3rd SEA Creative Camp 2018 - Business Report

Integration with Entrepreneurship

PART I: Details of Your Team

1. Name of your school: ……………………………………………………………………………………………………………….

2. Full address: ……………………………………………………………………………………….……………………………………

…………………………………………………………………………………………………………………………………………………

3. Postcode: ………………… 4. Country: …………………………

5. School’s email Address: …………………………………………………………………………………………

6. Name of your team: ………………………………………………………………………………………………………………….

7. Title of the project: …………………………………………………………………………………………………………………..

8. Name of the Teacher Coordinator: (Ms or Mr) ……………………………………………….………………………..

9. Email address of the Teacher Coordinator: ………………………………………………………………………………

10. Mobile number of the Teacher Coordinator: …………………………………………………………………………..

11. Student Team Members:

Name of the student Study Area Class Level Email Address

The information of part II to VI should be no longer than twelve (12) pages long of A4 in total. The
information should be written in Times New Roman/Calibri font, 11 point size.

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PART II: Executive Summary
(Please provide us a short summary of your business plan and the achievement of selling products to the
real market)

PART III: Business Analysis

1) Business and Marketing Situation

2) Product Analysis
a) Product Brand Name

b) Type of your Product

c) Why do you select this product?

d) The Uniqueness/Excellence of your Product (comparing to other competitors)

e) Production Preparation
(How the product will be produced or you will buy from the community)

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3) Consumer Analysis

a) Consumer Profile and Segmentation

b) Consumer Buying Behavior

4) Competitor Analysis
(Who are your competitor?, How and what they are doing in the market?)

a) Direct Competitors

b) Indirect Competitors

5) SWOT Analysis

a) Strengths

b) Weaknesses

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 c) Challenges

d) Opportunities

PART IV: Business and Marketing Plan

1) Business & Marketing Objectives

a) Long-term objectives (3-5 years)

b) Short-term objectives (6 months – 3 years)

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2) Product Strategies

3) Pricing Strategies

4) Distribution/Place Strategies

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5) Promotional and Advertising Strategies

a) Promotional Strategies

b) Type of Advertising/Promotional Materials

(Please insert the photo of promotional materials that you produced)

c) Advertising/Product Slogan

d) Promotional/Advertising Chanels
(What media or online platform that you used for selling your product, please capture the photos from
the media that you use)

6) Budgeting Plan

Cost Amount
1) Fixed cost
1.1 Machine
1.2 Container
1.3 Packaging Machine
1.4
1.5
Total
2) Variable Cost per Unit
2.1 Raw Materials
2.2 Operating Cost
2.3 Staff
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2.4 Unforeseen expenses
2.5 Advertising cost
2.6
2.7
Total
3) Selling Price Per Unit
Name of Product ?

7) Break Event Point

Total Fixed Cost

= ….. Unit
(Selling Price per Unit - Variable Cost per unit)

PART V: Action Plan

(Please list down the business and marketing activities that you would like to do.)

Activities Details Budget and Resources When to Implement

Needed

(Please add more rows if necessary)

PART VI: Simple Sales Report

(Please provide us the information on how much you can sell your product in the real market and from what
activities.)

Date Marketing/Promotion Name of Total Income Cost Profit

Activities products that (Total income –
you sell cost = profit)

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TOTAL

Note: Please provide the supporting documents in part VIII such as sales report of the school, balance sheet if it is
available.

PART VII: Supporting Photos

8) Photos of your Products

(Please insert maximum 3 photos)

9) Photos of Promotional/Advertising Materials

(Please insert maximum 3 photos)

10) Photos of Marketing/Online Marketing Activities

(Please insert maximum 6 photos)

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PART VIII: List of Supporting Documents (If available)

Attachment 1: ……..<<File Name>>……………………..

Attachment 2: ………<<File Name>>…………………….

Attachment 3: ………<<File Name>>…………………….

Attachment 4: ………<<File Name>>…………………….

Attachment 5: ………<<File Name>>…………………….