In this article, we will discuss about effective business communication:

principles, the seven C’s in communication and benefits.

Principles of Effective Business Communication: Business

communication is a dynamic and complex process. To make this process

effective and achieve the objectives of business, we should take into account

the following According to Chester I. Barnard, business communication, in

order to be effective, must have a message which is first understandable to

the receiver. Second is compatible with the interests of the persons

concerned. Third is relevant to the objectives of the organization. And the last

one is physically and psychologically viable. Priyale, Sharma (2018).

According by Romih, Tea (2016), the concept of 7 C’s of Effective

Communication first appeared in business, where time is precious and there

is no room for mistakes done out of misinformation. The 7 C’s stand for seven

essential principles of communication starting with the letter C. Each one

represents a requirement that the message should meet to be effective.

Applying these principles to your communication ensures that your message

will be in sync with the recipient’s understanding and free from ballast.

According to Priyali, Sharma(2018) the seven Cs in Effective

Communication (clear, concise, concrete, correct, coherent, complete and

courteous).

Completeness: The first criteria of an effective communication are its

completeness. The message or the context of the communication should

contain all facts required for proper reaction by the recipient. A complete

communication clarifies all possible questions and helps to take proper

decision.
 Conciseness: The subject-matter of the communication should be brief

and short in nature. No unnecessary elaboration is to be made in a

communication. Words used in a communication should be appropriate and

expression should be precise. Repetition should be avoided. Concise

message saves time of both the sender and the receiver.

Consideration: While making communication the sender should consider

the social and cultural background, education, age, emotions, etc. of the
recipient and modify language, change attitude and approach accordingly.

Concreteness: Concrete communication refers to exchange of specific,

definite and exact information instead of vague and general information. It is

convincing and acceptable to the recipient as there is no ambiguity in it.

Courtesy: A courteous approach should be present in an effective

communication. The sender of the message should be alert in respect of

dignity, respect and honour of the receiver. Care should be taken so that the

communication may not hurt, injure, belittle or irritate the receiver in any way.
Sender will also be respected in turn as honour begets honour.

Clarity: Clarity must be maintained in communication. The idea contained

in the message should be expressed clearly. There will remain no confusion

in respect of the meaning of the message. The sender and the receiver of the
message will understand it identically.
 Correctness: Effective communication should be correct in spelling,

construction of sentence and use of language. Grammatical mistakes must be

avoided. Dictionary, computerised spelling checker, etc. may be used to make

the message error free. Revision of the text is needed to avoid any careless

omission. A correct message creates good impact on the receiver and

enhances prestige of the sender.

As Jamilah H. (2015) stated, good solid organizational communication

eliminates barriers; resolve problems and builds stronger workplace

relationships for increased productivity. There are many potential problems

that can be caused by poor communication skills such as increased amounts

of employee turnover, high amounts of call outs, poor customer service skills,

diminished productivity and the lack of focus. These are just to name a few.

The Benefits of Effective Communication is a process of exchange of

information, facts, ideas, thoughts, opinions between two or more persons or

group of persons. When the communication is clear, complete, concise,

correct and fully understood by the recipient, it is known as ‘Effective –

Communication’. If the communication is vague, incomplete, incorrect and

difficult to understand, it may be termed as ‘Ineffective Communication’.

Ineffective communication produces no good result; on the contrary, it is

the breeding ground of misunderstanding, mistrust, animosity, conflict and

chaos. In a business organization effective communication is of utmost

importance as it helps in decision-making, speeds up flow of work, increases

productivity, makes business relationship strong, increases customers’

satisfaction and solves many other problems ( Priyali,2018).

SUMMARY

In summary the 7 C’s of Communication is a checklist that helps to

improve the professional communication skills.The 7 C’s of effective

communication, also known as the seven principles of communication are a

useful way to ensure good and business communication. And the benefits of

business communication is to helpin decision making, improve the job

satisfaction, save time and money, makes business relationship strong and

many more benefits to mention.

UNDERSTANDING ABOUT THE ARTICLE

In my understanding we already know that communication is a big part

of our daily existence. Even when we don’t want to communicate, the very

actions we take not to communicate such as being quiet in meetings, avoiding

people, declining to respond to emails or give feedback, communicate

something about us. Also, you should show respect to the reader and should

demonstrate the writer's personal respect for the reader and the company he

works for. Courtesy does not only involve awareness of the perspective of

others but also consideration of their feelings.

ISSUE AND THE REACTION ON THE ISSUE

My concern and reaction about this article is that effective

communication sounds like it should be instinctive. But all too often, when we

try to communicate with others something goes astray. We say one thing, the

other person hears something else, and misunderstandings, frustration, and

conflicts ensue. This can cause problems in your home, school, and work
relationships. For many of us, communicating more clearly and effectively

requires learning some important skills. Whether you’re trying to improve

communication with your spouse, kids, boss, or coworkers, learning these

skills can deepen your connections to others, build greater trust and respect,

and improve teamwork, problem solving, and your overall social and

emotional health.

PROS AND CONS

The advantage of this article is that effective communication is very

important in our business communication and daily lifestyle. Especially if you

complete the checklist of 7c’s of communication. However, we can get cons if

we met the barriers because there’s a number of obstacles may restrict the

receiver’s understanding of a message. These interruption acts as barriers to

communication, which may totally prevent communication, or delete a part of

the message, or convey the wrong meaning.

SYNTHESIS

I learned after reading is that effective communication is about more

than just exchanging information. It's about understanding the emotion and

intentions behind the information. As well as being able to clearly convey a

message, you need to also listen in a way that gains the full meaning of

what’s being said and makes the other person feel heard and understood.

RECOMMENDATION

I recommend that you should not transmit any message unless you are

absolutely sure. Because to less offense to other people and effective

communication is essential for achieving organizational goals, but ensuring

such communication has been a major problem for most organization. And

need to learn not only the 7c’s but also the general principles for effective

business communication.
REFERENCES

Jamelah H. (2015). Top 3 Benefits of Effective Communication in the

Workplace. Retrieved from https://www.linkedin.com/pulse/top-3-

benefits-effective-communication-workplace-jamelah-henry

Priyali, Sharma(2018) Effective Business Communication: Principles,

Retrieved from 7Cs and Benefits

http://www.yourarticlelibrary.com/businesscommunication/effective-

business-communication-principles-7cs-and-benefits/70135

Romih, Tea (2016) How to Have Effective Communitcation. Retrieved from

https://www.seyens.com/7cs-effective-communication-science/