Tanishq 

is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and

ornaments in India. It is a division of Titan IndustriesLimited, a company promoted by the Tata Group,
one of India's largest conglomerates. The name Tanishq has been formed by combining "Ta" (the first
two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit.

Overview
Tanishq has an exquisite range of gold, gems and diamonds jewellery. It is India’s largest and fastest
growing jewellery brand in India.[citation needed] Tanishq started in 1995 and challenged the established
family jeweller system prevalent in India.

Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of
India. The Tanishq factory located at Hosur, Tamil Nadu(India) spreads over 1,35,000 sq. ft. and
complies with all labour and environmental standards.

Tanishq spread awareness to the public about alleged impurity in Gold jeweleery across India.
Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of
gold and machine made jewellery.

TANISHQ: A SPARKLING JOURNEY

The Tanishq saga began in the early 1990’s, primarily fuelled by the fabled Tata entrepreneurial
spirit and partly forced by circumstance.
The splendid Titan watches success story was already up and running, and happened to need more foreign
exchange to purchase the imported components and machines required to keep up with the burgeoning watch
production. But with India going through a foreign exchange crisis, there was no help coming in, forcing Titan to
search for a business that would earn them the required foreign currency.
Indian-made jewellery was already a big foreign currency earner and being strongly supported by the central
government, and also happened to be a very good fit with the watch business as articles of adornment.The best
known brand names in both Europe and America had watches and jewellery together, offering further proof that
the two industries are intrinsically linked.
It was a business with a huge wealth potential and it added a very feminine offering to Tata’s long line of
products that appealed mostly to the opposite gender. It also called for an organization that inspired trust and
had high order design, manufacturing, marketing and retailing skills, and Tata fit the bill on all accounts.
Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold
coins) and, again, from Tan, meaning body and Ishq, meaning love.
It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American
markets. But things began to change globally around this time, and the West entered a protracted period of slow
economic growth followed by recession. Supplying jewellery to the Americans & Europeans suddenly no longer
seemed an attractive proposition.
Initially, the criticism for Titan’s foray into jewellery was loud and often bitter. Eventually, however, the critics
were silenced. Tanishq, today, is perhaps the only major Tata brand with a strong appeal for women. Very
importantly, Tanishq has brought to the market a whole new standard of business ethics and product reliability,
in the process bringing about a transformation in the manner in which jewellery is bought and sold in India.
It has created a revolution in the Indian jewellery trade and in jewellery buying behaviour, and continues to set
new parameters of excellence for others to follow.
The Indian market, on the other hand, opened its doors to the world, and was now flooded with foreign
currency. By the time Tanishq established its manufacturing facility and entered the market, the premises on
which the project was based had altered substantially.
Foreign currency was no longer an issue, import licences were easy to obtain and the global demand-supply
equation forjewellery had shifted in favour of buyers. Tanishq, therefore, switched tracks and shifted its focus to
the Indian market and develop a somewhat grandiose vision of the brand as a composite avatar of Cartier,
Tiffany, Esprit, and Ernest Jones all rolled in one.

TANISHQ DIAMOND
Finding your perfect piece of diamond jewelry is an exhilarating and unique experience. As with any significant
purchase, it is important that you make an educated decision.Cut and crafted with utmost care, Tanishq
diamonds come with a certificate of authenticity, stating the caratage, colour and clarity of the stone, to enable
you to know exactly what you are paying for.No gemstone expresses human emotions more powerfully than a
diamond and Tanishq transforms these precious stones into breathtaking masterpieces, each unique and
splendid in design. When it comes to diamonds at Tanishq you will be spoilt for choice from many collections we
have to offer.

CUT, COLOR, CARAT & CLARITY

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the
highest 4Cs ratings are more rare, and consequently more expensive. Light is the element that ignites a
diamond's brilliance and fire. Its interplay with each of the 4Cs will help explain why one diamond can appear
more beautiful than another. The good news is that you don't need to buy the rarest diamond to find one whose
beauty speaks to you.
Cut is the only one of the 4Cs of diamonds that is influenced by the human hand. The rest (color, clarity and
carat) are created naturally as diamonds form in the earth. At Tanishq we ensure that the most ideal cut
diamonds are used, so that the facets when arranged in precise proportions maximize brilliance and sparkle.
Tanishq diamonds are certified by its own team of skilled gemologists or diamond graders, experts trained at
GIA. The authenticity of each diamond is based on the GIA(Gemological Institute of America) standard, the
highest measure for diamond grading in the world. When exchanged Tanishq provides you with the current value
of diamonds, hence giving you the benefit of appreciation over a period of time.

TANISHQ GOLD
Tanishq offers you a wide range of gold jewelry in pure 22k. Our range of gold jewelry has been designed to suit
all occasions from wedding to everyday wear.From the traditional harams, mangalsutras and thalis to the more
fashionable earrings, chains, bracelets and rings, there is a lot to choose from at Tanishq.
In India Gold has always been associated with security and is the most valuable form of investment. However, it
has been observed that consumer is an easy target to several malpractices like under karatage, under valuation
of the gold sold and unfair buy back policies due to the lack of awareness about these issues.
Tanishq propagates ethical practices not only by assuring the customer purity and selling policies, but also fair
policies to the karigars who craft the jewelry
Tanishq's designs in Pure 22k gold are not only unique, expressing the wearer's individuality but each piece is
subject to the intricate process of design, crafting and stone setting with stringent quality standards at every
point. At Tanishq, we cater to every occasion. Our collections in gold abound from the grandiose wedding
collection to exotic kundan and polki, from the stunning Aarka collections to the exclusive Nakashi work. We
ensure that we have something for everyone with our baby range, 9 to 5 for the working woman and high
fashion, men's wear, teen's collection and regional specific designs.

GOLD COIN
Every Tanishq gold coin is precisely engineered with care using the latest state-of-the-art facility and modern
technologies to turn the solid gold into master crafted coins.
Coins, available in 24K (9999 purity standard used by Swiss banks) and 22K Gold.
At Tanishq, gold coins an excellent form of investment and are available in various denominations ranging from
half a gram, one, two, four, five, eight, ten and 50 gms.
 Gold Bricks of 1 kg and Biscuits or Bars in denominations of 100 and 500 gms are also available
These coins are also available with images of Ganesha, Laxmi, Balaji, Saibaba, Allah, Om, Ayyappa, Cross and
any other motifs. We also undertake institutional orders.
When you exchange any Tanishq gold coin with jewelry, you get the benefit of the appreciated current gold rate
and there is no deduction, a full value exchange is done on the same.

KARAT METER
Karat meter is technically called X-Ray Fluorescence (XRF) Spectrometer. Tanishq named it as karat meter for
easy understanding to customers.
The analysis of gold in gold jewelry alloys has been performed during the last thirty centuries by the cupellation
or fire assay method. Although it is the most accurate technique it is also destructive. The touch stone method
has been there for centuries but is not an accurate method of testing gold. Its accuracy is dependent on
composition and colour of alloy, quality of touch stone, strength of touch acid, lighting conditions and operator
skill. The test is not suitable for very high karat gold or hard white gold.

WHAT THEN ARE THE BENEFITS OF USING A TANISHQ

KARATMETER?
 It offers non-contact and non-destructive testing. Sample material is not consumed.

 It is extremely fast. Measurement takes only minutes, and results are obtained immediately.

 It can identify all elements in the sample and their respective weight percentages (composition)

 The results are operator independent, so different people using the system will get the same results.

 X-ray assay is NIST (National Institute of Standards Technology) traceable and confirms with ASTM
B568 and ISO 3497.

STATE OF ART MANUFACTURING FACILITY

Tanishq has set up its 1,35,000 sq ft production factory at Hosur, Tamil Nadu. Well equipped with
modern machinery, this factory functions as the production and sourcing base for the research of the jewelry
crafts in India. Every product here is painstakingly crafted to perfection to keep in line with Tanishq’s repute.
Presently, this factory employs more than three hundred and eighty highly skilled workforces, among who are
award winning designers, who along with the rest of the team support the back end processes.
The capability of Tanishq is supported by a number of tools such as the energetic ‘Integrated Supply Chain
Management’ system and the Vacuum Melting Unit (which ascertains the purity of the jewellery) among others.
To maintain its status, Tanishq continuously incorporates different strategies from time to time to keep the fire of
innovation burning, something that is most critical to today’s organizations.

Tanishq as a Brand
Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. 
Tanishq pioneered fashion & style in tradition bound category through its innovation driven ‘collections’
strategy. These collections are designed by Tanishq design studio, the house of the best jewellery
designers in the country. Tanishq design studio drives design innovations through collections which are
inspired from various jewellery traditions of India like chettinad, rajputana, tajmahal, mughal, temple
and tarkashi. These ancient inspirations are crafted into modern forms for today’s woman, thus making
her Tanishq jewellery, a truly prized possession. Tanishq also introduced professional retailing in the dis-
organised Indian jewellery bazaar, where women can shop with comfort and peace, without worrying
about the purity of the jewellery they are buying, as well as, select from the best jewellery collections
available in the Indian market. 
Tanishq today is India’s most aspirational fine jewellery brand with an exquisite range of gold jewellery
studded with diamonds or coloured gems and a wide range of equally spectacular jewellery in 22Kt pure
gold. Exquisite platinum jewellery is also part of the product range.

 
  

Greetings and welcome to the most comprehensive cosmetic dotcom !!  

tanishq.com is now just a few weeks away..'bare' with us !!

The essence of our name is derived from the Urdu language, a Persian Arabic form of dialect.

The raison d'être behind electing this unique name for our company is the fact that women and
men alike had realized the magnificence of the human anatomy since time immemorial.

Beautifying the human body was a primary part of the daily routine, which took several hours of
intense care.

Though today things have changed drastically, and time very precious to one and all,
nonetheless beauty remains a primary concern in the day-to-day activities of every man and
woman.

Consequently the name Tanishq is synonymous to 'love for your body', where Tan signifies the
body and ishq, love.

...WATCH THIS SPACE IF YOU CARE ABOUT YOUR BODY...

Tanishq Jewellery
Exquisite and dazzling jewellery can add a touch of elegance and charm to a
woman's attire. Tanishq is presently one of the most popular jewellery brands of
India and have pioneered the concept of branded jewellery and ornaments in India.
Tanishq, a business group of Titan Industries Limited, was established in the year
1995 and is currently the most respected and widely spread business conglomerate.
Tanishq designs and manufactures jewellery that is breath- taking, contemporary
and yet has a tint of tradition. Tanishq produces 22 karat pure gold earrings that
come in various shapes, sizes and designs. Some earrings are embedded with
precious stones or colour gemstones. Tanishq's 22 karat jewellery sets are
overwhelming and could prove to be apt for occasions such as marriage, festivities
etc. Furthermore, Tanishq also makes bangles, chains, nose pins, pendants, finger
rings, Mangal Sutras etc. Tanishq also produces products made from silver such as
deity idols etc. Recently, Tanishq has started producing diamond jewellery that are
affordable and stunning. Tanishq diamond jewellery include collections such as; All
Day Diamonds, Aria, Dewdrops, Tanishq Solo, Dancing Diamonds, etc. Tanishq
diamond collections come with a certificate of authenticity that states the karatage,
colour and clarity of the diamond. Tanishq also produces platinum jewellery that is
rare, eternal and fashionable. Designs of Tanishq's platinum earrings, necklaces,
pendants, sets etc, are inspired by classic or contemporary themes and can be worn
on special occasions or everyday use. Some platinum jewellery sets have precious
stones such as diamonds embedded in them. Tanishq has collaborated with Ponds
Femina Miss India Contest, thus making beautiful crowns for the three winners that,
radiate even more with planted gemstones. Tanishq jewellery offers purity and rarity
combined with contemporary yet traditional jewellery designs. Tanishq also
manufactures gift vouchers that range from Rs 2,501-Rs 25, 001.