Fnar382 Vc4 s2018 Syllabus-2

FNAR 382 VISUAL COMMUNICATION IV: SYLLABUS
SPRING 2018 LOYOLA UNIVERSITY CHICAGO

KELLI EVANS INSTRUCTOR
kevans8@luc.edu
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing
left to take away. — antoine de saint-exupéry
Practice safe design; use a concept. — petrula vrontikis
There is no design without discipline. There is no discipline without intelligence—massimo vignelli
Design is not the narrow application of formal skills, it is a way of thinking— chris pullman
COURSE DESCRIPTION This course expands on previous graphic design knowledge and skills, challenging the
AND GOALS student to further refine visual thinking and integrate basic studies through applied
problems. By emphasizing research, analysis and the design processes that lead to
creative conceptualization students are expected to demonstrate appropriate design
decisions and refined design solutions. This leads to an understanding of how con-
temporary design is used to communicate as they continue to develop a sophisticated
body of work, while also advancing their ability to evaluate visual communication.
METHODOLOGY You will choose projects that suit your particular needs. Often the projects for this
course are given to you with few restrictions, thereby compelling you to decide upon
a course of action and to budget your time constructively. This puts the burden for
your success in this course squarely on your shoulders.
You will begin with a list of options in three categories. After selecting an option you
will write a brief to clarify all details of the project. These are both required and graded
parts of the project and they must be typed and formally written.
FINAL EXAM & CRITIQUE Friday 04 May 9–11 am

Attendance is mandatory.
The final exam takes the form of a critique on the final project.
Missing the final critique will automatically result in a failing grade.
USE OF THE SAK AI SITE This course uses Sakai extensively and it is required that students make use of
it. Relevant items such as the syllabus, project sheets, schedules, due dates,
announcements, and other valuable information will be posted there.
REQUIRED SUPPLIES A sketchbook & sketching tools of choice

Funded ID card for numerous printouts in the lab: $10 minimum
USB flash drive or other storage system for backing up projects
Additional materials as required per project
This syllabus © 2018 Kelli Evans. No public reproduction or circulation permitted without the consent of the author.
ATTENDANCE AND Attendance and participation is mandatory for all class sessions. Be in class on time
PARTICIPATION and be prepared to work in class with all the necessary materials. This is a highly
rigorous course that will require work both inside and outside of the class.
Any absence might affect your ability to fully participate in class assignments and
complete coursework successfully. Regardless of the reason, advance written
warning of expected absences must be communicated to your instructor via email.
Family emergency, personal illness or injury with a doctors note, and athletic related
absences with prior administrative approval are considered excused absences
Unexcused absences will prejudice your grade.
Because this is a studio-based class, your attendance and participation are tied
to specific learning outcomes. Here are some examples of the ways in which
attendance connects with learning outcomes: Demonstrations and lectures cannot
be repeated; Students critique and evaluate each other’s work in class and it is
essential for your progress and learning experience to be present to do so. Critiquing
develops analytical and rhetorical skill, and communication proficiency; Students
sometimes collaborate on projects and in-class exercises, and learning these skills
requires you to be present.
Disruptive behavior will not be tolerated. A disruption can include, but is not limited
to: continually and constantly leaving in the middle of class and then returning,
coming to class late or leaving early, doing other work in class, and distracting
noises emitting from any kind of electronic device or any person or entity. Disruptive
behavior will result in a deduction in your Attendance and Participation grade and/or
being asked to leave the classroom and being marked absent for the day.
You are expected to remain in class working during the entire class session.
Students who do not come to class with the necessary supplies will have their
participation grades adversely affected.
Class participation and attendance are considered during grading. Arriving to
class more than ten minutes late, or leaving class early, will count as a tardy. Two
tardies are equivalent to one absence. Demonstrations and presentations will not
be repeated if you are late or absent. You are responsible for obtaining material
distributed during class.
PERSONAL ELECTRONICS/ The use of personal electronics and mobile devices is extremely limited. You may
MOBILE DEVICES use them only when expressly permitted by the instructor. Unauthorized use will be
recorded and will result in a deduction of five points from your participation grade.
If you are in a critical situation (e.g. waiting for an important phone call) let the
instructor know in advance, and step out as needed.
Set cell phones to light up or vibrate only. No texting, no web surfing, and
no completing homework from other courses during class time is permitted.
Computers should be put to sleep during lectures and critiques, the only exception
being if you are recording them for your review (see section: Lecture Recording Policy).
No headphones are permitted.
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ACCOMMODATIONS Loyola University Chicago is committed to equal opportunities for students with
FOR STUDENTS WITH disabilities and full compliance with relevant disability laws. New students are strongly
DISABILITIES
encouraged to contact Services for Students with Disabilities (sswd) at least four
weeks before the first semester they attend classes at Loyola.
Detailed information may be found here: http://www.luc.edu/sswd/index.shtml.
For more information or to set up an appointment, please call: 773.508.3700 or
email SSWD@luc.edu
Students with special needs must provide the instructor with a letter from the sswd
during Week One to allow time for the development and arrangement of appropriate
accommodation. Letters presented after that time are applicable only from the point
they are presented forward; accommodations are not applied retroactively.
FILE FORMAT AND Throughout the semester you will be submitting digital files for the projects and
NAMING CONVENTIONS exercises. In order to receive credit for the work, you must use the following file
naming conventions: Lastname_Firstname_Filename
All files will be submitted as PDFs unless otherwise directed.
For work presented physically, write your name and label the composition on the
back of each board.
Points will be deducted from projects that do not follow these directives.
COPYRIGHT AND Copyright law was designed to give rights to the creators of written and artistic
INTELLECTUAL PROPERTY work, computer programs, and other creative materials. The Copyright Act requires
that people who use or reference the work of others must follow a set of guidelines
designed to protect authors’ rights. Unfortunately, copyright law is complex and too
often incomprehensible; that does not, however, excuse users from the following
rules. The safest practice is to remember (1) to refrain from distributing works used
in class (whether distributed by the professor or used for research) that are copyright
protected and (2) that any research or creative work should be cited according to the
conventions of your discipline. For LUC’s copyright resources check online: https://
www.luc.edu/copyright/
All lectures, notes, electronic presentations, and other instructional materials in this
course are the intellectual property of the professor. As a result, they may not be
distributed or shared in any manner, either on paper or virtually, without my written
permission. (see section: Lecture Recording Policy)
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MISCELLANY Use work time in class to ask questions or discuss your work with the instructor; do
not wait until after class to do so.
Different phases of different projects may run concurrently. For example, research for
one project may overlap with the design phase of another.
If you are struggling with class assignments see me as early as possible in order to
get help. You may seek me out during my office hours or at another convenient time
to clarify any design issues which you may have. A sign-up sheet is posted on my
office door at MC 918 for appointments. Do not expect lengthy responses to design
questions via e-mail.
No sleeping (or resting with eyes closed) in class.
Keep in mind that any computer work you send out for output or print in the lab
needs time. There may be problems with your file and you may have to resubmit it to
the service bureau, or our equipment in the lab may not be working properly.
You will be introduced to safe and effective use of tools and materials for the course.
It is necessary to abide by all posted and verbal safety guidelines and instructions for
best practice and use of all media and recycling processes.
I reserve the right to modify, change, alter, eliminate, and substitute any assignments.
This syllabus is subject to change at any time. Students will be notified of any
changes via Sakai.
STUDENT ARTWORK The Department of Fine and Performing Arts at Loyola University Chicago has
no specific policy regarding the ownership of student artwork, however, my policy is
the following:
1. Students will retain ownership of their projects as physical objects and as
intellectual property.
2. Instructor may retain digital or photographic archives of student work for
educational use or possible publication in the future.
3. Students will be given credit lines for any work so used.
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GRADES Grading is based on the aesthetic quality and craft of the work, as evidenced in the
finished pieces; the quality of research and exploration done to achieve the finished
pieces, as evidenced by your body of work; attendance and class participation. Refer
to the Project Evaluation section for more information. Grading is not done on a
curve, but is based on individual effort and results.
An ‘A’ is given for work of consistently exceptional quality and craft, along with the
demonstrated quality of research and investigation which produced those solutions,
as evidenced through the work book, class participation and attendance.
A ‘B’ is given for work of overall good quality and craft, along with class participation
and attendance demonstrative of a consistent understanding and application of the
concepts being presented.
A ‘C’ is given for work of average quality and craft, and the minimum amount of
research done to complete the projects and/or an inconsistent demonstration of your
understanding of the concepts being presented and/or poor attendance.
A ‘D’ will be given for work that is of poor quality and craft and where the projects are
incomplete or missing and/or consistently poor attendance.
Missing the final critique will automatically result in a failing grade.
No grade of incomplete (I) will be given, except for the most catastrophic
of circumstances.
Final grades are never changed.
FINAL GR ADE WEIGHT

85% Final projects
15% Participation & attendance
CRITIQUES AND DUE DATES Work is due on time on the designated date. Work that is not ready at the start of class
will be considered late and will be graded as such. If you are present but your work is
not, that is considered a half absence.
Work that is incomplete will not be critiqued.
Work that is not ready at the beginning of critique will not be critiqued.
Grades will be lowered one letter grade for each day a project is late.
Projects will not be accepted more than one week after the due date.
Missing critique will automatically result in a deduction of points for the project.
You must back up your work to devices such as an external disk drive, a flash drive,
or to a cloud-based server. Lost work will receive an “F”/no points.
Schedule printing so that you complete assignments on time. ”I couldn’t print” is
not an allowed excuse for late work.
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PROJECT EVALUATION rojects are assessed based upon on their conceptual content, development, design
P
and progress as demonstrated through sketches, preliminary and final designs, and
presentations. Your progress will be evaluated throughout the entirety of each project.
Students are expected to move through specific phases of projects, which are
scheduled in a cyclical fashion to provide a methodical means for navigating varied
subject matter.
YOU WILL BE EVALUATED ON THE FOLLOWING CRITERIA:
1. PREPAREDNESS
• Be prepared to work in class with all the necessary materials and with all work due.
• Partially completed work will not be critiqued.
2. EFFORT
• You must demonstrate willingness to do the best job within your abilities and
talent and the drive to thoroughly develop your work both inside and outside
of class.
• To be successful in this class you must display a curiosity and openness to new
concepts and a willingness to share ideas.
• Your work should demonstrate progress each time it is reviewed in class.
3. PARTICIPATION
• Critiques and individual meetings are used to evaluate the evolution and
resolution of the projects.
• Come to each class prepared to present and talk about a new stage of progression
toward successful completion of your project, as well as describe how and why
you arrived at your solutions.
• Active participation in class discussions is required.
• It is expected that you will consider the criticism given both to your work and
to that of your classmate’s work during critiques and that you will use that
information to improve your work as the semester progresses.
4. CONCEPT
• Each piece should work in a cohesive manner.
• You should develop ideas that address and solve the assignment in an
appropriate, fresh, thoughtful, and creative manner within the stated project
parameters.
5. AESTHETIC QUALIT Y
• The successful aesthetic realization of an assignment should consider the
following: composition of elements, hierarchy, typography, rhythm, tension,
balance, negative space, contrast, color, et cetera.
6. CR AFT
• Each piece should be neatly assembled with a careful technical execution of the
final presentation, including attention to details such as the quality of cutting and
pasting, et cetera.
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ACADEMIC INTEGRITY AND Academic integrity is as important in a studio class as in a lecture class. Without
THE VISUAL ARTS exception, work presented in this and any other Fine Arts course must be your own.
Within this course we will discuss giving attribution for images and other creative
materials when they are used in our own work. Technical designations, such as
re-use, homage, and artistic appropriation, have specific parameters which in no way
allow or imply that it is ever acceptable to present the work of another as your own.
Just as there are services like Turn It In to check for plagiarism in writing, there are
services to check for visual plagiarism.
See the section in this document on the Division Of Fine Arts Policies for more
general information regarding this topic.
LECTURE RECORDING POLICY The use of any audio or video recording devices to record class lectures is prohibited
unless the student who wishes to do so first obtains the written consent of the
instructor. Permission to record the lecture applies only to the student who has
made the request, and only for the lecture requested. The recording may not be
played or utilized by any other individual than that student. The recording may
not be copied without the express written permission of the instructor. Sale of
recordings is a violation of intellectual property and is prohibited. At the end of term,
all recordings are to be deleted. Students wishing to record lectures on an ongoing
basis due to a disability must apply through the office of Services for Students With
Disabilities (sswd).
ACADEMIC CALENDAR Here is the link to the official Academic Calendar: www.luc.edu/academics/
schedules.
TITLE IX Under Title IX federal law, “no person in the United States shall, on the basis of
sex, be excluded from participation in, be denied the benefits of, or be subjected to
discrimination under any education program or activity receiving federal financial
assistance” (Title IX of the Education Amendments of 1972).
It is important for you to know that your professor has a mandatory obligation to
notify designated University personnel of incidents of gender-based misconduct
(sexual assault, dating/domestic violence, stalking, sexual harassment, etc.) that
are shared in private or during class discussions. This is to keep all members of
the community safe and to ensure you are connected to the resources and reporting
options available.
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FNAR 382 VISUAL COMMUNICATION IV: SYLLABUS: DIVISION OF FINE ARTS POLICIES
ACADEMIC INTEGRITY Courses in the division of Fine Arts adhere to all of the policies enumerated in the
Loyola University Chicago statement on Academic Integrity as found at academic
integrity.1 Students are expected to be familiar with prohibitions against cheating,
plagiarism, copying another student’s work, submitting falsified documents,
submitting assignments completed for the requirements of one course in a different
course. All instances of academic dishonesty are reported to the Chairperson of
the Department of Fine & Performing Arts and to the Dean’s Office of the College
of Arts & Sciences.
The division has adopted a policy with regard to academic dishonesty which
will result in an automatic “F” in the course involved. If it is indicated in the Senior
Exhibit or Senior Paper the student will be refused permission to graduate.
PARTICIPATION Regular class participation and continuous faculty evaluation are crucial elements
of the learning process in the arts. One cannot participate or receive feedback
on one’s work if one is absent. Therefore, the division of Fine Arts has adopted the
policy that class participation will be a factor in determining final course grades.
This component will lower one’s grade in the case of insufficient participation;
consistent and meaningful participation will be rewarded. Individual instructors
determine the specific weight participation will have in the course grade. Refer to
your syllabus for this information.
RETURN OF ARTWORK tudents enrolled in division of Fine Arts studio courses may store class materials in
S
lockers and open shelves at their own risk on a first-come, first-served basis for the
duration of the semester they are enrolled in a course. All artwork or supplies left in
a studio after the last examination day of each semester will be disposed of as the
division sees fit.
Student artwork collected by faculty for grading purposes will be held in the
instructor’s office for six weeks following the issuance of semester grades, after
which the instructor may dispose of it.
Student artwork solicited and collected for an exhibition will be held until the end
of the following semester, after which the division may dispose of it as it sees fit.
ADDITIONAL WORKING TIME All courses in the division of Fine Arts require additional working time outside
of regularly-scheduled class meetings. For courses in studio art and art history
students should expect to have up to two times the number of contact hours
as outside, additional working time to complete course requirements.
E-MAIL CORRESPONDENCE Students are advised that instructors in Fine Arts will exclusively use the Loyola
University Chicago system (@luc.edu) for all e-mail correspondence with students.
It is the student’s responsibility to be aware of and act upon the content delivered
through the university’s e-mail service. Students using another service provider
should have Loyola e-mail forwarded or access it through the web.
MISSED TESTS, GRADE Permitting a make-up for a missed test is at the sole discretion of the instructor.
OF INCOMPLETE
Granting a grade entry of “Incomplete” is at the sole discretion of the instructor and
is only given in documented cases of serious illness or family tragedy. Requests for
an Incomplete must be made before the last class of the semester using the form
found here: incomplete.

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FNAR 382 VISUAL COMMUNICATION IV: SYLLABUS

SPRING 2018 LOYOLA UNIVERSITY CHICAGO

FINAL EXAM & CRITIQUE Friday 04 May 9–11 am

REQUIRED SUPPLIES A sketchbook & sketching tools of choice

FINAL GR ADE WEIGHT

YOU WILL BE EVALUATED ON THE FOLLOWING CRITERIA:

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