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Master of Business Administration – MBA

SEMESTER
IV
SUBJECT CODE & NAME
MKT401
Services Marketing and Customer Relationship Management
SET 1
Q.1What do you mean by Services? Explain various characteristics of services.
Services 3
Characteristics 7
Answer-

Q.2 Explain the various types of conflicts in marketing services.

Types of conflicts 10
Answer-

Qus:3 Write short notes on:

a. Flanking Attack
b. Guerrilla Attack
Answer:
a. Flanking Attack-
Flanking attack involves attacking unguarded or weakly guarded grounds. I means
attacking geographical areas or market segments where the defender is poorly
represented. The market does not consider the

SET 2
Qus:1 What do you mean by E-CRM? Explain various benefits of E-CRM.
E-CRM
Benefits
Answer:

Q2. Write short notes on:

i. Service Delivery Encounter 5
ii. Service Recovery 5
Answer-
Qus:3 Explain the CRM implementation process.
CRM implementation process.
Answer:
 SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at
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DRIVE
Fall 2018
PROGRAM
MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME
MKT402/ML0016- Advertising Management and Sales Promotion

SET 1

Q.1 Describe the AIDA model of consumer response hierarchy..

AIDA Model 10

Answer-

Q.2 List some of the factors that affect advertising in India. Factors that affect
advertising in India. 10

Answer-

Q.3 Write Short notes on:

i. Media Planners 5
ii. Media Buyers 5
Answer-

Set 2
Q.1: What are the various factors that are influencing in setting of budget?
Various factors influencing budget setting
Answer-

Q.2: Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.
Answer-

Q.3: What are the various media that may be used for direct marketing? What are
their pros and cons?
Explanation of concepts
Pros and Cons
Answer-
SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at
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DRIVE

Fall 2018

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER IV

SUBJECT CODE & NAME

MKT403- E-MARKETING

SET-I

Q.1 What are the direct and indirect benefits of e-marketing?

Direct benefits of e-marketing 5

Indirect benefits of e-marketing 5

Answer-

Benefits of E-Marketing-

Q.2 What are the main Fears and Phobias of Online Customers? Explain how to
Handle Safety and Security Concerns of Customers?

Fears and Phobias of Online Customers 5

How to Handle Safety and Security Concerns of Customers 5

Answer-

Q.3 Write short notes on

 E-Mail Marketing 2.5

 Social Media Marketing 2.5
 Pay-Per-Click Advertising 2.5
 Classified Advertising 2.5

Answer-

SET-II

Qus.1 Explain the advertising media commonly used by businesses to implement

their e-marketing plans.

Advertising media commonly used by businesses to implement their e-marketing

plans. 10

Answer-

Qus.2 What are the word-of-mouth marketing techniques? 10

Answer-

Qus.3 Define patent & trade secrets in Digital Property. Differentiate between
patents and trade secrets.

Patent in Digital Property 3

Trade secrets in Digital Property. 3

Difference between patents and trade secrets. 4

Answer-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
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 DRIVE Fall 2018
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
SUBJECT CODE & PGDMMN (SEM 2)
NAME
MK0018– International Marketing

SET 1

1 Differentiate between GATT and WTO

GATT
WTO

Answer:

2 Write short notes on the following:

A. International franchising
B. International contract manufacturing

Answer:
3 What are the stages in which international markets are screened and analysed?
4 Stages

Answer:

SET 2
1 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types

Answer:

2 Discuss the role of sales promotion and personal selling in international

marketing.
Sales promotion
Personal Selling

Answer:

3 Write short notes on the following:

a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice

Answer: a) When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or
bill of exchange. It is prepared either in an international currency or Indian rupee
depending on the terms of contract. Accordingly, the bill is known by the name of
currency in which it is drawn. For example, the bill

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
Visit us at: www.assignmentsplus.in