2019 Regional Conference

April 19th to 20th, 2019

introduction
Conference Title: Going PRo: Embrace the Possibilities
Date: Friday, April 19 to Saturday, April 20, 2019
Location: Messiah College
Situational Description: On Friday, April 19th to Saturday, April 20th, the Public Relations
Student Society of America (PRSSA) of Messiah College will host the 2019 regional conference
for nearby PRSSA clubs. This conference focuses on becoming a PR professional and all the
career possibilities it holds. The conference will have two tracks the students and advisors may
choose from based on their interests. The first track, Calling All Organizational Careers, focuses
on PR careers and networking within the corporate world. The second track, Freelance Forward,
focuses on the future of freelancing for those considering going out on their own. Each track will
have four sessions available to the students that will help them gain valuable knowledge on the
possibilities for a PR professional. The conference will conclude with two speeches from
keynote speakers.
Target participants: The target audience and participants are students and respective advisors
from the PRSSA chapters in Pennsylvania which includes:
Bloomsburg University, California University of Pennsylvania, Clarion University, Drexel
University, Duquesne University, East Stroudsburg University, Edinboro University of
Pennsylvania, Geneva College, Holy Family University, Indiana University of Pennsylvania,
Kutztown University of Pennsylvania, La Salle University, Mansfield University, Marywood
University, Mercyhurst University, Millersville University, Misericordia University, Penn State
Berks, Pennsylvania State University, Point Park University, Robert Morris University,
Shippensburg University, Slippery Rock University, Susquehanna University, Temple
University, The University of Scranton, Villanova University, Washington & Jefferson College,
Waynesburg University, West Chester University, Westminster College, Widener University,
Wilkes University, and York College of Pennsylvania.
Attendance goal: 150 students and 15 advisors (175 attendees total)
Purpose: The purpose of the conference is to provide students with educational information on
careers in PR and direction in the corporate and freelance worlds. The conference will also allow
time for valuable networking with current PR professionals, both corporate and freelancers.
Theme: Going Pro: Embrace the Possibilities
This conference theme reflects the nature of getting a degree in Public Relations, and the various
possibilities for careers post-college. For those who dream big, the possibilities are endless, and
that is what the conference is all about. We want students to learn about some of the amazing
possibilities and opportunities as an up-and-coming PR professional. Students can dream big
while learning about corporate and freelance careers, as well as networking with current PR
professionals and receiving their personal career testimonies.
Goals/Objectives:
• Remain within a $15,000 budget
• Have 5 companies as sponsors that provide $4,000 or more worth of donations altogether
• At least 150 students and 15 advisors in attendance
• Receive an 85% satisfaction rate on quest surveys
• Provide an affordable hotel option, $100, for guests who need accommodations
Expected outcomes:
• Increase student’s knowledge of PR career options
• Inspire students to dream big and go after the career they desire
• Students network with current PR professionals and successfully apply for offered
internships and jobs
• Create further interest in future PRSSA conferences
 conference event staff
Leadership Team
Conference Director:
• Oversees overall conference program
• Makes final decisions regarding conference proceedings and occurrences
• Determines vision for conference, program tracks and sessions
• Delegates tasks to and oversee other team members
• Establish timeline and diligently follow it
• Troubleshoot any and all problems
Conference Coordinator:
• Contact speakers and coordinate schedules for sessions
• Contact outside vendors (if deemed necessary)
• Create session layout and details
• Plan schedule details
• Create conference formulary
Conference Program Assistant:
• Work with Conference Director and Conference Coordinator to finalize conference
details
• Meet with conference speakers prior to event, as well as day-of event to ensure they have
what they need

Promotions Team
Communications Coordinator:
• Write press releases and web content
• Communicate with all media personnel
o Journalists
o TV stations
• Design print promotional items
o Invitations
• Send materials to a print retailer
o Keep in contact with print retailer
o Ensure materials are received on time
• Follow timeline and send each item out on their pre-determined date
• Report any major issues to Conference Director
Social Media Manager:
• Work closely with Communications Coordinator
• Handle all social media promotions
o Facebook & Instagram: event countdown as conference approaches
o Twitter: Allow guests to stay up-to-date on conference information via
#GoingPRo
• Keep all social media platforms current
• Answer any and all social media inquiries regarding conference event
o Communicate with appropriate team members for information if answer is not
already known
• Report any major issues to Communications Coordinator

Logistics Team
Internal Program Liaison:
• Handle all necessary paperwork and clearances for college and respective campus
departments/organizations
• Keep consistent communication with college departments
o Communicate specific needs for conference events including:
▪ Set-up
▪ Tear-down
▪ Food/Catering needs
o Communicate responsibilities with set-up and tear-down crew to ensure ease on
event day
• Communicate with External Program Coordinator
• Report any major issues to Conference Director
External Program Coordinator:
• Main point of contact for attendees
o Handle all guest relations before, during, and after conference
• Collect information regarding attending colleges and attendees
• Organize data for other departments, assists with making sure all attendees needs are
taken care of
• Contact and finalize sponsors for event
• Communicate with and report any major issues to Internal Program Liaison

Evaluation Team
Event Evaluation Coordinator:
• Create survey for event guests
o Email Monday following conference for guests to complete
• Debrief with event staff following the event
 • Report any major issues to Conference Director
Happiness Manager:
• Check up with all event team members and make sure they are doing alright
o Keep them happy and working hard
• Provide team members with essential materials to continue working efficiently
o This includes items and tasks such as:
▪ Meal runs (breakfast, lunch, perhaps dinner)
▪ Caffeine, caffeine, caffeine!
• Coffee runs (or Coke for those of us that prefer soda 😉)
▪ Picking up individuals dry-cleaned professional clothing for event

Registration Team
• Handle all registration needs
o Launch registration
o Close registration
o Run registration table on event day
promotions
 promotions description
Most promotions will occur electronically, however, save-the-date invitations and news
releases will be printed and sent through the mail. Promotional materials will be sent via email to
advisors and department heads at the attending colleges for them to share will the appropriate
students. Promotions will be used to share information about the conference as well as generate
excitement for the event. The following promotional items will be used:

Print:
• News Release
o Sent to local media outlets and all Pennsylvania PRSSA Chapters (see list below)
in hopes of receiving media coverage of conference
• Save the Date
o Sent to all attendees signed up for the conference
• “Going PRo: Embrace the Possibilities” Posters
o Sent to and posted around all PRSSA Chapters in Pennsylvania send students to
the conference
▪ Bloomsburg University, California University of Pennsylvania, Clarion
University, Drexel University, Duquesne University, East Stroudsburg
University, Edinboro University of Pennsylvania, Geneva College, Holy
Family University, Indiana University of Pennsylvania, Kutztown
University of Pennsylvania, La Salle University, Mansfield University,
Marywood University, Mercyhurst University, Millersville University,
Misericordia University, Penn State Berks, Pennsylvania State University,
Point Park University, Robert Morris University, Shippensburg
University, Slippery Rock University, Susquehanna University, Temple
University, The University of Scranton, Villanova University, Washington
& Jefferson College, Waynesburg University, West Chester University,
Westminster College, Widener University, Wilkes University, and York
College of Pennsylvania.
Social Media:
In order to create anticipation for the conference, the social media manager will launch
#GoingPRo and #EmbraceThePossibilities so he/she can track all conference-related photos and
posts. The hashtags will be implemented across all social media platforms, including Facebook,
Twitter, and Instagram before, during, and after the conference.

• Facebook
o Create a conference event page for potential attendees to join
▪ Regularly post information such as some of the speakers and excursion
opportunities
▪ Post links to articles about various careers in Public Relations as well as
tips for networking
o Regularly post on Messiah College’s Facebook page as well about the upcoming
conference (before and during)
• Twitter
 o Regular posts on Messiah College’s Twitter regarding the upcoming conference
such as:
▪ Registration
▪ Key-note speakers
▪ Break-out session tracks and excursion options
• Instagram
o Weekly posts reinforcing information highlighted on Facebook
Messiah College ● One College Avenue ● Mechanicsburg, PA 17055 ● www.messiah.edu

NEWS RELEASE
For Immediate Release Contact: Amber Clemens
Aug. 19, 2018 Conference Director
(555) 555-5555
aclemens@messiah.edu

Messiah College Hosts 2019 PRSSA Regional Conference

Mechanicsburg, Pa.— Messiah College will host the 2019 Public Relations Student Society of
America (PRSSA) Regional Conference, “Going PRo: Embrace the Possibilities,” on its campus
Friday, April 19, to Saturday, April 20, 2019. Registration will begin at 8:30 a.m. this Friday,
August 24th, 2018. This conference focuses on becoming a PR professional and all the career
possibilities it holds. Over the course of two days, attendees will gain hear from various current
public relations professional.
The two key-note speakers for the conference include Quinn Bryner, Director of Public
Relations, Integration, and Strategy at Hershey Entertainment & Resorts. Bryner is a seasoned
public relations professional with more than a decade of communications and media relations
counsel, and strategic planning spanning diverse industries. Our other key-note speaker is Linda
Burkley, an award-winning lecturer and principal. Burkley has over 25 years of experience in
government, non-profit, and small business work. She specializes in the development of effective
and creative public relations campaigns, projects and events. Other session speakers include
esteemed individuals from local and regional area companies.
Bryner states, “I am so excited to share my passion and love for public relations with
these students. They are young and have so much potential; to be able to encourage them and
help them through this difficult and confusing time is an honor. Now is the time for these
students to create a vision for themselves, for their future, embracing all possibilities like the
conference title states.”
The conference will have two tracks that students and advisors may choose from based
on their interests. The first track, Calling All Organizational Careers, focuses on PR careers and
networking within the corporate world. The second track, Freelance Forward, focuses on the
future of freelancing for those considering going out on their own. Each track will have four
sessions available to the students that will help them gain valuable knowledge on the possibilities
for a PR professional. The conference will conclude with two speeches from keynote speakers.
For more information about “Going PRo: Embrace the Possibilities,” please visit:
www.messiah.edu/PRSSAconference/GoingPRo. Any additional questions or concerns may be
directed to Conference Director, Amber Clemens, at (555) 555-5555 aclemens@messiah.edu.
Messiah college remains committed to its mission of educating men and women in
maturity of intellect, character, and Christian faith. Messiah College provides students with the
opportunity to explore their callings in a Christ-centered community by offering over 8 majors in
addition to several graduate programs.
###
 save-the-dates & conference flyers

These save-the-dates will be both physically mailed and

emailed to the advisors at other colleges invites to share with
respective students.

The conference flyers will be hung up around Messiah

College’s campus, as well as be emailed to the advisors and
department heads at the invited colleges. The flyers will
have this background, but will read:
“Going PRo: Embrace the Possibilities
Hosted By Messiah College
Friday, April 19-Saturday, April 20
Registration Cost: $45
Wondering what career your Public Relations degree can get
you? For those who dream big, the possibilities are endless.
At Going PRo, students will explore various career options
and hear about the amazing opportunities as an up-and-
coming PR professional.
For more information, please visit:
www.messiah.edu/PRSSAconference/GoingPRo”
 facebook posts

Register for PRSSA’s 2019 Regional Conference

Messiah College will host PRSSA’s 2019 Regional
Conference on April 19th-20th. #GoingPRo is a two-day
career exploration for future Public Relations professional.
For more information on how to register, please visit:
www.messiah.edu/PRSSAconference/GoingPRo
#GoingPRo before it’s too late! For $45, you can spend two
days exploring various possible career options and aspects of
the corporate and freelancing world.
Register at:
www.messiah.edu/PRSSAconference/GoingPRo/registration

Don’t miss our key-note award-winning key-note speakers, Linda

Burkley and Quinn Bryner. Burkley is an award-winning presenter,
facilitator, and public relations professional, with over 25 years of
experience in government, non-profit, and small business work. Bryner
is a seasoned public relations professional with more than a decade of
communications and media relations counsel, and strategic planning
spanning diverse industries. #GoingPRo #EmbraceThePossibilities

(Text to the right for post)

Interested in learning about freelancing? Looking to break

into the world of freelance? #GoingPRo will offer a track,
Freelance Forward, to help students learn the ins-and-outs of
starting your own freelancing business. Register today and
choose Freelance Forward as your break-out session track!
www.messiah.edu/PRSSAconference/GoingPRo/registration
Don’t miss the opportunity to hear from amazing
Public Relations professionals who know what it’s like
to be in your shoes. Your future lies ahead. Embrace
the possibilities. #GoingPRo
#EmbraceThePossibilities
twitter posts
instagram posts
 track one: calling all organizational careers
This track is for students interested in learning about and/or pursuing a professional
career working for corporations. The endless job opportunities for a PR professional are just
waiting to be explored. . With such a wide variety of careers available, however, it can be
intimidating to know what to pursue. This track strives to dig deeper into four different
professional career options for students looking for jobs in an office-setting.

Session One
• Write, Revise, Repeat: Public Relations Writer & Communication Specialist
A career as a Public Relations Writer and Communications Specialist will appeal
to those who have a love for writing. Formulating PR plans and strategies,
building the company’s brand and reputation with its publics through online and
offline channels, as well as managing media relations are just a few of the main
aspects a PR writing and Communication Specialist career entails. This session
will dig deeper into jobs as PR writers and Communication Specialists.
Speaker: Nicole Keiner
Location: Boyer Atrium

Session Two
• Caution! Crisis Ahead: Best Practices in Crisis Communication & Media Relations
Crisis Communication and Media Relations is more serious, yet highly important
within Public Relations. This field involves mediating messages and handling
various audiences at moments of heightened pressure. During times of crisis,
managing media inquiries and taking proactive approaches to communicate with
the public are crucial for protecting the reputation of an organization. This session
will explore best practices, also known as “the do’s and don’ts,” when handling
crises and the media.
Speaker: John Reynolds
Location: Boyer Atrium

Session Three
• A Heart for People & An Eye for Detail: Professional Career in Event Planning
Public Relations students who love people and have attention to detail may find
their calling as professional event planners. A fun job that keeps you on the move,
individuals who do not wish to sit in an office will love exploring this career
option. Event planners get to plan and attend events of all kind, but there is much
more to event planning than most realize. This session delves into the world of
event planning and meticulous details that go into it.
Speaker: Molly Unangst
Location: Boyer Atrium
Session Four
• Social Media: The New Necessity in Public Relations
The use and impact of social media marketing has drastically increased in recent
years. In these modern times, the water is muddied, and various areas of public
relations and social media marketing have become intertwined. Social media, with
its real-time messaging, allows individuals to communicate in seconds,
amplifying conversations and messages. This can be both good and bad. This
session explores the important role social media plays in public relations today.
Speaker: Katelyn Becker
Location: Boyer Atrium

track two: freelance forward

This track is for students interested in learning about and/or pursuing a professional
career as a freelancer. For those who do not wish to work in an office-setting, freelancing is a
perfect solution. Work from the comfort of your home, while doing the job you love! Most
Public Relations students do not know freelancing is an option, and if they do, students often
have no idea how to even begin becoming their own freelancer. As a result, this session will
focus on everything students need to know about freelancing, from the basics, to tips and tricks
for “getting on their feet.”

Session One
• Be the Boss: Pros and Cons of Freelancing
Students who appreciate flexibility and less structure will love exploring the
option of freelancing in this session. Being your own boss means sleeping in (if
you want,) saving time by eliminating long work commutes, and bringing the
office to you. Students who wish to work at home and make their own schedule
will love exploring the various pros and cons to freelancing.
Speaker: Karen Hendricks
Location: Frey 110

Session Two
• Freelancing 101: The Basics and Getting Started
Breaking into the world of freelancing can be intimidating and difficult. You may
find yourself asking, “How do I go about starting my own mini-business? And
what about finding clients?” This session focuses on how to break into the world
of freelancing. The sessions will also provide students with insider tips and tricks
for getting started and gaining clients.
Speaker: Stephanie Shirley
Location: Frey 110

Session Three
• Beyond the Appeal & Comfort: What Every Potential Freelancer Should Know
Although freelancing allows you to create your own schedule and work from the
comfort of home, a self-employed freelancer owns their own business. This
 means you must be your own boss, both determined and disciplined. This session
will dig into stereotypes of freelancing and the true nature of its work.
Speaker: Leslie Amorós
Location: Frey 110

Session Four
• Freelance Writing and Publications
Writing is a larger part of public relations today, whether it be brochures,
infographics, websites, press releases, or cover stories in a magazine. Public
relations writing and publications are necessary for a company to build and
establish a strong brand. Cover stories effectively spread the word about a specific
company. This session will explore the world of freelance PR writing and
publications, taking a look into Passante’s personal experiences.
Speaker: Robyn Passante
Location: Frey 110
 going pro: embrace the possibilities
keynote presentations
*Below are excerpts from the opening and closing keynote presentations that serve as all-
encompassing decryptions*

Opening Session by Quinn Bryner

Title: Embrace Your Possibilities. The Future Lies Ahead.
Imagine that you have no limitations on what you can be, have, or do in life. Close your
eyes for a moment and imagine that you have all the time, money, education, experience,
contacts, and resources to achieve anything you want in life. If everything you needed was in
front of you, what career would you choose? What kind of a life would you want to create for
yourself? Now is the time to create a vision for yourself for the long-term future. Embrace all
possibilities with open arms. A narrow mindset negatively effects our work and keeps us from
reaching our full potential. Always. Never. Have to. Can’t. These words seem harmless enough,
but if you’re not careful these words and others like them can keep you stuck inside the box. The
possibilities are endless as a public relations professional by thinking outside the box and
exploring options with an open mind. Now is the time to explore all your options while you can.
Closing Session by Linda Burkley

Dream Big:
It is important to dream big and not limit yourself. Dare to dream big. Dare to dream
outside of the box, then go after your dreams. Whatever struggles you’re facing in your life
today, whatever confusion you’re feeling, do not let it make you crumble. You are smart,
capable, and here right now for a reason. Attending this conference means you care. Attending
this conference means you were curious about your career options and future. Keep that curiosity
alive and do not give up. You’re probably wondering, “But how am I ever supposed to achieve
my dreams when I’m so far in debt?” or “Where will I ever find the money, time, or connections
to accomplish what I truly want in life?” Daring to dream big is a lifestyle of wildly pursuing
what we want in life, especially when we’re scared. Anything is possible with hard work,
determination, perseverance and belief in oneself. Know and believe this, and you will have the
career you want.
 going pro: embrace the possibilities
speakers guide
keynote speakers
Quinn Bryner:
Director of Public Relations, Integration, and
Strategy at Hershey Entertainment & Resorts

Quinn Bryner graduated from Ursinus College with a

Bachelor of Arts in Communication, Politics, and International
Relations. Bryner is a seasoned public relations professional with
more than a decade of communications and media relations
counsel, and strategic planning spanning diverse industries. Bryner
specifically develops and implements strategic public relations
campaigns and long-term plans to achieve public relations
objectives. Her specialty is national media relations, working in the
past with USA Today, CNN, the Associated Press, The Today
Show, The New York Times, and The Washington Post, to name a
few.

Linda Burkley:
Award-Winning Lecturer and Principal

Linda Burkley graduated from La Roche College with a

bachelors in English and received her master’s in Organizational
Leadership from Duquesne University. Burkley is currently a
lecturer at Susquehanna University and Principal for Ardis
Communication Strategy. In the past, Burkley has held many roles
including instructing at Slippery Rock University of Pennsylvania,
professor at the University of Phoenix, and Executive Director for
the Butler County Chamber of Commerce. Burkley is a well-
known, award-winning presenter, facilitator, and public relations
professional, with over 25 years of experience in government, non-
profit, and small business work. She specializes in the
development of effective and creative public relations campaigns,
projects and events.
 session speakers:
track two
Robyn Passante:
Freelance Writer, Editor, Author, and Journalist
A former feature editor and award-winning columnist for the Island Packet
and Beaufort Gazette newspapers in South Carolina, Passante became a full-time
freelance writer in her hometown of State College, PA in 2007. Since that time,
Passante has written numerous cover stories for South Magazine in Savannah and
her hometown State College Magazine. Her articles, profiles, essays and humor
pieces have also been published in a wide variety of publications and media
outlets, including Huffington Post, Success Magazine, and The Washington Post.

Stephanie Shirley:
Freelance Communication Strategist
Stephanie Shirley began consulting work her senior year at Penn State
University. Since that time, her work steadily grew, gaining momentum, and
in July of 2011, Shirley took the entrepreneurial leap, quit her day job, and
followed her day dream of starting her own Public Relations consulting
business. Shirley has worked with hundreds of clients across the nation
serving as their strategic partner who creates innovative and effective
communication solutions to help grow a powerful and consistent brand. Some
clients include Milliron Goodman Government Relations, Mid-Atlantic
Media Hub, and Perry Media Group.
Leslie Amorós:
Freelance Communication Executive
Leslie Amorós, who currently works for Intrada Technologies, began
her career as a Freelance Communication Executive. She has provided
strategic direction for integrated communication initiatives ranging from $5
million multimedia voter education campaigns to comprehensive donor
relations programs. Her expertise extends across several areas, including
strategic campaigns, media relations, reputation management, print and
electronic communications, crisis communications, fundraising and
development, and event planning.

Karen Hendricks:
Freelance Public Relation Consultant
Karen Hendricks loves managing her own communication firm,
which she founded in 2008. Hendricks provides customized public relations
services for numerous Pennsylvania-based magazines. Karen is also an
established spokesperson and engaging speaker on public relations,
marketing, and social media topics. Some of Hendricks clients include:
Susquehanna Style Magazine, The Valley Magazine, Adams County Habitat
for Humanity, TheBurg—Greater Harrisburg’s Community Magazine—and
more.
 session speakers:
track one
Nicole Keiner:
Public Relations Strategist at PRWorks
Nicole Keiner has over 15 years of experience in the Public Relations
field including Communication and Outreach lead at the Harrisburg Regional
Chamber & CREDC. She is a graduate of the U.S. Chamber of Commerce
Institute for Organization Management (IOM) leadership program. Keiner’s
expertise lies in writing, branding, content development, social media, event
management, and media relations aspects of Public Relations.

Katelyn Becker:
Social Media Coordinator at Bravo Group
Katelyn Becker graduated with a Bachelor of Arts in journalism and a
minor in psychology from American University. Becker currently manages
and analyzes social media content performance for health care and education
clients at Bravo Group. Becker enjoys the experimentation and spontaneity of
social media. She uses her interest in human behavior and perceptiveness of
current trends to create back-end data to create digital communities.

Molly Unangst:
Senior Event Specialist at The JDK Group
Molly Unangst graduated from Elizabethtown College with a
Bachelor of Science in Business Administration, Concentration Marketing.
She is also the Co-Chair of Production Committee for Colleges Against
Cancer. Unangst meets with clients daily to develop a full understanding of
their vision and budget constraints so she can create comprehensive
proposals for them. Unangst plans and executes over 150 events annually
and has developed proposals for a wide variety of events ranging from
weddings to conferences.

John Reynolds:
Senior Account Executive at Buchanan Public Relations
John Reynolds graduated from Villanova University, with a
bachelor’s degree in Communication, specializing in Public Relations
and minoring in Sociology. Reynolds has a key role at Buchanan Public
Relations in supporting the implementation of media relations and crisis
communication programs. Before joining the team at Buchanan,
Reynolds completed an internship at one of the top mid-sized public
relations agencies in the United States, in which he assisted with various
aspects of media relations and crisis communication, conducted research
and brainstormed ideas for new public relations campaigns.
 going pro: embrace the possibilities
excursions
All attendees will have Saturday afternoon free of sessions and planned activities. Guests
will have an opportunity to get off Messiah College’s campus and participate in one of two
excursions. The cost for the excursion is not included in the registration cost, however,
transportation will be provided, courtesy of Hershey’s Park Resorts.

Option 1: Hershey’s Chocolate World

Hershey’s Chocolate World is a great trip to make with friends. It offers activities for all
student budgets with free activities, paid programs, and shopping. Individuals who choose this
excursion can take part in a relaxing time filled with activities including the Chocolate Tour,
making their very own chocolate bar, shopping for souvenirs, and more! Individuals looking for
a shorter drive should consider option 2 as Hershey’s Chocolate World is a minimum of 30
minutes away.
Cost: Overall cost varies depending on activity. Free admission.
Lunch: at Hershey’s Chocolate World Food Court, $15 recommended
Drive: about 35 minutes

Option 2: Carlisle Sports Emporium

The Carlisle Sports Emporium is “the place to play.” A game-lovers dream, the Carlisle
Sports Emporium has games everyone will enjoy. From Lasertron Laser Tag, to indoor and
outdoor Go-Kart Racing, a state-of-the-art arcade center, miniature golf, roller skating, and
batting cages, the Carlisle Sport Emporium is the perfect place to have fun with friends. All
games do cost additional money not covered by registration, however, this option will not
disappoint.
Cost: Overall cost varies depending on activities. Recommended amount=$50
Lunch: The Carlisle Sports Emporium Food Court, $15 recommended
Drive: about 20 minutes

excursion directions for hired transporters

Option 1: Hershey’s Chocolate World

1. Get on US-15 N from W Lisburn Rd (1.3 mi)

2. Continue on US-15 N. Take I-83 N to US-322 E in Swatara Township. Take exit 46B
from I-83 N (12.9 mi)
3. Continue on US-322 E to your destination in Hershey (10.0 mi)

Option 2: Carlisle Sports Emporium

1. Head northeast toward College Ave (0.1 mi)

2. Turn right onto College Ave (125 ft)
3. Turn left onto Grantham Rd (0.2 mi)
4. Turn left onto W Lisburn Rd (7.7 mi)
5. Turn right onto S Middlesex Rd (3.1 mi)
-Destination will be on your right
 conference mementos
crew neck conference sweatshirts

Description: Each event guest and speaker will receive their own free crew neck sweatshirt with
the conference logo on it.
Source: Custom Ink Designs
Cost: $21.42 per item ($3,748.50 total for 175)

“going pro” conference stickers

Description: Each event guest and speaker will also receive their own free sticker with the
conference logo on it
Source: Messiah College Press
Cost: $14.85 for stickers

*The cost of these two gifts will be generously covered by sponsor, WebFX*
logistics
 registration
Conference Registration will take place on Friday morning at 8:30 a.m. in the Foyer of
Eisenhower. Upon arrival, guests will report to the correct registration table labeled with their
college or university name. After checking in, each guest will receive a folder. The folder will
include the conference program, a campus map, and a sticker with the conference logo on it.
 socials
Friday night both the students and advisors will have the opportunity to participate in
separate socials as a fun way to interact with other students/advisors and engage in relaxing
activities. The socials will take place simultaneously from 7:30 p.m. to 9:00 p.m.

student social: dream big craft

Description: “Going PRo: Embrace the Possibilities” is about exploring various career options
for PR students as well as dreaming big and setting high standards for themselves. As a result,
the student social will be a DIY craft time in which students create their own canvas wall-
hanging that reminds them to dream big and shoot for the stars.
Location: Martin Commons

advisor social: mocktails

Description: Advisors are invited to enjoy mocktails while conversing with fellow advisors from
other colleges and universities. A large arrangement of mocktails and desserts will be provided.
Coffee and tea will also be available.
Location: Falcon
 floor plans
brubaker auditorium:
professional networking set-up

Exits

*Blue rectangles=Company tables*

 Boyer atrium:
Track one Break-out sessions

Exit
Open Side

Exit

Blue rectangle=area where chairs will be set-up with 10 by 10 rows

Purple rectangle=speaker’s stage area for sessions
 timeline
12 Months Prior Conference Date — April 2018
• Reserve spaces needed for event (Internal Program Liaison)
o Martin Commons
o Brubaker Auditorium
o Parmer Hall
o Foyer of Eisenhower Commons
o Falcon
o Frey 110
o Boyer Atrium
• Develop conference theme (Conference Director)
9 Months Prior — July 2018
• Finalize conference theme (All)
• Create print promotional materials and social media (Leadership Team & Promotions
Team)
o Facebook event
o Hashtags
o Registration website page
• Contact conference speakers (Conference Coordinator)
o Key-note speakers
o Session speakers
• Develop conference break-out sessions (Conference Director)
• Contact excursion vendors (External Program Coordinator)
• Contact and inquire with potential sponsors (External Program Coordinator)
8 Months Prior — August 2018
• Confirm all conference speakers (Conference Coordinator)
• Finalize themes and session for both conference tracks (Conference Director)
• Distribute news release, launch conference registration page, and establish social media
plan (Promotions Team)
• Collect attendee information (External Program Coordinator)
• Contact hotel and reserve space for 175 guests and 8 speakers (External Program
Coordinator)
7 Months Prior — September 2018
• Continue event promotions by contacting local media and actively updating social media
(Promotions Team)
• Begin submitting conference service requests (Internal Program Liaison)
 o Meal menu
o Seating accommodations
o Technological needs
o Set-up/tear-dowm
• Design conference mementos (Promotions Team)
6 Months Prior — October 2018
• Send out reminder to PRSSA Chapter colleges that they only have two months left for
registration (Promotions Team)
• Follow-up with sponsors, finalize list, and collect donations (External Program
Coordinator)
5 Months Prior — November 2018
• Finalize excursion venues (Conference Coordinator)
• Finalize and order conference speaker presents and guest mementos (Logistics Team)
• Continue tracking registration and attendee information (External Program Coordinator)
• Place order for print materials (Promotions Team)
o Invitations
o Conference schedule packets
o Directional signs
4 Months Prior — December 2018
• Close conference registration (Communications Coordinator)
• Finalize attendance count and provide number to Conference Services (External Program
Coordinator)
• Gather guest mementos (Logistics Team)
• Gather finalized names of attendees, design and print name tags (Logistics Team)
• Organize relaxing Christmas party for everyone!! (Happiness Manager)
3 Months Prior — January 2019
• Finish all printed promotional materials and give to Logistics Team (Promotions Team)
• Finalize meal menu and ensure any special dietary needs are met (Internal Program
Liaison)
• Send reminder email to all speakers with their topics, arrival times, hotel and travel
information (External Program Coordinator)
• Send reminder email to all participating college advisors with arrival times, hotel and
travel information (External Program Coordinator)
2 Months Prior — February 2019
• Order decorations for the event (Logistics Team)
• Ask speakers about any specific tech needs they may have for presentations (External
Program Coordinator)
 o Obtain copies of their PowerPoints, videos, etc.
• Follow up with hotels to ensure special conference costs are still set (Leadership Team)
1 Month Prior — March 2019
• Finalize details with conference services (Internal Program Liaison)
o Room reservations
o Meal count numbers
• Second reminder email to colleges asking for any last-minute changes in attendance,
dietary needs, etc. (External Program Coordinator)
3 Weeks Prior — March 29th-April 5th
• Continually update social media platforms to excite attendees, encourage hashtag use
(Promotional Team)
• Gather volunteer list for those helping with conference (Logistics Team)
2 Weeks Prior — April 5th-12th
• Finalize volunteer list (Logistics Team)
• Make sure list of Messiah contacts is up-to-date (Internal Program Liaison)
o Must include a contact person for every department in use
1 Week Prior — April 12th-19th
• Begin decorating in any available spaces as far ahead in advance as possible (ALL)
• Conference volunteers meeting - run though the entire conference and make sure
leadership team and volunteers know where to be when (ALL)
• Give speakers a direct number for a leadership member (Program Coordinator)
2 Days Prior — April 17th
• Set-up registration (Logistics Team)
• Set up rooms according to established floor plans
• Communicate with all guests via social media (Promotions teams)
• Send last reminder email (External Programs Liaison)
“Going PRo: Embrace the Possibilities” Conference — April 19th-20th
Monday following conference — April 22nd (2 days after event)
• Send survey to all attendees via email (Event Evaluation Coordinator)
• Meet with conference event staff for interview/lessons learned debrief (Event Evaluation
Coordinator & All Staff)
 formulary
day time what who where
Thursday, 10 a.m. until Finalize All team Eisenhower,
April 18th finished decorations & members and Calvin & Janet
set-up registration volunteers High Center
7:30 a.m.-8:30 Light breakfast All team Martin Commons
a.m. members and
volunteers
8:30 a.m.-9:00 Registration for Registration Eisenhower
a.m. all guests Team
9:00 a.m.-9:50 Pre-conference Conference Martin Commons
a.m. business meeting/ Program
professional Assistant &
development student leaders
session for
student leaders
9:00 a.m.-9:50 Pre-conference Conference Falcon
a.m. session for Group Coordinator &
advisors/faculty advisors/faculty
9:00 a.m.-9:50 Student meet and All other students
a.m. greet
Friday, April 9:50 a.m. -9:55 Ask for everyone Leadership Team
19th a.m. else to gather in
Brubaker
10:00 a.m.-11:30 Opening session Quinn Bryner
a.m.
10:00 a.m.-10:10 Welcome and Messiah College
a.m. greeting PRSSA Vice Parmer Hall
President
10:10 a.m.-10:15 Speaker Messiah College
a.m. Introduction PRSSA President
10:15 a.m.-11:15 Keynote speaker Quinn Bryner
a.m. presentation
11:15 a.m.-11:30 Talkback Q&A Everyone
a.m. Session
11:30 a.m.-1:00 Lunch Everyone Martin Commons
p.m.
1:00 p.m.-2:30 Early afternoon Everyone Track 1: Boyer
p.m. break-out session Atrium
Track 2: Frey
110
2:30 p.m.-2:45 Afternoon break Everyone Eisenhower area
p.m.
 3:00 p.m.-4:30 Mid-afternoon Everyone Track 1: Boyer
p.m. break-out session Atrium
Track 2: Frey
Friday, April 110
19th 4:30 p.m.-6:00 Dinner Everyone Martin Commons
p.m.
6:00 p.m.-7:30 Evening break- Everyone Track 1: Boyer
p.m. out session Atrium
Track 2: Frey
110
7:30 p.m-9:00 Student social Students & Martin Commons
p.m. Leadership Team
7:30 p.m.-9:00 Advisors/faculty Advisors & Falcon
p.m. social Logistics Team
8:00 a.m.-8:50 Continental Everyone Martin Commons
a.m. breakfast
9:00 a.m.-9:50 Morning break- Everyone Track 1: Boyer
a.m. out session Atrium
Saturday, Track 2: Frey
April 20th 110
10:00 a.m.-11:30 Job fair All guests, Brubaker
a.m. networking event sponsors, and Auditorium
vendors
11:30 a.m.-5:00 Excursions and Everyone Option 1:
p.m. lunch Hershey’s
Chocolate World
Option 2:
Carlisle Sports
Emporium
5:00 p.m.-6:30 Dinner and Linda Burkley Martin Commons
p.m. closing session
 budget
TOTAL EXPENSES=$19, 323.21
Catering: Lottie (175 guests + 10 speakers) $7,261.25
• Breakfast (Friday and Saturday) $2, 035.00
o $5.50 per person
• Lunch (Friday) $1,470.75
o $7.95 per person
• Dinner (Friday and Saturday) $3,755.50
o $10.15 per person
Conference Mementos $3,982.95
• 175 Crew neck sweatshirts from Custom-Ink + 10 for speakers $3,962.70
o $21.42 per sweatshirt
• 200 Conference stickers from Messiah College Press $20.25
o $0.09 per sticker
Speaker Costs $6,000.00
• Quinn Bryner $2,000.00
• Linda Burkley $2,000.00
• Katelyn Becker $500.00
• Molly Unangst $500.00
• John Reynolds $500.00
• Nicole Keiner $500.00
• Leslie Amorós $0.00
• Karen Hendricks $0.00
• Stephanie Shirley $0.00
• Robyn Passante $0.00
Promotional Materials/Print-outs $500.00

• Save-the-dates $250.00
• Conference Programs $250.00

Socials $579.01
• Student social
o 14-pack 8x10 canvas (11 packs) $156.53
o 40 count marker set (8 packs) $122.48
• Advisor social
o Two Bridges Catering $300.00
Excursions Transportation $1,000.00
Registration Revenue ($45 x 175 attendees) $7,875
• Covers cost of:
o Catering
o Socials
Sponsor Donations $11,482.95
• Covers cost of:
o Excursion transportation
o Conference mementos
o Promotional materials
o Conference speakers
 sponsorships
Hershey Entertainment & Resorts $3,000.00
• This company is the corporate company for several other large corporations, including
the Hershey Company. They will be covering the cost of their very own employee and
our key-note speaker, Quinn Bryer. Hershey Entertainment & Resorts will also
generously cover the costs of busing to Hershey’s Chocolate World for excursion option
1 as this will bring in revenue from students coming to their attraction. Hershey
Entertainment & Resorts will also cover the busing to excursion option 2 as they will
gain large sponsorship donation recognition in our conference welcome packet.
WebFX $4,482.95
• WebFX will generously cover the costs of all our conference mementos. Last year alone,
WebFX generated over $1.5 billion in revenue and was rated the #1 Place to Work in PA.
WebFX wishes to sponsor the conference mementos, so they can gain recognition with
our students through our conference welcome packet shout-out. They will also cover the
costs of promotional materials because, as a marketing firm, WebFX understands the
importance of promotions, especially for large events like this conference.
Leslie Amoros, Karen Hendricks, Stephanie Shirley, & Robyn Passante (travel costs vary)
• These session speakers will donate their time and services to our conference, as well as
cover their own travel expenses. As freelancers, these women wish to gain more
recognition and clients. This conference allows them to do so by getting their name out.
Bravo Group $500.00
• Bravo Group will cover the costs of sending their employee, Katelyn Becker, to speak at
our conference as the event is good publicity for the company.
The JDK Group $500.00
• The JDK Group will also cover the costs of sending their employee, Molly Unangst, to
speak at our conference as the event is good publicity for the company.
Buchanan Public Relations $500.00
• Buchanan Public Relations will cover the costs of sending their employee, John
Reynolds, to speak our conference as the event is good publicity for the company.
PRWorks $500.00
• PRWorks will cover the costs of sending their employee, Nicole Keiner, to speak at our
conference as the event is good publicity for the company.
Susquehanna University $2,000.00
• Linda Burkley, a key-note speaker, will be sponsored by the university she currently
lectures at. Susquehanna University sees this as an opportunity to help another college as
well as gain recognition among all the students that will be attending the conference.
 LODGING OPTIONS
Option 1:
Wingate by Wyndham

Room Cost: $92 per night

• $23 per student
• 4 students per room (cost split evenly by 4)

Phone Number:
(717) 766-2710

Address:
385 Cumberland Pkwy
Mechanicsburg, PA 17055

Directions to hotel from Messiah:

Get on US-15 N from W Lisburn Rd and travel 1.3 miles. Follow US-15 N to Rossmoyne
Rd/Wesley Dr in Lower Allen Township for 3.6 miles. Take the Wesley Dr/Rossmoyne Rd exit
from US-15. Get on US-15 S for 0.4 mi and then continue on US-15 S to Upper Allen Township
for 1.4 miles. Take the Cumberland Pkwy exit from US-15 S. Take Gettysburg Pike to your
destination.
Directions to Messiah from hotel:
Get on Cumberland Pkwy from Gettysburg Pike and continue for 0.3 miles. Take PA-114 E for
3.4 miles to Grantham Rd. Turn left onto Grantham Rd. Turn right onto College Ave.
Destination will be on your left.
Option 2:
Days Inn by Wyndham Carlisle South

Room Cost: $110.05 per night

• $27.51 per student
• 4 students per room (cost split evenly 4 ways)
Phone Number:
(855) 274-2281

Address:
101 Alexander Spring Road
Carlisle, PA 17015 US

Directions to hotel from Messiah:

Take Grantham Rd to W Lisburn Rd for 0.4 miles. Turn left onto W Lisburn Rd and continue for
6.8 miles. Turn left onto Shughart Rd and continue for 1.1 miles. Get on PA-74 N. Take I-81 S
and continue for 4.7 miles to Alexander Spring Rd. Turn right on to Alexander Spring Rd. Turn
right at Dunwoody Dr and destination will be on the left.

Directions to Messiah from hotel:

Take Alexander Spring Rd to Walnut Bottom Rd (0.2 miles.) Then merge on to I-81 N and PA-
74 S/York Rd and continue for 4.6 miles to Shughart Rd. Turn left onto Shughart Rd.
Turn on to Lisburn Rd and follow to Grantham Rd in Upper Allen Township (6.8 miles.)
Continue on Grantham Rd to your destination on the left.
going pro: embrace the possibilities
job fair participants
 security & safety
Messiah College Staff will strictly follow safety procedures. Messiah College’s campus

safety officers will be present for the duration of the conference. They will be responsible for

checking guest’s bags when they arrive, standing at exits at every event building being used, and

will be available to answer dispatch emergency calls. Messiah College’s Engle Center will be

available for all medical-related injuries or needs. For emergencies, their will be on-call nurses at

all times who are ready to step in and take action. All guests will be briefed on the safety

protocols during the opening session Friday morning.

evaluations
 guest survey
The guest surveys will be emailed to all guest attendees the Monday following the
conference on April 22nd. The Event Evaluation Coordinator is responsible for creating,
distributing and evaluating the survey.
Survey:

Thank you for attending “Going PRo: Embrace the Possibilities” at

Messiah College on April 19th-20th. We would love to hear your feedback!
Please take 5 minutes to complete the short survey below.
Circle one option:

1. How did you hear about Going PRo: Embrace the Possibilities?
My School (includes advisors & professors) ● Social Media ● News release
2. Rate key-note speakers on a scale of 1-5 (1 being the lowest)
1● 2 ● 3 ● 4 ● 5
3. What track did you participate in?
Calling All Organizational Careers ● Freelance Forward
4. What was your favorite session in your track?
1●2●3●4
Why? _______________________________________________________________
5. What was your least favorite?
1●2●3●4
Why? _______________________________________________________________
6. What would you rate your overall experience as (10 being the highest)?
1 ● 2 ● 3 ● 4 ● 5 ● 6 ● 7 ● 8 ● 9 ● 10
Please explain why:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
 full conference event team evaluation:
The following Monday after the conference (Monday, April 22nd,), the entire event
planning team will get together and create a formal report about how they feel the event went.
On this day, each team will meet separately to create a document with the positives and
negatives of the event as well as any other comments or suggestions. These documents should be
emailed to the Conference Director. Later in the day, everyone will gather together and the
Conference Director, whom compiled all the reports, will have a final Lessons Learned report.
The team will then discuss together what they included in their report, and any future changes.
 vendor survey
The Monday following the conference, the Event Evaluation Coordinator will email the
even vendors this survey below to get their opinion and feedback on the ease and success of the
event.
Survey:

Thank you for offering your time and sharing information with our
event attendees at “Going PRo: Embrace the Possibilities.” We
appreciate you taking time out of your day to be a vendor at our
conference. We would love to hear your feedback on how everything
went! Please take 5 minutes to complete the short survey below.

1. How do you feel the event went overall?

______________________________________________________________________
2. What, if anything, would you change to make the event even better?
_______________________________________________________________________
3. Did Messiah provide all necessary information in a timely fashion?
_______________________________________________________________________
4. Do you feel as though you were prepared and understood what was happening when at
the event?
________________________________________________________________________
5. What, if anything, could Messiah have done to make your experience more pleasurable?
________________________________________________________________________