Professional Documents
Culture Documents
Bezos Buffett
112.0 84.0
Billion Billion
Mark
Bill Zuckerberg
Gates 71.0 Billion
90.0
Billion
Failure
● 21.2% in first year. 51.2%
in five years
● 99.7 % small business in
United States
● Reasons for failure: cash
flow problems, lack of
market needs, cash
issues...
Thesis
● Concepts of marketing
○ Customers
○ Competition
○ Industry
● Help business
○ find profitable customer base
○ Develop strong marketing plan
Customer
● What they know? Whom they know? How are they known?
● Knowledge of industry, have connections, and recognition from others
● Arthur Rock, venture capital legend associated with Apple and Intel,
says “I invest in people not ideas”
Opportunity
● Is the total market for the venture’s product or service large, rapidly
growing, or both?
● Is the industry now or can it become structurally attractive?
● Large industry=less saturated with competitors
● Structurally attractive industry=profits
Context
● “More than 100 new companies were formed when the airline industry
was deregulated in the late 1970s. The context for financing was also
favorable, enabling new entrants like People Express to go to the public
market for capital even before starting operations. “
Strategic Management
● “It has been estimated that more than 100,000 businesses fail in the US
every year and most of these failures are to do with a lack of strategic
focus and strategic direction”
Next Step
● 80% of jobs
● Competition for large companies and help economy endure tough
conditions
● Government can: provide fair legal system, encourage a diverse
funding, and simplify tax laws
● Education
Conclusion