Professional Documents
Culture Documents
1.The ________ portion of the supply chain includes organizations that supply materials. Upstream
2. An example of ________ includes someone taking out a loan and then being sold a checking account
as well. cross-selling
3. Customer relationship management applications that track Web sales and retail store sales are related
to the ________ aspect of customer relationships. Sales
4. Customer relationship management applications that track campaign data are related to the ________
aspect of customer relationships. Marketing
7. Determining the revenue produced by a customer and comparing the revenue to the expenses of
acquiring and taking care of the customer is called … Customer lifetime value
9. Customer relationship management applications that track social networking data are related to
the ________ aspect of customer relationships. Service
10. In an enterprise system, the integrated software modules that focus on return requests are related
to ________. sales and marketing
11. ________ in enterprise applications provides features for managers to obtain meaningful information
from massive amounts of data. Systems networks
12. Analytical CRM includes applications that analyze customer data for improving business
performance
13. If a company produces a custom-made automobile only after a customer has placed an order, it is an
example of a(n) ________ production model. pull-based
14. When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called
a ________. bullwhip effect
15. -------help businesses become more flexible and productive by integrating groups of processes so
they focus on efficient management of resources and customer service such as sales, marketing, and
accounting. Enterprise resource planning (ERP) systems
16. A supply chain management system using a(n) ________ model bases production schedules on
forecasts. push-based
17. In an enterprise system, the integrated software modules that focus on customer credit are related
to ________ .finance and accounting
18. In an enterprise system, the integrated software modules that focus on labor costs and job skills are
related to ________. human resources
21. Enterprise applications have drawbacks mainly because they ________. are very expensive to
purchase and implement
22. Incorporating applications that allow customers to chat with one another about company products is
an example of ________ social CRM
23. If a supply chain includes organizations from the United States and China, it is considered a(n)
________. global supply chain
24. In an enterprise system, the integrated software modules that focus on production capacity are related
to ________. manufacturing and production
Chap 10 Quiz
1.A(n) ________ is an Internet business model that creates a destination site and is provided by
companies such as Yahoo, Bing, and Google. Portal
3. A(n) ________ is an Internet business model that sells products directly to consumers. e-tailer
4. The beginning of e-commerce occurred when ________ accepted the first ads from major
corporations. Netscape
11. Apple Pay for the iPhone __________. allows users to charge items to their credit card
12. According to the E-Commerce Presence Map, activities including newsletters are a(n) ________ type
of presence. Email
13. According to your text, Elemica's Web site for buying and selling chemicals is an example of
________ electronic commerce. business-to-business (B2B)
14. A(n) ________ is an Internet business model which includes companies such as iTunes and
WSJ.com content provider
15. A(n) ________ is an Internet business model that provides an online meeting place where people with
similar interests can communicate and share information. community provider
16. A broad term to describe extending a marketplace beyond traditional boundaries is called ________.
Marketspace
17. According to the E-Commerce Presence Map, activities such as education and branding are
considered a(n) ________ type of presence. offline media
18. ________ targeting techniques include banners, rich media, and video ads. Behavioral
21. If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would
be an example of ________. dynamic pricing
22. According to the E-Commerce Presence Map, activities such as conversation and engagement are
considered a(n) ________ type of presence. social media
23. In 2017, about ________ million households will have broadband access to the Internet. 96
Chap 11 Quiz
1.________ allows for the automated creation of designs using advanced graphics software. CAD
2. A(n) ________ is a major type of KM which includes specialized workstations that enable scientists,
engineers, and other knowledge workers to create and discover new knowledge. knowledge work
systems
6. A(n) ________ is a major type of KM which provides tools for discovering patterns and applying
knowledge to discrete decisions. intelligent technique
7. A(n) ________ is a decision-making tool that follows a series of IF-THEN-ELSE rules. expert system
9. _______ are used by both organizations and universities to manage, deliver, and assess learning and
training content. Learning management systems
10. Storing past experiences in the form of cases is a KM method called ________. case-based
reasoning (CBR)
11. The study of how computers can potentially improve without human programming is called ________.
machine learning
12. ______ represents an organization's business processes to create, store, transfer, and apply
knowledge. Knowledge management
13. Neural networks have been used to distinguish between valid and fraudulent credit purchases
because they can ________. learn from patterns in data
14. The KM algorithms inspired by biology that examine optimal solutions for a given problem based on
big data are called ________. genetic algorithms
15. Which of the knowledge management systems IS activities involves knowledge discovery? Acquire
16. The first stage in the knowledge management value chain is ________. knowledge acquisition
17. A(n) ________ is a major type of KM that collects, stores, and disseminates digital content and
knowledge. enterprise-wide KMS
18. A massive online course available to the general public is called a ________. MOOC
19. Which of the knowledge management systems IS activities involves content management systems?
Store
20. A network that learns from identifying patterns in large datasets is called ________. a neural network
21. A scientist who works to create information for organizations is considered a(n) ________.
knowledge worker
22. ________ allows scientists the ability to create graphical renditions of DNA. Augmented reality
23. ________ knowledge is the opposite of explicit knowledge in an organization and is difficult to
transfer. Tacit
25. Visiting a website or forum to discuss a hobby such as stamp collecting is an example of ________. a
community of practice