor its marketing mix according to it
demand. Haleeb milk packaging for tea are available in all ranges so it does not appear
difficult for the management that how to design the profile.
Product planning and development
The designing and quality is the most important elements of milk packaging business.
Haleeb is no exception. Product planning and new product development goes side by side in
the industry.
Planning and development is always done according to the up coming seasons. The
previous data and qualitative forecasting plays an important role in planning and development
of new products.
The process of development starts which is influenced by the future trends. After
finalizing the approved targets the planning of requirement starts. Maintain packaging paper,
spares and raw material reserves according to the targets and make sure that there is no
shortfall raised on any stage. The planning process is in very detailed which revolves around
the budget finalized by the management of Haleeb Foods.
Packaging
The management of Haleeb Foods wants to be unique and exclusive in terms of

packaging. To achieve this objective Haleeb Foods give importance to the packaging of their
products. The packets are kept in trays, boxes made of high quality hard board. The finished
product is available in various sizes for the conveyance of end customers. The trays and
boxes are of very good quality.
Packaging for Haleeb Foods ensures that products are kept in a secure box at the same
time look contemporary. It is to focus that Haleeb packaging have a definite identity in the
market in terms of shape and color.

Brand positioning
Haleebs Foods is a Pakistani brand that aims to provide a one stop shopping facility
regarding quality and taste. Haleeb is not just about selling quality milks; it wants to be
identified with providing the ultimate shopping experience to the customers.
The management of Haleeb Foods wants to create an image in their customers’ mind that
Haleeb Foods is the only milk tea brands which are available is various sizes and volumes.
Haleeb has also the aim to provide the best value for money and customer should also be
satisfied with product as well as with the image associated with the brand.
Pricing strategies
Pricing strategy at Haleeb Foods is considered as one of the four major elements of
the marketing mix. Pricing has always been an important strategic issue because it is related
to product positioning. Furthermore, Haleeb pricing affects other marketing mix elements
such as product features, channel decisions, and promotion.
Promotional strategies
The promotional activities will be conducted to create awareness in such a way that
people believe that Haleeb has the ultimate solution to their highly taste needs and to match
their day to day requirements.
The promotional campaigns are mostly related to sales campaigns like to create more
and more attraction for the customers. These promotional campaigns sometimes are seasonal.
And sometime offer some discounts to its regular customers. The promotional strategies are
decided at the top level along with the marketing manager and media manager. No doubt
Haleeb has earned a tremendous popularity in the country.
The management of Haleeb has always keen to get at the top of market so it designs
promotional strategies to retain maximum number of customers.
Medium Use for Promotional Activities

• Billboards at attractive locations in the major cities of Pakistan.
• TVC on channels that are mostly watched by target market like
○ Indus
○ Hum

○ Geo entertainment
○ ARY
○ TV one
○ The music
○ AAG
○ Mtv
• Radio Ad
○ 106.2 Hum FM
○ FM 101
○ FM 103
○ FM 91
○ FM 89
○ FM 100
Distribution strategies
The purpose of this strategy is to describe the distribution process and to ensure the smooth
running of all distribution operations and timely delivery of orders and adjustment of payments &
claims, For effective distribution planning to ensure maximum market coverage, sufficient stocks
keeping in view of the orders received in the same period over last year and expected market growth
for the coming years inside and outside Pakistan. It also ensures consistent availability of HFL
products to the consumers through effective redistribution and to monitor Distributors and their staff
activities through Sales Team of Haleeb Foods Limited.
Action programs
The management of Haleeb Foods periodically checks the targets either they are met
or not. Maximizing of their profit is their ultimate goal. Most of the actions programs have
been designed targeting the sales increase. In this way management takes serious actions.
The management is eager to consistently increase their sales in a way that they will get the
maximum share of the market.
Some action programs have been devised to improve marketing and promotional
activities. The management also wants to capture best locations in all the major cities of
Pakistan. These all efforts are only for making the best foods brand in Pakistan.

Competitor Analysis
Nestle which is one of the most reputed enterprises in Pakistan with more than 30
years of diversified business operations in the areas of fertilizer and chemicals. Nestle
successful launch of Milk Pak, yogurt, nectar, it has established itself as a major player in the
foods business. Nestle has processing plants at Sheikhupura, Kabirwala, Faisalabad and
Mirpur. With the ever expanding milk collection network and processing facilities, the
Supply Chain has geared for the growing sales of products.
They believe that recent successes will take to Achieve goal: To be one of the biggest
players in the food business. Their aim is to dominate the food business, and to achieve this
we will settle for nothing less than the cream.
Budgeting strategy
Haleeb determines its yearly budget by the

• Sales volume
• Profitability
• Target volume
Sales Volume
Haleeb determines its yearly budget through the sales volume. They first
concentrate on the thing is “what is the condition of their sales?” if the condition is
good of their sales then they definitely increase their production and sales volume.
Otherwise they concentrate on their old strategies.
Profitability
The second thing through which they determines budget is the “profit” .if they
are getting profits with the high margin, then they definitely want to increase their
profits in the next coming year. Every organization runs on the basis of getting high
profits. No organization wants to face Loss in their business. To get profit is the first
priority of the Haleeb.
Target Volume

To run the business every industry has some targets, which they want to
achieve in a specific time period. If industry achieves those goals in that period then
for the coming year it increases the volume of the target.
So Haleeb Follow the same thing it has also some goals and targets to achieve
in the given time period. When they succeed to achieve that target then they increase
their target volume in the next year.
Budget allocation
The strategy for budget allocation is also a serious matter for the management so the
following tentative percentage has been provided for the budget allocation plan
Haleeb Budget Allocation %
Allocation %
Payments of raw milk 46%

supplier
Payments on store 42%
spares
10%
Media
2%
Training and Planning
Application of Media plan
Deciding on Reach, Frequency, and Impact

The Haleeb Brand Manager is responsible for all the media related activities. He
reports to General Manager Marketing for all the activities he done on behalf on the

company. So he also decides the reach, frequency and impact the advertisement on the
customers.
Choosing among major media types
Haleeb uses the print media most frequently than electronic media like radio or
television. In most of the regional and local magazines they give the photos of their best and
upcoming new variety. The brand has also contracted with some of the famous media
agencies.
Deciding on geographical allocation

Haleeb wants to be the number one Foods brand. It wants to be popular among all the
social classes. Geographically Haleeb has also most captured all the major cities of Pakistan.
So they have an understanding in new markets they want to allocate more media budget that
those where they have already recognized and have good reputation.
Evaluating advertising effectiveness
The effect of advertisement campaign remains positive when implemented with the
right courage. Haleeb is no exception. Haleeb evaluates its advertisement effectiveness with
the variation in sales volumes.
Sales effect research
After implementing a media plan the management evaluates its impact in the form of
increase in sales. It is totally an internal analysis of the management. The sales effect is
always positive and the management is always eager to find some other more effective and
economical ways through which maximum number of people can be aware about the brand.

What I Learnt in the Organization

Types of packing
TBA
TBA stands for Tetra Brick Aseptic, its mean the packing in which Haleeb preserve
its products 100% safe from germs. It has many layers that prevent the harmful rays and
germs to enter in the product.
TFA
TFA stands for tetra fino aseptic, it also preserves the products but it is less costly
than TBA. It is in pouch form.
CLT
Central located testing; in CLT I do comparison of Haleeb milk with Olper and Milkpak.
Make conclusion which product is best. It is internal test of products.
Procedure of CLT
In CLT I take 3 milk Haleeb, Olpers and Milkpak put into jug and give it to
respondent for taste and ask them for rating according to scale mention. At the end through
average and graphical representation conclude which milk is best.
Total Result of CLT
Haleeb drinking results with Olpers & Milkpak
Tast Mouth After Over All

Products Color Aroma e Feel Taste Ranking
Haleeb 4.1 3.4 3.9 3.7 3.6 3.7
Olpers 3.1 2.8 2.7
Sensory Evaluation 2.4 Haleeb versus2.7
Resultsfor Olpers & Milkpak 2.7
Milkpak 3.3 4.5 3.4 3.4 3.3 3.2 3.3
4.0 4.1
AVG 3.5 3.9 3.7 3.6 3.7
3.4 3.4 3.4
RATING 3.0 3.13.3 3.3 3.3
3.2
2.5 2.8 2.7 2.7
2.7 Haleeb
2.4
2.0
Olpers
1.5
Milk pak
Ra ting crite ria : 1.0
Ex ce lle nt
5 0.5
Good 4 0.0
Fa ir 3 Color Aroma Taste Mouth Feel After Taste Over All
Acce pta ble 2 Ranking
Re je cte d 1
TeaMax new versus TeaMax old & Tarang
Colo Arom Mouth After Over All

Products r a Taste Feel Taste Ranking
Tarang 3.9 3.5 3.2 3.1 2.9 3.3
TeaMax
Old 2.9 2.7 2.4 2.0 2.1 2.4
TeaMax
New 3.3 3.0 2.4 2.6 2.3 2.7
Sensory Evaluation Results TeaMax new versus TeaMax old & Tarang
4.0
3.9
3.5 3.5
AVG 3.3 3.3
3.0 3.2 3.1
2.9 3.0 2.9
RATING 2.5 2.7 2.7
2.6
2.4 2.4
2.0 2.3 Tarang
2.4 2.0 2.1
1.5 Teamax Old
1.0 Teamax New
Rating criteria:
Excellent 5 0.5
Good 4 0.0
Fair 3 Color Aroma Taste Mouth Feel After Taste Over All
Acceptable 2 Ranking
Rejected 1
Strategies for Promotion of Products
There are three strategies Haleeb using for the promotion of their products
1. ABL
2. BTL
3. TTL
ABL:

It stands for Above the Line. Its means promotion through print media, electronic
media, magazine etc. Haleeb no of posters, ads and leaflet to promotion of products.
BTL:
It stands for Below the Line. It means promotion through direct retailers by product
display on front, direct promotion activities, stall by Haleeb at different malls, areas, to
promote the products.
TTL:
It stands for Through the Line. It is mix of both ABL and BTL.
Product Strategies
Push Strategy:
In this strategy products are sold through the distributor or retailers. Retailers sold
company’s products to the customer by offering it to the customers.
Pull Strategy:
In this strategy customers demand for the products such as he ask for Haleeb.
Every company has a both of strategy Push and Pull at the same time but there is variation
sometime one strategy may higher than other.
Availability Audit
This is the procedure shows that how many shop keepers have company industry’s
products as compare to competitor’s products that.
I checked the availability of UHT, whitener, Beverages, Skimmed, Flavored Milk, Cold
Chain and Butter of Haleeb and Nestle, Good Milk, Olpers, Trang, Shezan, NurPur in the
area of Ichhra, Shama, Ravi Road, Bilal Ganj, Ameer Road, malik Park.
If a shop keeper has any product of any industry I mark it “1” and in case of no product I
mark “0” in other word Available = 1, Not available = 0. After checking availability total all
available and not available and find out the averages of all categories and give them graphical
form.
Availability of UHT as Compare to Competitors

Posters Comparison
Haleeb Foods make three types of posters for Haleeb milk one with black and white
background, 2nd with smiley and 3rd is without smiley. To choose the best poster I did market
survey and take the suggestion and opinion of 20 Respondent. The scale that I choose liking
= “1” and disliking = “0”.
Q: which poster is best among these posters?
No. of
Black & With Without
Responden
White Smiley Smiley
t
1 1 0 0
2 1 0 0
3 0 1 0
4 1 0 0
5 1 0 0
6 0 1 0
7 0 0 1
8 1 0 0
9 0 0 1
10 0 1 0
11 0 1 0
12 0 0 1
13 0 1 0
14 1 0 0
15 1 0 0
16 1 0 0
17 0 1 0
18 1 0 0
19 1 0 0
20 0 1 0
Total 10 7 3
Average 50 35 15

Graphical Representation of Poster Comparison
Average of Poster Comparison
50
40
30
20
10
0
Black & Without
With Smiley
White Smiley
Average 50 35 15
Off-Take Study
The purpose of Off-Take study to calculate the daily sales of industry’s products as
compare to the competitor’s products. My Off-Take Study is on Cold Chain of Haleeb and
Nestle. It consists minimum 3 days. In Off-Take we check the opening Stock, Purchases and
closing Stock and find out the sales unit or Off-Take by this Formula OS+Purchses-Closting
Stock = Sales in units
I did the Off-Take of 10 Gourmet outlets (Litton Road, Temple Road, Shaad Maan,
Shama Chowk, Saman Abad, Punch Road, Rustam Pur, Gulshan Ravi, Shaam Nagar, and
Riwaz Garden). 1st I noted the OS of all outlets, 2nd I asked the purchases and CS then apply
the Formula and calculate the Off-Take of that day. The CS of 2 nd day becomes the OS of 3rd
day. 3rd day again I asked for Purchases and CS and by applying Formula calculate the Off-
Take. I also calculate the total Off-Take of each outlet and Average of outlets combine and
give them graphical form to easily understand.

Average Off-Take of All Gourmet
. Haleeb Nestle
100
No. of SKU 50
0
250ml 450ml 250ml 450ml
Day 2 Day 3
Haleeb 20 29 25 46
Nestle 80 71 75 54
Tea Max Cardamom Intercept

I did the BTL (Below the Line) activity for TeaMax Cardamom in Ichhra and Auriga
Center. The purpose of this BTL activity to aware the people about TeaMax Cardamom and
take the views of people about this brand.
For this purpose I went to Ichhra and Auriga and give the tea for tasting and take their views
of 313 respondents of which 69% are females and 31% males.

Averages of TeaMax Intercept of Ichhra and Auriga

For The Date of 14th-15th June, 2010
Female Excellen
Average Males Good Average Rejected
s t
s
69 31 21 51 27 1
Average Result of TeaMax Intercept of Ichhra and Auriga
60
51
40
20 27
21
1
0
Excelent Good Average Rejected
Develop an Urdu Questionnaire for Tele Marketing

I make an Urdu questionnaire for Tele Marketing of Haleeb Milk, Dairy Queen and
Beverages. To give the awareness of these brands and to assure to the people that now Haleeb
is providing best quality of their products. I choose the All Areas of Pakistan for Haleeb, and
Defence and Ichhra for Dairy Queen and Beverages. This Questionnaire helps marketing dept
to know the consumer insight. This questionnaire is conduct by me and marketing
coordinator Nagina. I also interpret the data that is collected through Tele Marketing.

Interpretation of Data Telemarketing of Haleeb
June 16th, 2010
UHT
Goo Packed Milk Non
Sr.# Halee Milkpa Olper Consumption Users
d
b k s
Milk
1 1 1
2 1
3 1
4 1
5 1 1
6 1 1
7 1 1
8 1 1
9 1 1
10 1 1
11 1 1
12 1 1
13 1 1
14 1 1
15 1 1
16 1 1
17 1 1
18 1
19 1 1
20 1 1
Total 9 5 2 0 16 4
Interpretation of Avg Result of Tele Marketing for Haleeb
Goo Non
Halee Milkpa Olper Packed Milk
d User
b k s Consumption
s
Average milk
s 45 25 10 0 80 20
Interpretation of Avg Result of Tele Marketing for Haleeb
20
45
80 25
0 10
Haleeb Milkpak Olpers Good milk Packed Milk Consumption Non Users

Guide the Students
I also guide the student who comes for there report. It’s my duty to give the
information about the company and their required information.
Develop a Questionnaire for Consumer and Retailer

I make a questionnaire for consumer as well as retailer to achieve the specific
objective for the Haleeb. This questionnaire will help to know the views of people about the
products.
COSTUMER & CONSUMER BASED QUESTIONS

Objectives
Purpose of this questionnaire is to collect maximum information from the people on
needs and demands of customers.
1. Identify consumer’s needs

2. Brand awareness and recognition
3.Increase efficiency of our brand
4. Availability of brand
5.Milk consumption
6. Check Familiarity of the brand

CUSTOMER & CONSUMER BASED QUESTIONS
Purpose of this questionnaire is to collect maximum information from the consumers to
know their needs and demands.
1. Which milk do you consume daily?

• Packaged milk
• Loose milk
1. What comes in your mind when you think of the word Packaged Milk?
• Totally safe
• Premium quality
• Healthy
• Other
• Specify________________
1. Which one of these brands do you prefer the most?

• Olpers
• Haleeb
• Nestle
• Good milk
1. How would u like to consume the packed milk?

• Tea making
• Making Sweets
• Drinking
1. What are the reasons behind using packaged milk?

• Creaminess
• Nutrition & thickness
• Richness
• Health concern

1. What matters the most when purchasing packaged milk?
• information availability
• Packaging
• Price
• Taste
• Convenience
• Flavor
• Advertising
• Ingredients
• Others........
7. If I ask about packaged milk then which brand first comes in your mind?
• Olpers
• Haleeb
• Nestle
• Good milk
8. Are you able to identify Haleeb on shelves in large stores?
• Yes
• No

Retailer based Questionnaires
Purpose of this questionnaire is to collect maximum information from the retailers to
• Supply problem
• Interest level in company schemes
• Expiry problem
• Delivery problem
• Word of mouth about Haleeb Foods
Limited
• Sale scale of brand
• Relation between retailer and distributor

Retailer based Questionnaires
Purpose of this questionnaire is to collect maximum information from the retailers to

1. Do you face the supply problem from Haleeb Foods Limited?

• Yes
• No
• (If yes then specify your problem)
________________________________________________________________
___________________________________________________________________________
1. Did you ever face any problem in order booking & delivery?
• Yes
• No
1. Did you face problem in stock return?

• Yes
• No
1. If yes then what is your problem?
_____________________________________________________________________
_____________________________________________________________________
2. What do you think about Haleeb Foods Limited products?

• Excellent
• Good
• Average
• Bad
• Some thing else (plz specify)
__________________________________________________________
1. Which brand got maximum sale?

• Olpers
• Haleeb
• Nestle
• Good milk
1. Which brand is most demanded by the customer?

• Olpers
• Haleeb
• Nestle
• Good milk
1. Which company gives you the maximum schemes?

• Olpers
• Haleeb
• Nestle
• Good milk
1. Are you happy with Haleeb Foods Limited distributors?
• Yes
• No
DMS
I learn how to work in DMS. Its mean Distribution Management System. The basic
objective of DMS is Monitor the Distribution Secondary Sales record & sale man activity like

sale, replace return and target. To enter the Data in DMS there are different code for each
product to avoid the mistakes. This is online web application system.
http://dms.haleebfoods.com
ACTIVITIES FOR DEO AT DISTRIBUTOR
DEO(Data Entry Officer) perform the following tasks. I also perform these tasks in DMS.
 Day Opening 1 time activity
 Dispatch Receive when stock receive
 Stock Issue on daily basis
 Stock Return on daily basis
 Replacement Detail on daily basis
 Sale Invoice on daily basis
 Salesman Settlement on daily basis
 Warehouse Damages on daily basis (not necessary)
 Day Closing 1 time activity
 Reports on daily basis
Market Survey of Haleeb

I make a Questionnaire for Haleeb that based on consumer and retailer, with the help
of that questionnaire I make survey and give suggestion and useful data that is beneficent for
Haleeb. Conclusions are shown below
Daizy Intercept
Intercept mean convince the people to purchase our products by telling them the
USP(Unique Selling Proposition) of products.
I went to three places, PIA, Wapda Town and Iqbal town for Intercept purpose in Cakes &
Bakes Bakers and Sweet and Salt. In intercept format there are two things to understand 1 st is
“Pitch” its mean how many people came there for purchase yogurt 2nd is “Productive” its
mean how many people convince to purchase Daizy yogurt.

Results
LHR Consolidated Intercept Report For Daizy Intercept conducted from 28th-30th June 2010
Daiz
y Nestl
Purchase Daizy
Competition/Pac Tota e
Intercept of Daizy Conversio
ks l Yogur
Packs n Rate
sale t
s
Tota
l Total
Pitc Productiv 450 200
450g 200g Pack Pack
h e g g
Sale Sales
s
Cakes & Bakes PIA 25 12 10 2 9 4 12 13 48%
Cakes & Bakes Wapda
25 13 9 4 7 2 13 9 52%
Town
Sweet & Salt Iqbal Town 25 16 13 3 8 1 16 9 64%
Total 75 41 32 9 24 7 41 31 55%
Graphical Representation
C a k e s & B a k e s PCIAak e s & B a k e s W a p d a To
S wwene t & S a lt Iq b a l To w n
25
20
15
10
5
0
P itc h P r o d u c tiv e4 5 0 g 200g 450g 2 0 0 g T o ta l P aTc ok ta l P a c k
S a le s S a le s
In te r c e p t P u r c h a s e o f D aCizoym p e titio n /P a c kDsa iz y N e s tle D a iz y

Packs T o ta l Yo g u r tC o n ve r s io n
s a le s R a te

Order Booking and Reports
I worked on Oracle software that is used for order booking to dispatch the orders.
Order booking start from the payments. All payments received in 100% advance. Banks are
responsible for payment because banks receive payments and inform to the dep’t. Each
distributor has a code that is allotted by Haleeb for identity. Payments vouchers are also
issued to distributor from Haleeb.

Financial Analysis

Profit & Loss Account

PROFIT AND LOSS Rs.000'
Note 2010 2009 2008 2007 2006
Raw Milk LPD 166,253 262,900 579,186 654,451 702,723

Sales LPD 275,478 288,654 526,639 617,517 682,947
5,268,80 9,321,44 9,568,56 9,201,50

Sale - Gross 3 5,654,942 2 6 4
Less Direct Selling Expenses 74,690 162,141 312,192 251,344 243,291
5,194,11 9,009,25 9,317,22 8,958,21
SALES - Net 2 5,492,801 0 2 3
5,178,51 8,015,23 8,129,49 7,816,52
COST OF SALES 7 5,733,883 7 5 0
1,187,72 1,141,69
GROSS PROFIT/(LOSS) 15,596 (241,082) 994,013 7 3
ADMINISTRATIVE
EXPENSES 169,021 200,755 191,813 170,866 174,464
SELLING EXPENSES 457,053 1,040,213 883,685 607,184 390,982
1,075,49
626,074 1,240,968 8 778,050 565,446
(1,482,050
OPERATING PROFIT/(LOSS) (610,478) ) (81,485) 409,677 576,247
OTHER INCOME 27,854 21,585 12,639 6,261 10,441

(1,460,465
(582,624) ) (68,846) 415,938 586,688
OTHER CHARGES
Financial - net 297,279 345,420 144,308 79,928 27,378
Miscellaneous 22,705 199,222 6,434 4,780 9,964
WPPF 0 0 0 16,562 27,467
Workers' welfare Fund 0 0 147 6,501 5,273
319,984 544,642 150,889 107,771 70,082
(2,005,107 (219,735
NET PROFIT/(LOSS) (902,609) ) ) 308,167 516,606
(2,005,107 (219,735
PROFIT/(LOSS) BEFORE TAXATION (902,609) ) ) 308,167 516,606
PROVISION FOR TAXATION
- Current 30,152 6,568 44,106 62,298 99,779
(131,728
- Deferred 0 (678,702) ) 47,595 148,168
30,152 (672,134) (87,622) 109,893 247,947
(1,332,973 (132,113
PROFIT/(LOSS) AFTER TAXATION (932,761) ) ) 198,274 268,659

Balance Sheet

BALANCE SHEET
Rs.000'
LIABILITIES 2010 2009 2008 2007 2006
EQUITY AND LIABILITIES
SHARE CAPITAL AND
RESERVES
Authorised capital
25,000,000 ordinary
shares of Rs.10 each 250,000 250,000 250,000 250,000 250,000
Issued, subscribed and

paid-up capital 137,280 137,280 137,280 137,280 137,280
General reserve 275,000 275,000 275,000 275,000 275,000
Accumulated (loss) /
(1,091,71 (359,540 1,025,55
unappropriated profit 5) ) 865,985 4 854,736
1,278,26 1,437,83 1,267,01

Shareholders' equity (679,435) 52,740 5 4 6
SURPLUS ON REVALUATION
OF OPERATING FIXED 1,577,25
ASSETS 1,376,672 9 0 0 0
NON-CURRENT LIABILITIES
Long term finances 2,030,820 515,658 498,100 147,500 0
Liabilities against assets

subject to finance lease 398,652 340,786 269,548 257,030 154,787
Suppliers Credit 0 0 0 0 0
Advance against Ijarah 0 0 44,249 0 0
Loan from Mega and IMC 250,000 0 0 0 0

Deferred Staff Grauity 0 0 0 0 0
Deferred taxation 344,489 344,489 199,458 331,186 283,591

1,200,93 1,011,35
Total Non-Current Liabilities 3,023,961 3 5 735,716 438,378
CURRENT LIABILITIES
1,300,52
Trade and other payables 1,708,653 9 809,140 696,778 698,074
Accrued profit 87,325 76,819 19,478 4,914 1,086
1,367,82 1,129,26
Short term borrowings 178,806 4 2 100,000 0
Taxation 0 0 0 0 0
workers walfare fund 0 0 0 0 5,134
Current portion of
long term liabilities 0 339,116 337,230 324,822 168,264
3,084,28 2,295,11 1,126,51
1,974,784 872,558
Total Current Liabilities 8 0 4
5,915,22 4,584,73 3,300,06 2,577,95
5,695,982
0 0 4 2
ASSETS
NON-CURRENT ASSETS
Property, plant and
4,831,04 2,200,24 2,017,42 1,797,55
equipment 4,488,657 2 5 9 6
Long term deposits 0 4,053 4,159 0 0
Long term loan 53,712 49,659 49,659 3,622 7,830
Loans to employees 0 10 1,199 3,374 0

4,884,76 2,255,26 2,024,42 1,805,38
Total Non Current Assets 4,542,369 4 2 5 6
CURRENT ASSETS
Stores, spares and tools 156,790 138,812 133,231 102,594 107,070
Stock-in-trade 381,381 448,444 826,479 526,787 388,807
Trade debts 155,527 155,068 953,503 196,708 43,634
Loans and advances 0 33,615 50,826 0 0

Trade deposits and
short term prepayments 0 29,442 48,819 0 0
Other receivables 412,153 5,319 6,484 291,688 153,706

Tax refunds due from
the Government 0 179,067 173,455 0 0
Cash and bank balances 47,762 40,689 136,671 157,862 79,349
1,030,45 2,329,46 1,275,63
Total Current Assets 1,153,614 6 8 9 772,566
5,915,22 4,584,73 3,300,06 2,577,95
5,695,982
Total 0 0 4 2
Vertical Analysis

Vertical Analysis P & L Account
2010 2009 2008 2007 2006

100 100
SALES - Net 100% 100% 100% % %
COST OF SALES 100% 104% 89% 87% 87%
GROSS PROFIT/
(LOSS) 0% -4% 11% 13% 13%
ADMINISTRATIVE
EXPENSES 3% 4% 2% 2% 2%
SELLING EXPENSES 9% 19% 10% 7% 4%
OPERATING
PROFIT/(LOSS) -12% -27% -1% 4% 6%
OTHER INCOME 0.5% 0.4% 0.1% 0.1% 0.1%

-
26.6 -
-11.2% % 0.8% 4.5% 6.5%
OTHER CHARGES
Financial - net 5.7% 6.3% 1.6% 0.9% 0.3%
Miscellaneous 0.4% 3.6% 0.1% 0.1% 0.1%
WPPF 0.0% 0.0% 0.0% 0.2% 0.3%
Workers' welfare
Fund 0.0% 0.0% 0.0% 0.1% 0.1%
6% 10% 2% 1% 1%
NET PROFIT/(LOSS) -17% -37% -2% 3% 6%
PROFIT/(LOSS) BEFORE
TAXATION -17% -37% -2% 3% 6%
PROVISION FOR
TAXATION
- Current 1% 0% 0% 1% 1%
- Deferred 0% -12% -1% 1% 2%
1% -12% -1% 1% 3%
PROFIT/(LOSS) AFTER
TAXATION -18% -24% -1% 2% 3%

Vertical Analsys of Balance Sheet
2010 2009 2008 2007 2006

LIABILITIES

SHARE CAPITAL AND RESERVES
Authorised capital
25,000,000 Ordinary Shares of Rs.10each
4% 4% 5% 8% 10%
Issued, subscribed and Paid-Up

Capital 2% 2% 3% 4% 5%
General reserve 5% 5% 6% 8% 11%
Unapproproated Profit -19% -6% 19% 31% 33%
Shareholders' equity -12% 1% 28% 44% 49%
SURPLUS ON REVALUATION OF
OPERATONG FIXED ASSETS 24% 27% 0% 0% 0%
Long term finances 36% 9% 11% 4% 0%

subject to finance lease 7% 6% 6% 8% 6%
Suppliers Credit 0% 0% 0% 0% 0%
Advance against Ijarah 0% 0% 1% 0% 0%
Loan from Mega and IMC 4% 0% 0% 0% 0%
Deferred staff grauity 0% 0% 0% 0% 0%
Deferred taxation 6% 6% 4% 10% 11%

Total Non-Current Liabilities 53% 20% 22% 22% 17%
CURRENT LIABILITIES
Trade and other payables 30% 22% 18% 21% 27%
Accrued profit 2% 1% 0% 0% 0%
Short term borrowings 3% 23% 25% 3% 0%
Taxation 0% 0% 0% 0% 0%
0.2
Workers Welfare Fund 0% 0% 0% 0% %
Current portion of long term liabilities

0% 6% 7% 10% 7%
Total Current Liabilities 35% 52% 50% 34% 34%
100 100
Total 100% % 100% 100% %
ASSETS
NON-CURRENT ASSETS
Property, Plant and Equipment
79% 82% 48% 61% 70%
0.1 0.0
Long term deposits 0.0% % 0.1% 0.0% %
Long term loan 1% 1% 1% 0% 0%
0.03 0.10
Loans to employees 0% 0% % % 0%
Total Non-Current
Assets 80% 83% 49% 61% 70%
CURRENT ASSETS
Stores, spares and tools 3% 2% 3% 3% 4%
Stock-in-trade 7% 8% 18% 16% 15%
Trade debts 3% 3% 21% 6% 2%
Loans and advances 0% 1% 1% 0% 0%
Trade deposits and short term
prepayments 0.5
0% % 1.1% 0% 0%
Other receivables 0.1 0.0 0.0 0.1 0.1
Tax refunds due from the Govt.
0% 3% 4% 0% 0%

Cash and bank balances 1% 1% 3% 5% 3%
Total Current Assets 20% 17% 51% 39% 30%
100 100
Total 100% % 100% 100% %
Horizontal Analysis

Horizontal Analysis P & L Account
2010 2009 2008 2007 2006

101 104 100
SALES - Net 58% 61% % % %
103 104 100
COST OF SALES 66% 73% % % %
GROSS PROFIT/ 104 100
(LOSS) 1% -21% 87% % %
ADMINISTRATIVE 110 100

EXPENSES 97% 115% % 98% %
226 155 100
SELLING EXPENSES 117% 266% % % %
190 138 100
111% 219% % % %
OPERATING - 100
PROFIT/(LOSS) -106% 257% -14% 71% %
121 100
OTHER INCOME 267% 207% % 60% %
- 100
-99% 249% -12% 71% %
OTHER CHARGES
1262 527 292 100
Financial - net 1086% % % % %
1999 100
Miscellaneous 228% % 65% 48% %
100
WPPF 0% 0% 0% 60% %
123 100
Workers' welfare Fund 0% 0% 3% % %
215 154 100
457% 777% % % %
- 100
NET PROFIT/(LOSS) -175% 388% -43% 60% %
PROFIT/(LOSS) BEFORE - 100

TAXATION -175% 388% -43% 60% %
PROVISION FOR
TAXATION
100
- Current 30% 7% 44% 62% %
- 100
- Deferred 0% 458% -89% 32% %
- 100
12% 271% -35% 44% %
PROFIT/(LOSS) AFTER - 100
TAXATION -347% 496% -49% 74% %
Horizontal Analysis of Balance Sheet
LIABILITIES 2010 2009 2008 2007 2006

SHARE CAPITAL AND RESERVES
Authorised capital
25,000,000 Ordinary Shares of
Rs.10each 100 100
100% 100% 100% % %
Issued, subscribed and Paid-Up

Capital 100 100
100% 100% 100% % %
100 100
General reserve 100% 100% 100% % %
Unapproproated Profit 120 100
-128% -42% 101% % %
113 100
Shareholders' equity -54% 4% 101% % %
SURPLUS ON REVALUATION OF
OPERATONG FIXED ASSETS 87% 100%
100
Long term finances 1377% 350% 338% %

166 100
subject to finance lease 258% 220% 174% % %
Advance against Ijarah 100%

Loan from Mega and IMC 100%
117 100
Deferred taxation 121% 121% 70% % %
168 100
690% 274% 231% % %
CURRENT LIABILITIES
100 100
Trade and other payables 245% 186% 116% % %
7074 1794 452 100

Accrued profit 8041% % % % %
1368 1129 100

Short term borrowings 179% % % %
100
Workers Walfare Fund 0% 0% 0% 0% %
Current portion of long term

liabilities 193 100
0% 202% 200% % %
129 100
226% 353% 263% % %
128 100
Total 221% 229% 178% % %
ASSETS
NON-CURRENT ASSETS
Property, Plant and Equipment 112 100

250% 269% 122% % %
Long term deposits 97% 100%
100
Long term loan 686% 634% 634% 46% %
100
Loans to employees 0% 36% %
252% 271% 125% 112 100

% %
CURRENT ASSETS
100
Stores, spares and tools 146% 130% 124% 96% %
135 100
Stock-in-trade 98% 115% 213% % %
2185 451 100
Trade debts 356% 355% % % %
Loans and advances 66% 100%
Trade deposits and short term

prepayments
60% 100%
190 100
Other receivables 268% 3% 4% % %
Tax refunds due from the Govt.
103% 100%
199 100
Cash and bank balances 60% 51% 172% % %
165 100
Total 149% 133% 302% % %

Ratio Analysis
Ratio Analysis P & L Account
2010 2009 2008 2007 2006

Gross Profit Ratio 0.30% -4.39% 11.03% 12.75% 12.74%
Operating Profit / (Loss) -
Ratio 11.75% -26.98% -0.90% 4.40% 6.43%
-
Net Profit Ratio- before tax 17.38% -36.50% -2.44% 3.31% 5.77%
4.8 19.8
Interest Coverage Ratio 0 0 0 6 7
Ratio Analysis Balance Sheet

2010 2009 2008 2007 2006
0.
Current Ratio 0.58 0.33 1.01 1.13 89
0.
Debt Equity (3.84) 48.60 1.75 0.58 25

Sales Debtors Turnover 2 1.
days 10.91 36.83 3.30 4.71 63
3 2 20.
Inventory Turnover in days 29.24 40.58 0.81 0.55 11
3.
Store Turnover in days 10.42 8.66 5.37 4.71 70
1 7 224.
Sales Debtors Turnover 33.45 9.91 5.67 7.53 51
1 1 18.
Inventory Turnover 12.48 8.99 1.85 7.76 15
6 7 98.
Store Turnover 35.04 42.15 7.98 7.55 58
Graphical Representation of Ratio Analysis

SWOT/PEST Analysis
PEST Analysis
Political Environment
The political arena affects the industries of any country. If the political environment is
stable then it is beneficial for any industry because stable political environment follows the
regularity of the policies for any industry. Unfortunately in Pakistan, political environment
was not sustainable which causes a bad effect on almost all the industries.
As Haleeb is Pakistani national brand and it belongs to Pakistan so it can not be saved
from the political changes in the external environment. Political changes are directly linked
with the national level strategies which directly affect the business sector seriously.
Currently Pakistan suffers from considerable political uncertainty as the tenuous governance
structure put in place by President Zardari has come under strain. Moreover, among ordinary
Pakistanis, criticism of the army — typically among the most respected institutions in the
country — and its role in governance has become much more common..
The current political situation is not in a normal mode. Any thing can be happened
any time. The government is totally disturbed from the SWAT operation. This has almost

disturbed the northern side of the country. This has direct impact on the business. The
terrorists are the biggest issues with Pakistani existence and survival.
Impact of Political Environment on HFL

Tetra Pak is the main supplier of the milk packaging machines. These machines used
for product refilling after batch preparation. Tetra Pak deliver the machines on its own term
and condition for example packaging paper used on these machine supplied by Tetra pak and
in case of any damage spare parts of machines no local parts used except Tetra pak
replacement, secondly Tetra charge own rates for machines maintenance or breakdown of
machines. In other words Tetra Pak exerts undue power over these foods industries.
The reason behind that Tetra have strong links with our Government and when any
other outsider wants to enter in Pakistani market they create various types of hurdle and
mostly companies wind up the same type of business in last years.
Political Environment is also play an important role on foods business. Sometime a
small foods unit obtains the loan from banks or other financial institute due to own resources
and on the other hand large foods business not avail same facility due to less politically
relations.
Economical Environment
Most considerable point for any industry is the economic condition of the country. If a
country is economically strong then there are chances of growth in each sector.
Pakistan is a developing country and progressing continuously. The economic condition is
much better now as compare to the previous years. In the past foreign companies were afraid
to invest in Pakistan but now the situation is totally change. Many countries are investing in
different sectors and playing good role in our economy. The GDP of the Pakistan has
increased and rising up with the time.
Impact of Economic Environment on HFL

The inflation is very high. It directly disturbs the customer purchasing power. The
packaging milk as a human necessity is getting expensive and customers always look for low
rate available in loose shape on shops. In this situation Haleeb Foods has to work on the best
marketing mix.
Due to this reason, there is great change and development in HFL. Foods industry is much
more efficient now days as many firms are entering into this business. New companies like

gourmet, Engro and shakarganj milk are the example of this growth which will raise our GDP
more.
Social Environment
Social trends and the demographics are the key elements that are taken in
consideration to do business in any country. Each country has different culture and trend
basing on their norms and values.
Haleeb is well aware of the cultural trends as well as of the international market. This
awareness makes the management to be vigilant in presenting the best product to the
customers. The management of Haleeb Foods better understand and at that time they have
become the tend setters of consumer milk industry.
In milk packaging industry taste & quality parameters are changing day by day rapidly and if
you don’t keep up your pace with this rapid transition you will lag behind.
Now a day’s people are becoming more status conscious so they prefer and demand for good
taste and quality which fulfill their daily requirements. People today want good quality
products which are best vale for money.
Technological Environments
The modern technology has changed the way people think as well as the way people
live. One may say that technology has a direct impact on our lifestyle. Haleeb has employed
the best state of the art technology in their marketing network. This is because of the
dedication to satisfy the end customer.
This is happened keeping in view the other competitors of Haleeb. The management think
that they should be always be ahead in all field even they are using technology better than
their competitors.
Technology is the best weapon to win the war of competition in these days. Those who have
outdated technology are out of the competition. In packaging milk industry majority of
companies not adopt the quality standards and formulate the products with scrapped
machines. In Pakistani Foods industry usage of new technology is very low because people
prefer to buy cheap packet milk. The budget allocation for research and development in
Foods business of Pakistan is maximum 5%. Due to low usage of technology in this industry
technological change rate is 0%.

SWOT Analysis
To derive the situational analysis of Haleeb Foods the SWOT analysis is being employed.
This situational analysis model is most reliable among the scholars of management. It simple
shows the competitive advantages which the organization has on its rivals as well as the areas
in which the organization lacks.
SWOT Analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying
the objective of the business venture or project and identifying the internal and external
factors that are favorable and unfavorable to achieving that objective.
SWOT GRID

Strength Weakness
Opportunity Threats
Strength:
• No 1 dairy company.
• Growing Sales and profits.
• Major shareholder in the food industry of Pakistan.
• Efficient Distribution networks through out the country.
• Quality Products
• Environment Friendly.
• Socially Responsible Company
• Haleeb Food's products enjoy strong brand image and market pull.
• Innovative and constantly growing product line.
• Sales force is the major resource strength in terms of physical resources of the
company.
• Marketing strategies established by the company are innovative.
• Financial, marketing and sales strategies are formulated by gauging the customer
demands.
• Periodic research carried out to judge market trends.
• Highly sophisticated plant and equipment.

• Qualified work force.
• Focus on research and development.
• First and the only dairy company in Pakistan to get ISO 9002 certification
•
WEAKNESSES:
• Relatively a small and local company in comparison to its rivals.
• Dependence on 3rd party for supply of milk.
• No credit sales.
• Low sales margins due to highly value added products.
• They cannot launch many of its expensive international brands due to the lower
income groups.
• Selective investment due to uncertain economic and political conditions.
• Feasibility of new products needs to be analyzed, e.g. Candia Drinking Yogurt was
launched some years back but it failed because no customer demand exists.
• The packing line installed for N'Rish has a higher capacity than the actual demand of
the product, resulting in higher overhead costs for the product.
• Inadequate marketing.
• Low promotional activities.
• Comparatively weak distribution system.
OPPORTUNITIES:
• Pakistan is the seventh largest producer of milk in the world with annual output of
over 22 billion liters.
• There are substantial growth opportunities considering the average yield of Pakistani
animals at only 1,100 liters/annum as compared to 6,000 liters/annum for animals in

Europe and USA. There are nearly 20 million milk producing animals in the country,
mostly in Punjab (80%).
• The overall milk market in Pakistan is 20 billion liters, out of which processed milk
contributes only 3 million liters. Haleeb Foods along with other processed milk
business contribute only 2% to this large market.
• Haleeb Foods' has expanded its product range by launching milk in Tetra Fino
Packaging.
• Credit policy can be adopted to increase sales.
• HFL can export to others countries.
• CDL has been changed to HFL, so this change in name can help them to attract
foreign customers.
• HFL can go for related diversifications by producing pure juices and flavored yogurt.
• HFL can go for joint venture with other companies to attract the market share.
• Entering in to the market of baby cereals, which will help them in increasing their
revenue.
THREATS:
• Competition with Nestle, Engro Foods.
• Effect of Seasonality upon sales.
• Dependency on contractors for supply of milk.
• Price fluctuations due to rupee devaluation as raw material are imported.
• The uncertainty of economic conditions poses a great threat.
• The present economic crisis in the world, led to the withdrawal of foreign
management from the company and the investment has come to a halt.
• Price sensitive people.

• Milk man (Gawalas) providing non branded milk in homes.

Suggestions for HFL
Suggestions
• Haleeb Foods Limited should also allocate a healthy budget for the advertising
of its products.
• HR Department of HFL should introduce HRIS to increase the efficiency of the
company.
• The co-operation among the different departments of HFL should also improve it will
lessen the bureaucratic cost and increase the efficiency of the company.
• The activities like customer satisfaction day should be performed on regular basis so
the company should know about the feedback of the customers regarding the products
and image of the company.

• The shopkeeper complains that HFL don’t provide replacement to the expired
products so they should provide proper replacements to the shopkeepers to enhance
the image of the company.
• Haleeb Foods Limited should improve its distribution system specially the retailers
are not happy with distribution of Haleeb Milk.

Conclusion
Conclusion

This internship proved to be very helpful for me. I got a lot of knowledge and also the
practical aspect of life. It was my first experience, which was obviously very tough, but it
will be very beneficial for in my coming future.
As a whole HFL is a good organization to work in but there are certain departments
that need improvements. It is surviving in the FMCG’s sector with some strengths and
weaknesses. I am of the view that if the management of HFL wants to show the same results
in the future that it should have to take some decisions before time, because in the 21st
century only those organizations can survive who are utilizing all their resources efficiently
and effectively.

Appendix

Letter of Nomination

Letter of Internship Completion

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Object 1

Then I would like to thank my teacher, Ms Zainab Rehman for

Haleeb Foods Limited

My Sweet Parents, Nice Teachers, sisters and brothers

Who instilled in me the importance of Education and hard work,

Who encouraged me in the course of life.

Haleeb Foods Limited

I hereby declare that this internship report and it is neither as a whole or

No portion of this work presented in this dissertation has been submitted

Haleeb Foods Limited

Haleeb Foods Limited

Haleeb Foods Limited

Haleeb Foods Limited

My contributions in that department were valuable, because of my contributions many

Haleeb Foods Limited

Haleeb Foods Limited

• HACCP (in process controls for safer products)

Haleeb Foods Limited

Haleeb Foods Limited

1986 Haleeb Milk

1997 Haleeb Asli Desi Ghee

1998 Haleeb Cream, Candia Skimz Milk Powder

1999 Candia Milk, Candia Skimz Liquid Milk

Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar

Haleeb Foods Limited

Unique Features of Company

Haleeb Foods Limited

• ISO 9001 – 2000 (better quality for greater customer satisfaction)

Haleeb’s Products Unique Features

Good Day Juice

Nature of the Organization

Haleeb Foods Product Portfolio

1.1. Haleeb Milk in Tetra Pack

Haleeb Foods Limited

1.1. Dairy Queen

Haleeb Foods Limited

1.1. Candia Milk

1.1. Candia, Candy Up

1.2. Haleeb Reshmi

Haleeb Foods Limited

Haleeb Reshmi pack is long life-packaged milk and offers

1.1. Haleeb Bottle

1.1. Bulk Products Available

* Note: This product is inactive now

Haleeb Foods Limited

1.1. Tropico Juice Drink

Haleeb Foods Limited

With the quality assurance of Haleeb Foods, Tropico is the

Haleeb Foods Limited

1.1. Tropico Nectar

* Note: This product is inactive now

Haleeb Foods Limited

1.1. Haleeb Tea max

1.1. Haleeb Tea Max Cardamom

1.1. Haleeb Cream

1.1. Haleeb Daizy Raita

Haleeb Foods Limited

available in Zeera and Mint. Unlike the rest Daizy Raita is

1.1. Haleeb Butter

Haleeb Foods Limited

Haleeb Asli Desi Ghee is obtained from pure milk

1.1. Haleeb Labban

Haleeb Foods Functional Organization Structure