Guingao 1

Guingao, Meryl

H ENG 103

Prof. Granillo

5 December 2018

Annotated Bibliography for Multimodal Project

"Alexa. All Lights on. Petra the African Grey Controls the Amazon Echo & Turns Lights on."

Youtube, 15 Nov. 2017, www.youtube.com/watch?v=JeQD4UdGY-A.

This video shows how even a parrot can use Amazon’s Alexa product, showcasing a bit of

humor in the usage value for the product.

Amazon. "Echo Dot (2nd Generation) - Smart Speaker with Alexa - Black." Amazon,

www.amazon.com/Amazon-Echo-Dot-Portable-Bluetooth-Speaker-with-Alexa-

Black/dp/B01DFKC2SO.

"Amazon Echo in White." Bed Bath & Beyond,

www.bedbathandbeyond.com/store/product/amazon-

echo/3306675?skuId=60271365&&mrkgcl=609&mrkgadid=3252488189&enginename=

google&mcid=PS_googlepla_nonbrand_electronicstoys_local&product_id=60271365&a

dtype=pla&product_channel=local&adpos=1o9&creative=231244650204&device=c&m

atchtype=&network=g&gclid=Cj0KCQiAi57gBRDqARIsABhDSMoLnavonxoDO4o2Hl

IV1d7M0TCH5FtgqawsMVSok5ftLmICvI0BQrwaAgs4EALw_wcB&gclsrc=aw.ds.

"Amazon Echo Dot." Macy's,

www.macys.com/shop/product/amazon-echo-dot-3rd-

generation?ID=7262358&pla_country=US&CAGPSPN=pla&CAWELAID=1201563400

29631454&CAAGID=61749182558&CATCI=pla-
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545704364102&cm_mmc=Google_SH_PLA_Tabletop-_-GS_Tech_PLA_Amazon-_-

304545683969-_-pg1050914365_c_kclickid_38d6ee4d-88a5-4385-bcc3-

07c00ceaa6d7_KID_EMPTY_1602013161_61749182558_304545683969_pla-

545704364102_841667140315USA__c_KID_&trackingid=509x1050914365&lsft=cm_

mmc:Google_SH_PLA_Tabletop-_-GS_Tech_PLA_Amazon-_-304545683969-_-

pg1050914365_c_kclickid_38d6ee4d-88a5-4385-bcc3-

07c00ceaa6d7_KID_977_1602013161_61749182558_304545683969_pla-

545704364102_841667140315USA_{feetitemid}_c_KID_,trackingid:509x1050914365

&gclid=Cj0KCQiAi57gBRDqARIsABhDSMqBK6j2Y8IpxZbzyqFk4Y2abZOOOXJsTu

tmCbXCgC3RYRoY6qWVLE4aAv8VEALw_wcB.

"‘Black Panther’ Wins Best Movie | 2018 MTV Movie & TV Awards." Youtube, 18 June 2018,

www.youtube.com/watch?v=OZaYjkFfoK0.

This clip expresses how important it is for there to diversity on the big screen and what it means

for people of color to have representation. By showcasing this proud moment with the a part of

the Black Panther cast, it serves as an example of the joy that representation can bring to others.

Brandy, Erik. "Alexa Irreplaceable as Amazon Wins USA TODAY's Ad Meter." USA Today, 5

Feb. 2018, www.usatoday.com/story/sports/Ad-Meter/2018/02/05/alexa-irreplaceable-

amazon-wins-usa-todays-ad-meter/307788002/.

This is another example of celebrities being glorified in the ad. This article title also uses the

word “irreplaceable”, creating the idea/illusion to the masses that an Amazon echo is an absolute

necessity in everyone’s daily lives.

B, Rey. "Amazon CEO Jeff Bezos Stars in Company's Super Bowl LII Teaser." AdStasher, 28
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Jan. 2018, www.adstasher.com/2018/01/amazon-jeff-bezos-alexa-super-bowl.html.

Brunozzi, Simone. “The Consumerism Problem – Simone Brunozzi – Medium.” Medium.com,

Medium, 13 Jan. 2017, medium.com/@simon/the-consumerism-problem-203952d7088f.

“Calling All Women of Color! We Need You.” Black Girl Nerds, 9 Nov. 2017,

blackgirlnerds.com/calling-women-color-need/.

"Cast of ‘Crazy Rich Asians’ on the Importance of Diversity." Youtube, 5 Nov. 2018,

www.youtube.com/watch?v=bHY3Ycog_uY. ]

In this video, the cast of the film Crazy Rich Asians further prove how little representation there

is even in the biggest movie industry. Constance Wu’s exclamation about how crazy it is to see

so many Asian actors at a Hollywood event serves as further evidence as to why representation

still matters to this day.

C.K. "Black Americans Are Over-represented in Media Portrayals of Poverty." The Economist,

20 Feb. 2018, www.economist.com/democracy-in-america/2018/02/20/black-americans-

are-over-represented-in-media-portrayals-of-poverty.

This article title showcases how people of color, and specifically black people are only given

representation if it involves poverty and stereotype. As a result, this notion shows why the proper

kind of representation that isn’t based on violent stereotypes are desperately needed in the media

to elicit major social change.

“Classism.” Merriam-Webster, Merriam-Webster,

www.merriam-webster.com/dictionary/classism.

"Critical Race Theory: The Key Writings That Formed the Movement." Goodreads, 1 May 1996,

www.goodreads.com/book/show/344652.Critical_Race_Theory.
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The book cover of this text was utilized as an introductory piece for the topic of race. Utilizing

this image allowed for a visual statement of the main topics throughout the video.

“Echo Dot (2nd Generation) - Smart speaker with Alexa - Black.” Amazon,

https://www.amazon.com/Amazon-Echo-Dot-Portable-Bluetooth-Speaker-with-Alexa-

Black/dp/B01DFKC2SO

"File:Amazon logo plain.svg." Wikimedia Commons, 6 Aug. 2016,

commons.wikimedia.org/wiki/File:Amazon_logo_plain.svg.

Green, Aaryn L. “The Impact of Comedy on Racial and Ethnic Discourse.” University of

Cincinnati, 16 May 2010.

https://etd.ohiolink.edu/rws_etd/document/get/ucin1337350674/inline

This text is used as evidence that explains how racial stereotyping of people of color in the media

is often resorted to comedic relief. This piece also explains the negative outcomes that arise

when society continuously reinforces these stereotypes. Here, the author pushes for a shift in the

socialization of all people by starting with how oppressed groups are portrayed in the media.

"Karl Marx." Wikipedia, 26 Nov. 2018,

en.wikipedia.org/wiki/Karl_Marx#/media/File:Karl_Marx_001.jpg.

Lapadula, Patricia. “Hollywood sticks to the script: Diversity, on screen and behind the camera,

remains elusive.” 31 July 2017. USC News.

These statistics were used to show the massive gap between white people versus people of color

in major Hollywood films and in the industry as a whole.

Lewis, Harry. “For White People Who Believe Colorblindness Is Enough.” The Huffington Post,
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TheHuffingtonPost.com, 11 July 2016, www.huffingtonpost.com/entry/for-white-people-

who-believe-colorblindness-is-enough_us_5782a4b0e4b0f06648f526a1.

McCarthy, Niall. "Racial Wealth Inequality In The U.S. Is Rampant [Infographic]." Forbes.

These statistics were used to show the massive gap between household wealth and how uneven

wealth distribution is amongst American citizens, based both on class and race. This also shows

how ignorant most of society is to the silent acquisition of money by the 1% to their never

ending riches while millions of Americans live in poverty.

McClammy, Wayne. Alexa Loses Her Voice. YouTube, Amazon, Hungry Man Production

Company, 31 Jan. 2018, www.youtube.com/watch?v=J6-8DQALGt4.

Monk-Turner, Elizabeth, et al. “The Portrayal of Racial Minorities on Prime Time Television: A

Replication of the Mastro and Greenberg Study a Decade Later.” Studies in Popular

Culture, vol. 32, no. 2, 2010, pp. 101–114. JSTOR, JSTOR,

www.jstor.org/stable/23416158.

This text discusses how minorities and oppressed groups as a whole have not been given brand

new roles to play other than the typical stereotypical mindsets that have dominated mainstream

media for decades.

Nudd, Tim. "Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s

Favorites." Adweek, 31 Jan. 2018, www.adweek.com/creativity/here-is-amazons-star-

studded-super-bowl-ad-destined-to-be-one-of-sundays-favorites/.

The use of the term “star studded” in this article title once again proves how important and

highly regarded celebrities are in our modern society. As a result, they serve as the perfect selling

point for the population all over America.

O'Brien, Kyle. "Ad of the Day: After Alexa Loses Her Voice, Bezos and Amazon Enlist
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Celebrity Replacements in Super Bowl Ad." The Drum, 31 Jan. 2018,

www.thedrum.com/news/2018/01/31/ad-the-day-after-alexa-loses-her-voice-bezos-and-

amazon-enlist-celebrity.

This article serves as another example of how society is pressured into the addictive consumer

lifestyle by luring them in with celebrity endorsements.

Pinsker, Joe. "To the Media, 'Black' Is Too Often Shorthand for 'Poor.'" The Atlantic, 28 Apr.

2018, www.theatlantic.com/business/archive/2015/04/to-the-media-black-is-too-often-

shorthand-for-poor/391544/.

This article title showcases how people of color, and specifically black people are only given

representation if it involves poverty and stereotype.

"Questioning Clip Art, Vector Images & Illustrations." iStock,

www.istockphoto.com/ie/illustrations/questioning?page=2.

Shumway, David R. "Fetishizing Fetishism: Commodities, Goods, and the Meaning of

Consumer

Culture." Rethinking Marxism, vol. 12, no. 1, 2000, pp. 1. ProQuest,

http://ezproxy.canyons.edu:2048/login?url=https://ezproxy.canyons.edu:2457/docview/2

12149704?accountid=38295.

This text serves as evidence regarding the impact of consumerism on a grander scale and how

people only see themselves through monetary and material value that ends up defining who they

are as a person.

Sidiki, Ali. "#OscarsSoWhite Is a Problem with All of Us." The Wood Word, 1 Feb. 2016,

www.thewoodword.org/opinion/2016/02/01/oscarssowhite-is-a-problem-with-all-of-us/.
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Steigrad, Alexandra. "Amazon’s Alexa Ad Wins Super Bowl Sunday — on YouTube." New

York

Post, 5 Feb. 2018, nypost.com/2018/02/05/amazons-alexa-ad-wins-super-bowl-sunday-

on-youtube/.

With new advertisements such the as the echo that include a handful of celebrities, the viewing

have skyrocketed, showing the techniques of effectively targeting your audience.

Stein, Megan. "Alexa Is Out! Cardi B, Rebel Wilson and More Celebs Take over the Amazon

Device in New Ad." People, 31 Jan. 2018, people.com/home/super-bowl-2018-ad-

amazon-alexa/.

This is another example of celebrities being glorified in the ad. By showcasing headlines similar

to this one, this shows how Amazon is essentially selling a lifestyle associated with luxury and

riches similar to that of A-list celebrities by associating their products with these individuals.

"Toddler Frustrated with Alexa When Device Won't Play 'Baby Shark.'" Youtube, 23 Oct. 2018,

www.youtube.com/watch?v=nH3L-wtDIRE.

This clip shows the pure joys young toddlers can have when interacting with modern technology.

Once again, showcasing the usage of the product.

“Tokenism.” Merriam-Webster, Merriam-Webster,

www.merriam-webster.com/dictionary/tokenism.

Tyson, Lois. Critical Theory Today: A User-Friendly Guide. Vol. 3, Routledge, 2015, New

York.

Tyson’s text regarding the influence of capitalism onto the masses signifies how much

people allow themselves to be swayed by material items that they are made to believe

will heighten their status amongst others while also heightening their value.
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Webster, Tristan. "Alexa: Should I Include a Celebrity (or Four) in My Super Bowl

Commercial?"Broadcasting+Cable, 9 Feb. 2018, www.broadcastingcable.com/blog/

alexa-should-i-include-celebrity-or-four-my-super-bowl-commercial-171690. Accessed 6

Dec. 2018.

Here, the slightly judgemental tone of the inclusion of celebrities in this Amazon commercial

gives the people a different outlook that strays from the mainstream on our unspoken reliance on

celebrities to tell us what we should and should not like to have in our lives.