INTRODUCTION

The retail industry is a sector of the economy that is comprised of individuals and
companies engaged in the selling of finished products to end user consumers. Malaysia
comes under upper middle class income country. The retail industry in Malaysia continues to
maintain its momentum, driven by economic and social developments and population
growth. Key factors in the growth of retail industry are robust economic growth, rising
population, growing youth segment, changing consumer trends, rising purchasing power and
penetration of international players.

The case 3 for MAF671, Integrated Case Study required students to do fieldwork
project regarding to retail industry in Malaysia. We are required to choose one of Retailer
Company in Malaysia and do group written analysis on a real life case analysis. Thus, our
group have choose Kamdar as our object and done with site-visit of Kamdar (Headquarters)
store at 113, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur on 18th May, 2017.

First of all, we would like to thanks to our respective lecturer of MAF671, Madam
Wan Shafizah binti Hussain for her guidance and support in completing our group project
and also assist us from starting till the end of our group project. Clear explanation at the
beginning and give out all details need to be fulfil during our group project are very helpful for
us to complete successfully.

Secondly, to the branch manager of Kamdar (Headquarters), Sir Kogulanathan for

approve our request to do interviewed regarding our fieldwork of retail company. He has
gave all information regarding the question that we ask in the interview session and has
support us for the project. Lastly, not forget to all our group members that have been support
and help each other from the starting point of the project until the end. Thank you for being
there physically, emotionally and spiritually.

1
DATA COLLECTION PROCESS
HUMAN CAPITAL

Human capital is a measure of the economic value of an employee’s skill set. This measure
builds on the basic production input of labor measure where all labor is thought to be equal.
The concept of human capital recognizes that not all labor is equal and that the quality of
employees can be improved by investing in them. For example, education, experience and
abilities of employees have economic value for employers and for the economy as a whole.

As we know that the objective of business owners is profitability. The organization's success
depends on the employees' performance, while for the poor performance is detrimental to
the company's success. Creating a well-rounded approach to managing and coaching your
work force requires the expertise of a human resources leader and the support of your
company's executive leadership.

Same goes to like the Kamdar itself, performance of the employee give the big impact on the
organization’s sales. For example, if the employees have not skill in the customer services, it
will be affected on the customer, where the customer would feel uncomfortable and would
not come again to the Kamdar.

According to Mr. Kogulanathan (Kuala Lumpur Branch Manager), the total number of
employees on his branch is around 120 employees. Mostly of his employees is full time
worker rather than the part time. The most interesting about the Kamdar in term of human
capital is, when the company firstly setting up, only 20 employees that Kamdar have, until
now, Kamdar have 1,500 employees. One of the important criteria that Kamdar needed to
become an employee is, that person must be good in customer services rather than just only
have a skill or experience.

Moreover, there is something good about Kamdar that related with the human capital is the
company will give some of the benefits to the employees that work at the Kamdar. Example
benefit that employees can get from Kamdar is staff purchase, where, Kamdar will give staff
discount in every item that they buy from the Kamdar. Other than that, Kamdar also give
loans to the employees like for the personal use, there are no interest in loans. The
employees will pay the debt by deduction of salary. Besides that, employees that work more
than 1 year will be give benefits like medical card. And the lastly, Kamdar also give the
benefits to the employees who wants to change the branch of the Kamdar.

2
FINANCIAL ASPECTS

Based on the financial aspects, Kamdar’s manager inform us with sufficient informative data
of the company. Based on the strategy, Kamdar has the aim of wanting to grow more in
sales. It is mentioned by their Headquarters’ manager Mr Kogunalathan that they have a
good financial team. When Kamdar faced a slow in sales at a peak hour period, their
strategy is by cutting unnecessary cost for example, their staffs overtime and halt part timers
to work at that time being. Other strategies that Kamdar implement would be by closing
some of the branches. This occurred few years ago, when the sales of Kamdar declined.
This is to help in for the company’s to sustain and manage their sales efficiently.
Furthermore based on closing down a few branches, the Kamdar manager also inform that
the company had to cut manpower cost as well. Since there is no sales in the respective
branches, the manpower cost also will be effected as well because of the decline of sales.

When it comes to current and economic crisis in our country, Kamdar’s performance is
affected especially when it comes to the goods service tax. Since GST is implement in
Malaysia, the Kamdar manager informed that the business of Kamdar had effected as well,
which is on the price. The price of Kamdar had to increase due to GST. However, the sales
of Kamdar did take a toll of the business and the company also faced losses at certain
period but fortunately the manager informed that the sales are good and at a positive pace
due to their loyal and existing customers. Kamdar’s customers are still loyal and keen to
know any update of new collection that will be release by Kamdar. With this, it has help
Kamdar’s sales to grow and sustain even though GST had implemented.

In a business some company will acquire any cost saving method when a company had to
pay for GST, but based on the interview we conduct and the information that we obtain from
the manager, the manager inform they cannot cut cost due to the existence of GST. If
Kamdar try to minimize any cost due to GST, then the sales of Kamdar will be affected as an
example given by the manager was based on security and manpower. Based on manpower,
if Kamdar cut cost on the manpower, how will Kamdar conduct their operation of their
business. As a result, Kamdar informed they had no choice but to pay for GST. Some of the
challenges that Kamdar faced due to GST is less number of customers.

3
TAX INCENTIVES

Kamdar Group (M) Bhd not receive any tax incentives from the government since there is no
tax incentives provided by the government to the public listed companies.

Kamdar Group (M) Bhd was implemented Goods and services Tax (GST). The current
standard GST rate in Malaysia effective from 1st April, 2015 is 6%. There are some
implications towards the company since implementation of the GST. In order to implement
GST, companies were required to purchase and install GST enabled software or adapt their
current systems to enable receipts and invoices to highlight the GST. The challenge for
Kamdar Group is to purchase the software at all the branches and this is something that will
come at a cost.

After implementing GST, the sales amount of Kamdar decreasing in 2015. This is because
Kamdar Group has to increase or mark up the selling price due to the increasing of cost
operation. Therefore, the number of customer that come to buy at store are decrease and
lead to the decreasing in sale. Kamdar Group (M) Bhd take this problem seriously and they
come out with the strong marketing strategies to attract more customer. Luckily, the existing
loyal customers of Kamdar remain came to the store to buy their product. In order to
increase back their number of customers, the manager informed that they provide more
promotions to customers as to attract customers. Kamdar also will launch their Kamdar
membership card on Monday 22nd of May. The Kamdar membership card will help
customers to collect point and redeem it into vouchers, customers can get rewards and get
special merchandise by Kamdar.

MAJOR SUPPLIES
The company’s major suppliers are from various countries. It is from China, India, Indonesia,
Vietnam, Japan, Turki, Bangladesh, Pakistan, Malaysia and more. The criteria that Kamdar
choose for the supplier is they see the quality. Kamdar don’t want to lose their customers
because of the quality. Kamdar will provide the low price for the customers with a high
quality because Kamdar has their own professional designer and fabric designer. They will
check the quality before they buy in huge amount. Kamdar can offer lower price compare to
other competitors because they buy the textiles in container not in roll. On the payments to
their major supplier, Kamdar will made payment mostly by cheque and Kamdar also
implement the method of pay in credit where in this situation, supplier of Kamdar will make
sales, and then eventually pay in credit terms.

4
TARGET MARKET

Target market of Kamdar basically divided by two market segmentations which are:

1) Demograhic segmentation
Demograhic segmentation basically one of the simplest and most wide types of
market segmentation used. Most companies use it to get the right population in using
their products. Segmentation generally divides a population based on variables and it
including age, gender, level income, education, family size, race as well as religion.
For the Kamdar, the company has uses this kind of segmentation in order to target
their customers. They have specified their product for female as well as children
uses. Since the products that have been offered by Kamdar are limited to the female,
therefore most of the loyal customers of Kamdar consist of women only. Besides
that, Kamdar has been specified their products to the middle level income customers.
It means that most of the public out there afford to purchase the products from
Kamdar because of the product price that has been offered by Kamdar is very
reasonable and affordable. It is very suit with the level income of majority Malaysians,
in which their level income mostly in the middle level. Besides of the middle level
income customers, the higher level income customers as well afford to purchase the
Kamdar products.

2) Geographic segmentation
Kamdar might look for the location that very strategic in order to expand their
business, which the area that suitable is mid-town or other cities. The reason why
Kamdar choose that area because of the cities normally are the crowded area
people. In the future plan, Kamdar has been decided to open up a new branch, which
is the location in Seremban town, Negeri Sembilan. First reason why Kamdar
decides to open up the new branch in Seremban because they do not have any
branch in that region and the location of Seremban is very strategic because of
crowded area people. Besides that, there is a competitor that Kamdar may compete.
Usually, the place or area that have competitor, can bring sale to the company. If
there is no competitor in that area, must be have reasons. Kamdar have one team
that will do research and survey in that particular areas before open up the business,
to ensure that the location is strategic and have large target market to generate
higher profit.

5
PRICING STRATEGIES, PROFIT MARGIN DETERMINATION

First of all, there are some steps that Kamdar have been done to setting up the pricing
strategies for their textile fabric, furnishing fabric, in-house designed garments and also
school uniforms. The only one who are responsible to set up the price of fabric is
merchandising team which they started with do market survey and competitor survey that
will come out with result and decision making. The differences of market survey is the price
on the current market and competitor survey is the surrounding area which entitled as a
competitor like Jakel and Gulatis Silk House. The survey is done by review how the
competitors set the price and It shows that Kamdar is used competitor based pricing since it
compare the price of competitors and set the lower price among them. Despite the extremely
intensive competition in the retail industry, Kamdar has grown turnover and earning
impressively of 8% and 10% respectively since 1996 compared to other listed retailer.
Kamdar has the most superior profit before tax margin and second highest profit before tax-
level among retailers in Malaysia.

Kamdar have been done with marketing strategy in term of price which offer the free service
like installation the fabric curtains at the customers’ place for free of charge. Other than that,
Kamdar have offer additional promotion with some requirements to the customers who are
coming to the store on Friday, Saturday and Sunday for the purchase of readymade
products. For the last year of Deepavali Festival, Kamdar have invest cost of RM100,000 for
make a video advertising and paid RM5,000 for each time the video shows on television.

COMPETIOR OR RIVALRY

The branch manager of Kamdar (Headquarters), said that the main competitor of Kamdar is
Jakel. Since there are supply the similar fabric, both company is compete with price
promotion which Jakel is good in doing promotion on their products and it give effect to
Kamdar. So, Kamdar believed that customer are well known about their quality products and
price product is always lower price among the others. Furthermore, Kamdar also believed
that lower price with high quality make them differ with other competitors. Kamdar also have
strategy to open new branch and they do not care if the area has already competitor in the
surrounding area. It is because, Kamdar believe it will give more benefit to customers in
choosing the product even though the competitors is at the surrounding area.

6
ISSUES AND CHALLENGES FACED BY THE PROVIDERS,ASSOCIATIONS,MINISTRIES

The challenges that Kamdar faced by the providers, is that delays in supply the material from
overseas. Since most of the Kamdar’s material are import from Indonesia, China, Vietnam,
Turki, Bangladesh, Pakistan and others. Sometimes, they have problem with the delivery of
the material, which means the material are not delivered at the right times. So Kamdar will
have difficulty to produce high quantity of product using that material in order to meet the
high customer demand. So, Kamdar cannot generate higher profit through the sale of that
product during that month.

Besides, sometimes the material delivered to Kamdar have a few defect and the quantity
delivered is not same with order. Kamdar need to ask the supplier to send back the new
material to change with the defect item and send the balance of material that are not
delivered. But, it takes time to delivered the material because of the location is far from
Malaysia. Kamdar need to find other alternative to solve this problem by find other supplier
that can delivered good quality and the right quantity of material.

REGISTRATION OF THE CENTRE (THE PROCESS THAT THE BUSINESS HAS TO GO

THROUGH)
Kamdar are Public Listed companies. Kamdar has been incorporated in 19 April 2002 as an
investment holding company to acquire the various corporate entities of the group and to
facilitate the listing of KGMB onto the main board of Bursa Malaysia.

As the Kamdar was public listing companies, kamdar are accordance with the requirement of
Companies Act 1965. Kamdar are also report the following:

a) In our opinion, the accounting and other records and the registers required by the Act
to be kept by the Company and its subsidiaries have been properly kept in
accordance with the provisions of the Act.
b) We are satisfied that the financial statements of the subsidiaries that have been
consolidated with the Company’s financial statements are in form and content
appropriate and proper for the purposes of the preparation of the financial statements
of the Group and we have received satisfactory information and explanations
required by us for those purposes.
c) The audit reports on the financial statements of the subsidiaries did not contain any
qualification or any adverse comment made under Section 174 (3) of the Act.

7
ANY GOVERNMENT GRANT AND FINANCIAL SUPPORT

Based on the grants, Kamdar does not receive any grant when it comes to government grant
because of Kamdar is a public listed company. Since Kamdar is a public listed company,
therefore the number of shares that have been issued by the company is considered as one
of the financial support for Kamdar. Kamdar will also use their own funds and money to take
up any business activities done by them. The employees will get a chance to made loan with
Kamdar. Furthermore, the sources of the Kamdar’s revenue the most is based on their loyal
customers that is by sale of their goods and also the services they provide to their existing
customers. In preventing Kamdar’s expenditure of funds, it is approved by their Chief
Financial Officer (CFO). The decision is done by the CFO of Kamdar while on the company’s
management review based on the Kamdar’s manager is done by monthly basis.

POTENTIAL CUSTOMER

Potential customer is someone who is capable of becoming a buyer of product from the
business. Kamdar Group (M) Bhd used market segmentation to dividing a market into
smaller segments. They used common criteria in identifying the segment of potential
customer such as geography, demography, psychograph and behaviour. Based on
geographic, Kamdar are focusing on the population in town because there is the centre point
that customer will buy their product. Kamdar also will open their branch store near with their
competitors because they think it will give benefit to the customer to make choice.

Based on demographic, their potential customer are women. This is because women are like
with the fabric than men. The rise in the number of women working also contributed the
sales in cosmetics product. The Kamdar sale are usually high during near with the festival
season because the demand for the textile are high. Lastly is based on behaviour, they have
their loyalty customer. Sometimes the customer will bring their friends to come to the store to
buy their product. Kamdar has introduce the wholesale program to the customer. Usually the
customer who join this program is their loyalty customer and come of them are the tailors.
So, Kamdar will give the special discount to them to keeps those customer.

MINISTRIES INVOLVED AND THEIR REQUIREMENT

The ministry that involved in setting up the business is Ministry of Human Resources
Development.

8
SWOT ANALYSIS OF THE SELECTED BUSINESS

STRENGTHS:

There are two strengths of Kamdar and the first strength is market strategies. Marketing
strategies play a very important role in a business in order to promote their products to the
public. Without good marketing strategies, the public will not aware about an existence of
product in the market. For the Kamdar, the company has use the best promotion in order to
attract the customers to purchase their products. Based on the information that we have
been received from Kamdar Branch Manager, Mr. Kogunalathan the promotion that Kamdar
offers to attract their customers usually is price discount, which is the promotion will be on
Friday, Saturday and Sunday for every weekend depends on the certain products.. Besides
that, Kamdar has been used the media advertisement approach as their marketing
strategies. The mass media that involve in the promotion of Kamdar are television, radio, as
well as newspaper.

Besides that, Kamdar as well offers the reasonable price of products to their customers.
Since Kamdar is focusing on the middle level income customers, therefore the company
offered an affordable and reasonable price to their customers with the best quality fabric.
The price offered by Kamdar not too expensive and also not too cheap, it just nice and
suitable for the most of Malaysians that have middle level income. Besides of getting in
affordable price, the customers as well can get the products with the best and high quality.
Furthermore, Malaysians like to purchase the product with low price but at the same time the
quality as well very good. Kamdar is one of the textile companies that offer the product that
meet the customers’ demand. It makes Kamdar different from other textile company in
Malaysia.

WEAKNESSES:

The first weakness of Kamdar is human capital problem. This kind of weakness refers to the
staff of Kamdar, which is the Kamdar staff as well consists of old staffs. Since the Kamdar
has hiring the old staffs, therefore difficult for them to accept any new system that applied by
Kamdar. Most of the system that updated by Kamdar are convenience to the staffs but for
the some staffs, it difficult for them to accept because of the age factor. They prefer to do it
manually rather than automatically. Since our technology nowadays is more advanced,
therefore most of the system that have been Kamdar apply in the management are online
based instead of manual based. However, this kind of situation give the difficulties to the old
staffs especially because they difficult to adapt with the new system.

9
The second weaknesses of Kamdar is relating to the management problem. Management
problem refers to the internal problem that has been faced by Kamdar for a long time. This
problem basically caused by the management of Kamdar itself. This is because they are
difficult to accept new person in the company, which is new staff. It may give the difficulties
to the new staff in order to adapt with the new working environment. This kind of situation
actually is very dangerous to the management because it can affect the performance of
management. Supposedly a team should cooperate among the members in order to achieve
the goals that have been setting up by the company. Since Kamdar has been faced this
problem when there is new staff being hired, therefore it gives the negative impact to the
management of Kamdar itself. The new staff of Kamdar as well affected because of this kind
of problem..

OPPORTUNITIES:

The real situation that Kamdar sees and may grab as opportunities is new idea creation.
New ideas by Kamdar basically inspired by the current fashion that becomes a female
preference. New ideas can be created based on the marketing survey that has been
conducted by survey team of Kamdar. Kamdar usually make a marketing survey in order to
identify and analyze the current trend that becomes a popular trend nowadays among the
women in Malaysia. Through the survey, the professional designer of Kamdar can initiate the
plan to decide the best design of readymade product in order to provide to their customers
since Kamdar has its own brand name product. The fabric designer of Kamdar as well may
decide which one of the fabric that suitable to market to their customers before the orders
were placed to the suppliers. It shows that marketing survey is very important to Kamdar in
order to decide any decision regarding the fabric and design of product.

THREATS:

In every business, competition is a normal thing that will be faced by most of the companies,
whether in healthy competition or vice versa. Kamdar as well has been through this kind of
situation in their business, which is the company has its own competitors. Kamdar thinks that
their competitor is one of the obstacles that have been faced by them in achieving their
missions. Since Jackel is the close competitors of Kamdar, therefore it becomes a threat to
the Kamdar in the business since both of them are in the same market, which is textile
industry. Both of them provide the same product, but what make the differences among them
is in terms of market strategies that have been used. However, Kamdar take it as the
challenges to test their capabilities in order to prove that Kamdar as well can be one of the
prestige textile companies in Malaysia.

10
BACKGROUND OF COMPANY

Kamdar Sdn Bhd was established in Malaysia since 1972. Mr Harsukhal Manganlal
Kamdar was a founder of Kamdar Sdn Bhd. He started to sell the fabric with a small quantity
using bicycle in the area Penang because at that time there is no physical store. After a few
years, the business start to growth, he and his three siblings decided to setup a new
company and used Kamdar as brand name. Currently, Kamdar has expand their business
and already have 330 branches throughout Malaysia. The Kamdar now has been takeover
by his grandchild Mr Kamal Kamdar, he is former chairman and managing director. He is the
one that in charge and manage the overall branches in the Malaysia for Kamdar Group.

Kamdar has achieved a dominant position in the garment and textile departmental
store industry. The Kamdar brand name has been well known for several generations, it has
become part of Malaysia history, a fact which Kamdar is very proud. Kamdar is very well
known for its extensive range and the quality of garment and textile products. Kamdar store
specialize in the textile fabric, furnishing fabric, in-house designed for ladies, men and
children’s clothes, Indian clothing and school uniform.

The Kamdar brand stands for quality of service, history and value of money. The
company is perceived by the public as a trustworthy, value-for-money store with a difference.
The Kamdar Logo with the distinctive typeface and turquoise with black corporate colours,
fostering an environmentally aware, clean, fresh is instantly recognisable throughout
Malaysia.

For capital of the business, there is no specific amount to incorporate the business.
its depends on place, the geographical and also consider surrounding areas. In terms of
geographical, area that have higher market because of the location, lifestyle and languages
required huge amount of capital to invest in the business. For example, if Kamdar want to
expand their business at the metropolitan area like Kuala Lumpur, they need a large amount
of capital, this is because the price of building is higher compared to open the business in
state like Kuala Terengganu and Kelantan.

Other than that, Kamdar have five categories which are ladies, gent, child, textiles
fabric and furnishing fabric readymade. Not all branches are sell these five categories, it
depends on surrounding areas. If the branch of the building has large capacity, it requires
more capital. Kamdar have no problem with the large amount of capital because the
company already well establish for more than 40 years in Malaysia.

11
CRITICAL SUCCESS FACTOR

There are few critical success factor for Kamdar which enables the company to
sustain in the business. As according to Mr Kogulanathan, factors that makes Kamdar
sustain in the business for 40 years are because of they get cheaper textiles that are
supplies from around the world including Vietnam, India, China and even from within
Malaysia. Kamdar usually will buy the textiles in bulks and they have to be transported by
using contenna. Because of that, they get to sell the textiles price at cheaper price as
compared to their competitors. It is not that the textiles are in low quality, it is because of
they often purchase the textiles in hundreds of rolls and not in meters. And because they
offer the textiles in cheaper prices, they have their own loyal customers from back then until
now.

Apart from that, Kamdar also had approximately of 1,500 employees in Malaysia, and
for the Kuala Lumpur branch, they have 120 full-time employees. For every employees,
Kamdar provides training and also have one year contract of employment for their full – time
employees. They also provides any other benefits to the employees such as gives personal
loan to the employees, and for their employees who are married, they can apply to be
transfer to another branch of Kamdar where they do not have to resign for them to follow
their spouse. Other than that, Kamdar also provides insurans, medical cards and the
employees can get special staff price if they want to buy the textiles from Kamdar too.

We can conclude that Kamdar’s critical success factors are the quality of the product
they are selling and also the employess. The company not just only value their employees,
but also appreciate them by provide a lot of benefit..

12
COMMENTS AND SUGGESTIONS

COMMENTS
- Kamdar has good towards their employee, which Kamdar always provide training
towards their staff when the new staff being hired. The purpose of new staff being
trained is to assist and teach them in order to deal with the customers. However, it
will incur high cost when there has high employee turnover.

- Kamdar might have good quality of textile and product also in term of promotion.
However when compared to their competitors, Kamdar has lower marketing strategy
towards public. Kamdar focuses to attract their existing customer by giving weekend
promotion without advertised about it to public.

SUGGESTION FOR IMPROVEMENT TO THE BUSINESS

- Training will be given toward employee after their past probation months.
Kamdar should give training towards their employee once completed their probation
months. In their probation month, Kamdar should follow up either that employee are
supposed to being permanent with their current performance. With this kind of
strategy, it will help Kamdar to reduce cost in training cost and reduce probability of
the employee to running away after being trained.

- Provide tailor service to meet customer demands of fashion.

Kamdar are retailer for any textile and ready-made clothes. Even though, Kamdar
already sell ready-made clothes, Kamdar as well can provide service whereby
Kamdar can do tailor service towards their customers with textile that have been
bought at their store in order to understand more in customer preferences. This
service that may be provided by Kamdar might give lot of interest towards their
customer. Besides that, Kamdar can customized and help their customer by giving
an advice towards fashion and trends.

- Exposed their marketing strategy to make people become aware about their product.
Kamdar did variety of ways to make their product and sales increases. Kamdar also
has involved with the online business to sell their garment. However, Kamdar
marketing strategies were not to exaggerate to become more knowledgeable among
people. Public relation and marketing might not be identical, but the goal are to make
customers aware about your products. Kamdar should make draft quick press
release at least when Kamdar launch new product, sale, event, and charitable
contribution. For instance, Kamdar can spread their activities to the newspaper and
social media. By getting covered by this mass media it can be enough to boost sales.

13
 PROPOSED BUSINESS PLAN (POMEGRANATE NOURISHING ENERGISING CREAM)

Name of the company Shorea Corporation

Nature of Business Trading
Industry Profile Health and Beauty Industry
Location of Business 25, JALAN SS19/1E 47500 SUBANG JAYA
SELANGOR DARUL EHSAN
Date of business commencement 2nd February 2017
Initial start-up capital RM48,000
Costs on process of product and legal RM14,953
matters
Factors in selecting the proposed  To sustain the health of users
business  To maintain health and inner beauty
 To build confidence in women
Future prospect of the business  Open branches around Selangor
 To be one of the leading company in health and
beauty industry
 To meet customers satisfaction
 Provide high quality of product and services
Purpose of the business plan  As a guideline for managing the purpose venture
 Help the partners to allocate the resources
efficiently
 To identify business viability
Product Ingredients  Fresh pomergranate
 Yogurt
 Date palm
 Acai Berry
 Lemon
 Polysorbate 20
 Sodium polyacrylate
 Propylene Glycol
Product Proposed  Suitable for all skin types
 With organic pomegranate seed oil
 Rinse free
 Intense moisture boost
 Smooths and refreshes skin
 Can be used as an overnight face mask
 Removes dead skin cells
 Gives skin a brighter and radiant look
 Anti-aging
 Skin feels firmer and plumper
 Increase energy and vitality throughout the day
 Increase metabolism
 Control appetite
 Act as an anti-oxidant and optimize the process
of detox.
Benefits of product  Avoid irritation
 Gentler over time
 Save your nose to get any side effects
 No internal issues
 Earth-friendly

14
CONCLUSION

In conclusion, Kamdar is well known in Malaysia with their lower price, compare with
other competitors that sell in high price. With lower price of textiles and in high quality, they
are successful to attract many customers to buy especially for the new entrants in business
of boutique. Not only in textiles but they also sell the readymade for customer, such as Baju
Kurung, Jubah, Baju Melayu, Baju Kurung Modern, sweater and more. They are provided
variety of size, from XS until 6XL. From selling the textiles by bike at first and slowly in 40
years, they are successful to open 30 branches in Malaysia. Besides that, Kamdar not only
care about their customers with high quality and lower price, but they also appreciate their
employees. The employees that work with Kamdar, they will be training until they are good
in skilled to do their job. Kamdar also have good relationship with their supplier, it is to
maintain the business with them. Who do not know about Kamdar. Everyone can come to
Kamdar, because Kamdar has offer the lower price with high quality of textile. Now, the
customers can have their membership card and get the benefit. Kamdar also has very good
customer service. Kamdar have many competitors advantage and it make them survive
already 40 years. The first branch is at Penang and now has many branches around in
Malaysia. They also has strong strategies, they will investigate before they open the
branches at some place. They will survey the place around three months before they open
the branches at there. What we can conclude is, Kamdar has a good management and thats
why they can maintain their business until now.

15
REFERENCES

1) Annual Report of Kamdar Group (M) Sdn Bhd

https://www.bursamalaysia.com/

2) Interview Session
Location: Kamdar (Clothing Store)
179, Jalan Tuanku Abdul Rahman,
50100 Kuala Lumpur,
WP Kuala Lumpur.
Interviewee: Mr. Kogulunathan (KL Branch Manager)

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APPENDICES

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QUESTIONNAIRE FOR THE RESPONDENT

1) THE FORMATION OF THE CENTRE

 Can you explain to us the details about the formation of this company?
 How much the minimum requirement amounts of capital need to incorporate the
business?

2) STRUCTURE, GOVERNANCE (COMPANY)

 How is the business segmentation done? Is there a functional organisation or project

organisation?
 If customer intimacy is top most priority, how are customer service / customer care
function been organized?
 How to measures the effectiveness of the company’s structure? Is it sales revenue or
number of employees?
 Has the company structure been reviewed and updated since it is established? If
yes, why?
 How the management handle if there is issue arise in the company?

3) HUMAN CAPITAL

 What is the total number of employee of the company?

a) When the first company setting up; and
b) Currently
 In every branch (if any), how maximum staff that are needed by the company?
 What are the criteria of the employee that company required?

4) FINANCIAL ASPECTS

 Based on the product or service that you provide as retailer, are the sales growths
increasing or not?
 What are the strategies of the company used to make the sales of the company
growth?
 How do you minimize the average cost for the business? Do you implement any cost
saving method in the business?
 Does your company have its financial statements reviewed by:
a) An independent public
b) Accounting firm

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5) TAX INCENTIVE

 Is there any tax incentives received from the government? If yes, can you explain?
 Does your company apply or implements goods and services Tax (GST)?
 What do you understand about GST?
 What is your opinion regarding GST?
a) For the company
b) For the customer
 What are the challenges in applying GST?

6) MAJOR SUPPLIES

 Who are the company’s major suppliers?

 What are the criteria to choose the supplier?

7) TARGET MARKET

 What is the target segmentation that your company are focusing in order to promote
your product?

8) PRICING STRATEGIES, PROFIT MARGIN DETERMINATION

 What is the strategy or approach that used by management to set up the prices of
products? (Cost based prising @ customer based pricing @ competitor based
pricing)
 Is the strategy or approach is affective in improving the company’s profitability?
 In term of profit margin determination, is it company did the achievement? (Maintain
@ increase @ decrease)
 What is the company marketing strategy?

9) THEIR COMPETITOR/ RIVALRY

 Who are the main competitors of the company?

 Did product of competitor affect company sale?

10) ISSUES AND CHALLENGES FACED BY THE PROVIDERS, ASSOCIATIONS,

MINISTRIES

 If the company want to expand their business, which area might the company look for
and why?
 How management formulate organization’s strategy to keep maintaining the business
in the long run?

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  How to maintain the relationship with supplier, in order to get best quotation and
good quality of material?

11) CRITICAL SUCCESS FACTOR (COMPANY)

 What are the success factors for company's business?

12) ANY REGULATION EMBODIED THE SETTING UP OF THE BUSINESS (ANY ACT
RELATED TO IT)

 Relating Act with the process of setting up the business?

13) ANY GOVERNMENT GRANT AND FINANCIAL SUPPORT

 Has your company received any grants from other organizations?

 How does your company get the money to fund the business activities and
programs?

 What are the sources of the company’s revenue? Is it based on...

a) Government grant
b) Foundations/Corporations/Individuals
c) Sale of Goods and Services
d) Private grants
e) Membership fees

 How frequently does your company’s management review and reconcile cash
reports, cash balances (including petty cash) and bank statements from all
operations?
a) Once a week
b) Once a month
c) Once a quarter
d) Once a year

 Does your company have a control system to prevent expenditure of funds of

approved or budgeted amount?

 Are the majority of payments to vendors/suppliers made in cash?

14) POTENTIAL CUSTOMERS

 Who is your potential customer?

 How old are they? / What gender are they?
 How much they will spend?

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  Who has these clients before you?
 How often do they purchase?
 What are their interest to your product? Which segment?

15) MINISTRIES INVOLVED AND THEIR REQUIREMENT

 What are the ministry involved in setting up the business?

 What are the requirement for the ministry?

16) SWOT ANALYSIS OF THE SELECTED BUSINESS

 What makes your company different or unique from the other companies?

 Threat;
a) What are the obstacles that your company face in order to achieve your
mission right now?

 Opportunities;
a) Based on the current market, what are the real situations that your company
may grab as opportunities?
17) REGISTRATION OF THE CENTRE (THE PROCESS THAT THE BUSINESS HAS TO
GO THROUGH)
 Could you tell us what exactly process that your business has to go through?
 How did this company register in line with legislation and regulation at Malaysia?

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