COLEGIO DE LA PURISIMA CONCEPCION

The School of the Archdiocese of Capiz

Roxas City

CPC VMGO COLLEGE OF BUSINESS, MANAGEMENT AND ACCOUNTANCY VMGO

VISION Vision: A leading catholic business and management education provider in Region VI.

A center of excellence for Catholic Education Mission: We commit to produce God-oriented, values- driven, and interactive graduates
through quality instruction, intensive research and relevant community involvement.
MISSION
Goals :
Produce globally competitive professionals through quality Catholic
instruction, relevant research and community service for love of God 1. Christian Formation
and country under the patronage of the Blessed Virgin Mary. Strong Christian values among teachers and students

GOALS Objective: To develop classroom instruction and department activities based on the tenets of
Catholic education.
 Promoting quality catholic instruction, cultural heritage,
relevant research and community service for love of God and 2. Organization and Administration/ Purposes and Objectives Transparent and Fair
country under the patronage of the Blessed Virgin Mary. Administration

 Sustaining an effective and quality management system for Objective: To implement dynamic leadership and observe ethical standards. To actively take part
globally competitive development. in the various measures of the college in minimizing the impact during the K-12 SHS transition
period.
OBJECTIVES
3. Instruction
1. Offer programs in basic education, arts and sciences, Relevant instructions among different program
business and marine education, engineering and technology,
Objective: To align classroom instructions with industry standards and best practices.
criminal justice, post-graduate studies, and other relevant
programs; 4. Faculty
Strong Faculty engagement and commitment
2. Preserve, enrich, and promote Capiz culture and the
Philippines; Objectives: To provide support and motivation to all faculty members and to attract qualified and
competent faculty members.
3. Adopt a quality management system that addresses
emerging needs of a fast changing global community.
 5. Research
CORE VALUES Strong research culture in the department

PRO DEO ET PATRIA Objective: To engage faculty members and students in research.

(Love of God and Country) 6. Library

Updated references and materials

Objective: To ensure current library holdings relevant to the program offerings.

Faith, Hope, Charity, Integrity, Justice, Excellence, and Service
7. Student Services
Responsive student services.
QUALITY POLICY
Objective: To provide faculty and students prompt and quality student services.
CPC is committed to continuous enhancement of skills, knowledge,
8. Social Orientation and Community Involvement
and values of students who are God-centered, environment friendly,
Relevant corporate social responsibility
research oriented and world class professionals.
Objective: To strengthen the community involvement of Faculty and students.

9. Laboratories
Updated and state-of-the-art laboratories and equipment.

Objective: To update and upgrade laboratories and equipment.

10. Physical Plant and Facilities

Standard physical plant and facilities

Objective: To meet the standard of regulating bodies.

PROGRAM OUTCOMES:

In pursuit of Colegio de la Purisima Concepcion’s (CPC) noble vision and mission, the College of Business, Management and Accountancy (CBMA) aims to produce
Bachelor of Science in Hotel and Restaurant Management (BS HRM) graduates who are;

1. Display competence in managerial and entrepreneurial skills in the hospitality industry;

2. Demonstrate strong leadership and administrative expertise;
3. Conduct and utilize research that will enhance service operations;
4. Sustain commitment in promoting livelihood programs in community development;
5. Perform effectively and efficiently the core competencies in the hospitality industry;
6. An Ideal Purisimian graduate is a world-class, competent, innovative professional imbued with Christian values and a deep love for the Blessed Virgin Mary.

College: College of Business, Management & Accountancy Program: Bachelor of Science in Hotel and Restaurant Management

Prepared by: Reviewed by: Contact Number: 09198044127

ATTY. GENALIN A. JIMENEZ FRANKLIN F. AVELINO Email: atty.gjimenez@yahoo.com
Professor Program Head

Reviewed by: Approved by:

RICA B. SAN ANTONIO, MMBM FR. CYRIL B. VILLAREAL, S.T.L., M.A.
Dean Director, Academic Affairs

Course Code: Bus. Com. 101 Descriptive Title: Business Communication

Course Credit(s): Three (3) Units Lecture Hours/Week: Three (3) Hours Laboratory Hours/Week: None

Pre-Requisite: English 102

Course Description: This course highlights the theory and practice of written, oral, and interpersonal communication used in the workplace with emphasis on composing clear,
concise, and effective business correspondence. Students will discuss various types of communication media and the importance of succinct written and oral expression to modern
business interactions. Students will have extensive practice writing a wide spectrum of documents, including professional email and reports. Additionally, the course will discuss
effective planning and delivery strategies for professional oral presentations.
Course Learning Outcomes:

Upon completion of this course,

 Students will observe and realize the VMGO of CPC – CBMA;

Written and Oral Communication

 Students will communicate effectively in both speech and writing.

Quantitative Knowledge and Skills

 Students will use appropriate mathematical and statistical concepts and operations to interpret data and to solve problems.

Scientific Knowledge and Reasoning

 Students will use the scientific method of inquiry, through the acquisition of scientific knowledge.

Technological Competency
 Students will use computer systems or other appropriate forms of technology to achieve educational and personal goals.

Society and Human Behavior

 Students will use social science theories and concepts to analyze human behavior and social and political institutions and to act as responsible citizens.

Humanistic Perspective
 Students will analyze works in the fields of art, history, music, or theater; literature; philosophy and/or religious studies; and/or will gain competence in the use
of a foreign language.

Historical Perspective
 Students will understand historical events and movements in World, Western, non-Western or American societies and assess their subsequent significance.

Global and Cultural Awareness

 Students will understand the importance of a global perspective and culturally diverse peoples.

Ethical Reasoning and Action

 Students will understand ethical issues and situations.

Information Literacy
 Students will address an information need by locating, evaluating, and effectively using information.
COURSE PROGRAM OUTCOME MAP:

1. Apply management theories, methods to various types of business organizations;

2. Analyze, evaluate, and solve problems using methods of management science;
3. Make decisions and act within social and ethical dimensions;
4. Develop the capacity for learning new knowledge and skills;
5. Use interpersonal & communication skills to be an effective player & leader in the hospitality industry;
6. Plan for self-development while managing one’s self.

Course/Subject Outcome 1 Outcome 2 Outcome 3 Outcome 4 Outcome 5 Outcome 6

Bus.Com. 101 –
Business L L P P L L
Communication

(Legend: L–learned in the course; P–practiced in the course; O–not yet learned/practiced but the opportunity to exists)
 Intended Learning Teaching Textbook Time
Outcomes Learning (T) Assessment Allotment
Competence Topics (ILO) Activities Equipment (Hours)
References
(TLA) (R) Task Tool Lec Lab
PRELIMINARY PERIOD

Exemplify the true The CPC VMGO Recognize, observe and Lecture LCD CPC Role Playing Oral Exam 2 Hours
Purisimian image. The CPC – CBMA VMGO exemplify the CPC – Discussion Projector, Student Role
Course Orientation CBMA Vision, Mission, Student Laptop Manual Playing
House Rules Goals and Objectives; Presentations
Grading Criteria Outline and Simulation
observe/obey house
rules.

What is Communication?
Flow of Communication
Forms of Media
Reinforce knowledge and
skills on the operations Analyzing Rhetorical Situations Define and discuss Lecture LCD Textbook Quizzes, Quizzes, 9 Hours
function of the production  Goals and Intended communication; Discussion Projector, Nos. 1 – 6 Major Written
system. Outcomes Illustrate the flow of Multimedia References Written and Oral
Laptop,
 Audience communication; Instruction 1–2 Exam, Exams,
Chalk/
 Tone Identify and Reporting Oral Exam Reporting
differentiate the Workshop White Student
Ethical Communication various forms of media; Research Work Board Outputs 9 Hours
 Reasonable/Fair Analyze rhetorical
Arguments situations;
 Adapting Tone Integrate ethics in
 Appropriate Source communicating with
Integration others.
Demonstrate knowledge and
skills on forecasting.

PRELIMINARY EXAMINATION
 MIDTERM PERIOD

Written Business
Communication:
Letters Compose clear, concise, Lecture Textbook Quizzes, Quizzes, 12 Hours
 Cover Letter and effective business Discussion LCD Nos. 1 – 6 Major Written
Apply knowledge and skills  Letter for Job Application correspondence that Multimedia Projector, References Written and Oral
on product and service  Thank You Letter meets the goal of Instruction Laptop, 1–2 Exam, Exams,
design.  Letter of Complaint various rhetorical Reporting Chalk/ Oral Exam Reporting
Memos situations. Workshop White Student
Resumes Research Work Board Outputs
Electronic Communication
 Email
 Social Media
 Website Copy
Reports

Writing Process Illustrate and apply a Lecture Textbook Quizzes, Quizzes, 6 Hours
 Planning multi-stage writing Discussion LCD Nos. 1 – 6 Major Written
 Writing and Crafting process. Multimedia Projector, References Written and Oral
Instruction Laptop, 1–2 Exam, Exams,
 Completing and
Reporting Chalk/ Oral Exam Reporting
Finalizing
Workshop White Student
Recognize and outline Research Work Board Outputs
Technology and Media have
the way in which
Transformed Communication
technology and media
in the Business Environment
have transformed
 Mobile devices
communication in the
 Internet
business environment.
 Tablet computers
 Social media

MIDTERM EXAMINATION
 FINAL PERIOD
Explain and apply basic Lecture Textbook Quizzes, Quizzes, 18 Hours
Oral Business Communication business etiquette to a Discussion LCD Nos. 1 – 6 Major Written
 First Impressions variety of professional Multimedia Projector, References Written and Oral
Demonstrate strategic  Attire situations; Instruction Laptop, 1–2 Exam, Exams,
capacity planning for  Presentations Communicate in ethical Reporting Chalk/ Oral Exam Reporting
products and services. PowerPoint ways: Workshop White Mock Student
Capturing Audience Construct a reasoned Research Work Board Interviews Outputs
 Listening Skills and fair argument
 Tone without deception or
 Behavior inflammatory language;
 Telephone Etiquette Adapt tone for various
rhetorical situations;
Appropriate source
integration.
FINAL EXAMINAION
Equipment: LCD Projector, Laptop, Chalk/White Board

Textbooks:
1. Menoy, Jesus Z. Business Communication and Report Writing: A Practical Approach. Mandaluyong. Books Atbp. Publishing Corp. 2010
2. Vik, Gretchen N. Business Communication. Burr Rige, Illinois. Irwin. Revised Ed.
3. Huseman, Richard C. Business Communication: Strategies and Skills. The Dryden Press. Revised Ed.

References:
1. www.scribd.com
2. www.slideshare.net

Course Requirements:
 Major Exams
 Quizzes
 Unit Tests
 Oral Recitation
 Assignments
 Research Works
 Individual/Group Presentations

Grading System:

Components Percentage
Class Participation 15%
Quizzes 20%
Assignment/Paper/Project 15%
Major Exam 50%
Total 100%
 GRADE Percentage Equivalent Indication
1.00 100% Excellent
1.25 97 - 99%
1.50 94 - 96% Very Good
1.75 91 - 93%
2.00 88 - 90% Good
2.25 85 - 87%
2.50 82 - 84% Fair
2.75 79 - 81%
3.00 75 - 78% Passing
5.00 Failure

F – Failed
NE – Never Entered
D – Dropped
FA – Failure due to Absences (more than 20% of the total number of class hours)
INC – Incomplete (must be completed within 2 consecutive semesters excluding summer or grade becomes an F)

CLASSROOM POLICIES

1. Absences and Tardiness

 A total of nine absences for MWF classes, six absences for TTH classes, three absences for once a week classes and five absences for the entire semester will be
allowed. Any student who exceeds will be dropped.
 A student is marked absent when he/she is not in the classroom 10/15 minutes after the time. Students who arrive late should sit at the back to avoid class
disruptions.
 In the absence of any prior announcement from the department, the class must wait for the teacher for 30 minutes after classes have started. No free cuts shall
be deemed given unless this time has passed. Students who leave before this time shall be marked absent.

2. Testing and Grading

 Major exams will be administered on the scheduled date and time. All of them are close-notes and closed books. No make-up exams will be allowed.
 A failing mark will automatically be given to any student caught cheating in any exam.
 Appeals for rechecking must therefore be accomplished within ONE WEEK AFTER THE RESULTS ARE GIVEN OUT.
 If classes are suspended or cancelled on the date of a scheduled exam or quiz, it is understood the test will be given on the following meeting.
 Quizzes will be given every meeting. Students are required to study for the lessons that were taught or assigned readings for discussions.
3. Class Guidelines
 Turn off cellular phones or activate the silent vibration mode to avoid disrupting the class discussion.
 Students are expected to adhere to the school dress code.
 Restroom needs should be attended to before or after the class, or during breaks between classes. It should not be done during class.
 Eating, drinking and smoking are not allowed inside the classroom.
 Students are highly encouraged to ask questions and contribute their insights and observations, as long as they are relevant to the subject matter being discussed.
Disruptive students will be asked to leave the room.
 College policy on attendance and on grade computation shall be strictly observed and imposed.
 Class requirement/s should be submitted a week before the final examination date. Submission after deadline but within the allowable completion period, the
standing policy of the college on Incomplete (INC) or No Grade may apply.

CLASSROOM POLICIES

Practical Evaluation
 (Continuous Assessment) During each activity, students will be evaluated on their activity work and attitude. Additional marks will be awarded for displays of
leadership. A copy of the daily assessment will be handed to the students.
 There will be several assessments; these marks will form part of the overall mark for the paper works along with an average of all other activity sessions.

Consultation Hours
 Regarding consultation, students may get in touch with their Bus.Com. 101 Instructor through:

Contact Number: 09198044127

Email Address: atty.gjimenez@yahoo.com

 Students who wish to individually consult their Bus.Com. 101 Instructor may arrange an appointment with them or through Ms. Jackielyn A. Arnido, the
Department Secretary.