Business Plan GROUP 10

University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High
SWEET PASTRY STREET
A Business Plan
Submitted To
Mr. Jolly Ray F. Bederico
In Partial Fulfillment
Of the Requirements for the Applied Subject
Entrepreneurship
by
Alangco, Anlei Jay Q.

Estrada, Maria Camille D.
Gonzales, John Lorriz V.
Macapanton, Alexis Mari R.
Regacho, Jalen Harvey L.
March 2018
1
I. EXECUTIVE SUMMARY
“Sweet Pastry Street ” is a pastry shop.It is a type of food service designed for various
group of students, couple and families who prefer to eat and relax outside their schools to hang
out with your friends and love ones that provides ambiance suited to their standards. It envisions
that by the year 2021, Sweet Street Pastry will be the best pastry shop in the area of Biñan Laguna.
It is commited to serve our customers affordable, tasty and delicious different kinds of pastry and
drinks.
Sweet Pastry Street will be the best pastry shop and hang out place in Biñan City. The
proponents aim to do business with and will direct their marketing strategies to the residents in the
area of Biñan City. Convincing and attracting marketing strategies will be used to capture the
attention of potential customers in giving the best service in the town. In launching it, the
proponents will take into account the tactical marketing tools-product/service, price, place and
promotion. In order to promote this pastry shop, flyers will be distributed to people in mass. Posters
will also be posted in different areas not so far from the selected areas or locations. Signage will
also be stalled at the front of the shop. The proponents will also use internet in spreading
information to potential customers.
Sweet Pastry Street is projected to be competitive because in general, it is affordable, tasty
and delicious different kinds of pastry and drinks, suitable for the budget of the customers. The
proponents calculated the projected demand using potential market, average service acquired
weekly and the numbers of week in a year.
II. INTRODUCTORY PAGE

This business plan discussed primarily the opportunities in the Pastry Shop-Sweet Pastry Street
business in the area of Biñan Laguna. How the Sweet Pastry Street operates and how it will be
successful despite of the risk in running the business. Furthermore, this business plan will also
discuss the role and advantages and disadvantages of Sweet Pastry Street business.
The owners of the business are as follows:
Alexis Mari R. Macapanton - Blk. 10 Lot 5 Ph2, Maja Village Brgy. Dila Santa Rosa,
Laguna
09086706833
alexismacapanton@gmail.com
Maria Camille D. Estrada - Blk 2 Lot 14 Macaria 2C Camia St., Pacita Complex 1 Biñan,
Laguna
09958550658
2
mcestradaaa@gmail.com
Jalen Harvey L. Regacho - Purok 1 Ext. Alabang, Muntinlupa City

09391858388
regachojalenharvey@gmail.com
John Lorriz V. Gonzales - Blk. 3 Lot 14 Kamagong St., Brgy. Tagapo Santa Rosa,
Laguna
09565930647
gjologonzales@yahoo.com
Anlei Jay Q. Alangco - Blk. 1 Lot 12 Saint Rose Brgy. Market Area Santa Rosa,
Laguna
09309697854
anlei00jay@gmail.com
III. NATURE OF THE BUSINESS
We all know that a lot of people love to eat sweets such as chocolates, candies, ice-creams and of
course pastries. Pastries have been all around the people for a long time. This can be owing to the
fact that it can make a great sweet and savory treat as the alternative to the conventional dessert as
cakes or chocolates. Because of its great looking, it also attracts a lot of people on buying it. Some
pastries are quite easy to prepare, they are very easy to have tasted, it looks also delightful that
tastes even wonderful and can be decorated very artistically to match each and every theme of the
event. Pastries are also very popular when it comes different occasions like, Valentine’s Day and
occasions. In fact, it became so popular among the common people due to its wonderful taste and
truly innovative design. We’re not just talking about pastries but also about cupcakes, cakes and
other pastries. We have decided to manage a pastry shop that will probably satisfy a lot of people.
We choose this kind of business because we believe in fact that people love to eat. Knowing this
will increase our opportunity to gain a lot of profit by producing what the people really want. We
can come up with a lot of idea regarding our pastry business. It also can show and increase our
creativity to attract more customers. The products we are selling include cupcakes, breads and
pastry that come with a various type and taste. In our shop, the customer can easily find what they
want because we are offering a variety type of pastries, cakes and breads. The customer can place
an order for their party or event and they also can buy from our shop in bulk resell using their own
price to their customers. We also have our freedom wall in order to know if the customer has
enjoyed our service, or not. If ever the customer has any suggestions or opinions, they just need to
write it down and we’ll do our best to make our service better.
Pastry Shops, bakery, sweet delicacies and coffee shops are the places that you can hang out with
your friends, love ones or with your family. This day’s Pastry shops are one of the popular trends
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because of the students that go to these kind shops to chill out with their friends or to do school
reports, projects and other school works. Since then, pastry shops that will sell treats like, cupcakes,
cookies, brownies, cheesecakes, frappes and coffees are now visited by students and couples just
to eat, drink coffee, quality time especially to couples that likes to eat sweet treats as their hang
out.
Lastly, this study is for those who are couples, students and love sweet and savory treats and to
those who support pastry shop business and its marketability and opportunity.
PRODUCT DESCRIPTION
Sweet Pastry Street business is a service designed for various group of individuals or
couples who prefer to eat sweets after their school or work but in a place that gives ambiance that
suits to their standards. It will meet everyone’s images of comfortable place that will successfully
relieve them from stress by eating sweet pastries. In addition, bonding with friends, classmates,
and especially with your love ones will definitely be memorable, happy and unforgettable.
CAPITALIZATION
The capital required for the partnership is Two Hundred Thirty Five Thousand Nine
Hundred Sixty Five and Ninety Seven peso (₱235,965.97), which has been contributed as follows:
in the amount of Forty Seven Thousand Nine Hundred Ninety Three and One Hundred
Ninety Four peso (₱47,993.194) Philippine Currency for each of the partners Alexis Mari
R. Macapanton, Maria Camille D. Estrada, Jalen Harvey L.Regacho, John Lorriz V. Gonzales,
Anlei Jay Q. Alangco contributed the said amount in the form of cash.
IV. INDUSTRY ANALYSIS

FUTURE OUTLOOK AND TRENDS
We all know that a lot of people love to eat sweets such as chocolates, candies, ice-creams
and of course pastries. Pastries have been all around the people for a long time. This can be owing
to the fact that it can make a great sweet and savory treat as the alternative to the conventional
dessert as cakes or chocolates. Because of its great looking, it also attracts a lot of people on buying
it. Some pastries are quite easy to prepare, they are very easy to have tasted, it looks also delightful
that tastes even wonderful and can be decorated very artistically to match each and every theme of
the event. Pastries are also very popular when it comes different occasions like, Valentine’s Day
and occasions. In fact, it became so popular among the common people due to its wonderful taste
and truly innovative design. We’re not just talking about pastries but also about cupcakes, cakes
and other pastries. We have decided to manage a pastry shop that will probably satisfy a lot of
people. We choose this kind of business because we believe in fact that people love to eat. Knowing
this will increase our opportunity to gain a lot of profit by producing what the people really want.
We can come up with a lot of idea regarding our pastry business. It also can show and increase our
creativity to attract more customers. The products we are selling include cupcakes, breads and
pastry that come with a various type and taste. In our shop, the customer can easily find what they
want because we are offering a variety type of pastries, cakes and breads. The customer can place
4
an order for their party or event and they also can buy from our shop in bulk resell using their own
price to their customers. We also have our freedom wall in order to know if the customer has
enjoyed our service, or not. If ever the customer has any suggestions or opinions, they just need to
write it down and we’ll do our best to make our service better.
Pastry Shops, bakery, sweet delicacies and coffee shops are the places that you can hang
out with your friends, love ones or with your family. This day’s Pastry shops are one of the popular
trends because of the students that go to these kind shops to chill out with their friends or to do
school reports, projects and other school works. Since then, pastry shops that will sell treats like,
cupcakes, cookies, brownies, cheesecakes, frappes and coffees are now visited by students and
couples just to eat, drink coffee, quality time especially to couples that likes to eat sweet treats as
their hang out.
Lastly, this study is for those who are couples, students and love sweet and savory treats and to
those who support pastry shop business and its marketability and opportunity.
ANALYSIS OF COMPETITORS
Table 1
Indirect Competitors
Competitors Value meal no. 1 Value meal no. 2
Dakasi 150 200

Bonappetea 120 150
Starbucks 180 200
Sweet Pastry Street 75 120
MARKET SEGMENTATION
Marketing consists of buyers, and buyers differ in one or more ways. They may differ in their
wants, resources, locations, buying attitudes and buying practices. Through market segmentation,
the proponents divide large heterogeneous markets into smaller segments that can be reached more
efficiently with products and services that match their unique needs. The segmentation used by the
proponents focused on the demographic aspect was the management considered the following:
1. Couples. This group is one of the fastest growing portion in the community. This group
also has a need for our services, holidays, as busy schedule, special occasions, and demands
on time come up against the need of tasty, sweet pastry. Depending on their situations this
couple demographic could use our service to enhance their selection of pastries while
minimizing their time in the kitchen. This group would benefit to our service and enjoy
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eating pastry drinking milk teas, coffee and frappes while spending time with their love
ones.
2. Students. This group is generally busier than other groups because of their split time in
home and school. This group needs our product to provide them the relief and also to
provide them a place to do some projects, activities, thesis and other school works. They
can also use our place to hang out and enjoy with their classmates and friends.
Loyalty status in which marketing envision brand loyalty status wherein shifting loyal are
customers who shifts loyalty from one brand to the other and by looking by at customers who are
shifting away from its brand, the company can learn about its marketing witnesses and attempt to
correct them.
Geographic segmentation calls for dividing the market into different geographical units
such as barangays, or even neighborhoods. While in Behavioral Segmentation, markets can be
segmented into light, medium, and heavy service users. Heavy users are often a small percentage
of the market but account for a high percentage of the total consumption. Due format the people
differ on how many times they eat in a mobile food court or eat from their home, the proponents
will more often spend effort in trying to convince light users to patronize more of their service.
In this study the purpose of segmentation is the concentration of market to specific target
consumers and targets the potential consumers with the service and obtains the highest rate of
return of sale for a service.
MARKETING STRATEGIES
A marketing strategy was created to gain advantages in the marketplace, but one must remain
aware of the disadvantages of any given marketing strategy. It is the single biggest factor which
determines the success or failure of the business.
Convincing and attracting marketing strategies will be used to capture the attention of
potential customers in giving the best service in the town. In launching it, the proponents will take
into account the tactical marketing tools-product/service, price, place and promotion.
 Product/Services- Sweet Pastry Street business, are the place that you can hang out
with your friends, love ones or with your family. Sweet Pastry Street are one of the
popular trends because of the students that go to these kind shops to chill out with
their friends or to do school reports, projects and other school works. Since then,
pastry shops that will sell treats like, cupcakes, cookies, brownies, cheesecakes,
frappes and coffees are now visited by students and couples just to eat, drink coffee,
quality time especially to couples that likes to eat sweet treats as their hang out.
 Place- Sweet Pastry Street business will be particularly placed near
schools/university, churches and commercial places in the area of Biñan, Laguna
where it will be easily accessible to the student who wants to chill out or to do some
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projects, to the couples who wants a quality time together, and to spend time with
your family.
 Price- Prices will be set reasonably. It will offer services deals which will include
the variety of conventional dessert as cakes, pastries or chocolates, frappes and milk
teas at a reduced price.
Market penetration pricing involves setting a low initial price for the product or service.
Product is priced at minimum that will generate profit. The aim of this strategy is to target the mass
market immediately and win a large market share. This strategy can be effective when market is
price sensitive, when low price result to market growth. Finally, low price must keep out
competitive entry, on a longer period for price advantage.
 Promotion- Promotion is one of the market mix elements, and a term used frequently in
marketing. The specification of five promotional mix or promotional plan. These elements are
personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional
mix specifies how much attention to pay to each of the five subcategories, and how much money
to budget for each. A promotional plan can have a wide range of objectives, including: sales
increases, new product acceptance, creation of brand equity, positioning, competitive
retaliations, or creation of a unique image. Fundamentally, however there are three basic
objectives of promotion. These are:
To present information to consumers as well as others, to increase demand, to differentiate

a product. These are different ways to promote our product in different areas of media. Use internet
advertisement, special events, and endorsements.
PROMOTION
Promotion is one of the key elements, and a term used frequently in marketing. These elements
are personal selling, sales promotion, direct marketing, and publicity.
Advertising is one of the best marketing strategies, and promotion is one of the several
advertising tools. The promotional technique that the proponents will employ is the use of
advertising materials such as leaflets and flyers that will be given away for people’s awareness of
the promos, prices, packages, and movies the business will offer.
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Table 2
Promotional Strategies
Promotional Tools No of Unit Unit Cost Prices
Flyers 1000 .50 500
Signage 1 2000 2000
Posters 25 50 1,250
Social Networking Sites Free Free Free
(Facebook, Twitter,
Instagram)
Total 3,700
Table 2 shows the promotional strategies the proponents will use. The highest expense that will
be incurred is P 1, 200 for signage and the lowest expense will be P 1,000 for flyers and posters.
MARKET AND SERVICE POSITIONING
The service involves the safe and efficient delivery of hot and frozen meals to persons who are
unable to attend to their own nutritional needs Referrals to other services, safety checks and
friendly contacts are desirable components of the service.
. In marketing, positioning as "an organized system for finding a window in the mind is
based on the concept that communication can only take place at the right time and under the right
circumstances. (Jack Trout). It is a comparative competitive strategy in positioning the product
close to their competitors so consumers can make a direct comparison when they purchase.
The proponents choose the following program: Tie up with victuals and to conduct free
seminars to the two barangays to increase the awareness of the consumers and to increase the
demand of the service.
TARGET MARKET
Target market consist of a set of buyers who share common needs or characteristics that
the company decides to serves Smart targeting helps companies to be more efficient and effective
by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits
customers with offers carefully tailored to satisfy their needs.
The proponents aim to do the business near schools and where most of people go in the
area of Biñan Laguna. Sweet Pastry Street serves quality products, since it is for anyone who are
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interested on pastries like sweet treats, frappes and coffee, Sweet Pastry Street will be delightful
to serve this individuals and will be glad to serve them properly with care and love to lessen their
stress and pressure on their school works, works and giving them place to hang out.
V. DESCRIPTION VENTURE
SERVICE DESCRIPTION
Sweet Pastry Street business is a service designed for various group of individuals or
couples who prefer to eat sweets after their school or work but in a place that gives ambiance that
suits to their standards. It will meet everyone’s images of comfortable place that will successfully
relieve them from stress by eating sweet pastries. In addition, bonding with friends, classmates,
and especially with your love ones will definitely be memorable, happy and unforgettable.
USES OF THE SERVICE

Since our business is a pastry shop it will obviously serve people different kind of pastries. The
Sweet Pastry Street will encourage people to try our freshly baked pastries and give them the
satisfaction they deserve. We will provide baked products with different designs and tastes that
will attract customers and will surely be affordable to everyone. We’re not going to disappoint our
customers, because our goal is not just to earn money and grow a business, but also to give
customer happiness and satisfaction in our products and to earn their loyalty. We will do our best
to give an excellent product that our customers deserve. Aside from our high-quality products, they
will surely be given a comfortable place and employees that will treat them nice and respectful.
Every customer is welcome in our shop because, our product is good for the people who will be
having a celebration such as; birthdays, weddings, anniversaries, etc. And it is also a good choice
for gifts to everyone. If you just want to eat with your date, with friends, family or even just by
yourself, our shop would be the best choice in giving you an excellent product and service.
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COMPANY LOGO
An effective logo differentiates the business from its competitors and creates a favorable
impression that is reinforced over time. It serves to identify the distinct brand in the minds of the
customers.
Fig1. Company Logo

The company logo of the firm. SWEET PASTRY STREET Enterprises is ready to cater
who loves eating sweet treats and drinking different variety of drinks. Cupcake and drink
represents the sweetness of our treats with refreshing drinks, love for our business and to emphasis
the business we are offering while, the road represents that Sweet Pastry Street is coming to your
life to give good quality product and service. Different colors of the rainbows for the different
variety of our pastry and drinks that will be offered in our store.
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VISION
Sweet Pastry Street aims to promote high quality standard level of services to provide
friendly, loving and stimulating environment of shop where group of individuals will recognize
and enjoy their free time or their date and spending time with their friends or love ones. Sweet
Pastry Street and the owners and staff will work together to bring all the happiness and enjoyment
to our customers. Sweet Pastry Street is a place where everyone has importance and will enjoy
their time spending with us.
MISSION
Sweet Pastry Street is committed to the task of promoting quality services to the couples
or students. We aim to provide good quality products and services.
TAG LINE (UNIQUE SELLING PROPOSITION)

The Sweet Pastry Street official tag line is “Making sweet things happen,” that based on the
business USP (Unique Selling Proposition).
LOCATION AND SIZE OF THE BUSINESS
SWEET PASTRY STREET LOCATION

Sweet street pastry is located near the University of Perpetual Help, Biñan Laguna (during
Monday to Sunday). It will give the target customers a relaxing and convenient with the propose
venture. Aside from being easy accessible the said location is considered strategic because of the
location of the shop is near the main road. Another thing is that it is just a few steps from the school
and residential places in Biñan Laguna where lots of students, couple, and residents etc. The
student, couples or residents that will pass our shop would easily notice our proposed business that
will triggered their interest in pastries. In this kind of business, many prospected customer will get
curious to try out the new service offered by our shop.
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Figure 2 . One Point Perpective with a Centrally located Vanishing Point
SUPPLIES, TOOLS, AND EQUIPMENT

The supplies, tools and equipment needed in the operation of Sweet Pastry Street will be
used in favor of the convenience and efficiency that it will give to the company in operating the
business. These are cited below.
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Table 3
Office Supplies
Unit of
Particular Qty. Unit Cost Total Cost
Measurement
File Folder 50 Pc. 5.00 250.00
Bond paper 5 Ream 120.00 600.00
Pen 2 Box 42.00 84.00
Pencil 2 Box 42.00 84.00
Marker 2 Box 250.00 500.00
Staple wire 10 Box 20.00 200.00
Paper clip 3 Box 10.00 30.00
Ink 4 Pc. 750.00 3,000.00
Liquid eraser 4 Pc. 30.00 120.00
Tape 10 Pc. 8.00 80.00
Record book 5 Pc. 85.00 425.00
Voucher 20 Pad 60.00 1,200.00
TOTAL 6,573.00
Table 3 show the supplies that will be used in the office and its unit and total cost.
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Table 4
Office Equipment
Items Qty. Unit Cost Total Cost Useful Life Dep. Exp.
Laptop 1 35,000.00 35,000.00 5 20,000.00
Computer 1 16,990.00 16,990.00 5 8,000.00
Printer 1 3,000.00 3,000.00 5 2,000.00
Electric fan 3 500.00 1,500.00 5 420.00
Water 1 5,500.00 5,500.00 5 2,500.00
dispenser
TOTAL 61,990.00 32,920.00
Table 4 shows the equipment that will be used in the office with its corresponding unit and
total cost, useful life and depreciation expenses.
Table 5
Service Tools
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Particulars Quantity Unit Cost Total Cost
Wi-Fi 1 1,500.00 1,500.00
Air Conditioner 2 15,000.00 30,000
Socket 2 400.00 800.00
Chair 25 600.00 15,000.00
Table 8 800.00 6,400.00
Trays 20 50.00 1,000.00
Table Napkin 40 20.00 800.00
Placemat 20 50.00 1,000.00
Packaging 50 25.00 1,250.00
TOTAL 57,750.00
Particulars Quantity Unit Cost Total Cost
Wi-Fi 1 1,500.00 1,500.00
Air Conditioner 2 15,000.00 30,000
Socket 2 400.00 800.00
Chair 25 600.00 15,000.00
15
Table 8 800.00 6,400.00
Trays 20 50.00 1,000.00
Table Napkin 40 20.00 800.00
Placemat 20 50.00 1,000.00
Packaging 50 25.00 1,250.00
TOTAL 57,750.00
Table 5 indicates the supplies needed in the actual operation of the service of the business
with its corresponding unit and total cost.
VI. PRODUCTION PLAN

MANUFACTURING PROCESS
The employees are required to work six (6) days a week for eight (8) hours a day.
Employees will be given an opportunity to take day-offs during Monday to Thursday. The
operational schedule will be as follow:
Service hours 6 hours minimum; 12 hours maximum
Projected Operational Days
Number of days in a year 365 days
Less: Considered Holiday
(Maundy Thursday, Good Friday, Black Saturday, Christmas day, New year’s day ) 5 days
Number of Days of Operation 360 days
PRODUCTION CAPACITY
16
Lite Standard Premium
Operating Hours/Day 12 hours (720 mins.)
÷ Service Hours/mins 15 mins 20mins 25 mins
No. of Clients- Daily 48 36 29
X Operating Days 360 360 360
ANNUAL CAPACITY (In clients) 17,280 12,960 10,440
VII. MARKETING PLAN

STEPS IN PRICE SETTING
Establish Pricing Objectives
Analyze Market Situation
Analyze Cost Structure
Select Pricing Method
Establish Target Price Structure and Specific Price
Pricing strategy refers to method companies use to price their products or services. Almost all
companies base the price of their products and services on production, labor and advertising expenses
and then add on a certain percentage so they can make a profit. It is a fundamental aspect of financial
modeling and is one of the four P’s of the marketing mix.
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Setting prices can be one of the most difficult decisions in marketing. Price too high and customers
may not buy, price too low and the organization may not achieve the profit levels necessary to
continue trading.
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Table 6
Pricing Strategies
Stages Pricing Strategy Description
Introductory Stage Market penetration Carried pricing per dessert and drinks at
two levels: P 75 for ordinary choice of
dessert with regular drinks and P 120 for
the choice of dessert and large drinks of
different variety.

Growth Promotional Pricing  Promotion such as discounts to be
executed in order to attract more
Stage
customers and strengthen the business
position in the market.
Maturity Stage Value Pricing  Price set will increase gradually but still
fair and affordable for potential
customers.
Decline Stage Marginal cost Pricing  Temporarily reducing prices to increase
short run sales.
Table 6 shows the pricing strategy that Meal on Wheels will implement the introductory time
and sales growth is apt to be slow. Taking into account the cost differences of the services in the line
and customer evaluations of their different features, the proponents chose service line pricing which
will establish different prices between the regular store from our store that has a lower cost. Entering
the growth stage on which sales starts to increase quickly and competitors start to arise, lower price
will be set to penetrate the market. At maturity stage, on which sales growth will slow down and
greater competition arises the proponent set their prices the same with the competitors. As sales and
profits decline, promotional pricing will be used. Prices will be lower than its usual list price, better
advertising campaign and aggressive sales promotion will be launched to cover the coast for the
survival of the business.
CHANNEL OF DISTRIBUTION
A Channel of distribution is a set of interdependent organizations involved in the process of making
a product or service available for use or consumption. It is the path through which the services travel
from the seller to the consumer.
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Fig. 3 Channel of Distribution

It shows the channel of distribution of Sweet Pastry Street.
VIII. ORGANIZATIONAL PLAN
FORMS OF OWNERSHIP
An organization is a framework or backbone by which the work of a business, managerial

or otherwise is performed that it provides the required channels, points of margin, and flow of
management direction and control. The right form of business organization that best suit the needs
of the business must be given consideration. The proponents had evaluated and analyzed the pros
and cons of each type of business organization, among these were sole proprietorship and
corporation.
The proponents decided to form a partnership with the name of M&W Food Enterprises .A
partnership is composed of 2 or more persons bind themselves to contribute money, property and
industry to a common fund with the intention of dividing the profit among themselves.
A partnership is an association of 2 or more business partners who co-own a business for
making a profit. In partnership, the partners share the assets, liabilities, and profit of the business
according to the terms of partnership agreement. The proponents as partners chose the general
Partnership form of business , where all partners contribute equal capital and personally liable for
the debts and liabilities of the business .It has juridical personality , separate and distinct from the
members composing it.
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Business Partnership Advantages are partnerships relatively easy to establish. With more
than one owner, the ability to raise funds may be increased, both because two or more partners
may be able to contribute more funds and because their borrowing capacity may be greater.
Prospective employees may be attracted to the business if given the incentive to become a
partner. A partnership may benefit from the combination of complementary skills of two or more
people. There is a wider pool of knowledge, skills and contacts.
Partnerships can be cost-effective as each partner specializes in certain aspects of their
business. Partnerships provide moral support and will allow for more creative brainstorming.
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ARTICLES OF CO-PARTNERSHIP
SWEET PASTRY STREET ENTERPRISES
KNOW ALL MEN THESE PRESENTS:
That we, undersigned, of legal, citizens and residents of the Philippines, have this day
voluntarily bind ourselves together for the purpose of forming a partnership, effective as of this
date, under the terms and condition herein after set forth, and subject to the requirements of
existing laws of the Republic of the Philippines.
AND WE HEREBY CERTIFY:

I
That the name of the partnership shall be M&W Enterprises and shall and transact
business under said firm name.
II
That the principal office of this partnership shall be at Rain’s Place, City of Biñan,
Laguna, Philippines, which office maybe changed from the time to time upon agreement of the
partners.
III
That the name, surname and postal addresses of the partners these partnerships are as
follows:
Alexis Mari R. Macapanton - Blk. 10 Lot 5 Ph2, Maja Village Brgy. Dila Santa Rosa,
Laguna
09086706833
alexismacapanton@gmail.com
Maria Camille D. Estrada - Blk 2 Lot 14 Macaria 2C Camia St., Pacita Complex 1 Biñan,
Laguna
09958550658
mcestradaaa@gmail.com
22
Jalen Harvey L. Regacho - Purok 1 Ext. Alabang, Muntinlupa City
09391858388
regachojalenharvey@gmail.com
John Lorriz V. Gonzales - Blk. 3 Lot 14 Kamagong St., Brgy. Tagapo Santa Rosa,
Laguna
09565930647
gjologonzales@yahoo.com
Anlei Jay Q. Alangco - Blk. 1 Lot 12 Saint Rose Brgy. Market Area Santa Rosa,
Laguna
09309697854
anlei00jay@gmail.com
IV
That the capital of this partnership is Seven hundred Ninety Three Thousand, Seven Hundred
Twenty Five and Eight Cents (793,725.08), which has been contributed as follows: in the amount of
Two hundred Sixty Four Five Hundred Seventy Five and three cents (P 264,575.03) Philippine
Currency for each of the partners Marilou C. Urbina, Bebina P, Pakig, Lamberto G. Mindanao.
V
That the purpose or purposes of the business shall be prior to the commitment of the business in
providing unique and creative meals on wheels for different consumers within the city of Binan
Laguna.
VI
That Marilou C. Urbina will serve as the General Manager of the company with the right overall
supervision and the preparation and signing of contract and agreements. He shall have the power to
use the firm’s name and to bind the partnership in making such contract with the approval of at least
one partner, and otherwise performing such acts which are necessary in the management of the firm.
VII
That the profit and losses shall be divided between the partners equally. Marilou C. Urbina, as the
general manager, shall receive in addition to their shares in the profit, a monthly salary of Thirteen
thousand pesos (13,000).
23
IN WITNESS WHEREOF, we have here unto set our hands, this day of
, at the City of Binan, Laguna, Philippines.
ALEXIS MARI MACAPANTON JALEN HARVEY REGACHO
MARIA CAMILLE ESTRADA JOHN LORRIZ GONZALES
ANLEI JAY ALANGCO
Signed in the presence of:
Witness Witness
24
Table 7
Job Description and Requirements
Position Job Description Job Requirements
General manager  Responsible for the over-all  Male/Female,
operation of the business.  Must possess a
 Responsible for decision- bachelor’s/college degree in any
making. business related course.
 Authorizes acquisition of  With at least 2 years experience
major machineries, office and in related field
production supplies and  Computer literate.
equipments.
 Executes the company’s
management policies, plans,
and programs
Accountant  Take charge of the payroll  Must have at least Bachelor’s

distribution Degree in Accountancy.
 Must have excellent
communication
Cook/ Baker  A person who will be in  Preferably finished at least two

charge in cooking or baking, years in any related course in
someone who is Food Technology.
knowledgeable in food  Extensive knowledge in Baking
handling. different Pastries.
Crew  A person in charge in daily  Must be flexible.

operation serving the clients  High School Graduate.
that includes, taking care of  Dynamic and high spirited.
the sales and maintaining the  Willing to work on extended
cleanliness of the store. hours.
Show the job descriptions and requirements of personnel needed in the business.
25
ORGANIZATIONAL CHART
An organizational chart is the most common visual depiction of how an organization is structured.
It outlines the roles, responsibilities and relationships between individuals within an organization. It
can be used to depict the structure of an organization as a whole, or broken down by department or
unit.
GENERAL
MANAGER
ACCOUNTANT
CREW COOK/BAKER
Fig. 5 Organizational Chart
26
PERSONNEL REQUIREMENT
A personnel requirement is the number of people you will employ and the timing. The company
must figure out how many people the business needs and when it needs them.
Table 8
Personnel Requirement
Position Number of Personnel
General Manager 1
Accountant 1
Cook/ Baker 2
Crew 3
TOTAL 7
Shows the list of personnel required in the business, their position and the total number of
personnel needed for the position.
JOB DESCRIPTION AND REQUIREMENTS

Job descriptions supply the practical information on positions such as responsibilities,
requirements and special attributes. It also provides the language necessary to defend hiring and
promotion.
GANTT CHART
ACTIVITIES JUNE JULY AUG. SEPT. OCT. NOV. DEC. JAN
1. Preparation of Business Plan.
2. Preparation of Permits and Legal
Requirements
3. Set-up of business site
4. Acquisition of Tools and
Equipments
5. Hiring and training of personnel
6. Start of normal operations
27
The table shows a timetable for the following activities: The first four month indicated in the
chart which is from June to September would be allocated for the preparation of the business plan.
Within the months of September and October, there comes the preparation of permits and legal
requirements. Setting up the business site would fall under the month of October and the acquisition
of tools and equipment would be on the same month extended up to the month of November. The
hiring and training of personnel would be on November and December. When all those activities are
already up, the business could start its normal operation by January of the following year.
ASSESSMENT OF RISK
 Higher starting capital

 Can accommodate limited number of customers.
 Higher fuel consumption
 Can only cater shifting loyal customers
IX. FINANCIAL PLAN

The financial aspect must be taken into consideration before accepting a project because it is one
of the most essential parts in conducting project feasibility. No matter how good one plan on the
marketing strategies if there are not enough funds to finance the business. It is cannot be implemented
and thus the business will be difficult to be a profitable one.
The financial aspect plays important role in between the feasibility study. It enables to analyze
the overcome performance of the company. It also determines the department of the business to grow
in progress in succeeding years. A careful analysis of the financial aspect of the business requires a
competent financial planner who is capable of defining financial objectives and formulate financial
strategies on how to achieve the goals.
FINANCIAL ASSUMPTIONS
1. Pre Operating Expenses will be expensed outright on the first of pre operation.
2. Sales are estimated to increase by 10% annually.
3. All purchases are paid on cash.
4. Due to the inflation, the cost of service supplies acquisition will increase by 10% annually.
5. Straight line method will be used in depreciating the production equipment and furniture and office
equipment. Salvage volume for equipment and furniture and fixtures are 10% and 9% respectively.
6. The rent will remain the same for the first five years of operations. The monthly rent, as per contract
with the owners of the establishment will be P 37, 207.00. with 1 month deposit and 2 months
advance.
7. Salaries and befits will increase by 5% annually.
28
8. SSS,. PHIC, and HDMF contributions are based on the brackets given by the SSS, PHIC, and HDMF
authorities, assuming no charges in the brackets will be made for 5 years.
29
BUSINESS RESUME
Name: Jalen Harvey L.Regacho

Address: Purok 1 Ext. Alabang, Muntinlupa City
Contact Number: 09391858388
E-mail Address: regachojalenharvey@gmail.com
Educational Attainment:
Grade School:
 Liceo De Alabang. Inc. 2004 – 2012
Junior High School:
 Our Lady of the Abandoned Catholic School 2012 – 2016
Senior High School:
 University of Perpetual Help System Laguna 2016 – Present
Academic Track (STEM)
Awards and Achievements:
Personal Data:
Height: 5’8”
Weight: 50 kg.
Birthdate: May 17, 2000
Age: 17
Birthplace: Jose Fabella Medical Hospital
Citizenship: Filipino
Religion: Roman Catholic
Father’s Name: Jesus Francisco D. Regacho
Mother’s Name: Pamela Escuadra Laylo
Highlights:
 Strong computer software skills
30
BUSINESS RESUME
Name: Alexis Mari R. Macapanton

Address: Blk4 Lt5 Maja village brgy. Dila Santa Rosa
E-mail Address: alexismacapanton@gmail.com
Grade School:
 Cabuyao Central Elementary School 2004 – 2012
Junior High School:
 Cabuyao National High School 2012 – 2016
Senior High School:
Personal Data:
Height: 5’4”
Weight: 52 kg.
Birthdate: November 11, 1998
Age: 19
Birthplace: Santa Rosa City
Father’s Name: Alexander Macapanton
Mother’s Name: Marifi Reformo
Highlights:
31
BUSINESS RESUME
Name: Maria Camille D. Estrada

Address: Biñan, Laguna
E-mail Address: mcestradaaa@gmail.com
Grade School:
 Pacita Complex Elementary School 2004 – 2012
Junior High School:
 Pacita Complex National High School 2012 – 2016
Senior High School:
(2015-2016)
Elected as Secretary in Filipino Club
Member of Sangguniang Kabataan
1st place Speech Choir
2nd place Cookery
(2014-2015)
Elected Officer in MAPEH Club
Academic Awardee
(2013-2014)
3rd place Scrabble Competition (English Month)
Elected Officer in English and Science Club
(2012-2013)
2nd place Poster Making (Nutrition Month)
2nd place Dance Group Competition (Sound of Silent)
Peer Counselor
Personal Data:
Height: 5’4”
Weight: 50 kg.
Birthdate: November 5, 1999
Age: 18
Birthplace: Infanta Quezon
Father’s Name:
32
Mother’s Name:
Highlights:
33
BUSINESS RESUME
Name: John Lorriz V. Gonzales

Address: Blk. 3 Lot 14 Kamagong St., Brgy. Tagapo Santa Rosa, Laguna
E-mail Address: gjologonzales@yahoo.com
Grade School:
 Holy Rosary Santa Rosa Laguna 2004 – 2012
Junior High School:
Senior High School:
Personal Data:
Height: 5’8”
Weight: 51 kg.
Birthdate: June 11, 1998
Age: 18
Father’s Name:
Mother’s Name:
Highlights:
34
BUSINESS RESUME
Name: Anlei Jay Q. Alangco

Address: Blk. 1 Lot 12 Saint Rose Brgy. Market Area Santa Rosa, Laguna
E-mail Address: anlei00jay@gmail.com
Grade School:
 Santa Rosa Elementary School 2004 – 2012
Junior High School:
Senior High School:
Personal Data:
Height: 5’4”
Weight: 48 kg.
Birthdate: July 24, 1999
Age: 18
Father’s Name:
Mother’s Name:
Highlights:
35

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University of Perpetual Help System Laguna - JONELTA

Basic Education Department – Senior High

SWEET PASTRY STREET

Alangco, Anlei Jay Q.

II. INTRODUCTORY PAGE

Jalen Harvey L. Regacho - Purok 1 Ext. Alabang, Muntinlupa City

III. NATURE OF THE BUSINESS

IV. INDUSTRY ANALYSIS

Dakasi 150 200

Sweet Pastry Street 75 120

To present information to consumers as well as others, to increase demand, to differentiate

MARKET AND SERVICE POSITIONING

USES OF THE SERVICE

Fig1. Company Logo

TAG LINE (UNIQUE SELLING PROPOSITION)

LOCATION AND SIZE OF THE BUSINESS

SWEET PASTRY STREET LOCATION

Figure 2 . One Point Perpective with a Centrally located Vanishing Point

SUPPLIES, TOOLS, AND EQUIPMENT

File Folder 50 Pc. 5.00 250.00

Bond paper 5 Ream 120.00 600.00

Pen 2 Box 42.00 84.00

Pencil 2 Box 42.00 84.00

Marker 2 Box 250.00 500.00

Staple wire 10 Box 20.00 200.00

Paper clip 3 Box 10.00 30.00

Ink 4 Pc. 750.00 3,000.00

Liquid eraser 4 Pc. 30.00 120.00

Tape 10 Pc. 8.00 80.00

Record book 5 Pc. 85.00 425.00

Voucher 20 Pad 60.00 1,200.00

Particulars Quantity Unit Cost Total Cost

Wi-Fi 1 1,500.00 1,500.00

Air Conditioner 2 15,000.00 30,000

Socket 2 400.00 800.00

Chair 25 600.00 15,000.00

Table 8 800.00 6,400.00

Trays 20 50.00 1,000.00

Table Napkin 40 20.00 800.00

Placemat 20 50.00 1,000.00

Packaging 50 25.00 1,250.00

Particulars Quantity Unit Cost Total Cost

Wi-Fi 1 1,500.00 1,500.00

Air Conditioner 2 15,000.00 30,000

Socket 2 400.00 800.00

Chair 25 600.00 15,000.00

Table 8 800.00 6,400.00

Trays 20 50.00 1,000.00

Table Napkin 40 20.00 800.00

Placemat 20 50.00 1,000.00

Packaging 50 25.00 1,250.00

VI. PRODUCTION PLAN

VII. MARKETING PLAN

Analyze Market Situation

Analyze Cost Structure

Select Pricing Method

Establish Target Price Structure and Specific Price

Fig. 3 Channel of Distribution

VIII. ORGANIZATIONAL PLAN

An organization is a framework or backbone by which the work of a business, managerial

KNOW ALL MEN THESE PRESENTS:

AND WE HEREBY CERTIFY:

ALEXIS MARI MACAPANTON JALEN HARVEY REGACHO

MARIA CAMILLE ESTRADA JOHN LORRIZ GONZALES